Project Description

Campaign Goals

  • Facilitate increased visibility and improved rankings via SEO tactics

  • Drive targeted traffic to book direct on property websites

  • Increase online conversions with SEO content that is descriptive and persuasive

  • Seamlessly engage with brand property managers and stakeholders to adhere to all internal processes and guidelines, functioning as a part of the team

  • Create efficient processes that allow Galileo’s team to scale up and down, depending on the volume of work

Campaign Tactics

SEO Keyword Selection

  • Maximize competitive return for Travel Websites

  • Identify and execute upon key differentiators for each property and page being optimized, such as type, luxury, business, location, etc.

  • Identify the property’s target audience and the Travel SEO Keywords most relevant to that audience

  • Leverage sophisticated SEO platforms to provide insight into which Travel SEO Keywords will be most successful

  • Select general and long-tail keywords based upon search intent, relevancy, competitiveness, etc.

  • Evaluate and revise keywords in order to maximize visibility

SEO Content Creation

  • Adhere to brand standard for each property, including proper tone, nomenclature, and other property-specific requests

  • Utilize SEO Keyword Selection to delicately incorporate approved keywords

  • Carefully apply SEO Keywords to content, to read naturally and comply with SEO white-hat practices

  • Create SEO Elements including Meta Descriptions and Title Tags, to create conversion-focused messaging for maximum click through

Technical Implementation

  • Utilize brand’s corporate Content Management System, upload all new content to property websites to create internal efficiencies for the brand

  • Serve as a Project Management resource to properties, managing an internal communications system and managing website change requests

Case Studies From Our Travel SEO Portfolio

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Travel SEO Blog Posts

  • travel agency seo

Galileo to Provide Travel Agency SEO to New Partner – Travel Leaders

March 2nd, 2018|Comments Off on Galileo to Provide Travel Agency SEO to New Partner – Travel Leaders

Galileo Tech Media is happy to announce our new partnership with Travel Leaders, an award-winning travel agency network. Travel Leaders travel agents have been honored with more than 65 prestigious travel industry awards of

  • seo for travel websites

SEO for Travel Websites: What You Need to Know

February 19th, 2018|Comments Off on SEO for Travel Websites: What You Need to Know

In today’s increasingly competitive travel landscape, brands that want to retain control of their bookings need to pay attention to SEO. It’s always been important for a travel company stay on top of the

  • Google Travel

What Travel Brands Need to Know About Google Travel

February 12th, 2018|Comments Off on What Travel Brands Need to Know About Google Travel

Skift, the largest intelligence platform in the travel industry, estimated Google’s travel business revenue at $14 billion for 2017. It also positioned growth for the Internet juggernaut at more than 20 percent for each