In today’s increasingly competitive travel landscape, brands that want to retain control of their bookings need to pay attention to SEO. It’s always been important for a travel company stay on top of the search optimization game. But, the world of SEO for travel websites right now is a time of great flux. And,
Skift, the largest intelligence platform in the travel industry, estimated Google’s travel business revenue at $14 billion for 2017. It also positioned growth for the Internet juggernaut at more than 20 percent for each year for the foreseeable future. While Google travel could be worth as much as $100 billion currently per Skift research
Knowing how to write web copy that engages readers and ranks well in search is invaluable. You could spend thousands of dollars on paid advertising to reach your target customers and gain website traffic. But, you don’t have to. Besides, you need to provide some substance, something interesting, for prospects to discover when they arrive.
SEO has gone through many incarnations since its inception, some historically bad and several recently good. Long gone are the days of keyword stuffing and using spam links to gain traffic. Good riddance, we say. Today, SEO strategy is focused on user experience and engagement. This is great for the consumer who simply wants
We've all heard nightmare examples of a brand's in-house team and their agency relationship going off the rails. Perhaps the agency misused the in-house team's trust or didn't deliver as expected. Or maybe the in-house team didn't prove to be the partner the agency expected. No matter the scenario - no one wants this
Brands struggle daily with decisions related to resources. They ask themselves the same questions over and over - should we do it ourselves? Or, should we partner with an outside resource? And the answers to these questions differ based on the function. While outsourcing direct mail services may be an easy "yes," the question
Keyword Research is such an important part of a content marketing campaign, so don’t let yourself get stuck into using just one keyword analysis tool. Google AdWords can be your best friend, but there are other tools that provide a broader picture of your buyers’ needs. By analyzing Twitter hashtags, you get invaluable information
To grow your business in a competitive marketplace, search engine marketing (SEM) and search engine optimization (SEO) are key. With rapid changes happening in industries that used to reward solid traditional marketing strategies, it’s now more important to be creative online to be seen. Getting eyes on your brand and gaining loyalty when there’s
You’ve got a great product or service and want to engage your audience to promote it. So, of course you’re going to create content to market what it is you sell or do. Have you planned exactly how you’ll reach your target audience though? If you hire a keyword planner, you have great shot
Most of the time, a buyer takes a journey all the way down a sales funnel before becoming a customer. While marketers used to be able to reach consumers at a single touchpoint and convert, usually with bottom-of-funnel tactics, that’s no longer the case. Many marketers struggle to understand how content marketing drives sales.