Search Engine Optimization has evolved in a massive way over the last several years. While many SEO strategies have remained consistent, there are new (and constantly evolving) best practices for their implementation. Some SEO tactics and tricks that used to propel businesses to the tops of the SERPs [Search Engine Results Pages] just don’t work at all anymore. In fact, use them and Google will penalize you in a big way. Because SEO has transformed into this marketing strategy that many companies don’t recognize and a good number find overwhelming, outsourcing SEO services exists.
With getting in the Google penalty box such a threat, you can see why, according to THE STATE OF ENTERPRISE SEO IN 2017 conducted earlier this year by seoClarity, BuzzStream and North Star Inbound, almost 40% of respondents identified content development as the most pressing SEO issues for companies this year.
Because SEO has transformed into this marketing strategy that some companies don’t fully recognize and a good number find overwhelming, outsourcing SEO services exists. In fact, according to the same survey research, while 40% of large enterprise dedicate $20K is allocated to SEO activity per month — not including the cost of employees’ salaries and overhead. Yet nearly 70% these same respondents don’t think their team has achieved leadership status and only 18% of managers at large enterprise companies (>1000 employees) rate themselves as successful at being “scalable and repeatable.”
Instead of being confused by SEO and trying to keep up with optimization tactics that no longer make sense to you (which is understandable if your primary business isn’t SEO), consider outsourcing SEO services.
Do You Have the Resources to Manage Your Own SEO?
Do you ever find yourself wondering, “Is SEO still relevant?” “Does it really matter if I use keywords?” “What keywords should I be using?” “Is link-building behind us?” When you outsource your search engine optimization, you don’t need to be the one figuring all of this out. You give your SEO agency your business goals, and it handles the inner workings for you.
Maybe you realize what’s required of you in terms of SEO and being visible online today, but you don’t have the resources to do what’s necessary. According to the survey, nearly 70% of large enterprise companies (>1000 employees) have in-house SEO teams of 5 people or less. Seen in this light, if you want to be seen in search results and connect with your target buyer, but your budget, team or time presents limitations, outsourcing SEO services makes sense.
You don’t need to be stressed or overstretched. And, you don’t need to concern yourself with growth hacking your way into top SERP placement. Outsourcing to an agency can save you sanity, time and money – and your business.
Consider Modular SEO Services from Galileo Tech Media
SEO best practices change at a speed that can be too fast for a company to match pace. If your in-house team is busy doing what it does best, and it’s not feasible to keep up with SEO or outsource internally, hiring an agency like Galileo Tech Media is a smart move.
While you do your job, we do ours. We research the changes in SEO and test tactics. Our team stays abreast of Google algorithm changes and makes sure SEO strategies aren’t drawing SERP penalties.
Our experts are always performing keyword research, creating keyword-focused content, optimizing social media profiles, building quality links and working with the most valuable industry influencers. We have our hands in it all and we handle it all. And, we have the ability to scale quickly to meet clients’ unique goals.
Can your in-house agency marketing team effectively take care of all the SEO tactics that need consideration? If not, it’s okay because Galileo can.
When It’s Time to Outsource All or Most of Your SEO
Good SEO depends on creating WISE content from carefully researched keywords. It relies on analyzing Big Data to come up with sound strategies for linking and sharing on social media. SEO involves evaluating user experience in terms of page load time, website architecture and semantic markup. Site audits and other analytics, as well as well-known SEO tactics like maintaining a keyword-rich blog all matter to your bottom line.
While expertise in one or more of these areas can certainly be found in-house, outsourcing the spectrum of support needed can be the best path to success. It’s often faster to hire an outsourced agency that can scale to meet goals. And, outsourcing can be cheaper than hiring several full time employees to do the same job. Plus, with Galileo, you get SEO experts that make this work their life.
Galileo Tech Media provides SEO solutions that meet the unique needs of your business. Whether you hire us just for link building or only for audits, we lift a bit of the burden off you. We provide Local SEO, SEO blog post content creation and SEO project management for companies in travel, real estate and many other industries.
Contact us to learn more.