How To: Use a Hashtag Finder to Fine Tune your Content Marketing Campaign

January 16th, 2018|Tags: , , , , , , |

Ready to create content that broadens your company’s reach? Use a hashtag finder to better connect with your target audience and provide them with exactly what they’re looking for. Using a hashtag finder, it’s possible to get more information on the conversations that consumers are having. With this information, you can organize your editorial

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How To: Use Twitter Hashtags as a Keyword Analysis Tool

January 9th, 2018|Tags: , , , , , , |

Keyword Research is such an important part of a content marketing campaign, so don’t let yourself get stuck into using just one keyword analysis tool. Google AdWords can be your best friend, but there are other tools that provide a broader picture of your buyers’ needs. By analyzing Twitter hashtags, you get invaluable information

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Is a Keyword Planner Necessary to Satisfy your Target Audience?

January 3rd, 2018|Tags: , , , , |

You’ve got a great product or service and want to engage your audience to promote it. So, of course you’re going to create content to market what it is you sell or do. Have you planned exactly how you’ll reach your target audience though? If you hire a keyword planner, you have great shot

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Hotel SEO: 4 Tips to Boost Rankings & Increase Traffic

September 5th, 2017|Tags: , , |

Having a strong general SEO plan is imperative if you’re a hotel brand. Adding a well-thought-out local SEO strategy to a marketing plan is essential too, to boost bookings and stand out from the sea of hotels in any given city. How do you optimize for local search and take advantage of the tools

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SEO Basics: 4 Best Practices that Haven’t Changed

August 28th, 2017|Tags: , , |

With all the changes to Google’s ranking algorithms and calls for marketers to pay attention to the latest tweaks in ranking factors, you may think SEO is an ever-evolving game you ultimately can’t win. Even we’ve told you how important it is to pay attention to updates and trends in search. But, we’ve also

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Prepare for the Inevitable – How Voice Search Will Impact SEO.

June 19th, 2017|Tags: , |

If you make one tweak to your SEO plan today or file away one SEO idea to implement tomorrow, focus on optimization for voice search. Right now, 55% of teens and 41% of adults use voice search every day. These percentages have grown consistently and they’re likely to keep their upward trend. Siri has

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Influencer Marketing Campaigns: Choose Influencers and Create Content for SEO Visibility

June 13th, 2017|Tags: , , , |

Social Media can be a great PR tool and a superb avenue for boosting SEO. But, it can be taken to a whole new level. Hiring influencers to share your brand on Facebook, Twitter, Instagram and other social channels allows you to skyrocket your publicity and amp up off-the-page optimization for your influencer marketing

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Influencer Marketing – A Viable SEO Strategy?

June 5th, 2017|Tags: , , |

If you’re not currently leveraging influencer marketing as part of your SEO strategy, it’s about time you do. Influencer marketing is a powerful weapon to have in your online optimization arsenal and it offers broad-scope benefits throughout your brand’s overall marketing campaign. Similar to Link Building, which still reigns supreme as the tactic to

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SEO Internal Links Part 1: A Guide for Better Content Flow.

March 10th, 2017|Tags: , , , , |

We’ve given you dozens of ideas for SEO strategies that you can put into place to maximize your website’s potential to bring you conversions. From optimizing for Yoast to doing extensive SEO keyword research, and everything in between, they’re all useful. But, at the core of these tactics, you’ll find that the goal for

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The Anatomy of Title Tags and Meta Descriptions for SEO

February 26th, 2017|Tags: , , |

Title tags and meta descriptions are essential pieces of the SEO puzzle. They direct readers to your website and they help them understand what they’re looking at once they’ve arrived. If you don’t know what a title tag and meta description look like, how to construct them, or their real value, read on because

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