Wise Web Optimization

Prepare for the Inevitable – How Voice Search Will Impact SEO.

If you make one tweak to your SEO plan today or file away one SEO idea to implement tomorrow, focus on optimization for voice search. Right now, 55% of teens and 41% of adults use voice search every day. These percentages have grown consistently and they’re likely to keep their upward trend. Siri has

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SEO Link Building: A White-Hat Strategy to Ward Off “Fred” Panic.

Less than a week ago, the SEO world started stirring with rumors and suspicions of a Google ranking update that may have caused some websites to plummet in SEO results and others to jump in the lead. Could this be linked to SEO link building? The unconfirmed ranking algorithm update is being called “FRED,” due to

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Newsjack Your Way to Improved SEO

We recently talked about newsjacking as an alternative to getting your story listed on Google News. Newsjacking, or playing off of a hot news topic in your own content, can do more for your content than snag the attention of Google News. Marketing strategist and author David Meerman Scott, who coined the term newsjacking, describes

Galileo’s Joseph McElroy Named SEMPO Cities Leader for New York

This year’s SEMPO Cities Committee, in collaboration with Galileo Tech Media, has proudly announced the appointment of Galileo CEO Joseph McElroy as a SEMPO Cities Leader in New York, for the forthcoming annual term. Formed to build awareness and education around online search at the local level, through networking and educational events, SEMPO Cities provides

The Anatomy of a SERP – A guide to the latest Google SERP enhancements

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Here is a guide to the latest Google SERP enhancements and how to incorporate them in your SEO strategy. Marketing teams spend countless hours strategizing how to improve Google search engine results pages. To keep us on our toes, Google has enhanced its SERPs with several features including: local map packs breadcrumbs video thumbnails image

Travel Industry SEO – How to Target Guests Using Hyperlocal Strategies.

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In a recent post, we discussed our three must-implement travel industry SEO strategies specific to the travel industry. One of our recommended techniques was to ensure that your webpage integrates relevant, high ranking location-specific keywords in order to “speak the local language.” Ahead, we’re digging deeper into this suggestion, offering our tips on how to

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