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Project Description

Campaign Goals

  • Facilitate increased visibility and improved rankings via Search Engine Optimization tactics

  • Drive targeted traffic to domestic and international properties

  • Increase online conversions with SEO content that is descriptive and persuasive

  • Seamlessly engage with property managers and stakeholders to adhere to all internal processes and guidelines, functioning as a part of the team

  • Create efficient processes that allow Galileo’s team to scale up and down, depending on the volume of work

Campaign Results

Campaign Tactics

SEO Keyword Selection

  • Maximize competitive return for Travel Websites

  • Identify and execute upon key differentiators for each property and page being optimized, such as type, luxury, business, location, etc.

  • Identify the property’s target audience and the Travel SEO Keywords most relevant to that audience

  • Leverage sophisticated SEO platforms to provide insight into which Travel SEO Keywords will be most successful

  • Select general and long-tail keywords based upon search intent, relevancy, competitiveness, etc.

  • Evaluate and revise keywords in order to maximize visibility

SEO Content Creation

  • Adhere to brand standard for each property, including proper tone, nomenclature, and other property-specific requests
  • Utilize SEO Keyword Selection to delicately incorporate approved keywords

  • Carefully apply SEO Keywords to content, to read naturally and comply with SEO white-hat practices

  • Create SEO Elements including Meta Descriptions and Title Tags, to create conversion-focused messaging for maximum click through

Social Media Optimization

  • Conduct thorough analysis and audit of properties from a Social Media standpoint

  • Ensure that all business information is accurate and consistent across major social media channels

Local SEO Audit

  • Conduct thorough analysis of properties from a Local SEO standpoint

  • Ensure that all business information is accurate and consistent across all local listings

Case Studies From Our Travel SEO Portfolio

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Travel SEO Blog Posts

  • travel blogger

How to Select the Best Travel Blogger for your Influencer Marketing Campaign

September 25th, 2017|Comments Off on How to Select the Best Travel Blogger for your Influencer Marketing Campaign

Choosing the best travel blogger for your brand’s influencer marketing campaign is imperative for its success. Instead of simply looking for a personality with a huge following on social media, think in terms of

3 Examples of Travel Brands Getting It Right with Travel Influencers

September 18th, 2017|Comments Off on 3 Examples of Travel Brands Getting It Right with Travel Influencers

Influencer marketing isn’t about getting the biggest name you can find to rep your brand, although if you can do it, you may want to go for it. Rather, it’s a tool focused on

  • NYC SEO

NYC SEO: Making Luxury Travel Easy to Find

September 15th, 2017|Comments Off on NYC SEO: Making Luxury Travel Easy to Find

New York City is one of the top luxury destinations in the world. With so much to see and do and constant excitement, the reason why is clear. NYC has embraced their stellar reputation