strategies

How Content Marketing Drives Sales: 4 Tips to Align Your Content Strategy with Your Sales Funnel

December 14th, 2017|Tags: , , , , , |

Most of the time, a buyer takes a journey all the way down a sales funnel before becoming a customer. While marketers used to be able to reach consumers at a single touchpoint and convert, usually with bottom-of-funnel tactics, that’s no longer the case. Many marketers struggle to understand how content marketing drives sales.

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The SEO Strategist’s Guide to Link Building

November 10th, 2016|Tags: , |

When it comes to Link Building (also known as Authority Building) for your website, there are many people who claim to be experts. Or, who can offer some quick steps to increase SEO Visibility. Truth be told, there's nothing quick and easy about Link Building. It's still about creating content people care about, and building relationships

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Mine Your User Reviews – 2 Ways to Use the Data You Uncover.

February 19th, 2016|Tags: , , |

Most marketers know that user reviews can make or break a business. Review sites consistently appear at the top of search results. Google also displays reviews near the top of business search results via its Google+ Local initiative. Positive local reviews boost New York City SEO and sales, and, when used wisely, can increase

3 SEO Strategies to Employ in 2016.

January 5th, 2016|Tags: , , , , |

Now that the sun has set on another year, it’s natural for us to find ourselves reflecting on the last 12 months and looking to the future – not only within our lives, but with regard to business as well. From an SEO standpoint, this is an excellent opportunity to re-evaluate your SEO strategies and