You've probably read about Galileo's highly-targeted Content Hubs Strategy, designed for any business trying to dominate a niche using SEO tactics. This strategy is particularly effective when thinking about your NYC Travel Business - the act
Travel agents who want to become experts in a specific travel niche can use the Content Hubs marketing strategy we discussed last week to attract their core customer base, establish brand identity, and make sales.
Google says that travel businesses, such as NYC Hotels, can convert more sales by “being there” and “being useful” throughout hundreds of micro-moments that take place between the time a trip becomes a idea in
Most marketers know that user reviews can make or break a business. Review sites consistently appear at the top of search results. Google also displays reviews near the top of business search results via
As we mentioned in our last post, hyperlocalization is the hottest marketing strategy to hit the New York City hotel industry since the Internet; well, not quite, but almost. The ubiquity of mobile, demand for
Optimize New York understands the need to target customers in specific areas. In fact, that’s what we were created to do. We know businesses want to target customers here in NYC. You need Wise Technology
Hyperlocalization is the marketing strategy of the moment, especially in the hotel industry. The rise of mobile, demand for relatable content, and more targeted search results all fuel the hyperlocal trend. The 2014 Pigeon algorithm