SEO Best Practices

No Time for Link Building 101? Consider Outsourcing to a Link Building Company.

Link building has been an SEO best practice for years, but the strategies and consequences have changed. So, it’s every business’ business to find out how to link properly and effectively. If you have a website and want to get traffic from search (of course, you do), you need to know how link to others’

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Is the Agency Model Dead?

Galileo CEO Joseph McElroy recently chimed in about a new trend we're seeing here... the rise of the Gig Economy. And the death of the Agency Model. We are seeing more and more that brands are employing a network of agencies, creating a diverse "family of agencies" to provide specialized services across the fragmented

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Multi-Location SEO Best Practices: Optimize All Branches of Your Business.

If you have multiple branches of your business, you don’t need to multiply the time you spend on SEO by that many arms. You simply need a sound strategy in place for optimizing your core offering - using multi-location SEO best practices. We wrote about this previously, and discussed how multiple location SEO strategies supports

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Multi-Location SEO Strategy: Attract the Right Customers to All of Your Business Locales.

Companies functioning in multiple locales can grow a customer base in each of area of operation using a well-planned multi-location SEO strategy. Successful hotel brands, chain restaurants, real estate agencies and other companies doing business in more than one place, nationally and internationally, build their corporate and local presence by implementing geo-targeted SEO tactics

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SEO Internal Links Part 2: A How-To Guide.

Our last post about internal linking as an SEO strategy talked about why it’s important to link from one of your web page to another. We spoke about SEO internal links being like road maps, guiding your readers logically through your content. Building these guides helps users get the most value from the information you

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Content Hubs: A Guide to Market Your NYC Travel Business

You've probably read about Galileo's highly-targeted Content Hubs Strategy, designed for any business trying to dominate a niche using SEO tactics. This strategy is particularly effective when thinking about your NYC Travel Business - the act of converting a prospect base of tourists interested in visiting New York City into clients. While it’s not difficult to

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SEO Internal Links Part 1: A Guide for Better Content Flow.

We’ve given you dozens of ideas for SEO strategies that you can put into place to maximize your website’s potential to bring you conversions. From optimizing for Yoast to doing extensive SEO keyword research, and everything in between, they’re all useful. But, at the core of these tactics, you’ll find that the goal for

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Content Hubs: A Luxury Real Estate SEO Marketing Strategy

Creating SEO content hubs is an effective way to build a customer base and position yourself as an authority in your industry. We recently gave you an example of how a travel agent could utilize the content hubs marketing strategy to provide value for clients and earn trust. The great thing about content hubs and marketing

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The Anatomy of Title Tags and Meta Descriptions for SEO

Title tags and meta descriptions are essential pieces of the SEO puzzle. They direct readers to your website and they help them understand what they’re looking at once they’ve arrived. If you don’t know what a title tag and meta description look like, how to construct them, or their real value, read on because

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