Business Travelers’ Needs: What Are They? How Can You Meet Them?

January 29th, 2018|Categories: Travel SEO|Tags: , , , , |

Business travelers aren’t a market segment that a travel brand should ignore or take for granted. These consumers have the potential to be extremely loyal customers, arguably more so than leisure guests. But earning the loyalty of corporate travelers means you first need to know who they are. You have to identify their buyer

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2 More Reasons to Pay Attention to User Reviews.

January 8th, 2016|Categories: Converting Data into Results, SEO Copywriting|Tags: , , , |

Online reviews have become a mainstay of most major retail websites; it’s increasingly rare for a site not to provide people with the opportunity to rate whatever they’re selling. From a consumer perspective, the benefits of user reviews are fairly clear; they give us an insight into how well a product works or how badly

Hyperlocalization Tips for the Hospitality Industry – 6 Tips for Engaging with your Community

September 28th, 2015|Categories: Technical SEO, Travel SEO|Tags: , , , , |

As we’ve reported in previous blog posts, Hyperlocalization has become Hyper-Important in marketing. This shift is a result of increased mobile usage, and a consumer push for more targeted, authentic search results. And it makes sense for marketers too - since it allows us to funnel our dollars into the strategies that work, providing individuals