Non Existent Keyword Ranking? Use Keyword Research to Drive Your Organization’s Content Strategy.

December 18th, 2017|Categories: Managed SEO Services Blog – SEO Strategy for Multi-Location Businesses., SEO Content Writing, Wise Web Optimization|Tags: , , |

If you’re putting out content but not doing keyword research to inform it, you’re probably not really reaching your target buyer. You can write blog post after blog post trying to connect with the consumer, but unless you have data backing your editorial content, you likely won’t get the conversions you’re looking for. The

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Why Google News Matters for SEO. [And how to get listed]

July 6th, 2016|Categories: SEO Best Practices, SEO Content Writing|Tags: , , |

If your company publishes timely news articles or blog posts, you may have an “in” with Google News, a service that aggregates headlines and 200-character snippets from more than 50,000 news sources worldwide. Although Google News typically recruits content from major publishers such as the New York Times, Washington Post, and CNN, as well as news

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The Anatomy of a SERP – A guide to the latest Google SERP enhancements

June 14th, 2016|Categories: SEO Best Practices, Wise Web Optimization|Tags: , , |

Here is a guide to the latest Google SERP enhancements and how to incorporate them in your SEO strategy. Marketing teams spend countless hours strategizing how to improve Google search engine results pages. To keep us on our toes, Google has enhanced its SERPs with several features including: local map packs breadcrumbs video thumbnails image

Need for Speed: 3 Reasons Site Speed Matters for SEO

April 1st, 2016|Categories: SEO Content Writing|Tags: , , , |

You think your site’s fast, but does Google think it’s fast? Since late 2010, Google has considered site speed in its organic search-ranking algorithm. Site speed matters for SEO, and affects indexation, traffic, rankings, conversions, engagement, and, ultimately, nearly every facet of online marketing. If your site lags behind, you may find yourself farther down on

3 SEO Strategies to Employ in 2016.

January 5th, 2016|Categories: SEO Best Practices, SEO Content Writing|Tags: , , , , |

Now that the sun has set on another year, it’s natural for us to find ourselves reflecting on the last 12 months and looking to the future – not only within our lives, but with regard to business as well. From an SEO standpoint, this is an excellent opportunity to re-evaluate your SEO strategies and

Why Has “Hyperlocalization” Become So Hyper-Important in Marketing?

September 24th, 2015|Categories: Converting Data into Results, Top SEO for Travel Industry Blog Posts, Wise Web Optimization|Tags: , , , |

How much do you leverage factors related to your immediate geographic locale in your Hyperlocalization Marketing Strategy? If your response to this question is “hmmm, not much,” you might want to think about adding some serious emphasis – even if your company sells primarily to national or global clientele. Why? What’s the point of zooming

Google+ Marketing: Steps to Optimize Presence

March 20th, 2015|Categories: Local SEO, SEO Best Practices|Tags: , |

We know what you’re thinking about Google+. Really, we do. You’re thinking, “Do we really need one more social profile to manage?” “Is anyone even using Google+?” Yes. And Yes. Whether Google+ is popular or not, don’t ignore it. Google loves for you to play with them, their way. They have said of Google+

Data-Based Quick Fixes for SEO

February 20th, 2015|Categories: Converting Data into Results, Wise Web Optimization|Tags: , , |

Last week, we offered up our thoughts on SEO methods that do more harm than good. We advised you not to ignore your analytics, but instead to use the data you have to make informed decisions regarding quick fixes for SEO. We want to dig into that a bit more, as understanding your audience through analytics will

How To: Use Google Trends as a Keyword Analysis Tool

February 17th, 2015|Categories: Converting Data into Results, SEO Content Writing, Wise Web Optimization|Tags: , , , , |

Search data can reveal a lot about people and society as a whole. By analyzing trending searches, a person can gain insight into where influenza is spreading fastest and which Halloween costumes are hottest on a given year. In a famous series of articles, New York Times writer Seth Stephens-Davidowitz even demonstrated that using