Wise Web Optimization

Non Existent Keyword Ranking? Use Keyword Research to Drive Your Organization’s Content Strategy.

Published: December 18th, 2017 | Updated: December 18th, 2017|Tags: , , |

If you’re putting out content but not doing keyword research to inform it, you’re probably not really reaching your target buyer. You can write blog post after blog post trying to connect with the consumer, but unless you have data backing your editorial content, you likely won’t get the conversions you’re looking for. The

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Prepare for the Inevitable – How Voice Search Will Impact SEO.

Published: June 19th, 2017 | Updated: August 16th, 2017|Tags: , |

If you make one tweak to your SEO plan today or file away one SEO idea to implement tomorrow, focus on optimization for voice search. Right now, 55% of teens and 41% of adults use voice search every day. These percentages have grown consistently and they’re likely to keep their upward trend. Siri has

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SEO Link Building: A White-Hat Strategy to Ward Off “Fred” Panic.

Published: March 17th, 2017 | Updated: August 16th, 2017|Tags: , |

Less than a week ago, the SEO world started stirring with rumors and suspicions of a Google ranking update that may have caused some websites to plummet in SEO results and others to jump in the lead. Could this be linked to SEO link building? The unconfirmed ranking algorithm update is being called “FRED,” due to

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Content Hubs: What Are They, and Why You Need Them.

Published: January 21st, 2017 | Updated: December 12th, 2017|Tags: , |

Roughly 2 million blog posts get published each day. That’s a lot of posts written with the intent of drawing readers to a website and converting them in some form or another. Luckily, you don’t need to compete with all of the entities putting out those posts, because it makes better sense to compete

What’s a Customer Journey? Map a Path to Influence your Customers.

Published: September 23rd, 2016 | Updated: August 16th, 2017|Tags: , , |

We’ve talked quite a bit about the importance of creating buyer personas for SEO campaigns, which help you hone in on exactly whom your target Customer is and what specific needs that customer has. Along with creating buyer personas as part of a SEO campaign, it’s important that you take time to map a Customer Journey from initial

Buyer Persona Strategy: A Vital Element for Inbound Marketing

Published: September 16th, 2016 | Updated: August 16th, 2017|Tags: , , |

Before you launch any inbound marketing campaign, you need to know whom you’re marketing to. You need to have a clear understanding of the wants and needs of your target customers, your current and potential ones, so that you can present your message in a way that meets those wants and needs – and at

Newsjack Your Way to Improved SEO

Published: July 15th, 2016 | Updated: August 16th, 2017|Tags: , |

We recently talked about newsjacking as an alternative to getting your story listed on Google News. Newsjacking, or playing off of a hot news topic in your own content, can do more for your content than snag the attention of Google News. Marketing strategist and author David Meerman Scott, who coined the term newsjacking, describes

Galileo’s Joseph McElroy Named SEMPO Cities Leader for New York

Published: July 4th, 2016 | Updated: August 16th, 2017|Tags: , |

This year’s SEMPO Cities Committee, in collaboration with Galileo Tech Media, has proudly announced the appointment of Galileo CEO Joseph McElroy as a SEMPO Cities Leader in New York, for the forthcoming annual term. Formed to build awareness and education around online search at the local level, through networking and educational events, SEMPO Cities provides

The Anatomy of a SERP – A guide to the latest Google SERP enhancements

Published: June 14th, 2016 | Updated: April 11th, 2017|Tags: , , |

Here is a guide to the latest Google SERP enhancements and how to incorporate them in your SEO strategy. Marketing teams spend countless hours strategizing how to improve Google search engine results pages. To keep us on our toes, Google has enhanced its SERPs with several features including: local map packs breadcrumbs video thumbnails image

Post-Launch SEO Checklist: 6 Critical Tasks

Published: May 31st, 2016 | Updated: April 11th, 2017|Tags: , , |

You’ve planned, designed, and, after some trials and tribulations, launched a new or redesigned website. Congratulations! Go out and celebrate, but don’t go on vacation just yet. Once your site goes live, you will have issues to check and enhancements to make to catch errors and improve that all-important SEO. Here are a few important tasks