When you meet the buyer’s basic needs and speak their personal language, you are creating a relationship and not just a transaction. This requires a special blend of art and science, and the ability to insert this data and knowledge directly into your sales process and use it to nurture more prospects into customers. This is the first step to understanding your buyer personas.
Applying knowledge from buyer persona studies is really shaping the Wise Content that we produce here at Galileo Tech Media. I was asked to guest blog about our methods by Criteria for Success. Take a look at what I submitted, and let me know what you think.
Is your brand collecting buyer persona data? If so, do you know what to do with it? Buyer persona data is so unbelievably rich with ready-to-test hypotheses that the possibilities are nearly endless. For artists, scientists, writers, marketers, and on and on – this knowledge is extremely exciting.