Project Description

Campaign Goals

  • Facilitate increased visibility and improved rankings via Search Engine Optimization tactics

  • Drive targeted traffic to Ritz-Carlton properties

  • Increase online conversions with SEO content that is descriptive and persuasive

  • Seamlessly engage with Marriott property managers and stakeholders to adhere to all internal processes and guidelines, functioning as a part of the team

  • Create efficient processes that allow Galileo’s team to scale up and down, depending on the volume of work

Campaign Tactics

SEO Keyword Selection

  • Maximize competitive return for Travel Websites

  • Identify and execute upon key differentiators for each Marriott property and page being optimized, such as type, luxury, business, location, etc.

  • Identify the Ritz-Carlton property’s target audience and the Travel SEO Keywords most relevant to that audience

  • Leverage sophisticated SEO platforms to provide insight into which Travel SEO Keywords will be most successful

  • Select general and long-tail keywords based upon search intent, relevancy, competitiveness, etc.

  • Evaluate and revise keywords in order to maximize visibility

SEO Content Creation

  • Adhere to brand standard for each property, including proper tone, nomenclature, and other property-specific requests

  • Utilize SEO Keyword Selection to delicately incorporate approved keywords

  • Carefully apply SEO Keywords to content, to read naturally and comply with SEO white-hat practices

  • Create SEO Elements including Meta Descriptions and Title Tags, to create conversion-focused messaging for maximum click through

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Travel SEO Blog Posts

  • local seo plan

Create a Local SEO Plan to Showcase Experiences for Travel Customers

May 19th, 2017|Comments Off on Create a Local SEO Plan to Showcase Experiences for Travel Customers

Some travel companies that have built their brands selling traditional hotel room stays are working to get out of the market and into alternative offerings, such as private villa rentals. Others, like Marriott, are

  • Experience Marketing

The Explosion of Experience Marketing for Travel

May 12th, 2017|Comments Off on The Explosion of Experience Marketing for Travel

Throughout the history of tourism, there have been many phrases travel companies have co-opted to sell to consumers and explain the need for what the brands provide. Experience marketing is nothing unique, but probably none

  • multi-location seo best practices

Multi-Location SEO Best Practices: Optimize All Branches of Your Business.

April 14th, 2017|Comments Off on Multi-Location SEO Best Practices: Optimize All Branches of Your Business.

If you have multiple branches of your business, you don’t need to multiply the time you spend on SEO by that many arms. You simply need a sound strategy in place for optimizing your