Local SEO Strategy and Best Practices

Local SEO for Real Estate: How to Position Your Business as a Local Expert

October 9th, 2017|Tags: , , , , |

The competitive nature of real estate, and the importance of technology today, means agents and brokers need to impress online. Positioning your real estate business as a local expert, through various Internet channels and optimization tactics, is the way to gain clients and make sales in our current market. This won’t be changing any

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Local SEO Strategy: 4 Tips for Hotels

September 5th, 2017|Tags: , , |

Having a strong general SEO plan is imperative if you’re a hotel brand. Adding a well-thought-out local SEO strategy to a marketing plan is essential too, to boost bookings and stand out from the sea of hotels in any given city. How do you optimize for local search and take advantage of the tools

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Create a Local SEO Plan to Showcase Experiences for Travel Customers

May 19th, 2017|Tags: , , |

Some travel companies that have built their brands selling traditional hotel room stays are working to get out of the market and into alternative offerings, such as private villa rentals. Others, like Marriott, are sticking with what’s worked for them, even as share economy-type properties rise in popularity. Does Marriott know something the others

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Multi-Location SEO Strategy: Attract the Right Customers to All of Your Business Locales.

April 7th, 2017|Tags: , , |

Companies functioning in multiple locales can grow a customer base in each of area of operation using a well-planned multi-location SEO strategy. Successful hotel brands, chain restaurants, real estate agencies and other companies doing business in more than one place, nationally and internationally, build their corporate and local presence by implementing geo-targeted SEO tactics

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Content Hubs: A Guide to Market Your Charleston Travel Business

March 14th, 2017|Tags: , , , , , , |

As we’ve previously discussed, Content Hubs are one of the best ways to market your leisure business and increase SEO visibility. Even more than providing an excellent SEO framework for your website’s content, it is an effective tool for establishing authority in your specific niche. In this example, we look at a strategy to improve

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Charleston SEO – 3 More Tips for Hyper-Localization for Travel.

January 21st, 2017|Tags: , , , , |

As we've previously discussed, hyper-localization is the marketing strategy of the moment, especially for hotels. The rise in mobile use, combined with the demand for meaningful content and an increase in targeted search results, have fueled the hyperlocal trend that doesn’t seem to be going anywhere – because it brings success! Charleston SEO is

Charleston Local SEO Tips for Travel

January 13th, 2017|Tags: , , , , |

Hyperlocalization is one of the hottest marketing techniques to hit the Charleston hotel industry since the birth of the Internet. Because mobile is a way of life, and because consumers demand relatable content when they want it, more targeted searches occur now than ever and these searches drive the need for hyperlocal content from all

Charleston Travel SEO: Local SEO Strategies to Attract Visitors.

January 6th, 2017|Tags: , , , , |

Google has written extensively about its findings that hotels can increase sales and gain more loyal customers by “being there” and “being useful” during micro-moments, which are thousands of moments that make up stages in a traveler’s journey from thinking about a trip to taking one. As a Charleston hotel, you have an especially

How to Perform Local Keyword Research for Travel SEO

January 2nd, 2017|Tags: , , , , , |

In the travel sector, there are unique considerations that work to determine whether a campaign will successfully target the right kind of traffic. Most of these considerations center on using specific phrases to connect with motivated customers within a company’s local market. Here is your guide to leveraging geo-specific keyword research for Travel SEO.

Google RankBrain for Travel SEO – What This Means for Travel Marketers.

December 2nd, 2016|Tags: , , , , |

After years of trying to hone in on the most effective SEO techniques, in hopes of becoming master of Google’s algorithm, travel marketers are again finding themselves searching for the right way to reach readers as the search engine giant again makes changes to the ever-evolving world of rank. Google has fully launched RankBrain, its