Is a Keyword Planner Necessary to Satisfy your Target Audience?

January 3rd, 2018|Tags: , , , , |

You’ve got a great product or service and want to engage your audience to promote it. So, of course you’re going to create content to market what it is you sell or do. Have you planned exactly how you’ll reach your target audience though? If you hire a keyword planner, you have great shot

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2 More Reasons to Pay Attention to User Reviews.

January 8th, 2016|Tags: , , , |

Online reviews have become a mainstay of most major retail websites; it’s increasingly rare for a site not to provide people with the opportunity to rate whatever they’re selling. From a consumer perspective, the benefits of user reviews are fairly clear; they give us an insight into how well a product works or how badly

Why Has “Hyperlocalization” Become So Hyper-Important in Marketing?

September 24th, 2015|Tags: , , , |

How much do you leverage factors related to your immediate geographic locale in your Hyperlocalization Marketing Strategy? If your response to this question is “hmmm, not much,” you might want to think about adding some serious emphasis – even if your company sells primarily to national or global clientele. Why? What’s the point of zooming

How to Use Big Data to Create Wise Content

June 17th, 2015|Tags: , , , |

You’ll find a multitude of definitions of Big Data with a quick Google search. Big Data analysis is a complicated science and a profitable industry. In this post, we here at Galileo Tech Media provide examples of how to use big data to create wise content for your audiences. Big Data can be defined as large

How To: Use Google Trends as a Keyword Analysis Tool

February 17th, 2015|Tags: , , , , |

Search data can reveal a lot about people and society as a whole. By analyzing trending searches, a person can gain insight into where influenza is spreading fastest and which Halloween costumes are hottest on a given year. In a famous series of articles, New York Times writer Seth Stephens-Davidowitz even demonstrated that using