Outside agencies bring a wealth of benefits to an in-house marketing team. Time, talent and flexibility are perhaps the most noteworthy. When an in-house team is trying to decide whether or not to outsource marketing to a digital agency, there are some questions that should be considered. What are our needs in terms of turnaround?
SEO has gone through many incarnations since its inception, some historically bad and several recently good. Long gone are the days of keyword stuffing and using spam links to gain traffic. Good riddance, we say. Today, SEO strategy is focused on user experience and engagement. This is great for the consumer who simply wants
We've all heard nightmare examples of a brand's in-house team and their agency relationship going off the rails. Perhaps the agency misused the in-house team's trust or didn't deliver as expected. Or maybe the in-house team didn't prove to be the partner the agency expected. No matter the scenario - no one wants this
Brands struggle daily with decisions related to resources. They ask themselves the same questions over and over - should we do it ourselves? Or, should we partner with an outside resource? And the answers to these questions differ based on the function. While outsourcing direct mail services may be an easy "yes," the question
Search Engine Optimization has evolved in a massive way over the last several years. While many SEO strategies have remained consistent, there are new (and constantly evolving) best practices for their implementation. Some SEO tactics and tricks that used to propel businesses to the tops of the SERPs [Search Engine Results Pages] just don’t
If you have multiple branches of your business, you don’t need to multiply the time you spend on SEO by that many arms. You simply need a sound strategy in place for optimizing your core offering - using multi-location SEO best practices. We wrote about this previously, and discussed how multiple location SEO strategies supports
The world of SEO is changing fast and anyone who thinks they can use yesterday’s tactics is in for a surprise. Today’s SEO landscape is revealing new best practices every time we read our morning news, it seems, which makes sense given that fact that John Mueller from Google admits that the search engine