NYC SEO

NYC SEO: Making Luxury Travel Easy to Find No ratings yet.

New York City is one of the top luxury destinations in the world. With so much to see and do and constant excitement, the reason why is clear. NYC has embraced their stellar reputation as a top luxury travel destination and has made their attractions clear and easy to find with a well thought-out

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Multi-Location SEO Best Practices: Optimize All Branches of Your Business. No ratings yet.

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If you have multiple branches of your business, you don’t need to multiply the time you spend on SEO by that many arms. You simply need a sound strategy in place for optimizing your core offering - using multi-location SEO best practices. We wrote about this previously, and discussed how multiple location SEO strategies supports

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Content Hubs: A Guide to Market Your NYC Travel Business No ratings yet.

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You've probably read about Galileo's highly-targeted Content Hubs Strategy, designed for any business trying to dominate a niche using SEO tactics. This strategy is particularly effective when thinking about your NYC Travel Business - the act of converting a prospect base of tourists interested in visiting New York City into clients. While it’s not difficult to

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Content Hubs for Travel: A Content Strategy to Dominate Your Niche. No ratings yet.

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Travel agents who want to become experts in a specific travel niche can use the Content Hubs marketing strategy we discussed last week to attract their core customer base, establish brand identity, and make sales. How, specifically? By putting a marketing approach into place that zeros in on target customers and provides exactly the content

Local SEO Strategies for NYC – Amplify Your Location & Earn Loyal Hotel Guests. No ratings yet.

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Google says that travel businesses, such as NYC Hotels, can convert more sales by “being there” and “being useful” throughout hundreds of micro-moments that take place between the time a trip becomes a idea in a traveler’s mind and when that traveler’s vacation culminates. As a hotel in New York City, you have an especially

Mine Your User Reviews – 2 Ways to Use the Data You Uncover. No ratings yet.

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Most marketers know that user reviews can make or break a business. Review sites consistently appear at the top of search results. Google also displays reviews near the top of business search results via its Google+ Local initiative. Positive local reviews boost New York City SEO and sales, and, when used wisely, can increase

4 More Hyperlocalization Tips for NYC Hotels No ratings yet.

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As we mentioned in our last post, hyperlocalization is the hottest marketing strategy to hit the New York City hotel industry since the Internet; well, not quite, but almost. The ubiquity of mobile, demand for relatable content, and more targeted search results all drive the need for hyperlocal marketing. The 2014 Pigeon algorithm update by

Narrow Your Focus, Increase Your Conversions with Optimized Content Marketing for New York City No ratings yet.

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Optimize New York understands the need to target customers in specific areas. In fact, that’s what we were created to do. We know businesses want to target customers here in NYC. You need Wise Technology to do so effectively. What is Geo-Targeting? A business that needs to focus its content locally can differentiate content by

5 Hyperlocalization Tips for NYC Hotels No ratings yet.

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Hyperlocalization is the marketing strategy of the moment, especially in the hotel industry. The rise of mobile, demand for relatable content, and more targeted search results all fuel the hyperlocal trend. The 2014 Pigeon algorithm update by Google adds to the importance of a narrow focus. A survey from SEO company BrightEdge showed that the

2 More Reasons to Pay Attention to User Reviews No ratings yet.

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Online reviews have become a mainstay of most major retail websites; it’s increasingly rare for a site not to provide people with the opportunity to rate whatever they’re selling. From a consumer perspective, the benefits of user reviews are fairly clear; they give us an insight into how well a product works or how badly

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