SEO Outsourcing: Should You Keep Content In-House or Work with SEO Professionals?

October 23rd, 2017|Categories: Managed SEO Services, SEO Best Practices, SEO Copywriting|Tags: , , , , , , |

Search engine optimization has evolved in a massive way over the last several years. While many SEO strategies have remained consistent, there are new (and constantly evolving) best practices for their implementation. Some SEO tactics and tricks that used to propel businesses to the tops of the SERPs [Search Engine Results Pages] just don’t

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Content Hubs: A Guide to Market Your NYC Travel Business

March 17th, 2017|Categories: NYC SEO Company, SEO Best Practices, SEO Copywriting|Tags: , , , , |

You've probably read about Galileo's highly-targeted Content Hubs Strategy, designed for any business trying to dominate a niche using SEO tactics. This strategy is particularly effective when thinking about your NYC Travel Business - the act of converting a prospect base of tourists interested in visiting New York City into clients. While it’s not difficult

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Content Hubs: A Guide to Market Your Charleston Travel Business

March 14th, 2017|Categories: Charleston SEO Company, SEO Copywriting, Travel SEO|Tags: , , , , , , |

As we’ve previously discussed, Content Hubs are one of the best ways to market your leisure business and increase SEO visibility. Even more than providing an excellent SEO framework for your website’s content, it is an effective tool for establishing authority in your specific niche. In this example, we look at a strategy to improve

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SEO Internal Links Part 1: A Guide for Better Content Flow.

March 10th, 2017|Categories: SEO Best Practices, SEO Copywriting|Tags: , , , , |

We’ve given you dozens of ideas for SEO strategies that you can put into place to maximize your website’s potential to bring you conversions. From optimizing for Yoast to doing extensive SEO keyword research, and everything in between, they’re all useful. But, at the core of these tactics, you’ll find that the goal for

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Content Hubs: What Are They, and Why You Need Them.

January 21st, 2017|Categories: Multi-Location SEO, Technical SEO|Tags: , |

Roughly 2 million blog posts get published each day. That’s a lot of posts written with the intent of drawing readers to a website and converting them in some form or another. Luckily, you don’t need to compete with all of the entities putting out those posts, because it makes better sense to compete in

How To: Use Google Trends as a Keyword Analysis Tool

February 17th, 2015|Categories: Converting Data into Results, SEO Copywriting, Technical SEO|Tags: , , , , |

Search data can reveal a lot about people and society as a whole. By analyzing trending searches, a person can gain insight into where influenza is spreading fastest and which Halloween costumes are hottest on a given year. In a famous series of articles, New York Times writer Seth Stephens-Davidowitz even demonstrated that using