Wise Content

Should You Outsource Your Content Marketing Needs?

Published: October 23rd, 2017 | Updated: November 29th, 2017|Tags: , , , , , , |

In-House vs. Outsource Content Marketing You know how important content marketing is. It’s your business to know. All of us, as marketers, have spent years understanding that we need to be putting out great content. And, more content. We need to be distributing it far and wide too. More so than the competition. In

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Local SEO for Real Estate: How to Position Your Business as a Local Expert

Published: October 9th, 2017 | Updated: December 12th, 2017|Tags: , , , , |

The competitive nature of real estate, and the importance of technology today, means agents and brokers need to impress online. Positioning your real estate business as a local expert, through various Internet channels and optimization tactics, is the way to gain clients and make sales in our current market. This won’t be changing any

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Galileo Partners with Better Homes and Gardens to Provide Real Estate SEO Services

Published: September 5th, 2017 | Updated: November 29th, 2017|Tags: , , , |

Galileo Tech Media has partnered with Better Homes and Gardens Real Estate Distinctive Collection, the luxury sector of the Better Homes and Gardens Real Estate brand, to provide real estate SEO services and SEO content marketing for a new lifestyle blog. Better Homes and Gardens Real Estate Distinctive Collection represents buyers and sellers of exceptional

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Content Hubs: A Guide to Market Your NYC Travel Business

Published: March 17th, 2017 | Updated: November 29th, 2017|Tags: , , , , |

You've probably read about Galileo's highly-targeted Content Hubs Strategy, designed for any business trying to dominate a niche using SEO tactics. This strategy is particularly effective when thinking about your NYC Travel Business - the act of converting a prospect base of tourists interested in visiting New York City into clients. While it’s not difficult

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Content Hubs: A Guide to Market Your Charleston Travel Business

Published: March 14th, 2017 | Updated: November 29th, 2017|Tags: , , , , , , |

As we’ve previously discussed, Content Hubs are one of the best ways to market your leisure business and increase SEO visibility. Even more than providing an excellent SEO framework for your website’s content, it is an effective tool for establishing authority in your specific niche. In this example, we look at a strategy to improve

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Yoast SEO Plugin: A Guide to Optimize your Pages.

Published: February 3rd, 2017 | Updated: November 29th, 2017|Tags: , , , |

Throughout our blog, we offer many tips and practical strategies that you can use to optimize your website, and today we have another one. We’re going to show you how to use the Yoast SEO plugin to optimize a new website, which is a useful tactic but one – that like the other tactics we’ve

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Travel Industry SEO – How to Target Guests Using Hyperlocal Strategies.

Published: May 16th, 2016 | Updated: November 30th, 2017|Tags: , , , , , |

In a recent post, we discussed our three must-implement travel industry SEO strategies specific to the travel industry. One of our recommended travel industry SEO techniques was to ensure that your webpage integrates relevant, high ranking location-specific keywords in order to “speak the local language.” Ahead, we’re digging deeper into this suggestion, offering our tips

Inbound Journalism – How To WRITE FOR Your Audience Purposefully.

Published: May 13th, 2016 | Updated: November 30th, 2017|Tags: , , , |

We recently talked about “inbound journalism,” a term coined by marketing firm Austin Lawrence Group, and how to incorporate it into your toolbox. The main objective of inbound journalism is lead generation. It generates leads by giving customers what they want—not what you want. To generate quality leads with inbound journalism, you can’t just

How to Improve the SEO of Your Travel Website.

Published: May 2nd, 2016 | Updated: November 30th, 2017|Tags: , , , , |

What is a traveler’s best friend? It’s not an awards program, a fancy luggage set, or the latest and greatest guidebook. It’s the Internet. Indeed, according to a recent survey of travelers, over 50% of all bookings happen online. More importantly, about 65% of those bookings happen directly on a brand’s website. While this poses

Inbound Journalism – How to ENGAGE Your Audience Purposefully.

Published: April 28th, 2016 | Updated: November 30th, 2017|Tags: , , , |

Most marketers recognize the value of inbound marketing as a key component of their overall content marketing strategy. One important element of inbound marketing is what marketing firm Austin Lawrence Group calls inbound journalism. It’s not the oxymoron that it seems! Similar to brand journalism, inbound journalism delivers a compelling story, but it can