SEO Content should be considered a living and breathing part of your marketing campaigns. It must be tended and monitored, adjusted and optimized. It's not enough to conduct keyword research, update existing content and metadata with SEO content and metadata. If you stopped there, your SEO growth would stop too. Galileo recommends an SEO Refresh
Ready to create content that broadens your company’s reach? Use a hashtag finder to better connect with your target audience and provide them with exactly what they’re looking for. Using a hashtag finder, it’s possible to get more information on the conversations that consumers are having. With this information, you can organize your editorial
Keyword Research is such an important part of a content marketing campaign, so don’t let yourself get stuck into using just one keyword analysis tool. Google AdWords can be your best friend, but there are other tools that provide a broader picture of your buyers’ needs. By analyzing Twitter hashtags, you get invaluable information
To grow your business in a competitive marketplace, search engine marketing (SEM) and search engine optimization (SEO) are key. With rapid changes happening in industries that used to reward solid traditional marketing strategies, it’s now more important to be creative online to be seen. Getting eyes on your brand and gaining loyalty when there’s
You’ve got a great product or service and want to engage your audience to promote it. So, of course you’re going to create content to market what it is you sell or do. Have you planned exactly how you’ll reach your target audience though? If you hire a keyword planner, you have great shot
If you’re putting out content but not doing keyword research to inform it, you’re probably not really reaching your target buyer. You can write blog post after blog post trying to connect with the consumer, but unless you have data backing your editorial content, you likely won’t get the conversions you’re looking for. The
Most of the time, a buyer takes a journey all the way down a sales funnel before becoming a customer. While marketers used to be able to reach consumers at a single touchpoint and convert, usually with bottom-of-funnel tactics, that’s no longer the case. Many marketers struggle to understand how content marketing drives sales.
In the travel sector, there are unique considerations that work to determine whether a campaign will successfully target the right kind of traffic. Most of these considerations center on using specific phrases to connect with motivated customers within a company’s local market. Here is your guide to leveraging geo-specific keyword research for Travel SEO.
When consumers type words into the box of a search engine, they often don’t know they’re giving companies like yours clues about their buying habits. They’re also offering information about their point in the buying cycle - or their particular moment on their customer journey. Searchers simply want their needs met. They hope to
Whether you’re creating a blog post, YouTube video or piece of web page content, it’s essential you have a good SEO headline. The headline to your copy or video not only serves as a means to grab attention and compel one to learn more, it helps Google get your content to the reader or