Our last post about internal linking as an SEO strategy talked about why it’s important to link from one of your web page to another. We spoke about SEO internal links being like road maps, guiding your readers logically through your content. Building these guides helps users get the most value from the information you provide. And giving readers value makes Google happy, which will ultimately make you happy.
After reading our Part 1 internal linking post, you may agree that linking your web pages together makes good SEO sense. But, you might not have a clue how to go about setting up links so they help your reader and help you. You may want to push yourself higher up in search results, but wanting and doing are different things. It’s okay if you know where you want to go but don’t know how to get there. That’s what we’re here for.
How Many SEO Internal Links Should You Have?
There seems to be a lot of confusion regarding how many internal links you should have on your website. Best practices offer that you should focus on having more than enough links, rather than not enough. Some of the most successful bloggers link internally up to 15 times, in just one 2,000-word post.
Of course, these are all relevant links to the reader and they help keep the reader engaged in the website. Quality links that offer more value boost your SEO results and they build trust with your audience. It’s worth mentioning that in order to internal link 15 times in every post, you have to have a lot of great content on your site to direct people to.
What Not to Do When it Comes to SEO Internal Linking
Creating a huge footer of internal links, known as “keyword links,” in the footer of a website is one of the worst internal linking strategies we’ve seen. These links aren’t useful. They’re simply spammy. Internal linking like this may have worked 5 years ago, but you’ll probably get penalized for them now, especially with Google’s recent unconfirmed FRED update.
Creating SEO Internal Links That Matter
Since SEO is an ever-changing beast, it can be difficult to keep up with trends and best practices. But through the ebbs and flows of SEO during the last decade or so, one thing that’s been consistent is the idea that internal linking to relevant content works. It offers the reader an excellent UX, making your site easy to navigate and enjoy. And, we know Google rewards those who engage the reader with enjoyable content.
In addition, when Google’s bots crawl websites and sift through content, they index them. Websites that don’t have a good SEO internal linking structure are harder for Google to sort through, which means these sites don’t rank well and some pages might not even be discovered. Do Google and yourself a favor by linking your pages to each other in a well-thought-out way. You might just earn some backlinks in the process, as the highest high-quality backlinks are typically to deep pages in a website.
If you’re lacking a strong SEO internal linking structure, Galileo Tech Media can help. We offer managed SEO services that guide companies toward developing a plan to boost readership, propel to the top of the SERPs, and in the end get the conversions they’re after. Contact us to let us know where you are regarding internal linking and SEO, and to tell us where you want to be.