travel seo

How to Select the Best Travel Blogger for your Influencer Marketing Campaign No ratings yet.

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Choosing the best travel blogger for your brand’s influencer marketing campaign is imperative for its success. Instead of simply looking for a personality with a huge following on social media, think in terms of who will best represent your company. Throwing your name out there to whoever is around to see it isn’t that

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3 Examples of Travel Brands Getting It Right with Travel Influencers No ratings yet.

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Influencer marketing isn’t about getting the biggest name you can find to rep your brand, although if you can do it, you may want to go for it. Rather, it’s a tool focused on leveraging genuine connections being made all over social media, to gain a larger target audience for your company. Travel brands

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Local SEO Strategy: 4 Tips for Hotels No ratings yet.

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Having a strong general SEO plan is imperative if you’re a hotel brand. Adding a well-thought-out local SEO strategy to a marketing plan is essential too, to boost bookings and stand out from the sea of hotels in any given city. How do you optimize for local search and take advantage of the tools

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Travel Influencer Marketing: Tips to Partner with Travel Influencers No ratings yet.

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Travel brands are at currently at a crossroads to increase sales amidst huge shifts in the industry. With Airbnb creating viable hoteliers out of everyday homeowners, and mobile taking over nearly every aspect of the travel experience - from booking to tours and activities – it’s getting harder for travel companies to compete for

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The State of Search in Travel No ratings yet.

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Hotel brands looking to increase their profit margin and retain customers should focus on SEO to boost direct bookings. Top hotel brands are currently turning attention to search to ensure direct bookings instead of bookings through OTAs (online travel agencies). By targeting the customer directly with a strategic campaign, rather than relying on OTAs

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Middle Class Travel SEO: What Does the Middle Class Traveler Want? No ratings yet.

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The anti-extravagant trend in ultra-luxury travel is opening up many opportunities for luxury brands to offer transformative experiences that the uber rich crave, and they can do the same thing to win the business of the rising-in-wealth middle class. By focusing on personal and customizable encounters, like the luxury and upper-middle class are saying

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Middle Class Travel SEO: Who Are Middle Class Travelers, and How to Reach Them. No ratings yet.

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Travel Marketers frequently look to the next trend among the uber wealthy, but perhaps they should be turning toward Middle Class Travelers to find more opportunities. Likewise, mid-level and 3-star brands would be wise to look one demographic up and consider Middle Class Travel SEO. What does this segment wants out of travel today?

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Luxury Travel SEO: What Does the Luxury Traveler Want? No ratings yet.

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Targeting yesterday’s luxury traveler may have been all about throwing as much cash and flash as possible into opulent accommodations and luxury limos for the jet set. Today, luxury travelers are still the 1% who can spend on what they want, but they’re not looking for pomp and prizes. So, companies hoping to attract

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Luxury Travel SEO: Who Are Luxury Travelers, and How to Reach Them. No ratings yet.

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Today’s luxury travelers aren’t interested in being surrounded by trivial things plated with gold. Instead, they want convenience, choice and the power to choose their experiences. Overstated opulence will soon be forgotten, as likely will the company that offered it. True luxury travelers in our current marketplace remember brands that provide connectedness and meaningfulness, at

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Create a Local SEO Plan to Showcase Experiences for Travel Customers No ratings yet.

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Some travel companies that have built their brands selling traditional hotel room stays are working to get out of the market and into alternative offerings, such as private villa rentals. Others, like Marriott, are sticking with what’s worked for them, even as share economy-type properties rise in popularity. Does Marriott know something the others

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