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Project Description

Campaign Goals

  • Facilitate increased visibility and improved rankings via SEO tactics

  • Drive targeted traffic to book direct on property websites

  • Increase online conversions with SEO content that is descriptive and persuasive

  • Seamlessly engage with brand property managers and stakeholders to adhere to all internal processes and guidelines, functioning as a part of the team

  • Create efficient processes that allow Galileo’s team to scale up and down, depending on the volume of work

Campaign Tactics

SEO Keyword Selection

  • Maximize competitive return for Travel Websites

  • Identify and execute upon key differentiators for each property and page being optimized, such as type, luxury, business, location, etc.

  • Identify the property’s target audience and the Travel SEO Keywords most relevant to that audience

  • Leverage sophisticated SEO platforms to provide insight into which Travel SEO Keywords will be most successful

  • Select general and long-tail keywords based upon search intent, relevancy, competitiveness, etc.

  • Evaluate and revise keywords in order to maximize visibility

SEO Content Creation

  • Adhere to brand standard for each property, including proper tone, nomenclature, and other property-specific requests

  • Utilize SEO Keyword Selection to delicately incorporate approved keywords

  • Carefully apply SEO Keywords to content, to read naturally and comply with SEO white-hat practices

  • Create SEO Elements including Meta Descriptions and Title Tags, to create conversion-focused messaging for maximum click through

Technical Implementation

  • Utilize brand’s corporate Content Management System, upload all new content to property websites to create internal efficiencies for the brand

  • Serve as a Project Management resource to properties, managing an internal communications system and managing website change requests

Case Studies From Our Travel SEO Portfolio

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Travel SEO Blog Posts

  • Get Google Reviews

Get Google Reviews and Interpret them for SEO | 4 Ways (and why it matters)

September 4th, 2018|Comments Off on Get Google Reviews and Interpret them for SEO | 4 Ways (and why it matters)

Most marketers know that user reviews can make or break a business. Review sites consistently appear at the top of search results. Google also displays reviews near the top of business search results via

  • content marketing for travel

Content Marketing for Travel: Why Content Matters if You’re in the Travel Industry

August 20th, 2018|Comments Off on Content Marketing for Travel: Why Content Matters if You’re in the Travel Industry

Content marketing plays a critical role in setting travel brands apart from competitors. In an industry overflowing with traditional travel agencies, OTAs, hoteliers, alternative accommodation providers like Airbnb and new types of companies offering