Galileo

About Galileo

This author has not yet filled in any details.
So far Galileo has created 119 blog entries.

Create a Local SEO Plan to Showcase Experiences for Travel Customers

Tags: |

Some travel companies that have built their brands selling traditional hotel room stays are working to get out of the market and into alternative offerings, such as private villa rentals. Others, like Marriott, are sticking with what’s worked for them, even as share economy-type properties rise in popularity. Does Marriott know something the others

Comments Off on Create a Local SEO Plan to Showcase Experiences for Travel Customers

The Explosion of Experience Marketing for Travel

Throughout the history of tourism, there have been many phrases travel companies have co-opted to sell to consumers and explain the need for what the brands provide. Experience marketing is nothing unique, but probably none have been as effective as “experience travel.” These two words are the answer to travelers demands for fewer generic products

Comments Off on The Explosion of Experience Marketing for Travel

The Real Cost of Cheap SEO

Many business owners and executives have a tight marketing budget to stick to. They often feel challenged when trying to put an SEO plan into place, given the fact that there aren’t a lot of funds to work with. It can be tempting in a scenario like this to turn to cheap SEO in

Comments Off on The Real Cost of Cheap SEO

No Time for Link Building 101? Consider Outsourcing to a Link Building Company.

Link building has been an SEO best practice for years, but the strategies and consequences have changed. So, it’s every business’ business to find out how to link properly and effectively. If you have a website and want to get traffic from search (of course, you do), you need to know how link to others’

Comments Off on No Time for Link Building 101? Consider Outsourcing to a Link Building Company.

Is the Agency Model Dead?

Galileo CEO Joseph McElroy recently chimed in about a new trend we're seeing here... the rise of the Gig Economy. And the death of the Agency Model. We are seeing more and more that brands are employing a network of agencies, creating a diverse "family of agencies" to provide specialized services across the fragmented

Comments Off on Is the Agency Model Dead?

Multi-Location SEO Best Practices: Optimize All Branches of Your Business.

If you have multiple branches of your business, you don’t need to multiply the time you spend on SEO by that many arms. You simply need a sound strategy in place for optimizing your core offering - using multi-location SEO best practices. We wrote about this previously, and discussed how multiple location SEO strategies supports

Comments Off on Multi-Location SEO Best Practices: Optimize All Branches of Your Business.

Multi-Location SEO Strategy: Attract the Right Customers to All of Your Business Locales.

Companies functioning in multiple locales can grow a customer base in each of area of operation using a well-planned multi-location SEO strategy. Successful hotel brands, chain restaurants, real estate agencies and other companies doing business in more than one place, nationally and internationally, build their corporate and local presence by implementing geo-targeted SEO tactics

Comments Off on Multi-Location SEO Strategy: Attract the Right Customers to All of Your Business Locales.

SEO Internal Links Part 2: A How-To Guide.

Our last post about internal linking as an SEO strategy talked about why it’s important to link from one of your web page to another. We spoke about SEO internal links being like road maps, guiding your readers logically through your content. Building these guides helps users get the most value from the information you

Comments Off on SEO Internal Links Part 2: A How-To Guide.

Content Hubs: A Guide to Market Your NYC Travel Business

You've probably read about Galileo's highly-targeted Content Hubs Strategy, designed for any business trying to dominate a niche using SEO tactics. This strategy is particularly effective when thinking about your NYC Travel Business - the act of converting a prospect base of tourists interested in visiting New York City into clients. While it’s not difficult to

Comments Off on Content Hubs: A Guide to Market Your NYC Travel Business
Load More Posts