As we’ve previously discussed, Content Hubs are one of the best ways to market your leisure business and increase SEO visibility. Even more than providing an excellent SEO framework for your website’s content, it is an effective tool for establishing authority in your specific niche. In this example, we look at a strategy to improve
As we've previously discussed, hyper-localization is the marketing strategy of the moment, especially for hotels. The rise in mobile use, combined with the demand for meaningful content and an increase in targeted search results, have fueled the hyperlocal trend that doesn’t seem to be going anywhere – because it brings success! Charleston SEO is
Hyperlocalization is one of the hottest marketing techniques to hit the Charleston hotel industry since the birth of the Internet. Because mobile is a way of life, and because consumers demand relatable content when they want it, more targeted searches occur now than ever and these searches drive the need for hyperlocal content from all
Google has written extensively about its findings that hotels can increase sales and gain more loyal customers by “being there” and “being useful” during micro-moments, which are thousands of moments that make up stages in a traveler’s journey from thinking about a trip to taking one. As a Charleston hotel, you have an especially
In the travel sector, there are unique considerations that work to determine whether a campaign will successfully target the right kind of traffic. Most of these considerations center on using specific phrases to connect with motivated customers within a company’s local market. Here is your guide to leveraging geo-specific keyword research for Travel SEO.