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Project Description

Campaign Goals

  • Facilitate increased visibility and improved rankings via Search Engine Optimization tactics

  • Drive targeted traffic to BlueOrangeTravel.com

  • Increase online conversions with SEO content that is descriptive and persuasive

  • Create intent-focused content that is helpful to the user, and demonstrates the value of BlueOrange Travel’s services

  • Manage Local SEO presence, to ensure BlueOrange Travel is visible in all local searches across all local listings

  • Manage Social Media presence, to create a community of like-minded travel lovers and keep BlueOrange Travel top-of-mind for business and leisure travelers alike

Campaign Tactics

Buyer Personas & Customer Journeys

  • Create Buyer Personas, fictional representations of BlueOrange Travel’s target customer

  • Utilize Buyer Personas to imagine what content this person would need on their path to become a BlueOrange Travel client

  • Create Customer Journeys, fictional paths of the Buyer Persona online

  • Utilize Customer Journeys to maximize all areas of potential searcher intent

  • Understand the type of content the Persona is looking for, and create associated content

SEO Keyword Selection

  • Maximize competitive return for business/leisure travel keywords and phrases

  • Identify and execute upon key differentiators for BlueOrange Travel, and optimize site with competitors’ white space in mind

  • Identify BlueOrange Travel’s target audience and the Travel SEO Keywords most relevant to that audience

  • Leverage sophisticated SEO platforms to provide insight into which Travel SEO Keywords will be most successful

  • Select general and long-tail keywords based upon search intent, relevancy, competitiveness, etc.

  • Evaluate and revise keywords in order to maximize visibility

SEO Content Creation

  • Adhere to the business owner’s preference for content, including proper tone, nomenclature, and other business-specific requests

  • Utilize SEO Keyword Selection to delicately incorporate approved keywords

  • Carefully apply SEO Keywords to content, to read naturally and comply with SEO white-hat practices

  • Create SEO Elements including Meta Descriptions and Title Tags, to create conversion-focused messaging for maximum click through

Intent-Focused Blog Content

  • Collaborate with business owner to create a Content Calendar, based on buyer persona and searcher intent

  • Create conversion-focused, SEO optimized thought-leadership articles to share on BlueOrange Travel’s blog

Local SEO Audit

  • Conduct thorough analysis of BlueOrange Travel from a Local SEO standpoint

  • Ensure that all business information is accurate and consistent across all local listings

Social Media Optimization

  • Collaborate with business owner to create a Content Calendar, based on buyer persona and searcher intent

  • Engage community with thoughtful and helpful content to keep BlueOrange Travel top of mind for travel needs

Link Building

  • Adhere to white-hat link building techniques and strategy to earn relevant, high quality links that increase SEO value of BlueOrangeTravel.com

  • Identify relevant influencers and websites for outreach opportunities

  • Utilize proven tactics and outreach techniques to build influencer relationships

  • Develop content for the intended links [or collaborate with the influencer]

Case Studies From Our Travel SEO Portfolio

International Hotel Group with
Over 6,000 Properties Worldwide

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Over 90 Properties Worldwide

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Travel SEO Blog Posts

  • local seo plan

Create a Local SEO Plan to Showcase Experiences for Travel Customers

May 19th, 2017|Comments Off on Create a Local SEO Plan to Showcase Experiences for Travel Customers

Some travel companies that have built their brands selling traditional hotel room stays are working to get out of the market and into alternative offerings, such as private villa rentals. Others, like Marriott, are

  • Experience Marketing

The Explosion of Experience Marketing for Travel

May 12th, 2017|Comments Off on The Explosion of Experience Marketing for Travel

Throughout the history of tourism, there have been many phrases travel companies have co-opted to sell to consumers and explain the need for what the brands provide. Experience marketing is nothing unique, but probably none

  • multi-location seo best practices

Multi-Location SEO Best Practices: Optimize All Branches of Your Business.

April 14th, 2017|Comments Off on Multi-Location SEO Best Practices: Optimize All Branches of Your Business.

If you have multiple branches of your business, you don’t need to multiply the time you spend on SEO by that many arms. You simply need a sound strategy in place for optimizing your