Loading...

Project Description

Campaign Goals

  • Facilitate increased visibility and improved rankings via Search Engine Optimization tactics

  • Drive targeted traffic to BlueOrangeTravel.com

  • Increase online conversions with SEO content that is descriptive and persuasive

  • Create intent-focused content that is helpful to the user, and demonstrates the value of BlueOrange Travel’s services

  • Manage Local SEO presence, to ensure BlueOrange Travel is visible in all local searches across all local listings

  • Manage Social Media presence, to create a community of like-minded travel lovers and keep BlueOrange Travel top-of-mind for business and leisure travelers alike

Campaign Tactics

Buyer Personas & Customer Journeys

  • Create Buyer Personas, fictional representations of BlueOrange Travel’s target customer

  • Utilize Buyer Personas to imagine what content this person would need on their path to become a BlueOrange Travel client

  • Create Customer Journeys, fictional paths of the Buyer Persona online

  • Utilize Customer Journeys to maximize all areas of potential searcher intent

  • Understand the type of content the Persona is looking for, and create associated content

SEO Keyword Selection

  • Maximize competitive return for business/leisure travel keywords and phrases

  • Identify and execute upon key differentiators for BlueOrange Travel, and optimize site with competitors’ white space in mind

  • Identify BlueOrange Travel’s target audience and the Travel SEO Keywords most relevant to that audience

  • Leverage sophisticated SEO platforms to provide insight into which Travel SEO Keywords will be most successful

  • Select general and long-tail keywords based upon search intent, relevancy, competitiveness, etc.

  • Evaluate and revise keywords in order to maximize visibility

SEO Content Creation

  • Adhere to the business owner’s preference for content, including proper tone, nomenclature, and other business-specific requests

  • Utilize SEO Keyword Selection to delicately incorporate approved keywords

  • Carefully apply SEO Keywords to content, to read naturally and comply with SEO white-hat practices

  • Create SEO Elements including Meta Descriptions and Title Tags, to create conversion-focused messaging for maximum click through

Intent-Focused Blog Content

  • Collaborate with business owner to create a Content Calendar, based on buyer persona and searcher intent

  • Create conversion-focused, SEO optimized thought-leadership articles to share on BlueOrange Travel’s blog

Local SEO Audit

  • Conduct thorough analysis of BlueOrange Travel from a Local SEO standpoint

  • Ensure that all business information is accurate and consistent across all local listings

Social Media Optimization

  • Collaborate with business owner to create a Content Calendar, based on buyer persona and searcher intent

  • Engage community with thoughtful and helpful content to keep BlueOrange Travel top of mind for travel needs

Link Building

  • Adhere to white-hat link building techniques and strategy to earn relevant, high quality links that increase SEO value of BlueOrangeTravel.com

  • Identify relevant influencers and websites for outreach opportunities

  • Utilize proven tactics and outreach techniques to build influencer relationships

  • Develop content for the intended links [or collaborate with the influencer]

Case Studies From Our Travel SEO Portfolio

View Now
View Now
View Now
View Now

Travel SEO Blog Posts

  • Get Google Reviews

Get Google Reviews and Interpret them for SEO | 4 Ways (and why it matters)

September 4th, 2018|Comments Off on Get Google Reviews and Interpret them for SEO | 4 Ways (and why it matters)

Most marketers know that user reviews can make or break a business. Review sites consistently appear at the top of search results. Google also displays reviews near the top of business search results via

  • content marketing for travel

Content Marketing for Travel: Why Content Matters if You’re in the Travel Industry

August 20th, 2018|Comments Off on Content Marketing for Travel: Why Content Matters if You’re in the Travel Industry

Content marketing plays a critical role in setting travel brands apart from competitors. In an industry overflowing with traditional travel agencies, OTAs, hoteliers, alternative accommodation providers like Airbnb and new types of companies offering