What Travel Brands Need to Know About Google Travel

February 12th, 2018|Categories: SEO Best Practices, Top SEO for Travel Industry Blog Posts|Tags: , |

Skift, the largest intelligence platform in the travel industry, estimated Google’s travel business revenue at $14 billion for 2017. It also positioned growth for the Internet juggernaut at more than 20 percent for each year for the foreseeable future. While Google travel could be worth as much as $100 billion currently per Skift research

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Business Class Travel SEO: What Does the Business Class Traveler Want?

February 6th, 2018|Categories: Top SEO for Travel Industry Blog Posts|Tags: , , , |

Our latest post talked about how important business travelers are to a travel brand, and this week’s will help you target those customers. Corporate customers shouldn’t be ignored because they’re a great source of revenue on off-peak days and during off seasons. Plus, they tend to be loyal when they’ve found a travel company

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Business Travelers’ Needs: What Are They? How Can You Meet Them?

January 29th, 2018|Categories: Top SEO for Travel Industry Blog Posts|Tags: , , , , |

Business travelers aren’t a market segment that a travel brand should ignore or take for granted. These consumers have the potential to be extremely loyal customers, arguably more so than leisure guests. But earning the loyalty of corporate travelers means you first need to know who they are. You have to identify their buyer

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Emerging SEO Trends for Travel to Watch for in 2018

January 22nd, 2018|Categories: Multi-Location SEO, Top SEO for Travel Industry Blog Posts, Wise Web Optimization|Tags: , , , |

Search engine optimization is a highly competitive and an almost always changing component of online travel marketing. It makes sense then, that travel brands and travel SEO experts would constantly try to perfect and predict their tactics. Even when travel companies do everything right to keep up with SEO and keep on top of

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How to Select the Best Travel Blogger for your Influencer Marketing Campaign

September 25th, 2017|Categories: Influencer Marketing Blog, Top SEO for Travel Industry Blog Posts|Tags: , , , |

Choosing the best travel blogger for your brand’s influencer marketing campaign is imperative for its success. Instead of simply looking for a personality with a huge following on social media, think in terms of who will best represent your company. Throwing your name out there to whoever is around to see it isn’t that

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3 Examples of Travel Brands Getting It Right with Travel Influencers

September 18th, 2017|Categories: Influencer Marketing Blog, Top SEO for Travel Industry Blog Posts|Tags: , , , , |

Influencer marketing isn’t about getting the biggest name you can find to rep your brand, although if you can do it, you may want to go for it. Rather, it’s a tool focused on leveraging genuine connections being made all over social media, to gain a larger target audience for your company. Travel brands

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The State of Search in Travel

July 24th, 2017|Categories: Top SEO for Travel Industry Blog Posts|Tags: , , |

Hotel brands looking to increase their profit margin and retain customers should focus on Travel SEO services to boost direct bookings. Top hotel brands are currently turning attention to search to ensure direct bookings instead of bookings through OTAs (online travel agencies). By targeting the customer directly with a strategic campaign, rather than relying on

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Middle Class Travel SEO: What Does the Middle Class Traveler Want?

July 17th, 2017|Categories: Top SEO for Travel Industry Blog Posts|Tags: , , |

The anti-extravagant trend in ultra-luxury travel is opening up many opportunities for luxury brands to offer transformative experiences that the uber rich crave, and they can do the same thing to win the business of the rising-in-wealth middle class. By focusing on personal and customizable encounters, like the luxury and upper-middle class are saying

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Middle Class Travel SEO: Who Are Middle Class Travelers, and How to Reach Them.

July 10th, 2017|Categories: Top SEO for Travel Industry Blog Posts|Tags: , , , |

Travel Marketers frequently look to the next trend among the uber wealthy, but perhaps they should be turning toward Middle Class Travelers to find more opportunities. Likewise, mid-level and 3-star brands would be wise to look one demographic up and consider Middle Class Travel SEO. What does this segment wants out of travel today?

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Luxury Travel SEO: What Does the Luxury Traveler Want?

July 3rd, 2017|Categories: Top SEO for Travel Industry Blog Posts|Tags: , , |

Targeting yesterday’s luxury traveler may have been all about throwing as much cash and flash as possible into opulent accommodations and luxury limos for the jet set. Today, luxury travelers are still the 1% who can spend on what they want, but they’re not looking for pomp and prizes. So, companies hoping to attract

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