Learn 55 SEO Writing Tips to Engage Readers and Rank

February 6th, 2018|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, SEO Content Writing|Tags: , , , , |

Knowing how to write web copy that engages readers and ranks well in search is invaluable. You could spend thousands of dollars on paid advertising to reach your target customers and gain website traffic. But, you don’t have to. Besides, you need to provide some substance, something interesting, for prospects to discover when they arrive.

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Is a Keyword Planner Necessary to Satisfy your Target Audience?

January 3rd, 2018|Categories: Converting Data into Results, SEO Best Practices, SEO Content Writing, Wise Web Optimization|Tags: , , , , |

You’ve got a great product or service and want to engage your audience to promote it. So, of course you’re going to create content to market what it is you sell or do. Have you planned exactly how you’ll reach your target audience though? If you hire a keyword planner, you have great shot

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SEO Outsourcing: Should You Keep Content In-House or Work with SEO Professionals?

October 23rd, 2017|Categories: Managed SEO Services Blog – SEO Strategy for Multi-Location Businesses., SEO Best Practices, SEO Content Writing|Tags: , , , , , , |

Search engine optimization has evolved in a massive way over the last several years. While many SEO strategies have remained consistent, there are new (and constantly evolving) best practices for their implementation. Some SEO tactics and tricks that used to propel businesses to the tops of the SERPs [Search Engine Results Pages] just don’t

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Inbound Journalism – How To WRITE FOR Your Audience Purposefully.

May 13th, 2016|Categories: In-House SEO and Content Marketing Services, SEO Content Writing|Tags: , , , |

We recently talked about “inbound journalism,” a term coined by marketing firm Austin Lawrence Group, and how to incorporate it into your toolbox. The main objective of inbound journalism is lead generation. It generates leads by giving customers what they want—not what you want. To generate quality leads with inbound journalism, you can’t just

How to Improve the SEO of Your Travel Website.

May 2nd, 2016|Categories: SEO Best Practices, Top SEO for Travel Industry Blog Posts|Tags: , , , , |

What is a traveler’s best friend? It’s not an awards program, a fancy luggage set, or the latest and greatest guidebook. It’s the Internet. Indeed, according to a recent survey of travelers, over 50% of all bookings happen online. More importantly, about 65% of those bookings happen directly on a brand’s website. While this poses

Inbound Journalism – How to ENGAGE Your Audience Purposefully.

April 28th, 2016|Categories: In-House SEO and Content Marketing Services, SEO Content Writing|Tags: , , , |

Most marketers recognize the value of inbound marketing as a key component of their overall content marketing strategy. One important element of inbound marketing is what marketing firm Austin Lawrence Group calls inbound journalism. It’s not the oxymoron that it seems! Similar to brand journalism, inbound journalism delivers a compelling story, but it can

Tips to Retrofit Web Copy to Meet SEO Standards

April 1st, 2016|Categories: In-House SEO and Content Marketing Services, SEO Best Practices, SEO Content Writing|Tags: , , , , , , |

If you wrote your website's copy without SEO in mind, don’t panic! You can easily retrofit content to perform well in search and with SEO standards. The update won’t take weeks, so leave any worry behind of missing out on major traffic. With just a bit of time spent planning and executing, your site

The Ultimate Inbound Marketing Guide

April 1st, 2016|Categories: Link Building for SEO Blog – Strategy and Best Practices for Businesses, SEO Content Writing|Tags: , , |

Galileo's Founder and CEO, Joseph McElroy, has been in the business a long time. He's not only a technology and inbound marketing expert, but developer and artist. Joseph understands it takes much more than “words” to enhance a brand. It takes wise words, wise content. Joseph’s experience with big-data tools, inbound marketing strategy and implementation, link

Narrow Your Focus, Increase Your Conversions with Optimized Content Marketing for New York City

January 28th, 2016|Categories: Local SEO, NYC SEO|Tags: , , |

Galileo Tech Media understands the need to target customers in specific areas. In fact, that’s what we were created to do. We know businesses want to target customers here in NYC. You need Wise Technology to do so effectively. What is Geo-Targeting? A business that needs to focus its content locally can differentiate content

2 More Reasons to Pay Attention to User Reviews.

January 8th, 2016|Categories: Converting Data into Results, SEO Content Writing|Tags: , , , |

Online reviews have become a mainstay of most major retail websites; it’s increasingly rare for a site not to provide people with the opportunity to rate whatever they’re selling. From a consumer perspective, the benefits of user reviews are fairly clear; they give us an insight into how well a product works or how badly