SEO

Local SEO Strategy: 4 Tips for Hotels No ratings yet.

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Having a strong general SEO plan is imperative if you’re a hotel brand. Adding a well-thought-out local SEO strategy to a marketing plan is essential too, to boost bookings and stand out from the sea of hotels in any given city. How do you optimize for local search and take advantage of the tools

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SEO Basics: 4 Best Practices that Haven’t Changed No ratings yet.

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With all the changes to Google’s ranking algorithms and calls for marketers to pay attention to the latest tweaks in ranking factors, you may think SEO is an ever-evolving game you ultimately can’t win. Even we’ve told you how important it is to pay attention to updates and trends in search. But, we’ve also

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Prepare for the Inevitable – How Voice Search Will Impact SEO. No ratings yet.

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If you make one tweak to your SEO plan today or file away one SEO idea to implement tomorrow, focus on optimization for voice search. Right now, 55% of teens and 41% of adults use voice search every day. These percentages have grown consistently and they’re likely to keep their upward trend. Siri has

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Influencer Marketing Campaigns: Choose Influencers and Create Content for SEO Visibility No ratings yet.

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Social media can be a great PR tool and a superb avenue for boosting SEO. But, it can be taken to a whole new level. Hiring influencers to share your brand on Facebook, Twitter, Instagram and other social channels allows you to skyrocket your publicity and amp up off-the-page optimization for your influencer marketing

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Influencer Marketing – A Viable SEO Strategy? No ratings yet.

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If you’re not currently leveraging influencer marketing as part of your SEO strategy, it’s about time you do. Influencer marketing is a powerful weapon to have in your online optimization arsenal and it offers broad-scope benefits throughout your brand’s overall marketing campaign. Similar to Link Building, which still reigns supreme as the tactic to

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SEO Internal Links Part 1: A Guide for Better Content Flow. No ratings yet.

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We’ve given you dozens of ideas for SEO strategies that you can put into place to maximize your website’s potential to bring you conversions. From optimizing for Yoast to doing extensive SEO keyword research, and everything in between, they’re all useful. But, at the core of these tactics, you’ll find that the goal for

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The Anatomy of Title Tags and Meta Descriptions for SEO No ratings yet.

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Title tags and meta descriptions are essential pieces of the SEO puzzle. They direct readers to your website and they help them understand what they’re looking at once they’ve arrived. If you don’t know what a title tag and meta description look like, how to construct them, or their real value, read on because

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Google RankBrain for SEO – What This Means for You. No ratings yet.

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Google is using a machine-learning technology called RankBrain to filter and deliver search engine results, and marketers are wondering what this means for their current SEO efforts and their ability to rank in the future. SEO has become more complicated and mysterious since the early days of simply using a few good keywords and getting

What’s a Customer Journey? Map a Path to Influence your Customers. No ratings yet.

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We’ve talked quite a bit about the importance of creating buyer personas for SEO campaigns, which help you hone in on exactly whom your target Customer is and what specific needs that customer has. Along with creating buyer personas as part of a SEO campaign, it’s important that you take time to map a Customer Journey from initial

Why Building Link Authority for SEO Can’t Be Ignored. No ratings yet.

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The system that governs website ranking is a complex one, dependent upon variety of SEO equity-building factors. One of these said factors is links – outbound and inbound – that give search engines like Google a holistic picture of your website: from its content to its trustworthiness. Indeed, link building is perhaps one of the

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