Narrow Your Focus, Increase Your Conversions with Optimized Content Marketing for New York City

January 28th, 2016|Categories: Local SEO, NYC SEO|Tags: , , |

Galileo Tech Media understands the need to target customers in specific areas. In fact, that’s what we were created to do. We know businesses want to target customers here in NYC. You need Wise Technology to do so effectively. What is Geo-Targeting? A business that needs to focus its content locally can differentiate content

5 Hyperlocalization Tips for NYC Hotels

January 21st, 2016|Categories: Local SEO, NYC SEO|Tags: , , |

Hyperlocalization is the marketing strategy of the moment, especially in the hotel industry. The rise of mobile, demand for relatable content, and more targeted search results all fuel the hyperlocal trend. The 2014 Pigeon algorithm update by Google adds to the importance of a narrow focus. A survey from SEO company BrightEdge showed that

2 More Reasons to Pay Attention to User Reviews

January 8th, 2016|Categories: Local SEO, NYC SEO|Tags: , , |

Online reviews have become a mainstay of most major retail websites; it’s increasingly rare for a site not to provide people with the opportunity to rate whatever they’re selling. From a consumer perspective, the benefits of user reviews are fairly clear; they give us an insight into how well a product works or how

9 Tips to Get New York Websites to Sell Like a Sample Sale

September 18th, 2015|Categories: Local SEO, NYC SEO|Tags: , , |

There’s a whole different standard to building websites in a marketplace as dynamic as New York City. Here, your site not only needs to meet the typical requirements of visual appeal and intuitive functionality, as a virtual calling card for your company; it needs to be clearly differentiated from the hundreds of other businesses

Comprehensive Video On The Hard-to-Learn Aspects Of SEO

September 17th, 2015|Categories: Local SEO, NYC SEO|Tags: , , |

Take a look at Galileo Tech Media’s CEO Joseph McElroy lead the NY Inbound Marketing Professionals discussion about SEO from a 40K foot view. As active members of the inbound marketing community in NYC, Joseph and his team know the NY web business. What else do we know about NY? Galileo knows that that

6 “Hyperlocal” Marketing Tips to Sell to New Yorkers

September 11th, 2015|Categories: Local SEO, NYC SEO|Tags: , , |

Before we tackle New York City in particular, let’s kick off this article with a more basic question: How much do you leverage factors related to your immediate geographic locale in your marketing efforts? If your response to this question is “hmmm, not much,” you might want to think about adding some serious emphasis

Considering a Redesign? 3 Trends to Consider

August 20th, 2015|Categories: Local SEO, NYC SEO|Tags: , |

When considering a website redesign, you must consider many factors. But the most important question is “Why?”. Has your organization undergone a major change? Is the current website outdated? Did you have a recent photo shoot? Here at Galileo Tech Media, we don’t believe in making any changes – SEO, content, social media strategy