While fully immersed within a technical world, you would think SEO would constantly change and innovate by huge strides. The rest of the tech landscape seems to be doing just that. Yet throughout the last 2 decades, when marketers have worked in search and treated it as its own discipline worthy of lofty teams
It is as important to compel your website visitors to take the next step as it is to get them there in the first place. Creating clear and concise content to grab readers’ attention is important, but perhaps most critical is writing copy that commands them to take action once they’re on your page. With
Galileo Tech Media Marketing Lead & New York SEO Consultant, Keith Reynolds, recently attended the SAM.ai "Sales and Marketing Summit 2018 - Sales & Marketing Growth Strategies"and had the opportunity to chat with Ken Kraetzer of Harrison, NY based CBSIServices.com. Ken tracked Keith down to discuss digital publishing, in particular the ways in which
Knowing how to write web copy that engages readers and ranks well in search is invaluable. You could spend thousands of dollars on paid advertising to reach your target customers and gain website traffic. But, you don’t have to. Besides, you need to provide some substance, something interesting, for prospects to discover when they arrive.
Ready to create content that broadens your company’s reach? Use a hashtag finder to better connect with your target audience and provide them with exactly what they’re looking for. Using a hashtag finder, it’s possible to get more information on the conversations that consumers are having. With this information, you can organize your editorial
Keyword Research is such an important part of a content marketing campaign, so don’t let yourself get stuck into using just one keyword analysis tool. Google AdWords can be your best friend, but there are other tools that provide a broader picture of your buyers’ needs. By analyzing Twitter hashtags, you get invaluable information
To grow your business in a competitive marketplace, search engine marketing (SEM) and search engine optimization (SEO) are key. With rapid changes happening in industries that used to reward solid traditional marketing strategies, it’s now more important to be creative online to be seen. Getting eyes on your brand and gaining loyalty when there’s
You’ve got a great product or service and want to engage your audience to promote it. So, of course you’re going to create content to market what it is you sell or do. Have you planned exactly how you’ll reach your target audience though? If you hire a keyword planner, you have great shot
If you’re putting out content but not doing keyword research to inform it, you’re probably not really reaching your target buyer. You can write blog post after blog post trying to connect with the consumer, but unless you have data backing your editorial content, you likely won’t get the conversions you’re looking for. The
Most of the time, a buyer takes a journey all the way down a sales funnel before becoming a customer. While marketers used to be able to reach consumers at a single touchpoint and convert, usually with bottom-of-funnel tactics, that’s no longer the case. Many marketers struggle to understand how content marketing drives sales.