SEO Best Practices

Luxury Real Estate SEO: How Agents and Brokers Find Luxury Buyers

Some real estate agents and brokers specializing in luxury properties get new and repeat business the old way. They go through time-intensive encounters like socializing at mixers, networking at industry events and “doing lunch” with potential clients and existing clients – to build and keep good rapport, which hopefully will lead to more sales.

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SEO Strategy – The Missing Piece of the Promotional Mix

Companies that want to drive sales need to look closely at how they promote the benefits and features of their products or services. To get conversions, businesses must effectively and successfully plant just the right messages into the minds of their target consumers, and this is done through a “promotional mix” of strategies.  Traditionally,

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The Explosion of Experience Marketing for Travel

Throughout the history of tourism, there have been many phrases travel companies have co-opted to sell to consumers and explain the need for what the brands provide. Experience marketing is nothing unique, but probably none have been as effective as “experience travel.” These two words are the answer to travelers demands for fewer generic products

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The Real Cost of Cheap SEO

Many business owners and executives have a tight marketing budget to stick to. They often feel challenged when trying to put an SEO plan into place, given the fact that there aren’t a lot of funds to work with. It can be tempting in a scenario like this to turn to cheap SEO in

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No Time for Link Building 101? Consider Outsourcing to a Link Building Company.

Link building has been an SEO best practice for years, but the strategies and consequences have changed. So, it’s every business’ business to find out how to link properly and effectively. If you have a website and want to get traffic from search (of course, you do), you need to know how link to others’

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Is the Agency Model Dead?

Galileo CEO Joseph McElroy recently chimed in about a new trend we're seeing here... the rise of the Gig Economy. And the death of the Agency Model. We are seeing more and more that brands are employing a network of agencies, creating a diverse "family of agencies" to provide specialized services across the fragmented

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Multi-Location SEO Best Practices: Optimize All Branches of Your Business.

If you have multiple branches of your business, you don’t need to multiply the time you spend on SEO by that many arms. You simply need a sound strategy in place for optimizing your core offering - using multi-location SEO best practices. We wrote about this previously, and discussed how multiple location SEO strategies supports

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Multi-Location SEO Strategy: Attract the Right Customers to All of Your Business Locales.

Companies functioning in multiple locales can grow a customer base in each of area of operation using a well-planned multi-location SEO strategy. Successful hotel brands, chain restaurants, real estate agencies and other companies doing business in more than one place, nationally and internationally, build their corporate and local presence by implementing geo-targeted SEO tactics

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SEO Internal Links Part 2: A How-To Guide.

Our last post about internal linking as an SEO strategy talked about why it’s important to link from one of your web page to another. We spoke about SEO internal links being like road maps, guiding your readers logically through your content. Building these guides helps users get the most value from the information you

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