5 Hyperlocalization Tips for NYC Hotels

January 21st, 2016|Tags: , , |

Hyperlocalization is the marketing strategy of the moment, especially in the hotel industry. The rise of mobile, demand for relatable content, and more targeted search results all fuel the hyperlocal trend. The 2014 Pigeon algorithm update by Google adds to the importance of a narrow focus. A survey from SEO company BrightEdge showed that the

9 Tips to Get New York Websites to Sell Like a Sample Sale

September 18th, 2015|Tags: , , |

There’s a whole different standard to building websites in a marketplace as dynamic as New York City. Here, your site not only needs to meet the typical requirements of visual appeal and intuitive functionality, as a virtual calling card for your company; it needs to be clearly differentiated from the hundreds of other businesses that

Comprehensive Video On The Hard-to-Learn Aspects Of SEO From the Inbound Marketing Professionals of NYC

September 17th, 2015|Tags: , , |

Take a look at Optimize New York’s CEO Joseph McElroy lead the NY Inbound Marketing Professionals discussion about SEO from a 40K foot view. As active members of the inbound marketing community in NYC, Joseph and his team know the NY web business. What else do we know about NY? Optimize New York knows that

6 “Hyperlocal” Marketing Tips to Sell to New Yorkers

September 11th, 2015|Tags: , , |

Before we tackle New York City in particular, let’s kick off this article with a more basic question: How much do you leverage factors related to your immediate geographic locale in your marketing efforts? If your response to this question is “hmmm, not much,” you might want to think about adding some serious emphasis –