Outside agencies bring a wealth of benefits to an in-house marketing team. Time, talent and flexibility are perhaps the most noteworthy. When an in-house team is trying to decide whether or not to outsource marketing to a digital agency, there are some questions that should be considered. What are our needs in terms of turnaround?
We recently started following Jeremy Leonard of Project Bourbon after meeting him at the In-House Agency Forum annual conference in Boston and liked his body of work around helping brands succeed with their in-house agencies. The trends toward more in-house agency arrangements and the commoditization of "agency product" are big drivers of Galileo's growth. SEO has
Search Engine Optimization has evolved in a massive way over the last several years. While many SEO strategies have remained consistent, there are new (and constantly evolving) best practices for their implementation. Some SEO tactics and tricks that used to propel businesses to the tops of the SERPs [Search Engine Results Pages] just don’t
In-House vs. Outsource Content Marketing You know how important content marketing is. It’s your business to know. All of us, as marketers, have spent years understanding that we need to be putting out great content. And, more content. We need to be distributing it far and wide too. More so than the competition. In
You know you need scalable content that changes and grows as your business does. But, the demands for content marketing needs might tax your resources or even exceed them. Creating content to scale is a challenge for many brands and marketing departments dealing in the B2B and B2C spaces. Lack of time, talent and
As we mentioned in our last installment, there’s no shortage in content marketing tools designed to make your job easier and more effective. But it can be hard to know which tools are right for your job and your company. Galileo Tech Media is here to help you sort through the available content tools,
In the most recent installment of the Galileo Tech Media blog, we discussed ways to kickstart your company’s Inbound Marketing campaign internally. We broke it down into two main steps: Generate New Content and Share That Content. We provided a couple of steps to generate the new content. Think: blogging, guest blogging, publicizing reviews