Content Hubs: A Guide to Market Your NYC Travel Business

By | March 17th, 2017|NYC SEO, SEO Best Practices|

You've probably read about Galileo's highly-targeted Content Hubs Strategy, designed for any business trying to dominate a niche using SEO tactics. This strategy is particularly effective when thinking about your NYC Travel Business - the act of converting a prospect base of tourists interested in visiting New York City into clients. While it’s not difficult to [...]

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Content Hubs for Travel: A Content Strategy to Dominate Your Niche.

By | January 27th, 2017|NYC SEO, SEO Best Practices, Top SEO for Travel Industry Blog Posts|

Travel agents who want to become experts in a specific travel niche can use the Content Hubs marketing strategy we discussed last week to attract their core customer base, establish brand identity, and make sales. How, specifically? By putting a marketing approach into place that zeros in on target customers and provides exactly the content [...]

Local SEO Strategies for NYC – Amplify Your Location & Earn Loyal Hotel Guests.

By | October 17th, 2016|Local SEO, NYC SEO, Top SEO for Travel Industry Blog Posts|

Google says that travel businesses, such as NYC Hotels, can convert more sales by “being there” and “being useful” throughout hundreds of micro-moments that take place between the time a trip becomes a idea in a traveler’s mind and when that traveler’s vacation culminates. As a hotel in New York City, you have an especially [...]

Mine Your User Reviews – 2 Ways to Use the Data You Uncover.

By | February 19th, 2016|Local SEO, NYC SEO|

Most marketers know that user reviews can make or break a business. Review sites consistently appear at the top of search results. Google also displays reviews near the top of business search results via its Google+ Local initiative. Positive local reviews boost New York City SEO and sales, and, when used wisely, can increase [...]

4 More Hyperlocalization Tips for NYC Hotels

By | January 29th, 2016|Local SEO, NYC SEO|

As we mentioned in our last post, hyperlocalization is the hottest marketing strategy to hit the New York City hotel industry since the Internet; well, not quite, but almost. The ubiquity of mobile, demand for relatable content, and more targeted search results all drive the need for hyperlocal marketing. The 2014 Pigeon algorithm update by [...]

Narrow Your Focus, Increase Your Conversions with Optimized Content Marketing for New York City

By | January 28th, 2016|Local SEO, NYC SEO|

Optimize New York understands the need to target customers in specific areas. In fact, that’s what we were created to do. We know businesses want to target customers here in NYC. You need Wise Technology to do so effectively. What is Geo-Targeting? A business that needs to focus its content locally can differentiate content by [...]

5 Hyperlocalization Tips for NYC Hotels

By | January 21st, 2016|Local SEO, NYC SEO|

Hyperlocalization is the marketing strategy of the moment, especially in the hotel industry. The rise of mobile, demand for relatable content, and more targeted search results all fuel the hyperlocal trend. The 2014 Pigeon algorithm update by Google adds to the importance of a narrow focus. A survey from SEO company BrightEdge showed that the [...]

2 More Reasons to Pay Attention to User Reviews

By | January 8th, 2016|Local SEO, NYC SEO|

Online reviews have become a mainstay of most major retail websites; it’s increasingly rare for a site not to provide people with the opportunity to rate whatever they’re selling. From a consumer perspective, the benefits of user reviews are fairly clear; they give us an insight into how well a product works or how badly [...]

9 Tips to Get New York Websites to Sell Like a Sample Sale

By | September 18th, 2015|Local SEO, NYC SEO|

There’s a whole different standard to building websites in a marketplace as dynamic as New York City. Here, your site not only needs to meet the typical requirements of visual appeal and intuitive functionality, as a virtual calling card for your company; it needs to be clearly differentiated from the hundreds of other businesses that [...]

Comprehensive Video On The Hard-to-Learn Aspects Of SEO From the Inbound Marketing Professionals of NYC

By | September 17th, 2015|Local SEO, NYC SEO|

Take a look at Optimize New York’s CEO Joseph McElroy lead the NY Inbound Marketing Professionals discussion about SEO from a 40K foot view. As active members of the inbound marketing community in NYC, Joseph and his team know the NY web business. What else do we know about NY? Optimize New York knows that [...]

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