Wise Web Optimization

SEO Link Building: A White-Hat Strategy to Ward Off “Fred” Panic.

By | March 17th, 2017|Wise Web Optimization|

Less than a week ago, the SEO world started stirring with rumors and suspicions of a Google ranking update that may have caused some websites to plummet in SEO results and others to jump in the lead. Could this be linked to SEO link building? The unconfirmed ranking algorithm update is being called “FRED,” due to [...]

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Content Hubs: What Are They, and Why You Need Them.

By | January 21st, 2017|Wise Web Optimization|

Roughly 2 million blog posts get published each day. That’s a lot of posts written with the intent of drawing readers to a website and converting them in some form or another. Luckily, you don’t need to compete with all of the entities putting out those posts, because it makes better sense to compete [...]

What’s a Customer Journey? Map a Path to Influence your Customers.

By | September 23rd, 2016|Wise Web Optimization|

We’ve talked quite a bit about the importance of creating buyer personas for SEO campaigns, which help you hone in on exactly whom your target Customer is and what specific needs that customer has. Along with creating buyer personas as part of a SEO campaign, it’s important that you take time to map a Customer Journey from initial [...]

Buyer Persona Strategy: A Vital Element for Inbound Marketing

By | September 16th, 2016|SEO Best Practices, Wise Web Optimization|

Before you launch any inbound marketing campaign, you need to know whom you’re marketing to. You need to have a clear understanding of the wants and needs of your target customers, your current and potential ones, so that you can present your message in a way that meets those wants and needs – and at [...]

Newsjack Your Way to Improved SEO

By | July 15th, 2016|SEO Best Practices, Wise Web Optimization|

We recently talked about newsjacking as an alternative to getting your story listed on Google News. Newsjacking, or playing off of a hot news topic in your own content, can do more for your content than snag the attention of Google News. Marketing strategist and author David Meerman Scott, who coined the term newsjacking, describes [...]

Galileo’s Joseph McElroy Named SEMPO Cities Leader for New York

By | July 4th, 2016|Managed SEO Services Blog – SEO Strategy for Multi-Location Businesses., Wise Web Optimization|

This year’s SEMPO Cities Committee, in collaboration with Galileo Tech Media, has proudly announced the appointment of Galileo CEO Joseph McElroy as a SEMPO Cities Leader in New York, for the forthcoming annual term. Formed to build awareness and education around online search at the local level, through networking and educational events, SEMPO Cities provides [...]

The Anatomy of a SERP – A guide to the latest Google SERP enhancements

By | June 14th, 2016|SEO Best Practices, Wise Web Optimization|

Here is a guide to the latest Google SERP enhancements and how to incorporate them in your SEO strategy. Marketing teams spend countless hours strategizing how to improve Google search engine results pages. To keep us on our toes, Google has enhanced its SERPs with several features including: local map packs breadcrumbs video thumbnails image [...]

Post-Launch SEO Checklist: 6 Critical Tasks

By | May 31st, 2016|SEO Best Practices, Top SEO for Travel Industry Blog Posts, Wise Web Optimization|

You’ve planned, designed, and, after some trials and tribulations, launched a new or redesigned website. Congratulations! Go out and celebrate, but don’t go on vacation just yet. Once your site goes live, you will have issues to check and enhancements to make to catch errors and improve that all-important SEO. Here are a few important tasks [...]

Travel Industry SEO – How to Target Guests Using Hyperlocal Strategies.

By | May 16th, 2016|Converting Data into Results, SEO Best Practices, Top SEO for Travel Industry Blog Posts, Wise Web Optimization|

In a recent post, we discussed our three must-implement travel industry SEO strategies specific to the travel industry. One of our recommended techniques was to ensure that your webpage integrates relevant, high ranking location-specific keywords in order to “speak the local language.” Ahead, we’re digging deeper into this suggestion, offering our tips on how to [...]

How to Improve Your Site Speed – Tips for Fast Marketing Success.

By | April 14th, 2016|Stellar Apps, Wise Web Optimization|

For Websites AND Markets, Galileo Tech Media builds fast! In our last blog, on why marketers should care about site speed, we promised site speed tips on how to unleash your site’s inner Usain Bolt. Before you head to the starting blocks, you have to execute a site speed audit and then fix the problems. First you [...]

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