5 Hyperlocalization Tips for NYC Hotels No ratings yet.

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Hyperlocalization is the marketing strategy of the moment, especially in the hotel industry. The rise of mobile, demand for relatable content, and more targeted search results all fuel the hyperlocal trend. The 2014 Pigeon algorithm update by Google adds to the importance of a narrow focus. A survey from SEO company BrightEdge showed that the

6 “Hyperlocal” Marketing Tips to Sell to New Yorkers No ratings yet.

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Before we tackle New York City in particular, let’s kick off this article with a more basic question: How much do you leverage factors related to your immediate geographic locale in your marketing efforts? If your response to this question is “hmmm, not much,” you might want to think about adding some serious emphasis –