Keyword Research Strategies Multi-channel marketing is essential in today’s business environment, where brands must contend with an endless sea of competing content. Since modern consumers access information through numerous channels, it makes sense to
Our CEO, Joseph McElroy, is at it again. Joseph has been in the business a long time, and doesn't pull any punches. So when the issue of Growth Hacking as an ineffective Inbound Marketing Tactic entered
Most marketers recognize the value of inbound marketing as a key component of their overall content marketing strategy. One important element of inbound marketing is what marketing firm Austin Lawrence Group calls inbound journalism.
We recently talked about “inbound journalism,” a term coined by marketing firm Austin Lawrence Group, and how to incorporate it into your toolbox. The main objective of inbound journalism is lead generation. It generates
In a recent post, we discussed our three must-implement travel industry SEO strategies specific to the travel industry. One of our recommended travel industry SEO techniques was to ensure that your webpage integrates relevant, high
Don't think of a webinar as a one-and-done piece of content. Webinars are a great source of valuable and ongoing content for your website, beyond just a single asset. Search Engine Land offers some suggestions
Galileo knows a thing or two about working with in-house agencies and workload management. In fact, last year we produced 20,000 pieces of Travel SEO Keywords and Content for just one client. And through it all,
Galileo knows a thing or two about working with in-house agencies and workload management. In fact, last year we produced 20,000 pieces of Travel SEO content for just one client. And through it all, we have