travel marketing

How to Select the Best Travel Blogger for your Influencer Marketing Campaign

September 25th, 2017|Tags: , , , |

Choosing the best travel blogger for your brand’s influencer marketing campaign is imperative for its success. Instead of simply looking for a personality with a huge following on social media, think in terms of who will best represent your company. Throwing your name out there to whoever is around to see it isn’t that

Comments Off on How to Select the Best Travel Blogger for your Influencer Marketing Campaign

3 Examples of Travel Brands Getting It Right with Travel Influencers

September 18th, 2017|Tags: , , , , |

Influencer marketing isn’t about getting the biggest name you can find to rep your brand, although if you can do it, you may want to go for it. Rather, it’s a tool focused on leveraging genuine connections being made all over social media, to gain a larger target audience for your company. Travel brands

Comments Off on 3 Examples of Travel Brands Getting It Right with Travel Influencers

The State of Search in Travel

July 24th, 2017|Tags: , , |

Hotel brands looking to increase their profit margin and retain customers should focus on Travel SEO services to boost direct bookings. Top hotel brands are currently turning attention to search to ensure direct bookings instead of bookings through OTAs (online travel agencies). By targeting the customer directly with a strategic campaign, rather than relying

Comments Off on The State of Search in Travel

Middle Class Travel SEO: What Does the Middle Class Traveler Want?

July 17th, 2017|Tags: , , |

The anti-extravagant trend in ultra-luxury travel is opening up many opportunities for luxury brands to offer transformative experiences that the uber rich crave, and they can do the same thing to win the business of the rising-in-wealth middle class. By focusing on personal and customizable encounters, like the luxury and upper-middle class are saying

Comments Off on Middle Class Travel SEO: What Does the Middle Class Traveler Want?

Middle Class Travel SEO: Who Are Middle Class Travelers, and How to Reach Them.

July 10th, 2017|Tags: , , , |

Travel Marketers frequently look to the next trend among the uber wealthy, but perhaps they should be turning toward Middle Class Travelers to find more opportunities. Likewise, mid-level and 3-star brands would be wise to look one demographic up and consider Middle Class Travel SEO. What does this segment wants out of travel today?

Comments Off on Middle Class Travel SEO: Who Are Middle Class Travelers, and How to Reach Them.

Luxury Travel SEO: What Does the Luxury Traveler Want?

July 3rd, 2017|Tags: , , |

Targeting yesterday’s luxury traveler may have been all about throwing as much cash and flash as possible into opulent accommodations and luxury limos for the jet set. Today, luxury travelers are still the 1% who can spend on what they want, but they’re not looking for pomp and prizes. So, companies hoping to attract

Comments Off on Luxury Travel SEO: What Does the Luxury Traveler Want?

Luxury Travel SEO: Who Are Luxury Travelers, and How to Reach Them.

June 27th, 2017|Tags: , , |

Today’s luxury travelers aren’t interested in being surrounded by trivial things plated with gold. Instead, they want convenience, choice and the power to choose their experiences. Overstated opulence will soon be forgotten, as likely will the company that offered it. True luxury travelers in our current marketplace remember brands that provide connectedness and meaningfulness,

Comments Off on Luxury Travel SEO: Who Are Luxury Travelers, and How to Reach Them.

The Explosion of Experience Marketing for Travel

May 12th, 2017|Tags: , , |

Throughout the history of tourism, there have been many phrases travel companies have co-opted to sell to consumers and explain the need for what the brands provide. Experience marketing is nothing unique, but probably none have been as effective as “experience travel.” These two words are the answer to travelers demands for fewer generic

Comments Off on The Explosion of Experience Marketing for Travel

Content Hubs: A Guide to Market Your NYC Travel Business

March 17th, 2017|Tags: , , , , |

You've probably read about Galileo's highly-targeted Content Hubs Strategy, designed for any business trying to dominate a niche using SEO tactics. This strategy is particularly effective when thinking about your NYC Travel Business - the act of converting a prospect base of tourists interested in visiting New York City into clients. While it’s not difficult

Comments Off on Content Hubs: A Guide to Market Your NYC Travel Business

Content Hubs: A Guide to Market Your Charleston Travel Business

March 14th, 2017|Tags: , , , , , , |

As we’ve previously discussed, Content Hubs are one of the best ways to market your leisure business and increase SEO visibility. Even more than providing an excellent SEO framework for your website’s content, it is an effective tool for establishing authority in your specific niche. In this example, we look at a strategy to improve

Comments Off on Content Hubs: A Guide to Market Your Charleston Travel Business