Non Existent Keyword Ranking? Use Keyword Research to Drive Your Organization’s Content Strategy.

December 18th, 2017|Tags: , , |

If you’re putting out content but not doing keyword research to inform it, you’re probably not really reaching your target buyer. You can write blog post after blog post trying to connect with the consumer, but unless you have data backing your editorial content, you likely won’t get the conversions you’re looking for. The

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Why Google News Matters for SEO. [And how to get listed]

July 6th, 2016|Tags: , , |

If your company publishes timely news articles or blog posts, you may have an “in” with Google News, a service that aggregates headlines and 200-character snippets from more than 50,000 news sources worldwide. Although Google News typically recruits content from major publishers such as the New York Times, Washington Post, and CNN, as well as news

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The Anatomy of a SERP – A guide to the latest Google SERP enhancements

June 14th, 2016|Tags: , , |

Here is a guide to the latest Google SERP enhancements and how to incorporate them in your SEO strategy. Marketing teams spend countless hours strategizing how to improve Google search engine results pages. To keep us on our toes, Google has enhanced its SERPs with several features including: local map packs breadcrumbs video thumbnails image

Need for Speed: 3 Reasons Site Speed Matters for SEO

April 1st, 2016|Tags: , , , |

You think your site’s fast, but does Google think it’s fast? Since late 2010, Google has considered site speed in its organic search-ranking algorithm. Site speed matters for SEO, and affects indexation, traffic, rankings, conversions, engagement, and, ultimately, nearly every facet of online marketing. If your site lags behind, you may find yourself farther down on

3 SEO Strategies to Employ in 2016.

January 5th, 2016|Tags: , , , , |

Now that the sun has set on another year, it’s natural for us to find ourselves reflecting on the last 12 months and looking to the future – not only within our lives, but with regard to business as well. From an SEO standpoint, this is an excellent opportunity to re-evaluate your SEO strategies and

Why Has “Hyperlocalization” Become So Hyper-Important in Marketing?

September 24th, 2015|Tags: , , , |

How much do you leverage factors related to your immediate geographic locale in your Hyperlocalization Marketing Strategy? If your response to this question is “hmmm, not much,” you might want to think about adding some serious emphasis – even if your company sells primarily to national or global clientele. Why? What’s the point of zooming

How To: Use Google Trends as a Keyword Analysis Tool

February 17th, 2015|Tags: , , , , |

Search data can reveal a lot about people and society as a whole. By analyzing trending searches, a person can gain insight into where influenza is spreading fastest and which Halloween costumes are hottest on a given year. In a famous series of articles, New York Times writer Seth Stephens-Davidowitz even demonstrated that using