Brands Want to Know: Should We Outsource SEO Services?

January 29th, 2018|Tags: , , , |

Brands struggle daily with decisions related to resources. They ask themselves the same questions over and over - should we do it ourselves? Or, should we partner with an outside resource? And the answers to these questions differ based on the function. While outsourcing direct mail services may be an easy "yes," the question

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How To: Use Twitter Hashtags as a Keyword Analysis Tool

January 9th, 2018|Tags: , , , , , , |

Keyword Research is such an important part of a content marketing campaign, so don’t let yourself get stuck into using just one keyword analysis tool. Google AdWords can be your best friend, but there are other tools that provide a broader picture of your buyers’ needs. By analyzing Twitter hashtags, you get invaluable information

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How To: Use a Keyword Finder to Identify the Best Keywords for SEM and SEO

January 5th, 2018|Tags: , , , , |

To grow your business in a competitive marketplace, search engine marketing (SEM) and search engine optimization (SEO) are key. With rapid changes happening in industries that used to reward solid traditional marketing strategies, it’s now more important to be creative online to be seen. Getting eyes on your brand and gaining loyalty when there’s

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Is a Keyword Planner Necessary to Satisfy your Target Audience?

January 3rd, 2018|Tags: , , , , |

You’ve got a great product or service and want to engage your audience to promote it. So, of course you’re going to create content to market what it is you sell or do. Have you planned exactly how you’ll reach your target audience though? If you hire a keyword planner, you have great shot

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How Content Marketing Drives Sales: 4 Tips to Align Your Content Strategy with Your Sales Funnel

December 14th, 2017|Tags: , , , , , |

Most of the time, a buyer takes a journey all the way down a sales funnel before becoming a customer. While marketers used to be able to reach consumers at a single touchpoint and convert, usually with bottom-of-funnel tactics, that’s no longer the case. Many marketers struggle to understand how content marketing drives sales.

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Should You Outsource Your SEO Services?

October 23rd, 2017|Tags: , , , , |

Search Engine Optimization has evolved in a massive way over the last several years. While many SEO strategies have remained consistent, there are new (and constantly evolving) best practices for their implementation. Some SEO tactics and tricks that used to propel businesses to the tops of the SERPs [Search Engine Results Pages] just don’t

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Should You Outsource Your Content Marketing Needs?

October 23rd, 2017|Tags: , , , , , , |

In-House vs. Outsource Content Marketing You know how important content marketing is. It’s your business to know. All of us, as marketers, have spent years understanding that we need to be putting out great content. And, more content. We need to be distributing it far and wide too. More so than the competition. In

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9 YouTube Channel SEO Tips That Work!

October 16th, 2017|Tags: , , , |

9 YouTube Channel SEO Tips That Work! You can optimize your YouTube channel just like your website, blog and social media profiles. YouTube optimization is important because it helps you gain more customers and improve return on investment, like all SEO. While the goal of optimizing YouTube might be the same there are some

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Influencer Marketing Statistics: How to Know Your Campaign is Effective

September 11th, 2017|Tags: , |

Integrating influencer marketing into your overall marketing campaign is a powerful way to increase reach and boost sales. The strategy proves effective for companies looking to build brand awareness and increase conversion, which is why 93% of marketers use the tactic. But, to make custom content work for you and bring your business success, you

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SEO Basics: 4 Best Practices that Haven’t Changed

August 28th, 2017|Tags: , , |

With all the changes to Google’s ranking algorithms and calls for marketers to pay attention to the latest tweaks in ranking factors, you may think SEO is an ever-evolving game you ultimately can’t win. Even we’ve told you how important it is to pay attention to updates and trends in search. But, we’ve also

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