3 Reasons Why Companies Outsource SEO Services

February 14th, 2018|Categories: In-House SEO and Content Marketing Services|Tags: , , |

Outside agencies bring a wealth of benefits to an in-house marketing team. Time, talent and flexibility are perhaps the most noteworthy. When an in-house team is trying to decide whether or not to outsource marketing to a digital agency, there are some questions that should be considered. What are our needs in terms of turnaround?

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Why an In-House Agency Needs a Transparent Business Marketing Consultant

February 6th, 2018|Categories: In-House SEO and Content Marketing Services|Tags: , , |

We recently started following Jeremy Leonard of Project Bourbon after meeting him at the In-House Agency Forum annual conference in Boston and liked his body of work around helping brands succeed with their in-house agencies. The trends toward more in-house agency arrangements and the commoditization of "agency product" are big drivers of Galileo's growth. SEO has

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Should You Outsource Your SEO Services?

October 23rd, 2017|Categories: Managed SEO Services Blog – SEO Strategy for Multi-Location Businesses., SEO Best Practices|Tags: , , , , |

Search Engine Optimization has evolved in a massive way over the last several years. While many SEO strategies have remained consistent, there are new (and constantly evolving) best practices for their implementation. Some SEO tactics and tricks that used to propel businesses to the tops of the SERPs [Search Engine Results Pages] just don’t

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SEO Outsourcing: Should You Keep Content In-House or Work with SEO Professionals?

October 23rd, 2017|Categories: Managed SEO Services Blog – SEO Strategy for Multi-Location Businesses., SEO Best Practices, SEO Content Writing|Tags: , , , , , , |

Search engine optimization has evolved in a massive way over the last several years. While many SEO strategies have remained consistent, there are new (and constantly evolving) best practices for their implementation. Some SEO tactics and tricks that used to propel businesses to the tops of the SERPs [Search Engine Results Pages] just don’t

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Creating Scalable Content that Grows with Your Business

May 21st, 2015|Categories: SEO Best Practices, SEO Content Writing|Tags: , , , , , , |

You know you need scalable content that changes and grows as your business does. But, the demands for content marketing needs might tax your resources or even exceed them. Creating content to scale is a challenge for many brands and marketing departments dealing in the B2B and B2C spaces. Lack of time, talent and

Top 10 Content Marketing Tools to Test Drive – Part 2

May 12th, 2015|Categories: SEO Content Writing|Tags: , , , , |

As we mentioned in our last installment, there’s no shortage in content marketing tools designed to make your job easier and more effective. But it can be hard to know which tools are right for your job and your company. Galileo Tech Media is here to help you sort through the available content tools,

Ideas for Outsourcing Content Generation Within Your Organization

April 15th, 2015|Categories: SEO Best Practices, SEO Content Writing|Tags: , , , , |

In the most recent installment of the Galileo Tech Media blog, we discussed ways to kickstart your company’s Inbound Marketing campaign internally. We broke it down into two main steps: Generate New Content and Share That Content. We provided a couple of steps to generate the new content. Think: blogging, guest blogging, publicizing reviews