Best Practices and Strategies for Increased SEO Visibility and Traffic

Galileo Tech Media provides SEO and Content Marketing Services for industries such as travel and hospitality, real estate and more; working with in-house agencies and marketing firms that need a partner who can provide scalable solutions. Keep up with the latest SEO Best Practices from our blog.

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7 Tips: Repurpose Webinar Content Into Ongoing Material for your Website

By |April 18th, 2018|Categories: Creating Wise Content, In-House SEO and Content Marketing Services, SEO Best Practices|

Don't think of a webinar as a one-and-done piece of content. Webinars are a great source of valuable and ongoing content for your website, beyond just a single asset. Search Engine Land offers some suggestions

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SEO Marketing Costs: Are You Paying for Services You Don’t Need?

By |April 17th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, Wise Web Optimization|

Most brands face the question: “How much should I spend on SEO?” Note, the question isn’t “Should we spend on SEO,” but rather “what SEO marketing costs will we allocate as part of our

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What 8 Areas of Improvement Can a Website Content Audit Uncover?

By |March 28th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, Wise Web Optimization|

Like a Technical SEO audit, a SEO Content Audit sets forward the strategies and priorities for making your website more relevant and helpful to customers. Good content planning includes a website Content Audit FIRST.

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Sell SEO Services to Executives to Get the Budget and Team You Need

By |March 28th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices|

Your business depends on website traffic to succeed and SEO is a key ingredient in driving traffic to your site. As the SEO expert, it’s your job to make the case for SEO to

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Hoping to Dodge Google Penalties? Avoid these Black Hat Techniques in SEO.

By |March 26th, 2018|Categories: Link Building for SEO Blog – Strategy and Best Practices for Businesses, SEO Best Practices|

Creating SEO content for your target audience to consume and take action on is an important tactic for increasing website traffic. And, conversions. But, the key to boosting your traffic and your company’s revenue

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Are There Any New SEO Tricks for Ranking or Is Search Stagnant?

By |March 19th, 2018|Categories: Creating Wise Content, In-House SEO and Content Marketing Services, SEO Best Practices|

While fully immersed within a technical world, you would think SEO would constantly change and innovate by huge strides. The rest of the tech landscape seems to be doing just that. Yet throughout the

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Google Search Update: Breadcrumb SERPs Evidence of Mobile First Index?

By |March 14th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, Wise Web Optimization|

HEADS UP: Google's apparent transition to "mobile first index" has been commonly interpreted to mean Google favors sites rendering properly on mobile devices. It appears that a Google search update has occurred providing searchers

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SEO Link Building: 5 Ways to Earn Links and Boost Rankings

By |March 12th, 2018|Categories: In-House SEO and Content Marketing Services, Link Building for SEO Blog – Strategy and Best Practices for Businesses, SEO Best Practices, Wise Web Optimization|

Recently we talked about the importance of inbound links in the world of digital marketing. We discussed ways to evaluate your current links to determine if they are helping you rank or hurting you.

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The 2018 10-Step SEO Content Playbook for In-House Marketing Teams

By |March 8th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices|

If you’re looking for SEO advice, as are the many agencies who come to us with the question, “Where do we start with SEO,” our answer is below. We’ve put together an easy-to-follow 10-step

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Time to Refresh SEO? Here are 5 Tactics to Try.

By |February 28th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices|Tags: |

SEO Content should be considered a living and breathing part of your marketing campaigns. It must be tended and monitored, adjusted and optimized. It's not enough to conduct keyword research, update existing content and metadata

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7 Lessons on SEO Content Workload Management: Insights and Procedures We’ve Gained from Working with In-House Agencies

By |February 26th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, Wise Web Optimization|

Galileo knows a thing or two about working with in-house agencies and workload management. In fact, last year we produced 20,000 pieces of Travel SEO Keywords and Content for just one client. And through it all,

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SEO for Travel Websites: What You Need to Know

By |February 19th, 2018|Categories: SEO Best Practices, Top SEO for Travel Industry Blog Posts|Tags: , , |

In today’s increasingly competitive travel landscape, brands that want to retain control of their bookings need to pay attention to SEO. It’s always been important for a travel company stay on top of the

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What Travel Brands Need to Know About Google Travel

By |February 12th, 2018|Categories: SEO Best Practices, Top SEO for Travel Industry Blog Posts|Tags: , |

Skift, the largest intelligence platform in the travel industry, estimated Google’s travel business revenue at $14 billion for 2017. It also positioned growth for the Internet juggernaut at more than 20 percent for each

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Learn 55 SEO Writing Tips to Engage Readers and Rank

By |February 6th, 2018|Categories: Creating Wise Content, In-House SEO and Content Marketing Services, SEO Best Practices|Tags: , , , , |

Knowing how to write web copy that engages readers and ranks well in search is invaluable. You could spend thousands of dollars on paid advertising to reach your target customers and gain website traffic. But,

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Why Creating an SEO Strategy is Easier Than You Think

By |February 6th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices|Tags: , , |

SEO has gone through many incarnations since its inception, some historically bad and several recently good. Long gone are the days of keyword stuffing and using spam links to gain traffic. Good riddance, we

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An SEO Services Company Reveals the Secret to Making the In-House + SEO Agency Relationship Work

By |January 29th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices|Tags: , , |

We've all heard nightmare examples of a brand's in-house team and their agency relationship going off the rails. Perhaps the agency misused the in-house team's trust or didn't deliver as expected. Or maybe the

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Brands Want to Know: Should We Outsource SEO Services?

By |January 29th, 2018|Categories: In-House SEO and Content Marketing Services, Managed SEO Services Blog – SEO Strategy for Multi-Location Businesses., SEO Best Practices|Tags: , , , |

Brands struggle daily with decisions related to resources. They ask themselves the same questions over and over - should we do it ourselves? Or, should we partner with an outside resource? And the answers

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How To: Use Twitter Hashtags as a Keyword Analysis Tool

By |January 9th, 2018|Categories: Creating Wise Content, SEO Best Practices, Wise Web Optimization|Tags: , , , , , , |

Keyword Research is such an important part of a content marketing campaign, so don’t let yourself get stuck into using just one keyword analysis tool. Google AdWords can be your best friend, but there

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How To: Use a Keyword Finder to Identify the Best Keywords for SEM and SEO

By |January 5th, 2018|Categories: Creating Wise Content, SEO Best Practices, Wise Web Optimization|Tags: , , , , |

To grow your business in a competitive marketplace, search engine marketing (SEM) and search engine optimization (SEO) are key. With rapid changes happening in industries that used to reward solid traditional marketing strategies, it’s

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