Time to Refresh SEO? Here are 5 Tactics to Try.

February 28th, 2018|Tags: |

SEO Content should be considered a living and breathing part of your marketing campaigns. It must be tended and monitored, adjusted and optimized. It's not enough to conduct keyword research, update existing content and metadata with SEO content and metadata. If you stopped there, your SEO growth would stop too. Galileo recommends an SEO Refresh

Comments Off on Time to Refresh SEO? Here are 5 Tactics to Try.

How To: Use a Hashtag Finder to Fine Tune your Content Marketing Campaign

January 16th, 2018|Tags: , , , , , , |

Ready to create content that broadens your company’s reach? Use a hashtag finder to better connect with your target audience and provide them with exactly what they’re looking for. Using a hashtag finder, it’s possible to get more information on the conversations that consumers are having. With this information, you can organize your editorial

Comments Off on How To: Use a Hashtag Finder to Fine Tune your Content Marketing Campaign

How To: Use Twitter Hashtags as a Keyword Analysis Tool

January 9th, 2018|Tags: , , , , , , |

Keyword Research is such an important part of a content marketing campaign, so don’t let yourself get stuck into using just one keyword analysis tool. Google AdWords can be your best friend, but there are other tools that provide a broader picture of your buyers’ needs. By analyzing Twitter hashtags, you get invaluable information

Comments Off on How To: Use Twitter Hashtags as a Keyword Analysis Tool

How To: Use a Keyword Finder to Identify the Best Keywords for SEM and SEO

January 5th, 2018|Tags: , , , , |

To grow your business in a competitive marketplace, search engine marketing (SEM) and search engine optimization (SEO) are key. With rapid changes happening in industries that used to reward solid traditional marketing strategies, it’s now more important to be creative online to be seen. Getting eyes on your brand and gaining loyalty when there’s

Comments Off on How To: Use a Keyword Finder to Identify the Best Keywords for SEM and SEO

Is a Keyword Planner Necessary to Satisfy your Target Audience?

January 3rd, 2018|Tags: , , , , |

You’ve got a great product or service and want to engage your audience to promote it. So, of course you’re going to create content to market what it is you sell or do. Have you planned exactly how you’ll reach your target audience though? If you hire a keyword planner, you have great shot

Comments Off on Is a Keyword Planner Necessary to Satisfy your Target Audience?

Non Existent Keyword Ranking? Use Keyword Research to Drive Your Organization’s Content Strategy.

December 18th, 2017|Tags: , , |

If you’re putting out content but not doing keyword research to inform it, you’re probably not really reaching your target buyer. You can write blog post after blog post trying to connect with the consumer, but unless you have data backing your editorial content, you likely won’t get the conversions you’re looking for. The

Comments Off on Non Existent Keyword Ranking? Use Keyword Research to Drive Your Organization’s Content Strategy.

How Content Marketing Drives Sales: 4 Tips to Align Your Content Strategy with Your Sales Funnel

December 14th, 2017|Tags: , , , , , |

Most of the time, a buyer takes a journey all the way down a sales funnel before becoming a customer. While marketers used to be able to reach consumers at a single touchpoint and convert, usually with bottom-of-funnel tactics, that’s no longer the case. Many marketers struggle to understand how content marketing drives sales.

Comments Off on How Content Marketing Drives Sales: 4 Tips to Align Your Content Strategy with Your Sales Funnel

How to Perform Local Keyword Research for Travel SEO

January 2nd, 2017|Tags: , , , , , |

In the travel sector, there are unique considerations that work to determine whether a campaign will successfully target the right kind of traffic. Most of these considerations center on using specific phrases to connect with motivated customers within a company’s local market. Here is your guide to leveraging geo-specific keyword research for Travel SEO.

Why You Need an Intent-Focused SEO Keyword Research Service

November 7th, 2016|Tags: , , |

When consumers type words into the box of a search engine, they often don’t know they’re giving companies like yours clues about their buying habits. They’re also offering information about their point in the buying cycle - or their particular moment on their customer journey. Searchers simply want their needs met. They hope to

4 Tips for Creating Good SEO Headlines

April 15th, 2016|Tags: , , , |

Whether you’re creating a blog post, YouTube video or piece of web page content, it’s essential you have a good SEO headline. The headline to your copy or video not only serves as a means to grab attention and compel one to learn more, it helps Google get your content to the reader or