Learn 55 SEO Writing Tips to Engage Readers and Rank

February 6th, 2018|Tags: , , , , |

Knowing how to write web copy that engages readers and ranks well in search is invaluable. You could spend thousands of dollars on paid advertising to reach your target customers and gain website traffic. But, you don’t have to. Besides, you need to provide some substance, something interesting, for prospects to discover when they arrive.

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Is a Keyword Planner Necessary to Satisfy your Target Audience?

January 3rd, 2018|Tags: , , , , |

You’ve got a great product or service and want to engage your audience to promote it. So, of course you’re going to create content to market what it is you sell or do. Have you planned exactly how you’ll reach your target audience though? If you hire a keyword planner, you have great shot

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Should You Outsource Your Content Marketing Needs?

October 23rd, 2017|Tags: , , , , , , |

In-House vs. Outsource Content Marketing You know how important content marketing is. It’s your business to know. All of us, as marketers, have spent years understanding that we need to be putting out great content. And, more content. We need to be distributing it far and wide too. More so than the competition. In

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Inbound Journalism – How To WRITE FOR Your Audience Purposefully.

May 13th, 2016|Tags: , , , |

We recently talked about “inbound journalism,” a term coined by marketing firm Austin Lawrence Group, and how to incorporate it into your toolbox. The main objective of inbound journalism is lead generation. It generates leads by giving customers what they want—not what you want. To generate quality leads with inbound journalism, you can’t just

How to Improve the SEO of Your Travel Website.

May 2nd, 2016|Tags: , , , , |

What is a traveler’s best friend? It’s not an awards program, a fancy luggage set, or the latest and greatest guidebook. It’s the Internet. Indeed, according to a recent survey of travelers, over 50% of all bookings happen online. More importantly, about 65% of those bookings happen directly on a brand’s website. While this poses

Inbound Journalism – How to ENGAGE Your Audience Purposefully.

April 28th, 2016|Tags: , , , |

Most marketers recognize the value of inbound marketing as a key component of their overall content marketing strategy. One important element of inbound marketing is what marketing firm Austin Lawrence Group calls inbound journalism. It’s not the oxymoron that it seems! Similar to brand journalism, inbound journalism delivers a compelling story, but it can

Tips to Retrofit Web Copy to Meet SEO Standards

April 1st, 2016|Tags: , , , , , , |

If you wrote your website's copy without SEO in mind, don’t panic! You can easily retrofit content to perform well in search and with SEO standards. The update won’t take weeks, so leave any worry behind of missing out on major traffic. With just a bit of time spent planning and executing, your site

The Ultimate Inbound Marketing Guide

April 1st, 2016|Tags: , , |

Galileo's Founder and CEO, Joseph McElroy, has been in the business a long time. He's not only a technology and inbound marketing expert, but developer and artist. Joseph understands it takes much more than “words” to enhance a brand. It takes wise words, wise content. Joseph’s experience with big-data tools, inbound marketing strategy and implementation, link

2 More Reasons to Pay Attention to User Reviews.

January 8th, 2016|Tags: , , , |

Online reviews have become a mainstay of most major retail websites; it’s increasingly rare for a site not to provide people with the opportunity to rate whatever they’re selling. From a consumer perspective, the benefits of user reviews are fairly clear; they give us an insight into how well a product works or how badly

3 SEO Strategies to Employ in 2016.

January 5th, 2016|Tags: , , , , |

Now that the sun has set on another year, it’s natural for us to find ourselves reflecting on the last 12 months and looking to the future – not only within our lives, but with regard to business as well. From an SEO standpoint, this is an excellent opportunity to re-evaluate your SEO strategies and