You’ve chosen what you believe are good keywords and you’ve plugged them into your website’s content. You’re mindful about making sure your web pages have title tags and meta descriptions, and you make a point to include several links on each page of your site. But, you’re still not ranking. Is there some kind of force that’s magnetizing other websites to Page 1 of Google search and leaving you stagnant in the dark? Thankfully, nothing that mysterious and complex is occurring. Likely, your website simply isn’t performing well because you’ve missed tending to a few details and you haven’t fine-tuned some others. Lucky for you, these are details that we cover in our SEO Checklist.
When it seems like you’ve done everything you can to launch your website past the horizon, and you haven’t really traveled anywhere, it’s time for a thorough evaluation of your flight plan.
Check With Ground Control
Take the first step toward your website’s bright future by checking in with Google to see what’s going on at a basic level. Type the following into your search engine box (as it applies to your website):
whatever page of your site you want to examine.
By searching for various pages of your website, you’re essentially calling Google and saying, “Are we prepared for takeoff?” And, Google will say “yes” or “no” by showing you search results for the pages you asked about. If you don’t see any results, and you instead get a reply that states, “Try Google Search Console” and “www.yourphenomenalsite.com/my-great-site did not match any results,” it’s time to investigate via Google Search Console.
The messages above mean your website isn’t indexed, so you’ll want to click directly on the Google Search Console link that was shown to you and then get yourself indexed right away. Your website has to be indexed before it ranks and it has to be crawled before it can get indexed, so give Google the information it needs to verify your site. Then, you’ll want to visit Google here: https://www.google.com/webmasters/tools/submit-url.
This page reveals indexing data for your website in graph form. It may take a bit of time to show up after you’ve verified your site, but once you do, you’ll be able to view valuable information about how your page indexes over time. This page also lets you know if Google couldn’t index your site for some reason.
Is Anyone Pushing You Out of the Way to Success?
After your website has been crawled and indexed, you can check to see where you show up in search. You’ll want to evaluate your site for each individual keyword you’re trying to rank for, including your domain name, and then make note of where you are in the line of sites trying to get to the number one position. It’ll take some time to go through everything, but you’ll need to be thorough and look at every focus keyword, secondary keyword, long-tail keyword phrase, and brand name you use and target.
It’s helpful to adjust your settings in Chrome or whatever browser you use so that you can see up to 50 results per page of search. Then, you’ll get a clearer picture of where you rank in the top 50, or top 100, if you rank at all. Again, make note of where you rank and get ready to set fire to the fuel if you’re not showing up where you’d like to. Keywords that aren’t giving you the results you want are going to need to be scrutinized like your life depends on it.
Check, Double Check, and Triple Check Your Content with this SEO Checklist
After you mark your position in search, it’s time to check your website for any signs of failing keywords and structure. Your basic page optimization should be spot on and your content should make complete sense in terms of what users would expect from your site. You may need to make adjustments to your content to update it, create more value, place keywords where they matter most, and include an appropriate mix of high-intent and medium-intent keywords.
Think about optimizing your content so that it’s bot-friendly and approved. Your lovely pictures and font selection aren’t as important to Google as your alt tags, title tags, meta description, and useful content – with your intent keywords scattered strategically throughout. If you’re using Chrome or Firefox, you can right-click each of your web pages to view the page source. This will give you a look at your page code and offer some insight into the effectiveness of your keyword placement.
It’s important that title tags and meta descriptions include your focus keyword, and your content needs to incorporate focus and secondary keywords without overdoing it. Don’t blast your keywords all over your page in hopes of impressing Google. That endeavor will just blow up on you and you’ll be penalized for your wasted effort. Take care that your content flows naturally and is built for humans, and you’ll be in a good position to go far with the search engine giant.
Are Your Keywords Unrealistic?
Your imagination may not know any boundaries, but the reality of today’s search rankings do. When you analyze the keywords you’ve chosen to target, have you focused too much on those that you have slim chances of ranking for, given your industry and the competition? Are you setting out to conquer keywords that won’t make any difference in the growth of your business, for instance trying to target keywords that your ideal buyers aren’t even searching for?
If your website isn’t performing, maybe it’s because you need to do a complete remapping of the keywords that will help your company thrive and bring you the most success. Don’t stay fixated on keywords that aren’t going to matter to you no matter how much you want them to. If you’re currently not reaching high enough, and you’re settling for low-difficulty keywords in order to avoid disappointment if your competition beats you to the high-difficulty and prime keywords, consider a strategic adjustment and at least try to rank for more difficult-to-get keywords that are actually better in line with your business goals.
Lastly, do a final check of your site’s authority and make sure you’re receiving quality backlinks from websites that are well established and popular in your niche. If you don’t have any friendly competitors or partners linking to you, it’s time to establish some strong relationships with known and reputable brands in your industry.
If all of this sounds foreign to you and you feel like you’re wandering in space without proper navigation, Galileo Tech Media can run a complimentary SEO Audit for you to show you exactly where you’re at and why your website isn’t performing. We can create a properly structured route for your website and business, and take you from no-go to all-systems-go and then blast off as you head into the frontier of success that you’ve been longing for.