SEO Best Practices

SEO Internal Links Part 2: A How-To Guide.

By | March 24th, 2017|SEO Best Practices|

Our last post about internal linking as an SEO strategy talked about why it’s important to link from one of your web page to another. We spoke about SEO internal links being like road maps, guiding your readers logically through your content. Building these guides helps users get the most value from the information you [...]

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Content Hubs: A Guide to Market Your NYC Travel Business

By | March 17th, 2017|NYC SEO, SEO Best Practices|

You've probably read about Galileo's highly-targeted Content Hubs Strategy, designed for any business trying to dominate a niche using SEO tactics. This strategy is particularly effective when thinking about your NYC Travel Business - the act of converting a prospect base of tourists interested in visiting New York City into clients. While it’s not difficult to [...]

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SEO Internal Links Part 1: A Guide for Better Content Flow.

By | March 10th, 2017|SEO Best Practices|

We’ve given you dozens of ideas for SEO strategies that you can put into place to maximize your website’s potential to bring you conversions. From optimizing for Yoast to doing extensive SEO keyword research, and everything in between, they’re all useful. But, at the core of these tactics, you’ll find that the goal for [...]

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Content Hubs: A Luxury Real Estate SEO Marketing Strategy

By | March 6th, 2017|Real Estate SEO, SEO Best Practices|

Creating SEO content hubs is an effective way to build a customer base and position yourself as an authority in your industry. We recently gave you an example of how a travel agent could utilize the content hubs marketing strategy to provide value for clients and earn trust. The great thing about content hubs and marketing [...]

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The Anatomy of Title Tags and Meta Descriptions for SEO

By | February 26th, 2017|SEO Best Practices|

Title tags and meta descriptions are essential pieces of the SEO puzzle. They direct readers to your website and they help them understand what they’re looking at once they’ve arrived. If you don’t know what a title tag and meta description look like, how to construct them, or their real value, read on because [...]

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The Supertraveler: Use Travel SEO Content to Meet these 4 Needs

By | February 17th, 2017|SEO Best Practices, Top SEO for Travel Industry Blog Posts|

Skift, a leader in travel-related news and industry trends, recently conducted research on Supertravelers with the intention of finding out how travel brands can best market to these frequent flyers and hotel guests. After studying the super-experienced business and leisure world trekkers, Skift compiled a 10,000-word Supertraveler Manifesto packed with results from online surveys, interviews, [...]

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The Supertraveler: Opportunities for Travel SEO Strategies

By | February 10th, 2017|SEO Best Practices, Top SEO for Travel Industry Blog Posts|

If you’ve wondered how to frame your travel SEO strategies so that you take advantage of opportune moments in a traveler’s journey, offering customers and potential customers just the bits of information they’re looking for when they’re looking, it can be useful to refer to a traveler’s survey for real insights. Skift, a leading travel [...]

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Yoast SEO Plugin: A Guide to Optimize your Pages.

By | February 3rd, 2017|SEO Best Practices|

Throughout our blog, we offer many tips and practical strategies that you can use to optimize your website, and today we have another one. We’re going to show you how to use the Yoast SEO plugin to optimize a new website, which is a useful tactic but one – that like the other tactics we’ve [...]

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Content Hubs for Travel: A Content Strategy to Dominate Your Niche.

By | January 27th, 2017|NYC SEO, SEO Best Practices, Top SEO for Travel Industry Blog Posts|

Travel agents who want to become experts in a specific travel niche can use the Content Hubs marketing strategy we discussed last week to attract their core customer base, establish brand identity, and make sales. How, specifically? By putting a marketing approach into place that zeros in on target customers and provides exactly the content [...]

The SEO Strategist’s CRO Guide: Part 2

By | January 13th, 2017|Conversion Rate Optimization, SEO Best Practices|

Hopefully, you read our blog post last week about strategies for conversion rate optimization (CRO). We provided a CRO Guide with points about what exactly it means to optimize to increase conversion rate.  And, we went into a bit of detail as to why every marketer – which means every business owner – should [...]

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