How focused are you on your content marketing strategy? Whether you’re a fast-growing business or an in-house agency just getting started, we’ve got 5 Tips to elevate your content marketing – tips that have been proven to maximize investment.
Keep it mobile.
We can’t stress enough how important it is to remember how many of your users will be viewing your content on a mobile device. So while we encourage you to think big creatively, make sure you’re also remembering to scale small logistically. Tumblr’s David Hayes suggests stacking content vertically to create a longer-lasting impression.
Create a story – and stay true to it.
Your visual content marketing should form a cohesive narrative, with all of its various components working together holistically to define and solidify your brand. As a result, some marketing methods will suit your strategy perfectly, while others might be counterintuitive. While you may be tempted to utilize the latest, most buzz-worthy marketing technique, take a moment to make sure that it supports your brand identity before employing it just for the sake of employing it.
The most successful marketing campaigns usually involve getting your users involved in a meaningful way – whether it’s by uploading a video or tagging an image on Instagram. The best way to do this is to appeal to their sense of creativity and ingenuity. Challenge your users to think outside the box, and give them a platform in which to show off their inventiveness. Who doesn’t like to be recognized for being clever? And in today’s world of social media, does an article exist if it isn’t shared?
Creating a plan to achieve your marketing goals and objectives is smart. Sticking to that plan, no matter what real-time outcomes? Not so smart. While some content marketing techniques take some time to gain traction, others can be recognized as successes or failures more quickly. The trick is to determine these successes and failures – and to adapt accordingly. The idea is to give users more of what they want and less of what they don’t. That’s why having (and paying attention to) metrics is so important. Google Analytics gives you both a high-level snapshot and more in-depth data about what’s working for you, as does Hootsuite.
A good content marketing plan requires constant measuring of your website’s analytics and social engagement metrics. It requires an ear trained to listen to what an audience says via analytics, and make sure a website’s content addresses their needs.
Ultimately, your content strategy is only as successful as its conversion rate. You’d be surprised how many companies forget this when creating their marketing material. Be sure to include a clear, easily identifiable call to action in your marketing – and make it worth someone’s while to take that next step in learning about your product.
In today’s age of semantic search, your website and social media presence serve as a 1-800 number for your customers’ questions. If your website doesn’t predict and answer those questions, you’ve lost an opportunity. A content marketing team must have the ability to know what questions are asked, which ones your website answers
Any tips to add to our list?