SEO Best Practices

Prepare for the Inevitable – How Voice Search Will Impact SEO.

If you make one tweak to your SEO plan today or file away one SEO idea to implement tomorrow, focus on optimization for voice search. Right now, 55% of teens and 41% of adults use voice search every day. These percentages have grown consistently and they’re likely to keep their upward trend. Siri has

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Influencer Marketing Campaigns: Choose Influencers and Create Content for SEO Visibility

Social media can be a great PR tool and a superb avenue for boosting SEO. But, it can be taken to a whole new level. Hiring influencers to share your brand on Facebook, Twitter, Instagram and other social channels allows you to skyrocket your publicity and amp up off-the-page optimization for your influencer marketing

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Influencer Marketing – A Viable SEO Strategy?

If you’re not currently leveraging influencer marketing as part of your SEO strategy, it’s about time you do. Influencer marketing is a powerful weapon to have in your online optimization arsenal and it offers broad-scope benefits throughout your brand’s overall marketing campaign. Similar to Link Building, which still reigns supreme as the tactic to

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Luxury Real Estate SEO: How Agents and Brokers Find Luxury Buyers

Some real estate agents and brokers specializing in luxury properties get new and repeat business the old way. They go through time-intensive encounters like socializing at mixers, networking at industry events and “doing lunch” with potential clients and existing clients – to build and keep good rapport, which hopefully will lead to more sales.

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SEO Strategy – The Missing Piece of the Promotional Mix

Companies that want to drive sales need to look closely at how they promote the benefits and features of their products or services. To get conversions, businesses must effectively and successfully plant just the right messages into the minds of their target consumers, and this is done through a “promotional mix” of strategies.  Traditionally,

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The Explosion of Experience Marketing for Travel

Throughout the history of tourism, there have been many phrases travel companies have co-opted to sell to consumers and explain the need for what the brands provide. Experience marketing is nothing unique, but probably none have been as effective as “experience travel.” These two words are the answer to travelers demands for fewer generic products

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The Real Cost of Cheap SEO

Many business owners and executives have a tight marketing budget to stick to. They often feel challenged when trying to put an SEO plan into place, given the fact that there aren’t a lot of funds to work with. It can be tempting in a scenario like this to turn to cheap SEO in

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No Time for Link Building 101? Consider Outsourcing to a Link Building Company.

Link building has been an SEO best practice for years, but the strategies and consequences have changed. So, it’s every business’ business to find out how to link properly and effectively. If you have a website and want to get traffic from search (of course, you do), you need to know how link to others’

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Is the Agency Model Dead?

Galileo CEO Joseph McElroy recently chimed in about a new trend we're seeing here... the rise of the Gig Economy. And the death of the Agency Model. We are seeing more and more that brands are employing a network of agencies, creating a diverse "family of agencies" to provide specialized services across the fragmented

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Multi-Location SEO Best Practices: Optimize All Branches of Your Business.

If you have multiple branches of your business, you don’t need to multiply the time you spend on SEO by that many arms. You simply need a sound strategy in place for optimizing your core offering - using multi-location SEO best practices. We wrote about this previously, and discussed how multiple location SEO strategies supports

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