Is a Keyword Planner Necessary to Satisfy your Target Audience?

January 3rd, 2018|Tags: , , , , |

You’ve got a great product or service and want to engage your audience to promote it. So, of course you’re going to create content to market what it is you sell or do. Have you planned exactly how you’ll reach your target audience though? If you hire a keyword planner, you have great shot

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Travel Industry SEO – How to Target Guests Using Hyperlocal Strategies.

May 16th, 2016|Tags: , , , , , |

In a recent post, we discussed our three must-implement travel industry SEO strategies specific to the travel industry. One of our recommended travel industry SEO techniques was to ensure that your webpage integrates relevant, high ranking location-specific keywords in order to “speak the local language.” Ahead, we’re digging deeper into this suggestion, offering our tips

Inbound Journalism – How To WRITE FOR Your Audience Purposefully.

May 13th, 2016|Tags: , , , |

We recently talked about “inbound journalism,” a term coined by marketing firm Austin Lawrence Group, and how to incorporate it into your toolbox. The main objective of inbound journalism is lead generation. It generates leads by giving customers what they want—not what you want. To generate quality leads with inbound journalism, you can’t just

Inbound Journalism – How to ENGAGE Your Audience Purposefully.

April 28th, 2016|Tags: , , , |

Most marketers recognize the value of inbound marketing as a key component of their overall content marketing strategy. One important element of inbound marketing is what marketing firm Austin Lawrence Group calls inbound journalism. It’s not the oxymoron that it seems! Similar to brand journalism, inbound journalism delivers a compelling story, but it can

How to Accelerate Inbound Marketing Efforts with Growth Hacking.

April 13th, 2016|Tags: , , |

Our CEO, Joseph McElroy, is at it again. Joseph has been in the business a long time, and doesn't pull any punches. So when the issue of Growth Hacking as an ineffective Inbound Marketing Tactic entered his radar screen, he became suspicious. There's lots of noise about this topic - is it a fad? unethical? of limited

Intelligent Keyword Research Strategies for Multi-Channel Marketing

March 24th, 2016|Tags: , |

Keyword Research Strategies Multi-channel marketing is essential in today’s business environment, where brands must contend with an endless sea of competing content. Since modern consumers access information through numerous channels, it makes sense to cast a wide net to ensure that you can reach them via websites, email, videos and mobile devices. With all

CMO Ted? Business Manager Molly? 3 Tools to Create Buyer Personas.

February 29th, 2016|Tags: , |

The Technology Behind Buyer Personas Buyer personas, those fictionalized, research-driven composites of your ideal customers, help marketers zero in on the customers they want to attract. Buyer personas factor into content creation, design, link building, and SEO. Consider buyer personas the foundation for your marketing strategy. According to Buyer Persona Institute, 73 percent of organizations

How to Understand Your Buyer Personas and Take Your Sales to the Next Level.

January 25th, 2016|Tags: , , |

When you meet the buyer’s basic needs and speak their personal language, you are creating a relationship and not just a transaction.  This requires a special blend of art and science, and the ability to insert this data and knowledge directly into your sales process and use it to nurture more prospects into customers. This

Is Your Social Media Marketing Strategy On Point? Find Out Now.

January 20th, 2016|Tags: , |

A new year presents new opportunities to revisit and refine your company’s marketing techniques. Are you making the most of the tools at your disposal? What about your social media marketing strategy- are you keeping up with the latest trends? In the fast-paced world of marketing, resting on your laurels often results in being left

2 More Reasons to Pay Attention to User Reviews.

January 8th, 2016|Tags: , , , |

Online reviews have become a mainstay of most major retail websites; it’s increasingly rare for a site not to provide people with the opportunity to rate whatever they’re selling. From a consumer perspective, the benefits of user reviews are fairly clear; they give us an insight into how well a product works or how badly