About Erin Miller

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So far Erin Miller has created 28 blog entries.

All About the In-House Marketing vs Agency Debate in a Changing Digital Landscape

May 10th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, SEO Content Writing, Wise Web Optimization|

Digital services as we knew them are over. Digital marketing agencies are struggling with a new reality where tactical and execution work has become commoditized. Much of digital work is now performed in-house as teams can easily tend to traditional agency tasks like building websites and creating ads. It’s getting harder for the agency

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WeWork Creates First Campaign Using Their In-House Creative Agency

May 9th, 2018|Categories: In-House SEO and Content Marketing Services|

We love WeWork! Galileo team members enjoy the freedom of co-working at the shared office space. It’s good to see the company is flexing its in-house creative muscle to create new videos highlighting its comfy and spacious flexible offices. WeWork likely faced the question many brands face - trust an important project to an

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For Local SEO, Take a Tip from Travel | Hear from a Local SEO Expert

May 2nd, 2018|Categories: Local SEO, Managed SEO Services Blog – SEO Strategy for Multi-Location Businesses., SEO Content Writing, Top SEO for Travel Industry Blog Posts|

Galileo Tech Media knows a thing or two about Travel SEO. We know that it's all about LOCATION, and that leashing yourself to the brand's national identity without focusing on your own location-specific attributes is not a smart Local SEO strategy. We decided to share our tips from a Local SEO expert, our own

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A Complete Guide to Local Search Engine Optimization Services

May 2nd, 2018|Categories: In-House SEO and Content Marketing Services, Local SEO|

Four out of five people use search to find businesses and services near them. If you’re not optimizing for local search, you need to be. Local SEO helps you stay visible to and relevant with 80% of your customers. Whether your company is in Travel, Real Estate or a completely different industry, you should

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How Branded Content Can Tell the Stories Traditional Media Isn’t Telling

May 2nd, 2018|Categories: In-House SEO and Content Marketing Services, SEO Content Writing|

Brand publishing isn’t journalism. It’s different. But that doesn’t mean you shouldn’t be a journalist when writing and publishing content for your target audience. Brands and in-house marketing teams that tell stories through their content make use of a powerful tool to engage, inform and inspire. They at once fulfill their business objectives and editorial

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How to Access Your Content for Real Value Using KPIs for SEO

April 25th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, SEO Content Writing, Wise Web Optimization|

We all want to access the vast numbers of people searching the internet every day, which means there are many in-house agency SEO teams working hard to target their customers and improve search rankings by paying attention to KPIs for SEO. While it’s increasingly difficult to stay on top of the changes out on

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Go Beyond the Trends in SEO Content Marketing and Write Content that Matters

April 25th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, SEO Content Writing|

As more brands get serious about content publishing, it’s going to be increasingly important to focus on relevance, quality and integrity -- both editorial and technical. Your content efforts will need to go beyond the trends in SEO content marketing. They'll need to draw on current best practices but also differentiate your business, so

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Learn How to Remove Pages from Google and Maintain Internal Linking Structure

April 18th, 2018|Categories: In-House SEO and Content Marketing Services, Wise Web Optimization|

We recently received a question from an in-house agency client who had thousands of web pages: "If we delete articles or convert them to draft mode does the URL still exist from Google’s perspective? Meaning, once the article is no longer active can Google still find it?" Can you really remove pages from Google

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7 Tips: Repurpose Webinar Content Into Ongoing Material for your Website

April 18th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, SEO Content Writing|

Don't think of a webinar as a one-and-done piece of content. Webinars are a great source of valuable and ongoing content for your website, beyond just a single asset. Search Engine Land offers some suggestions for using the webinar content effectively and multiple times in various forms. The key is to be smart about using (and

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7 Lessons on SEO Content Workload Management: Insights and Procedures We’ve Gained from Working with In-House Agencies

April 17th, 2018|Categories: Wise Web Optimization|

Galileo knows a thing or two about working with in-house agencies and workload management. In fact, last year we produced 20,000 pieces of Travel SEO content for just one client. And through it all, we have found seven lessons to be invaluable:Start with a pilot, then scaleUse a system of trackersWork with a good project management

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