SEO Best Practices

How Content Marketing Drives Sales: 4 Tips to Align Your Content Strategy with Your Sales Funnel

Published: December 14th, 2017 | Updated: December 18th, 2017|Tags: , , , , , |

Most of the time, a buyer takes a journey all the way down a sales funnel before becoming a customer. While marketers used to be able to reach consumers at a single touchpoint and convert, usually with bottom-of-funnel tactics, that’s no longer the case. Many marketers struggle to understand how content marketing drives sales.

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Should You Outsource Your SEO Services?

Published: October 23rd, 2017 | Updated: October 23rd, 2017|Tags: , , , , |

Search Engine Optimization has evolved in a massive way over the last several years. While many SEO strategies have remained consistent, there are new (and constantly evolving) best practices for their implementation. Some SEO tactics and tricks that used to propel businesses to the tops of the SERPs [Search Engine Results Pages] just don’t

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Should You Outsource Your Content Marketing Needs?

Published: October 23rd, 2017 | Updated: November 29th, 2017|Tags: , , , , , , |

In-House vs. Outsource Content Marketing You know how important content marketing is. It’s your business to know. All of us, as marketers, have spent years understanding that we need to be putting out great content. And, more content. We need to be distributing it far and wide too. More so than the competition. In

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9 YouTube Channel SEO Tips That Work!

Published: October 16th, 2017 | Updated: November 3rd, 2017|Tags: , , , |

9 YouTube Channel SEO Tips That Work! You can optimize your YouTube channel just like your website, blog and social media profiles. YouTube optimization is important because it helps you gain more customers and improve return on investment, like all SEO. While the goal of optimizing YouTube might be the same there are some

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Influencer Marketing Statistics: How to Know Your Campaign is Effective

Published: September 11th, 2017 | Updated: October 9th, 2017|Tags: , |

Integrating influencer marketing into your overall marketing campaign is a powerful way to increase reach and boost sales. The strategy proves effective for companies looking to build brand awareness and increase conversion, which is why 93% of marketers use the tactic. But, to make custom content work for you and bring your business success, you

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SEO Basics: 4 Best Practices that Haven’t Changed

Published: August 28th, 2017 | Updated: November 17th, 2017|Tags: , , |

With all the changes to Google’s ranking algorithms and calls for marketers to pay attention to the latest tweaks in ranking factors, you may think SEO is an ever-evolving game you ultimately can’t win. Even we’ve told you how important it is to pay attention to updates and trends in search. But, we’ve also

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Outsource SEO: How Galileo Works with Agencies in a White Label Capacity

Published: August 15th, 2017 | Updated: August 16th, 2017|Tags: , |

Agencies need keyword researchers, writers, SEO experts and social media strategists to best meet their clients’ needs. What they don’t want, however, are bigger payrolls and more complicated hiring processes. Or, headaches involved with wondering which professionals they should keep on staff full time and how to even find top talent. Galileo Tech Media

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Prepare for the Inevitable – How Voice Search Will Impact SEO.

Published: June 19th, 2017 | Updated: August 16th, 2017|Tags: , |

If you make one tweak to your SEO plan today or file away one SEO idea to implement tomorrow, focus on optimization for voice search. Right now, 55% of teens and 41% of adults use voice search every day. These percentages have grown consistently and they’re likely to keep their upward trend. Siri has

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Influencer Marketing Campaigns: Choose Influencers and Create Content for SEO Visibility

Published: June 13th, 2017 | Updated: December 5th, 2017|Tags: , , , |

Social Media can be a great PR tool and a superb avenue for boosting SEO. But, it can be taken to a whole new level. Hiring influencers to share your brand on Facebook, Twitter, Instagram and other social channels allows you to skyrocket your publicity and amp up off-the-page optimization for your influencer marketing

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Influencer Marketing – A Viable SEO Strategy?

Published: June 5th, 2017 | Updated: October 26th, 2017|Tags: , , |

If you’re not currently leveraging influencer marketing as part of your SEO strategy, it’s about time you do. Influencer marketing is a powerful weapon to have in your online optimization arsenal and it offers broad-scope benefits throughout your brand’s overall marketing campaign. Similar to Link Building, which still reigns supreme as the tactic to

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