Google Search Update: Breadcrumb SERPs Evidence of Mobile First Index?

March 14th, 2018|

HEADS UP: Google's apparent transition to "mobile first index" has been commonly interpreted to mean Google favors sites rendering properly on mobile devices. It appears that a Google search update has occurred providing searchers with a breadcrumb SERP, more evidence we think that Google is and will continue rolling out new ways to display

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SEO Link Building: 5 Ways to Earn Links and Boost Rankings

March 12th, 2018|

Recently we talked about the importance of inbound links in the world of digital marketing. We discussed ways to evaluate your current links to determine if they are helping you rank or hurting you. This week we’ll dive further into SEO Link Building and touch on steps to earn authoritative links. These are the

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The 2018 10-Step SEO Content Playbook for In-House Marketing Teams

March 8th, 2018|

If you’re looking for SEO advice, as are the many agencies who come to us with the question, “Where do we start with SEO,” our answer is below. We’ve put together an easy-to-follow 10-step guide – an SEO Content Playbook if you will - to help you understand the SEO roadmap and give you

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Time to Refresh SEO? Here are 5 Tactics to Try.

February 28th, 2018|Tags: |

SEO Content should be considered a living and breathing part of your marketing campaigns. It must be tended and monitored, adjusted and optimized. It's not enough to conduct keyword research, update existing content and metadata with SEO content and metadata. If you stopped there, your SEO growth would stop too. Galileo recommends an SEO Refresh

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7 Lessons on SEO Content Workload Management: Insights and Procedures We’ve Gained from Working with In-House Agencies

February 26th, 2018|

Galileo knows a thing or two about working with in-house agencies and workload management. In fact, last year we produced 20,000 pieces of Travel SEO Keywords and Content for just one client. And through it all, we have found seven lessons to be invaluable: Start with a pilot, then scale Use a system of trackers Work

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SEO for Travel Websites: What You Need to Know

February 19th, 2018|Tags: , , |

In today’s increasingly competitive travel landscape, brands that want to retain control of their bookings need to pay attention to SEO. It’s always been important for a travel company stay on top of the search optimization game. But, the world of SEO for travel websites right now is a time of great flux. And,

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What Travel Brands Need to Know About Google Travel

February 12th, 2018|Tags: , |

Skift, the largest intelligence platform in the travel industry, estimated Google’s travel business revenue at $14 billion for 2017. It also positioned growth for the Internet juggernaut at more than 20 percent for each year for the foreseeable future. While Google travel could be worth as much as $100 billion currently per Skift research

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Learn 55 SEO Writing Tips to Engage Readers and Rank

February 6th, 2018|Tags: , , , , |

Knowing how to write web copy that engages readers and ranks well in search is invaluable. You could spend thousands of dollars on paid advertising to reach your target customers and gain website traffic. But, you don’t have to. Besides, you need to provide some substance, something interesting, for prospects to discover when they arrive.

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Why Creating an SEO Strategy is Easier Than You Think

February 6th, 2018|Tags: , , |

SEO has gone through many incarnations since its inception, some historically bad and several recently good. Long gone are the days of keyword stuffing and using spam links to gain traffic. Good riddance, we say. Today, SEO strategy is focused on user experience and engagement. This is great for the consumer who simply wants

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An SEO Services Company Reveals the Secret to Making the In-House + SEO Agency Relationship Work

January 29th, 2018|Tags: , , |

We've all heard nightmare examples of a brand's in-house team and their agency relationship going off the rails. Perhaps the agency misused the in-house team's trust or didn't deliver as expected. Or maybe the in-house team didn't prove to be the partner the agency expected. No matter the scenario - no one wants this

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