Deep Agency Experience in Local SEO Strategy and Keyword Research

Does your company’s marketing strategy include Local SEO?

Consider this statistic from Kelsey Group: approximately 74% of Internet users perform local searches. Couple this with the steady increase in mobile device usage in recent years, and a pattern begins to emerge: that of potential customers searching for goods and services where they want them, when they want them.

Whether you run a travel website, a franchise, or a specialty business, one thing is clear: you can’t afford not to have a comprehensive local SEO strategy in place.

But proper local SEO involves more than just placing an address and phone number on your website (although that’s certainly important!). It’s a multipronged approach, comprising a thorough audit and competitive analysis, keyword research, on-site and schema optimization, and much more.

Galileo Helps Businesses Gain (and keep) Local Traction
With a Proven, Agile Strategy, Including:

Local SEO Audit

We conduct a thorough analysis of your business, documenting your company information and keeping a checklist of all of the steps needed to ensure that your business is utilizing local SEO to best effect.

Hyper-Local Keyword Research

We research and select terms and phrases that are specific not only to your business, but to your neighborhood.

Local Content Optimization

Our experts develop fresh, relevant content in the form of blogs, landing pages, and more, built around hyper-local terms.

Competitive Analysis

We provide an examination of your competitive set. What are they doing that you could be doing better? What can you do to position yourself as a leader among them?

Buyer Personas and Journeys

Understanding your clients is key to understanding how to market to them. By closely detailing your company’s buyer personas and the path they take to look for your services, we can make sure we’re providing the right message to them.

Authority Building

By using tools including Moz Opensite Explore and LinkRearchTools, we’ll work to build and maintain your link profile; we can also identify targets for online publicity and generate social media buzz.

Video SEO

YouTube SEO is a huge untapped traffic source, and an invaluable tool for your sales team. There is a wealth of potential in using photography or video, paired with a voiceover and graphics, to describe your business or to share recent company events.

Let our agency superstars capitalize on your local website traffic
and give you a crucial edge in your market.

Talk To Us

Recent Blog Posts on Local Community Engagement

  • NYC Travel Business

Content Hubs: A Guide to Market Your NYC Travel Business

March 17th, 2017|Comments Off on Content Hubs: A Guide to Market Your NYC Travel Business

You've probably read about Galileo's highly-targeted Content Hubs Strategy, designed for any business trying to dominate a niche using SEO tactics. This strategy is particularly effective when thinking about your NYC Travel Business - the act [...]

  • charleston content hub

Content Hubs: A Guide to Market Your Charleston Travel Business

March 14th, 2017|Comments Off on Content Hubs: A Guide to Market Your Charleston Travel Business

As we’ve previously discussed, Content Hubs are one of the best ways to market your leisure business and increase SEO visibility. Even more than providing an excellent SEO framework for your website’s content, it [...]

  • content hubs for travel

Content Hubs for Travel: A Content Strategy to Dominate Your Niche.

January 27th, 2017|0 Comments

Travel agents who want to become experts in a specific travel niche can use the Content Hubs marketing strategy we discussed last week to attract their core customer base, establish brand identity, and make sales. [...]

  • charleston seo

Charleston SEO – 3 More Tips for Hyper-Localization for Travel.

January 21st, 2017|0 Comments

As we've previously discussed, hyper-localization is the marketing strategy of the moment, especially for hotels. The rise in mobile use, combined with the demand for meaningful content and an increase in targeted search results, [...]