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Project Description

Campaign Goals

  • Facilitate increased visibility and improved rankings via Search Engine Optimization tactics

  • Drive targeted traffic to domestic and international properties

  • Increase online conversions with SEO content that is descriptive and persuasive

  • Seamlessly engage with property managers and stakeholders to adhere to all internal processes and guidelines, functioning as a part of the team

  • Create efficient processes that allow Galileo’s team to scale up and down, depending on the volume of work

Campaign Results

Campaign Tactics

SEO Keyword Selection

  • Maximize competitive return for Travel Websites

  • Identify and execute upon key differentiators for each property and page being optimized, such as type, luxury, business, location, etc.

  • Identify the property’s target audience and the Travel SEO Keywords most relevant to that audience

  • Leverage sophisticated SEO platforms to provide insight into which Travel SEO Keywords will be most successful

  • Select general and long-tail keywords based upon search intent, relevancy, competitiveness, etc.

  • Evaluate and revise keywords in order to maximize visibility

SEO Content Creation

  • Adhere to brand standard for each property, including proper tone, nomenclature, and other property-specific requests
  • Utilize SEO Keyword Selection to delicately incorporate approved keywords

  • Carefully apply SEO Keywords to content, to read naturally and comply with SEO white-hat practices

  • Create SEO Elements including Meta Descriptions and Title Tags, to create conversion-focused messaging for maximum click through

Social Media Optimization

  • Conduct thorough analysis and audit of properties from a Social Media standpoint

  • Ensure that all business information is accurate and consistent across major social media channels

Local SEO Audit

  • Conduct thorough analysis of properties from a Local SEO standpoint

  • Ensure that all business information is accurate and consistent across all local listings

Case Studies From Our Travel SEO Portfolio

International Hotel Group with
Over 6,000 Properties Worldwide

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Luxury Hotel Brand with
Over 90 Properties Worldwide

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Boutique Travel Management
Company

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Travel SEO Blog Posts

  • Middle Class Travel SEO

Middle Class Travel SEO: What Does the Middle Class Traveler Want?

July 17th, 2017|Comments Off on Middle Class Travel SEO: What Does the Middle Class Traveler Want?

The anti-extravagant trend in ultra-luxury travel is opening up many opportunities for luxury brands to offer transformative experiences that the uber rich crave, and they can do the same thing to win the business

  • Middle Class Travelers

Middle Class Travel SEO: Who Are Middle Class Travelers, and How to Reach Them.

July 10th, 2017|Comments Off on Middle Class Travel SEO: Who Are Middle Class Travelers, and How to Reach Them.

Travel Marketers frequently look to the next trend among the uber wealthy, but perhaps they should be turning toward Middle Class Travelers to find more opportunities. Likewise, mid-level and 3-star brands would be wise

  • luxury traveler

Luxury Travel SEO: What Does the Luxury Traveler Want?

July 3rd, 2017|Comments Off on Luxury Travel SEO: What Does the Luxury Traveler Want?

Targeting yesterday’s luxury traveler may have been all about throwing as much cash and flash as possible into opulent accommodations and luxury limos for the jet set. Today, luxury travelers are still the 1%