travel

How to Select the Best Travel Blogger for your Influencer Marketing Campaign

September 25th, 2017|Tags: , , , |

Choosing the best travel blogger for your brand’s influencer marketing campaign is imperative for its success. Instead of simply looking for a personality with a huge following on social media, think in terms of who will best represent your company. Throwing your name out there to whoever is around to see it isn’t that

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3 Examples of Travel Brands Getting It Right with Travel Influencers

September 18th, 2017|Tags: , , , , |

Influencer marketing isn’t about getting the biggest name you can find to rep your brand, although if you can do it, you may want to go for it. Rather, it’s a tool focused on leveraging genuine connections being made all over social media, to gain a larger target audience for your company. Travel brands

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The State of Search in Travel

July 24th, 2017|Tags: , , |

Hotel brands looking to increase their profit margin and retain customers should focus on Travel SEO services to boost direct bookings. Top hotel brands are currently turning attention to search to ensure direct bookings instead of bookings through OTAs (online travel agencies). By targeting the customer directly with a strategic campaign, rather than relying

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Middle Class Travel SEO: What Does the Middle Class Traveler Want?

July 17th, 2017|Tags: , , |

The anti-extravagant trend in ultra-luxury travel is opening up many opportunities for luxury brands to offer transformative experiences that the uber rich crave, and they can do the same thing to win the business of the rising-in-wealth middle class. By focusing on personal and customizable encounters, like the luxury and upper-middle class are saying

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Middle Class Travel SEO: Who Are Middle Class Travelers, and How to Reach Them.

July 10th, 2017|Tags: , , , |

Travel Marketers frequently look to the next trend among the uber wealthy, but perhaps they should be turning toward Middle Class Travelers to find more opportunities. Likewise, mid-level and 3-star brands would be wise to look one demographic up and consider Middle Class Travel SEO. What does this segment wants out of travel today?

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The Explosion of Experience Marketing for Travel

May 12th, 2017|Tags: , , |

Throughout the history of tourism, there have been many phrases travel companies have co-opted to sell to consumers and explain the need for what the brands provide. Experience marketing is nothing unique, but probably none have been as effective as “experience travel.” These two words are the answer to travelers demands for fewer generic

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Content Hubs: A Guide to Market Your NYC Travel Business

March 17th, 2017|Tags: , , , , |

You've probably read about Galileo's highly-targeted Content Hubs Strategy, designed for any business trying to dominate a niche using SEO tactics. This strategy is particularly effective when thinking about your NYC Travel Business - the act of converting a prospect base of tourists interested in visiting New York City into clients. While it’s not difficult

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Content Hubs: A Guide to Market Your Charleston Travel Business

March 14th, 2017|Tags: , , , , , , |

As we’ve previously discussed, Content Hubs are one of the best ways to market your leisure business and increase SEO visibility. Even more than providing an excellent SEO framework for your website’s content, it is an effective tool for establishing authority in your specific niche. In this example, we look at a strategy to improve

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The Supertraveler: Use Travel SEO Content to Meet these 4 Needs

February 17th, 2017|Tags: , , |

Skift, a leader in travel-related news and industry trends, recently conducted research on Supertravelers with the intention of finding out how travel brands can best market to these frequent flyers and hotel guests. After studying the super-experienced business and leisure world trekkers, Skift compiled a 10,000-word Supertraveler Manifesto packed with results from online surveys,

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The Supertraveler: Opportunities for Travel SEO Strategies

February 10th, 2017|Tags: , , |

If you’ve wondered how to frame your travel SEO strategies so that you take advantage of opportune moments in a traveler’s journey, offering customers and potential customers just the bits of information they’re looking for when they’re looking, it can be useful to refer to a traveler’s survey for real insights. Skift, a leading travel

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