SEO Basics: 4 Best Practices that Haven’t Changed

August 28th, 2017|Tags: , , |

With all the changes to Google’s ranking algorithms and calls for marketers to pay attention to the latest tweaks in ranking factors, you may think SEO is an ever-evolving game you ultimately can’t win. Even we’ve told you how important it is to pay attention to updates and trends in search. But, we’ve also

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The Future of Influencer Marketing: What You Need to Know.

August 21st, 2017|Tags: , |

A successful promotional campaign today should include Influencer Marketing as a strategy, but it’s important brands don’t get too locked into the details of how these partnerships should play out. Companies need to use influencers to sell products and services to a larger target audience, but there are some changes coming to the model

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How To: Use Google Trends as a Keyword Analysis Tool

February 17th, 2015|Tags: , , , , |

Search data can reveal a lot about people and society as a whole. By analyzing trending searches, a person can gain insight into where influenza is spreading fastest and which Halloween costumes are hottest on a given year. In a famous series of articles, New York Times writer Seth Stephens-Davidowitz even demonstrated that using

Top SEO Trends of 2014

January 3rd, 2015|Tags: |

What were the most important SEO methods of 2014? As the clock ticks steadily towards the holidays and the end of 2014, the pace starts to change. Without a doubt, you’re racing through these last days of December frantically. But let’s take a moment and reflect on the Top SEO Trends of 2014. And