{"id":630,"date":"2021-03-12T11:01:48","date_gmt":"2021-03-12T11:01:48","guid":{"rendered":"https:\/\/wisecontentcreateswealth.com\/?p=630"},"modified":"2023-02-21T14:56:03","modified_gmt":"2023-02-21T14:56:03","slug":"episode-10-wise-content-ideation-with-brightedge","status":"publish","type":"post","link":"https:\/\/galileotechmedia.com\/wise-ai-content\/episode-10-wise-content-ideation-with-brightedge\/","title":{"rendered":"Episode 10-Wise Content Ideation with BrightEdge"},"content":{"rendered":"<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XyGpwGCpA38\" width=\"100%\" height=\"624\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"30\" data-lineheight=\"33px\"><span style=\"color: #333399;\">About this Episode:<\/span><\/h2>\n<p>In this episode, Joseph is joined by our special guest<strong> J<\/strong><b>essica Nowak,<\/b><span style=\"font-weight: 400;\">\u00a0Director of Strategic Accounts at BrightEdge technologies. She leads the Strategic Accounts team that oversees over 200 Channel partners offering Enterprise SEO and Content Marketing services.<\/span><\/p>\n<p>Jessica discusses the importance of search data, and how more visibility around search data, allows her and BrightEdge to better create content to create more quality clicks for their customers.<\/p>\n<hr \/>\n<h3 class=\"\" data-fontsize=\"26\" data-lineheight=\"31.2px\"><span style=\"color: #333399;\">Connect with Jessica:<\/span><\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jessica-nowak-14140631\/\"><b>LinkedIn<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.brightedge.com\/\"><b>Website<\/b><\/a><\/p>\n<hr \/>\n<h3 class=\"\" data-fontsize=\"26\" data-lineheight=\"31.2px\"><span style=\"color: #333399;\">Connect with our host Joseph Franklyn McElroy:<\/span><\/h3>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/josephmcelroy\/\">LinkedIn<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/twitter.com\/josephmcelroy\"><b>Twitter<\/b><\/a><\/p>\n<p><strong><a href=\"https:\/\/galileotechmedia.com\/\">Website<\/a><\/strong><\/p>\n<hr \/>\n<h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"26\" data-lineheight=\"31.2px\"><span style=\"color: #333399;\">Check out our Social Media:<\/span><\/h3>\n<p><a href=\"https:\/\/www.facebook.com\/wisecontentcreateswealth\"><strong>Facebook<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/CreatesWise\"><b>Twitter<\/b><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCZr5526NfgH0O3M4B5gJcgw\/videos\"><strong>Youtube<\/strong><\/a><\/p>\n<hr \/>\n<h2 class=\"\" data-fontsize=\"30\" data-lineheight=\"33px\"><span style=\"color: #333399;\">SHOW NOTES:<\/span><\/h2>\n<h4><strong><em>SEGMENT 1<\/em><\/strong><\/h4>\n<p>Joseph introduces his guest Jessica Nowak, the director of Strategic Accounts at BrightEdge technologies, which Joseph makes use of in his own company. Joseph brings up the new breakthrough in ranking in Google, and how now Google doesn\u2019t just rank the actual content of the page, but different passages within the page as well. This change allows for searches to become more holistic, and allow for users to get web pages that better specifically match their search as their top rank. Joseph explains how to best set up one\u2019s webpage to benefit from this change in search engine optimization, and endorses the use of schema to better change one\u2019s content for Google ranking. Joseph and Jessica discuss Jessica\u2019s background in search engine optimization, and how she didn\u2019t originally plan to go into search engine optimization, but rather happened into it. Jessica explained how she was first hired by BrightEdge, her journey while working there, and how her role has changed from then to the present day. Joseph and Jessica discuss the environment of search engine optimization in 2014, and how BrightEdge\u2019s decisions related to SEO helped in keeping SEO \u201chip\u201d in the modern-day. Jessica explains what BrightEdge is and what work it does.<\/p>\n<p>\u200d<\/p>\n<h4><strong><em>SEGMENT 2<\/em><\/strong><\/h4>\n<p>Jessica explains how search data is the voice of the customer, how search is the largest marketing channel, and search traffic makes up over fifty percent of web traffic. She continues to explain the importance of search data, and how more visibility around search data, allows her and BrightEdge to better create content to create more quality clicks for their customers.\u00a0 Jessica brings up the example of face masks, and how the intent of face masks has changed greatly over the course of 2020, as at the beginning of the year searches related to face masks focused on the beauty industry, while at the end of the year searches related to face masks focused around people. The two discuss new technologies that were developed by BridgeEdge that help their customer better cater to and polish their content for their web presence. Joseph and Jessica discuss the organization of the content, specifically topic clusters.<\/p>\n<h4><strong><em>SEGMENT 3<\/em><\/strong><\/h4>\n<p>Joseph and Jessica discuss content automation, specifically through the product BrightEdge Autopilot developed by BrightEdge, and the difficulty of trying to automate content without different issues coming up. Jessica discusses internal linking, and how it is cumbersome to large sites and it is not as effective from an SEO perspective, but through BrightEdge Autopilot automates this, eliminates the links that bring down the site&#8217;s rank, and instead finds and distributes better links for the site. With the cleaning up of internal linking, it creates more nonbranding visibility in a short amount of time, a process that could take months manually, but through Autopilot visibility results could be found within ninety days. Jessica discusses load time for photos and videos, and how enhancing the mobile aspects of the webpage, creates a shorter load time for photos and videos, which helps the page through the mobile algorithm ranking system. The two discuss the uplift that Autopilot can provide, and what variables contribute to a meaningful uplift to a site. Jessica explains the term \u201clow hanging fruit\u201d in terms of search engine optimization, and that is related to content that is \u201cbelow the fold\u201d.<\/p>\n<h4><strong><em>SEGMENT 4<\/em><\/strong><\/h4>\n<p>Joseph and Jessica discuss Market Insights, a new product created by Bright Edge that addresses the specific problem of marketing planning cycles, that leverages search data to figure out what motivates consumer decisions. Jessica describes it as a search data BI tool, to help understand new opportunities as they emerge, as well as shifts in marketing demand, to best help decide how best to use a marketing budget. The two discuss future predictions for marketing content trends, specifically for digital marketing. Jessica explains how through leveraging search data, one\u2019s content can be relevant to who they\u2019re marketing to, as well as engaging.<\/p>\n<div class=\"w-embed\">\n<hr \/>\n<\/div>\n<h2><span style=\"color: #333399;\"><b>TRANSCRIPT<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">00:00:43.380 &#8211;&gt; 00:00:54.120<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Hello thanks for joining us on this week&#8217;s episode of wise content creates well you&#8217;ve heard that content is king well wise content rules, the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:00:54.840 &#8211;&gt; 00:01:12.960<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: This podcast is about understanding how you can make and utilize wise content to improve your company&#8217;s bottom line I am Joseph Franklin McElroy and I&#8217;m a marketing technology expert who&#8217;s built a multimillion-dollar company and I&#8217;m also an award-winning content producer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:01:14.100 &#8211;&gt; 00:01:33.390<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: My company is Galileo tech media and we&#8217;re a leader in providing wise content and smart SEO or wise content is all types of content that incorporates semantic science behavioral science Ai and data to make content that converts better it gets better rankings in the search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:01:34.620 &#8211;&gt; 00:01:41.100<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So, in a few minutes we&#8217;ll be talking to just know, like the director of strategic accounts global agency partners that bright it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:01:41.520 &#8211;&gt; 00:01:58.470<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: bright edge is an enterprise tool we use it Galileo Galileo and does wonderful things for our content and I mentioned it a couple weeks ago, so it should come as no surprise that I wanted to bring them on here and i&#8217;ll be introducing a just a second, but first some news.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:02:00.540 &#8211;&gt; 00:02:17.670<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So, in the last month, Google has made a search advanced that they announced that is important for content, marketing and for search engine optimization and it&#8217;s called it&#8217;s called passage ranking and what does that mean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:02:19.170 &#8211;&gt; 00:02:25.080<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So let me read the quote, that they gave you from the Google product teams in a sort of give you an.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:02:25.560 &#8211;&gt; 00:02:37.260<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: idea so it&#8217;s a very specific, very specific searches can be the hardest to get right since sometimes the single sentence that answers your question might be buried deep within a web page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:02:38.010 &#8211;&gt; 00:02:50.340<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: We that being Google recently made a breakthrough and ranking and now we&#8217;re able to do not just index pages, but in in individual passages from pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:02:50.790 &#8211;&gt; 00:03:03.960<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Now this is this is, you know seems somewhat small, but I think it&#8217;s like a lightning bolt because now they&#8217;re not only ranking pages for the content they&#8217;re racing passages within pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:03:05.310 &#8211;&gt; 00:03:14.610<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: and specific sections within pages that best matches a user intent and best answers their question, so this is really focused on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:03:15.360 &#8211;&gt; 00:03:22.920<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: You know the long tail the questions that people might have a very specific long you know involved searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:03:23.880 &#8211;&gt; 00:03:33.450<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Google justified it by saying that better understanding of the relevancy of specific patch better understanding the relevancy of specific patches passages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:03:33.810 &#8211;&gt; 00:03:40.050<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: And not just the overall page, we can find that needle in a haystack information you&#8217;re looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:03:40.770 &#8211;&gt; 00:03:50.580<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: And then here&#8217;s another big part from them is that this tech ology will improve about 7% of search queries across all languages as they roll it out globally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:03:51.360 &#8211;&gt; 00:03:59.640<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Well, if you think 7% not much, I mean we&#8217;re talking about billions and trillions of searches here it&#8217;s gonna be it&#8217;s gonna be huge in terms of its impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:04:01.350 &#8211;&gt; 00:04:15.630<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Some of their crawlers are getting smarter and understanding the content within our pages and the context within our pages and and finding the correct answer that they want to deliver to two people so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:04:16.770 &#8211;&gt; 00:04:23.280<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So it&#8217;s pretty important to understand what are we going to do about it, and I have some basic ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:04:24.210 &#8211;&gt; 00:04:34.890<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: You know what are we going to do about well, the first thing you need to do we&#8217;re going to need to structure our content to answer specific queries now if you&#8217;ve been doing things like schema an faq schema you&#8217;re probably.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:04:35.820 &#8211;&gt; 00:04:39.810<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Maybe doing a little bit of this but it becomes important they do even more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:04:40.920 &#8211;&gt; 00:04:51.720<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So you you, you want to structure your content around answering questions and then you want to use related terms and terms and concepts within your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:04:52.140 &#8211;&gt; 00:05:09.390<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: You know, talk about talk about the topics and sub topics and and other kinds of queries that that makes sense, with your content, so you want to have a more holistic and complete answer in your your content, so that you know it can maybe show for multiple passages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:05:10.980 &#8211;&gt; 00:05:17.760<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: And then you need to have a good good content structure, and that means use you&#8217;re heading tags appropriately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:05:18.090 &#8211;&gt; 00:05:22.470<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: You know, give it a real structure H1 at the top, with the title then h.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:05:22.770 &#8211;&gt; 00:05:32.730<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: twos and threes and the other heading tags down through there in a way that gives it a structure that&#8217;s you know the passages are a question answer Question answer you know that it can have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:05:33.540 &#8211;&gt; 00:05:39.690<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: A way for the search engines to sort of programmatic and programmatically identify where this information is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:05:41.040 &#8211;&gt; 00:05:55.110<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Of course, you should use schema you should be using schema already while it&#8217;s not supposedly a ranking factor we find it is a great ranking enhancement and it also get you better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:05:56.310 &#8211;&gt; 00:06:05.730<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Better search results, the structure of your search results can be immensely improved, and you can show up and all sorts of different kinds of search when you schema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:06:06.150 &#8211;&gt; 00:06:12.480<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: And there&#8217;s some great tools out there, including bright edge to help you do that and understand what you should do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:06:13.200 &#8211;&gt; 00:06:23.010<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: And now that I mentioned right, so let me introduce just no X she&#8217;s a native of Silicon Valley and she&#8217;s been very bright into 2014 and she is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:06:23.670 &#8211;&gt; 00:06:37.860<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: She is now in charge of the strategic relationships and agency partnerships and it&#8217;s growing that Community and that&#8217;s how she knows us and helps us understand and use brain technology better so Hello jess.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:06:38.520 &#8211;&gt; 00:06:39.180<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: I.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:06:39.600 &#8211;&gt; 00:06:42.810<\/span> <span style=\"font-weight: 400;\">Jess Nowak: owe you so much lovely introduction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:06:44.220 &#8211;&gt; 00:06:48.690<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Well, tell me a little bit more about your background, how did you get into the search engine world, to begin with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:06:49.410 &#8211;&gt; 00:07:00.030<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah absolutely well, I think, like most people who are in the search engine optimization world now, we probably had no intention of of ending up in the search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:07:02.790 &#8211;&gt; 00:07:10.710<\/span> <span style=\"font-weight: 400;\">Jess Nowak: It wasn&#8217;t really you know a thing it wasn&#8217;t really a, you know as as big of a channel, you know as some of the other more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:07:11.220 &#8211;&gt; 00:07:18.270<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Popular longer running channels like paid media, and so you know it kind of happened into it like like most of the other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:07:18.690 &#8211;&gt; 00:07:31.740<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know most the other people in our industry, did you know that kind of found themselves in the in it within I don&#8217;t know, maybe 10 seven to 10 years ago that that window, I think a lot of us just kind of happened into it, but i&#8217;m you know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:07:32.790 &#8211;&gt; 00:07:42.330<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Earlier in my career, I found myself patterning towards a lot of different roles that really were centered around like grassroots marketing Community building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:07:43.440 &#8211;&gt; 00:07:49.530<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know that type of that type of work and in that type of outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:07:49.980 &#8211;&gt; 00:07:57.750<\/span> <span style=\"font-weight: 400;\">Jess Nowak: In growth marketing i&#8217;m not intentionally and it was just kind of funny that over time, these roles, you know started to kind of manifest themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:07:58.140 &#8211;&gt; 00:08:05.760<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And I think you know a lot of people probably go through this and as part of their career and I kind of just started following you know different paths and.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:08:06.450 &#8211;&gt; 00:08:13.140<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, being in the heart of the Silicon Valley i&#8217;m very fortunate to be exposed to so many opportunities from a technology perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:08:14.400 &#8211;&gt; 00:08:24.450<\/span> <span style=\"font-weight: 400;\">Jess Nowak: When you know when I was approached by bright edge little over six and a half years ago, already, and you know it was very interesting to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:08:25.050 &#8211;&gt; 00:08:28.680<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, to see a new enterprise technology on the market for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:08:29.670 &#8211;&gt; 00:08:38.460<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, for something that I knew I knew was there, something that I use right as it as a consumer, and as somebody who uses uses the one that regularly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:08:38.910 &#8211;&gt; 00:08:46.710<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Organic search was something that I was vaguely aware of, I am but I thought it was very interesting that this company was.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:08:47.250 &#8211;&gt; 00:08:53.400<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, really investing in this channel and and you know they seem to be really the.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:08:53.910 &#8211;&gt; 00:08:58.560<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know the largest player in the market from the enterprise, you know perspective, and today we absolutely are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:08:58.980 &#8211;&gt; 00:09:06.930<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And, but I kind of just continue down that path, and you know grew with the company and you know where the company is now about three times the size, it was.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:09:07.350 &#8211;&gt; 00:09:17.340<\/span> <span style=\"font-weight: 400;\">Jess Nowak: When I started, and you know my role has changed and four or five times of you know, throughout the course of that um but again kind of going back to the theme of you know my.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:09:17.730 &#8211;&gt; 00:09:23.370<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Natural tendencies kind of being more grassroots or more Community building partnerships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:09:23.790 &#8211;&gt; 00:09:33.060<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know the Agency partnerships team was a natural fit for me, and so, as we have grown this team and evolved our offering and worked with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:09:33.420 &#8211;&gt; 00:09:47.040<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Your partners, just like your team at Galileo and you know it&#8217;s really been a you know, a huge fulfilling experience and and you know something that I would have never kind of expected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:09:48.330 &#8211;&gt; 00:10:03.120<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, five, six years ago, when I was first starting this but um you know really taking what I love about technology and then matching that with what I love about Community building and you know that&#8217;s really kind of how I ended up where I am today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:10:04.320 &#8211;&gt; 00:10:06.420<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: We don&#8217;t remember 2014.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:10:07.440 &#8211;&gt; 00:10:11.490<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: seo Maas just started to change themselves to Mars right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:10:11.730 &#8211;&gt; 00:10:25.230<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: and his co was sort of like the term was you know it was being depreciated and people are now doing inbound marketing inbound marketing so bright edge comes in, and you focus in on seo at the beginning, right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:10:25.380 &#8211;&gt; 00:10:27.570<\/span> <span style=\"font-weight: 400;\">Jess Nowak: mm hmm right yeah.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:10:27.750 &#8211;&gt; 00:10:30.180<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah I mean it was it was just you know when.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:10:30.390 &#8211;&gt; 00:10:35.640<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know our founders Jim you and then park they you know when they tell the story it really it was just.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:10:35.850 &#8211;&gt; 00:10:44.430<\/span> <span style=\"font-weight: 400;\">Jess Nowak: They saw the opportunity you know for this channel that was largely untapped you know they saw Google evolving into what they how they were serving and and kind of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:10:44.700 &#8211;&gt; 00:10:52.410<\/span> <span style=\"font-weight: 400;\">Jess Nowak: The opportunity outside of of paying for it for ads you know, on Google and they really just wanted to hone in on it and take advantage of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:10:53.220 &#8211;&gt; 00:10:56.670<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Well, you know seo is now you know now hip again in a sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:10:58.290 &#8211;&gt; 00:11:00.270<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: I don&#8217;t know if it&#8217;ll ever really be hit but.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:11:03.000 &#8211;&gt; 00:11:10.320<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Then they&#8217;re inside of the marketing world but it&#8217;s it&#8217;s it&#8217;s a thunder it&#8217;s a fundamental part of online marketing which a lot of people don&#8217;t realize.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:11:10.320 &#8211;&gt; 00:11:12.780<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So, so what is bright edge today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:11:13.710 &#8211;&gt; 00:11:25.020<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah um so bright edge is an enterprise seo and content marketing platform, so we are predominantly a data company right so are the core of our technology is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:11:25.290 &#8211;&gt; 00:11:31.890<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Is is our data set it&#8217;s it&#8217;s the largest proprietary data set of organic search data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:11:32.670 &#8211;&gt; 00:11:41.400<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Across Google that exists, you know, the only third largest index, in general, next to you know, Google and being themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:11:41.940 &#8211;&gt; 00:11:53.910<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And so you know what we we approach everything from a data first mentality and so over the years, we have evolved our offering and really in in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:11:54.240 &#8211;&gt; 00:12:01.590<\/span> <span style=\"font-weight: 400;\">Jess Nowak: More in the terms of creating an enterprise solution that makes it easy for our customers and our partners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:12:02.370 &#8211;&gt; 00:12:18.090<\/span> <span style=\"font-weight: 400;\">Jess Nowak: To leverage our data set make sense of it interpret the insights and actually put them into action, so they can actually improve and drive revenue, and you know to their businesses, I mean at the end of the day, that&#8217;s that&#8217;s what we do, we you know we help drive revenue and.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:12:19.830 &#8211;&gt; 00:12:24.900<\/span> <span style=\"font-weight: 400;\">Jess Nowak: By but you know, overall, you know, we are still fundamentally an enterprise data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:12:25.860 &#8211;&gt; 00:12:30.420<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So I mean do you have like big server farms, I mean, how do you manage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:12:32.010 &#8211;&gt; 00:12:32.730<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:12:33.300 &#8211;&gt; 00:12:42.210<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah so so we do have we do have a number of different servers that we use, and you know we maintain an index of over 4 billion, you know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:12:42.720 &#8211;&gt; 00:12:56.190<\/span> <span style=\"font-weight: 400;\">Jess Nowak: search topics globally, or in the US alone and then even times that time 17 different global indexes at that scale, and you know it&#8217;s it&#8217;s something that we invest a lot of money and.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:12:57.600 &#8211;&gt; 00:13:12.870<\/span> <span style=\"font-weight: 400;\">Jess Nowak: It does take a lot of server power in order to to maintain it, but that is, that is the core of our business and so i&#8217;m, but we also think it&#8217;s very important for us to own our own data Center right for us to be able to control and curate and validate in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:13:14.100 &#8211;&gt; 00:13:24.750<\/span> <span style=\"font-weight: 400;\">Jess Nowak: In a way, that we feel confident and delivering it to our customer base so that&#8217;s why we go that that extra link to actually maintain and own our entire dataset.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:13:25.200 &#8211;&gt; 00:13:27.480<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: And no floating islands right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:13:27.720 &#8211;&gt; 00:13:36.090<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: yeah I think I think at one point, Google is headed a thing, where they would have float float server farms out on giant ships out in the ocean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:13:38.280 &#8211;&gt; 00:13:38.550<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Where.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:13:41.400 &#8211;&gt; 00:13:44.430<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: It might be a place, you know, and then the deck could be a place to go and have a little bit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:13:47.100 &#8211;&gt; 00:13:52.290<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: All right, well, we come back you&#8217;re gonna tell me what is search, at least from bryce bright edge perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:16:46.500 &#8211;&gt; 00:16:55.920<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: hey this is Joseph regular McElroy back with wise content creates wealth podcast and I guess just knowing you know when I.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:16:57.000 &#8211;&gt; 00:17:00.930<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: When I say this, I got to podcasts and I almost said gateway to the smokies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:17:02.160 &#8211;&gt; 00:17:05.550<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Which is you know if I have to watch that so anyway.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:17:06.240 &#8211;&gt; 00:17:17.430<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: You know, when people talking about search I remember back in the day long before Google and any the search engines search meant you went into a structured database and you were searching through a field to find something.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:17:18.150 &#8211;&gt; 00:17:26.280<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: piece of data and then all of a sudden surgeons came along, and on the web, and it was all this unstructured data it was like wow they can do that that&#8217;s pretty awesome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:17:26.760 &#8211;&gt; 00:17:34.470<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: But now search means many things to different people so i&#8217;d like to know what is it what is right and hang his hat on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:17:35.640 &#8211;&gt; 00:17:52.860<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah so you know to us surge is fundamentally the voice of the customer right, and you know, there is no better way to understand you know consumer behavior than to look at search data right um and you know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:17:53.910 &#8211;&gt; 00:18:08.490<\/span> <span style=\"font-weight: 400;\">Jess Nowak: what&#8217;s really important to know is that you know search is the largest marketing channel and we&#8217;ve done this we&#8217;ve done this research year over year and we&#8217;ve revalidated this data in search data makes up a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:18:09.090 &#8211;&gt; 00:18:22.620<\/span> <span style=\"font-weight: 400;\">Jess Nowak: search traffic rather makes up just over 51% of all web traffic, and you know today and it hasn&#8217;t been the same story, for you know well over five six years now since we&#8217;ve kind of been compiling this this information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:18:23.190 &#8211;&gt; 00:18:38.220<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And so, if you think about how people interact and you know how people solve problems in their everyday life, you know they&#8217;re largely doing that you know through search and so the the information that we&#8217;re able to collect as as a part of that is incredibly important to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:18:38.610 &#8211;&gt; 00:18:49.830<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, making critical business decisions, and you know so when we look at search when we think about search there&#8217;s a couple of different components that are really important, you know, to keep in mind right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:18:50.220 &#8211;&gt; 00:18:56.250<\/span> <span style=\"font-weight: 400;\">Jess Nowak: um you know intent right search intent what what are they looking for what problem are they looking to solve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:18:57.090 &#8211;&gt; 00:19:08.670<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And relevance and so you talked about this a lot in this podcast and you know around you know relevant content right, how do we make sure that we&#8217;re actually producing the right content for the right audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:19:09.510 &#8211;&gt; 00:19:17.070<\/span> <span style=\"font-weight: 400;\">Jess Nowak: We need to know what people are looking for, so we need to have that search data that voice of the customer data to understand what what it is that they&#8217;re looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:19:17.610 &#8211;&gt; 00:19:28.440<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know how do they described it right, what are the other related topics that that come up you know within similar qualities right and the more visibility, we have into that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:19:28.770 &#8211;&gt; 00:19:44.190<\/span> <span style=\"font-weight: 400;\">Jess Nowak: The better we can understand what the end intent is and the better we can really cater content, you know, to that end user and make it, you know, really, you know content that drives revenue conversions revenue, because we don&#8217;t just want to drive clicks right, we want to drive quality clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:19:44.250 &#8211;&gt; 00:19:49.710<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Right, so you guys probably intently pay attention to pay, you know rank brain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:19:50.100 &#8211;&gt; 00:20:03.120<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: And the things it does right, I mean, are you able to like you know rank brain knows that when people search for pizza and most of the time they&#8217;re just looking for pizza delivery near them and not looking for the recipe of pizza is that something that you guys also understand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:20:03.660 &#8211;&gt; 00:20:14.190<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah we actually yeah we have we have you know basically identical technology built into our into our platform that sits on top of our you know large database.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:20:14.520 &#8211;&gt; 00:20:24.660<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Right and performs you know, essentially the same kind of rank brain methodology and to surface semantically related topics, you know based off of actual search and.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:20:25.350 &#8211;&gt; 00:20:39.540<\/span> <span style=\"font-weight: 400;\">Jess Nowak: that&#8217;s something that you know, is really important right and to our consumers and it&#8217;s important to kind of see trends and how that might change over time as well, we saw earlier in 2020 right when when we.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:20:40.590 &#8211;&gt; 00:20:53.100<\/span> <span style=\"font-weight: 400;\">Jess Nowak: When you know simple simple topics like face masks right intense started to change so so dramatically throughout the course of 2020 were previously, you know it was.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:20:53.580 &#8211;&gt; 00:20:59.910<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know I think the the most relevant um you know topics to face mask were largely in the beauty industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:21:00.390 &#8211;&gt; 00:21:13.050<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Right, and you know largely in treatment sorry beauty treatments right, and you know it has you know, in terms of kind of the intent for at least the second half of 2020 that that intense moves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:21:13.320 &#8211;&gt; 00:21:30.000<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, largely more in the direction of you know ppd right, and so we see these patterns shift, you know back and forth all the time, so we do invest a lot in ensuring that we&#8217;re able to understand you know semantic relevance in the same way that Google is looking at it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:21:30.510 &#8211;&gt; 00:21:38.010<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Great so you know this this podcast about wise content so let&#8217;s get to that meet there right so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:21:38.730 &#8211;&gt; 00:21:47.010<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: there&#8217;s a lot of content options out there, you know you mentioned in talking, I mean things like email social media ebooks White Papers videos all those.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:21:47.310 &#8211;&gt; 00:22:01.680<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: there&#8217;s a million different ones all right it&#8217;s a large content battlefield so, how does bright edge help us decide which content to create or what I say or create wise content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:22:02.730 &#8211;&gt; 00:22:12.840<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah absolutely so we use a couple of different methodologies to you know, to determine what would be you know good, effective content right The first one is, you know that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:22:13.260 &#8211;&gt; 00:22:20.010<\/span> <span style=\"font-weight: 400;\">Jess Nowak: That search data with you know the semantic relevance and you know applied the second aspect is actually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:22:20.400 &#8211;&gt; 00:22:26.910<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, looking at and understanding, you know our customers websites right, what does their existing content speak to what direction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:22:27.240 &#8211;&gt; 00:22:33.660<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Is there is their baseline website, and you know going right because we want to make sure that we are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:22:34.410 &#8211;&gt; 00:22:43.020<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, creating informed content that&#8217;s relevant to their business um and you know the third thing, and this is what I actually find the most helpful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:22:43.320 &#8211;&gt; 00:22:48.300<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Across our customer base but also just as a as a consumer, you know kind of seeing it from this side.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:22:48.900 &#8211;&gt; 00:23:00.510<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Is we&#8217;re looking we&#8217;re using the competitive marketplace right the data that we can leverage across who is who is Google actually serving and these top performing positions right and what other content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:23:00.960 &#8211;&gt; 00:23:05.580<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Do they have across their site that&#8217;s likely contributing to it, so we look at competitive patterns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:23:05.970 &#8211;&gt; 00:23:17.250<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And that&#8217;s a huge piece of how we inform what you know what smart and wise content will look like right, we want to know who is actually being rewarded, and what are the patterns across those pages that are being rewarded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:23:18.270 &#8211;&gt; 00:23:21.330<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: cool you know when we we we we had a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:23:22.920 &#8211;&gt; 00:23:38.520<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: We had a recent client that we used we use the bright edge on you know and in the discovery of content, you know we discovered that to share voice, which is a metric that you guys put together, which is really great for people to understand how big a share of voice, they have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:23:39.750 &#8211;&gt; 00:23:50.310<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: In the markets on the marketplace, is that this this in this space, which was in the construction industry 60% of the share of voice was in video right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:23:50.490 &#8211;&gt; 00:23:51.180<\/span> <span style=\"font-weight: 400;\">Jess Nowak: that&#8217;s right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:23:51.420 &#8211;&gt; 00:24:00.450<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: That is like and that just totally just totally changed the whole focus of how we got to think about producing content for this client right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:24:01.620 &#8211;&gt; 00:24:07.680<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: And it was important, I think it&#8217;s an important thing to understand where the share of voices right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:24:08.370 &#8211;&gt; 00:24:08.970<\/span> <span style=\"font-weight: 400;\">yeah.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:24:10.080 &#8211;&gt; 00:24:23.160<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So you started you mentioned, there, why is used interchangeably Why is kind of smart content, but I think you have a more you have a more specific meaning for smart smart content so tell me what that is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:24:23.760 &#8211;&gt; 00:24:31.620<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah so i&#8217;m a couple of years ago gosh i&#8217;d say a couple of years and actually What I mean is like four or five years ago.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:24:32.700 &#8211;&gt; 00:24:46.860<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Because time flies so quickly when you&#8217;re having fun i&#8217;m so a four or five years ago, we started really recognizing that this was a challenge across our customer base, and so we started developing you know, new technologies that were largely Ai driven.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:24:47.790 &#8211;&gt; 00:25:00.240<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Right and and to help um you know with to help our customers, you know identify and create you know new content, you know that that was meaningful for their consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:25:00.630 &#8211;&gt; 00:25:06.210<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And i&#8217;m you know, so we developed a product that we we ended up calling right of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:25:06.630 &#8211;&gt; 00:25:17.520<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And and it&#8217;s taken many evolutions over the last couple of years um but one of the primary components of it is the branded content ideation right so it&#8217;s a smart content ideation technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:25:18.210 &#8211;&gt; 00:25:25.080<\/span> <span style=\"font-weight: 400;\">Jess Nowak: um and What it does is you know it takes a look at our customers website when it&#8217;s you know deployed and.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:25:25.650 &#8211;&gt; 00:25:34.890<\/span> <span style=\"font-weight: 400;\">Jess Nowak: It will also take a look at any names competitor websites that the customer gives us, you know these are our direct competitors will will absolutely work that into you know kind of the equation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:25:35.340 &#8211;&gt; 00:25:46.260<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And then we&#8217;re going to look across our entire index of data and we&#8217;re going to understand we&#8217;re going to work to understand you know where in our.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:25:46.590 &#8211;&gt; 00:25:59.970<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know where across our customers site are there topics that are they&#8217;re there but they&#8217;re not there, in a way, where there&#8217;s true you know meaningful opportunity to actually perform right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:26:01.170 &#8211;&gt; 00:26:07.440<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And so we surface that those opportunities that are just they&#8217;re just not there and we need to really rethink this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:26:08.010 &#8211;&gt; 00:26:17.520<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And then we look across you know their competitors that and then we look across our wider database and we aggregate clusters of topic of topics right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:26:17.970 &#8211;&gt; 00:26:28.470<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And that you know we then provide in what we call content briefs you know, through the platform, you know, to the customer based off of the topics that um you know are relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:26:29.040 &#8211;&gt; 00:26:37.290<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, based off of the existing pages within their site and we provide them in clusters, because obviously the intention of smart content is really to create.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:26:37.710 &#8211;&gt; 00:26:49.530<\/span> <span style=\"font-weight: 400;\">Jess Nowak: New longer form content so anything from you know 300 or so characters or more right, not necessarily these aren&#8217;t this type of technology is not really applied to product pages it&#8217;s really applied to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:26:49.860 &#8211;&gt; 00:26:53.040<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know actual inform informative content and so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:26:53.400 &#8211;&gt; 00:27:06.420<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Then, when we go out and we we you know look for what is being served, you know by Google for this we&#8217;re actually also then we&#8217;re going to do about all of the things that might be kind of noise right we&#8217;re not really looking for what Wikipedia zoom but we&#8217;re looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:27:06.630 &#8211;&gt; 00:27:12.960<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Is what other you know, a leaders from a true content informative content perspective are doing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:27:13.440 &#8211;&gt; 00:27:24.960<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know all of that comes into you this this beautiful brief for the customer to to use to inform Okay, this is what are, this is what&#8217;s actually working in the landscape really well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:27:25.320 &#8211;&gt; 00:27:31.080<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know these this is your universe of related topics, and this is the overall demand of this topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:27:31.440 &#8211;&gt; 00:27:42.540<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know, with all of these different elements and you know the customer was actually able to make a really informed decision about you know what type of content, they should be creating that&#8217;s actually create engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:27:43.620 &#8211;&gt; 00:27:48.810<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know we&#8217;re using all these different sources to validate that before it&#8217;s even delivered as an idea to the customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:27:49.710 &#8211;&gt; 00:28:02.010<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: that&#8217;s great you know, and I think in you know you also know, you also help we I know you help us organize it into topical clusters right with that same technology right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:28:02.370 &#8211;&gt; 00:28:12.900<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yep absolutely so there&#8217;s a couple of different things that we do i&#8217;m you know, there is within you know different components of the workflow and the technology, but a huge piece of you know that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:28:13.260 &#8211;&gt; 00:28:18.600<\/span> <span style=\"font-weight: 400;\">Jess Nowak: um you know what helps really drive you know effective decision making is is that content clustering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:28:19.710 &#8211;&gt; 00:28:21.090<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: cool so we come back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:28:22.560 &#8211;&gt; 00:28:26.880<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: we&#8217;re gonna talk more about right edge, and so the things that you do in automating things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:30:52.440 &#8211;&gt; 00:30:53.760<\/span> <span style=\"font-weight: 400;\">educate our.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:31:24.150 &#8211;&gt; 00:31:37.320<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: hello, this is Joseph Franklin McElroy back with the wise content creates wealth podcast with my guest just no lack of bright edge, so you know when.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:31:38.490 &#8211;&gt; 00:31:47.460<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: When we&#8217;re talking about really large sites like enterprise sites, the seo becomes also and content marketing becomes a problem of scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:31:48.840 &#8211;&gt; 00:31:51.060<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: I remember when we helped merge all of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:31:52.260 &#8211;&gt; 00:32:05.250<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: star woods sites into marriott&#8217;s yeah we do things like MAC every URL into new URLs on the on the new merged sites and that was incredibly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:32:06.180 &#8211;&gt; 00:32:12.690<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: huge task, or you know you know I think at one point we were having to do 40,000 pieces of content and so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:32:13.650 &#8211;&gt; 00:32:20.520<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Companies that you know the enterprise really has some problems with things that you&#8217;re thinking sort of mundane on you know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:32:20.850 &#8211;&gt; 00:32:26.070<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: on an individual basis, but then when on small basis, but when you take it to scale and becomes comprehensive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:32:26.520 &#8211;&gt; 00:32:35.010<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: And you know, one of the exciting prospects that I see for wise content is the idea of content automation how you make content MED better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:32:35.340 &#8211;&gt; 00:32:51.030<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: On the fly how you make it more optimized how you create content in response to personalization Ai all sorts of things so you&#8217;re right edge is taking a big jump into that whole space of automated content content with with a new product called.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:32:51.810 &#8211;&gt; 00:32:54.180<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: bright edge autopilot you want to tell us about that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:32:54.750 &#8211;&gt; 00:33:01.560<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah absolutely so you know you&#8217;re right the there is a huge challenge in the space in terms of scalability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:33:01.950 &#8211;&gt; 00:33:09.240<\/span> <span style=\"font-weight: 400;\">Jess Nowak: um but the other big challenges there&#8217;s not a lot that you can really automate without getting in trouble or getting it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:33:09.990 &#8211;&gt; 00:33:19.530<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Right, and so you know it&#8217;s it&#8217;s it&#8217;s it&#8217;s always a challenge but i&#8217;m you know when we were thinking about are helping our customers produce effective content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:33:19.890 &#8211;&gt; 00:33:26.880<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Now the other thing that we really we really had to think about was how do we get this new content seen how do we help it perform as quickly as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:33:27.390 &#8211;&gt; 00:33:36.060<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know, one of the in kind of looking at what we can do from an automation perspective and kind of assessing you know what was kosher, if you will, in the eyes of Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:33:36.540 &#8211;&gt; 00:33:49.710<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know, one of the biggest opportunities that that we saw over the years was um you know our customers internal linking structure so one of the first components of Brighton autopilot and we call it autopilot because it&#8217;s self driving seo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:33:50.880 &#8211;&gt; 00:33:55.650<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And so, one of the first components of autopilot is the self connected pages component.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:33:56.100 &#8211;&gt; 00:34:04.860<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And so, this again was just an area that we we saw a lot of opportunity and because internal linking is is cumbersome, to say the least.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:34:05.130 &#8211;&gt; 00:34:12.120<\/span> <span style=\"font-weight: 400;\">Jess Nowak: If you have a large site it&#8217;s probably not done very well and you&#8217;re probably not updating it very often it&#8217;s it&#8217;s tedious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:34:12.510 &#8211;&gt; 00:34:18.510<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know, also in order for it to be really effective from an seo perspective, you actually have to put some thought.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:34:19.260 &#8211;&gt; 00:34:30.030<\/span> <span style=\"font-weight: 400;\">Jess Nowak: into you know the the anchor text right but you&#8217;re using to link specific pages, you know the the intent of the different pages and and how well they actually relate to each other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:34:30.540 &#8211;&gt; 00:34:42.120<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And so you know that&#8217;s a challenge you know, on its own, and so what we did was we developed autopilot, which is a technology that allows us to basically integrate into our customers content management systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:34:42.720 &#8211;&gt; 00:34:52.380<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And um you know apply, you know strategic internal linking which is you know dynamically updating on a regular basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:34:52.740 &#8211;&gt; 00:35:00.240<\/span> <span style=\"font-weight: 400;\">Jess Nowak: But our technology What it does is the it goes in and it basically identifies you know the related pages across the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:35:00.690 &#8211;&gt; 00:35:09.750<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And and it&#8217;s going to identify related pages, but it&#8217;s also going to identify the pages, you know that we call low hanging fruit right where from a non branded perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:35:10.050 &#8211;&gt; 00:35:19.320<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know they&#8217;re not actually performing very well, but there, maybe, maybe there&#8217;s non branded topics where these pages are performing for on you know page two of the Google search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:35:19.560 &#8211;&gt; 00:35:29.070<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Right so stuff where you know there&#8217;s there&#8217;s going to be some room to grow, and so you know we go in and we identify you know related pages across the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:35:29.400 &#8211;&gt; 00:35:36.990<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And we implement internal links from you know pages with high authority right that are getting a lot of you know equity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:35:37.320 &#8211;&gt; 00:35:43.920<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Already, and we just kind of help boost and distribute you know page by page link by link keyword by keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:35:44.280 &#8211;&gt; 00:35:52.410<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Right, you know that that equity across the site, you know to those pages that that are within you know striking distance right and over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:35:52.650 &#8211;&gt; 00:35:59.820<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, on an individual basis, each each individual link, you know it&#8217;s not going to move the needle right, but over time and at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:36:00.210 &#8211;&gt; 00:36:10.860<\/span> <span style=\"font-weight: 400;\">Jess Nowak: i&#8217;m in with the volume will be starting to see is a you know, a natural lift that occurs in terms of you know non branded visibility on on the first page of the Google search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:36:11.340 &#8211;&gt; 00:36:16.290<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And so you know it&#8217;s very effective in terms of you know I.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:36:17.010 &#8211;&gt; 00:36:26.910<\/span> <span style=\"font-weight: 400;\">Jess Nowak: knew the time savings that it provides, but it also is very effective in terms of you know, the non branded you know visibility that that it provides, in a rather short period of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:36:27.690 &#8211;&gt; 00:36:37.620<\/span> <span style=\"font-weight: 400;\">Jess Nowak: So you know something that would otherwise probably take something like nine months manually can have is reduced down to you know roughly like a 90 day period we actually start to see results right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:36:38.850 &#8211;&gt; 00:36:46.860<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Oh, and you also do something with the images to I mean that&#8217;s that&#8217;s one of the that&#8217;s that it&#8217;s boring but it&#8217;s incredibly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:36:47.310 &#8211;&gt; 00:36:47.700<\/span> <span style=\"font-weight: 400;\">boring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:36:48.750 &#8211;&gt; 00:36:50.010<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Word yeah.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:36:50.070 &#8211;&gt; 00:36:57.720<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah yeah you know our self enhancing mobile technology, you know was was rolled out early in 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:36:58.260 &#8211;&gt; 00:37:06.420<\/span> <span style=\"font-weight: 400;\">Jess Nowak: On and you know, without really allows us to do is you know similarly plug in to our client site and identify.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:37:06.930 &#8211;&gt; 00:37:15.990<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know areas of their site that might have images were in might be affecting you know load time right and so when we think about the mobile experience, and we think about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:37:16.350 &#8211;&gt; 00:37:21.270<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, over the last couple years there&#8217;s always this I am you know looming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:37:21.900 &#8211;&gt; 00:37:32.130<\/span> <span style=\"font-weight: 400;\">Jess Nowak: over us right, you know the mobile algorithm what are you going to get hit with what is the page experience right and so i&#8217;m self enhancing mobile basically you know it&#8217;s always on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:37:32.640 &#8211;&gt; 00:37:43.830<\/span> <span style=\"font-weight: 400;\">Jess Nowak: it&#8217;s an always on image optimization you know solution to help boost page speed right and really improve that experience and we provide roughly about a 30 to 40% compression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:37:44.700 &#8211;&gt; 00:37:56.190<\/span> <span style=\"font-weight: 400;\">Jess Nowak: of images, with no visible often quality right and the direct impact in terms of you know of, on the page left right so about you know all 60% average compression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:37:56.820 &#8211;&gt; 00:38:06.120<\/span> <span style=\"font-weight: 400;\">Jess Nowak: compression size across across their images across an entire page right and overall it&#8217;s going to continue to work and it&#8217;s going to continue to deliver that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:38:06.600 &#8211;&gt; 00:38:19.680<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And so, although a little bit different than what the cell connecting pages are able to provide in terms of visible Roi in numbers and driving you know additional traffic and revenue what we&#8217;re able to see here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:38:20.310 &#8211;&gt; 00:38:29.490<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Is you know visible, you know change in page load time, which we know you know, Google has made it very clear that that is something that&#8217;s absolutely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:38:30.180 &#8211;&gt; 00:38:37.950<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Critical to you know their what they want, for their user experience right and so that is absolutely a ranking factor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:38:38.370 &#8211;&gt; 00:38:54.990<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And, and you know that&#8217;s something that is you know, on on everybody&#8217;s mind and again it&#8217;s something that can be challenging to do, especially in e commerce verticals and you know, especially I think we&#8217;ve seen a lot of value from our e commerce customers using that piece of the technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:38:55.230 &#8211;&gt; 00:38:58.890<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Particularly you know the May, the deadline when.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:38:59.160 &#8211;&gt; 00:39:08.010<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Core web vitals which is initiative by Google to you know enforce a lot of speed and usability factors to become.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:39:08.640 &#8211;&gt; 00:39:17.250<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Reality, and this is what this would be for large side, this would be sort of a maybe a solution for a critical problem that they have facing a big deadline which is may yeah.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:39:17.490 &#8211;&gt; 00:39:26.640<\/span> <span style=\"font-weight: 400;\">Jess Nowak: that&#8217;s true yeah so needless to say, our teams are very busy and we&#8217;re proactively, you know educating our customer base but we&#8217;ve been rolling this out for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:39:27.000 &#8211;&gt; 00:39:36.270<\/span> <span style=\"font-weight: 400;\">Jess Nowak: This aspect of autopilot out for just over a year now and um you know we we&#8217;ve kind of you know we&#8217;re lining up the end of the customers who need it, you know the most.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:39:36.750 &#8211;&gt; 00:39:43.050<\/span> <span style=\"font-weight: 400;\">Jess Nowak: um but yes, that you know corwin vitals is absolutely conversation that we&#8217;re having with our customers, this is one component right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:39:43.410 &#8211;&gt; 00:39:52.320<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, again there&#8217;s a lot of different pieces to it, but this is one component, where we can kind of mitigate the amount of time, energy and effort it takes to take care of this really allows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:39:52.710 &#8211;&gt; 00:40:01.890<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Our customers and our partners like you to to get to the work that really requires you know human insight and fine tuning right so again we can&#8217;t automate everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:40:02.070 &#8211;&gt; 00:40:10.410<\/span> <span style=\"font-weight: 400;\">Jess Nowak: We can automate very much actually from an seo perspective without getting in trouble, but what can we do that&#8217;s actually going to be an effective debt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:40:11.700 &#8211;&gt; 00:40:13.080<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So how many customers, you have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:40:15.420 &#8211;&gt; 00:40:15.840<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Yes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:40:17.010 &#8211;&gt; 00:40:20.880<\/span> <span style=\"font-weight: 400;\">Jess Nowak: We have about 1200 customers in the US on autopilot today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:40:21.270 &#8211;&gt; 00:40:22.530<\/span> <span style=\"font-weight: 400;\">Jess Nowak: that number is growing every week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:40:22.950 &#8211;&gt; 00:40:37.770<\/span> <span style=\"font-weight: 400;\">Jess Nowak: i&#8217;m and you know, at the end of the day it works on every site right, the question is just how much uplift is it going to get and that really has to do with how much low hanging fruit exists on the site, so the larger the site generally, the larger the you know potential Roi is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:40:38.370 &#8211;&gt; 00:40:44.580<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know it, but you know we it just depends on what what is a meaningful uplift for customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:40:45.000 &#8211;&gt; 00:40:54.960<\/span> <span style=\"font-weight: 400;\">Jess Nowak: um you know and it&#8217;s something that you know we evaluate on a on an individual site by site basis and make sure that our customers have a very realistic idea of what it can do for them before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:40:55.230 &#8211;&gt; 00:41:05.490<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, obviously going through the process of implementing it, but it&#8217;s a very light implementation, you know, relative to what i&#8217;ve seen, for you know other technologies and i&#8217;m yeah it does it works, every time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:41:07.980 &#8211;&gt; 00:41:23.010<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: that&#8217;s good so um you know you&#8217;ve mentioned low hanging fruit a couple times and now and we use the low hanging fruit in our initial you know our initial offering to clients based upon right, it can you can explain it a bit deeper.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:41:23.400 &#8211;&gt; 00:41:26.400<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah absolutely I know it&#8217;s sick it&#8217;s a catchphrase and I.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:41:26.670 &#8211;&gt; 00:41:30.360<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Like yeah striking distance or low hanging fruit we love this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:41:30.360 &#8211;&gt; 00:41:40.740<\/span> <span style=\"font-weight: 400;\">Jess Nowak: This phrase at right edge um but really what it represents is what is just below the fold right, I think I think probably more people across the industry are somewhat familiar with the concept of the fold, so you have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:41:41.010 &#8211;&gt; 00:41:47.970<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know what you see visibly right when you&#8217;re when you&#8217;re in the search engine right and you&#8217;re making a search what you see right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:41:48.210 &#8211;&gt; 00:41:56.130<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Before you have to start scrolling down and so below the fold is roughly the second half of page one and and probably page two because nobody really goes much further than that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:41:56.490 &#8211;&gt; 00:42:06.300<\/span> <span style=\"font-weight: 400;\">Jess Nowak: But if you&#8217;re there, then that means you have you have enough authority on a topic where Google is inching you up and you&#8217;re getting pretty close, you may actually get a click every now and then.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:42:06.840 &#8211;&gt; 00:42:11.370<\/span> <span style=\"font-weight: 400;\">Jess Nowak: But it&#8217;s not enough to actually generate meaningful traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:42:11.640 &#8211;&gt; 00:42:14.490<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And we want to focus on those areas because.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:42:14.700 &#8211;&gt; 00:42:17.790<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know that&#8217;s going to those are going to be that&#8217;s where we&#8217;re going to be able to move the needle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:42:17.910 &#8211;&gt; 00:42:28.080<\/span> <span style=\"font-weight: 400;\">Jess Nowak: If you&#8217;re on page two we can you know we can find a way you know you can find a way to get yourself to page one right with it was a little bit of work and it&#8217;s definitely possible, but if you&#8217;re on page 456.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:42:28.530 &#8211;&gt; 00:42:34.980<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Right, although maybe those might be your your behalf, your your big hairy audacious goal keywords right or topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:42:35.460 &#8211;&gt; 00:42:49.680<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know it&#8217;s just it&#8217;s just not really increased use of your time because you have a longer way to go, so low hanging fruit is really just like what are going to be, you know the easy offer the easier opportunities, where we can drive more traffic right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:42:49.980 &#8211;&gt; 00:42:59.820<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: yeah I love that I love that what happens, though, is that when you provide those low hanging fruits and we go after them what happens is that a few months later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:43:00.210 &#8211;&gt; 00:43:02.700<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: You then you find even better low.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:43:04.380 &#8211;&gt; 00:43:07.140<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: And then tell us how to optimize for that even.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:43:07.860 &#8211;&gt; 00:43:08.550<\/span> <span style=\"font-weight: 400;\">Jess Nowak: More that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:43:11.760 &#8211;&gt; 00:43:18.750<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: is a beautiful strategy so when we come back we&#8217;re talking about another product that you have and then maybe some predictions for the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:45:39.210 &#8211;&gt; 00:45:48.090<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: This is Joseph Franklin McElroy back with the wise content creates wealth podcasts and I guess just no lack of bright edge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:45:48.480 &#8211;&gt; 00:46:01.680<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So bright edge is good at finding opportunities, I know that for a fact, so you have a new product our product called market insights and I think that&#8217;s built around that can you give us some insights on market insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:46:01.800 &#8211;&gt; 00:46:03.330<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah absolutely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:46:03.840 &#8211;&gt; 00:46:12.900<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah, so this is a very new product for our technology stock, one that we&#8217;ve been developing you know, over a long period of time, but really.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:46:13.410 &#8211;&gt; 00:46:21.960<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know everything that we talked about in this podcast up until now has been rather granular right the opportunities that are at hand that are kind of in the pipeline for actionability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:46:22.470 &#8211;&gt; 00:46:33.750<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know when we think about our largest customers are our largest global customers and you know when we think about you know how search data can really be used to inform decisions across the wider business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:46:34.230 &#8211;&gt; 00:46:43.470<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know, this is really a technology that we built to address you know, a very specific problem, which is when we&#8217;re thinking about really large customers and.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:46:43.950 &#8211;&gt; 00:46:53.460<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, in large corporations right, and you know planning cycles are you know marketing planning cycles, you know they&#8217;re getting shorter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:46:53.760 &#8211;&gt; 00:47:02.730<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And, and you know traditional market analysis, you know it can still take you know, three to six months to to actually execute on and so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:47:03.450 &#8211;&gt; 00:47:14.700<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know i&#8217;m marketers and businesses, they need, you know they need insights on how their their consumers are discovering products and thinking about their brands and they need to do that faster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:47:15.030 &#8211;&gt; 00:47:25.290<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Right, and so this is kind of taking a step back from you know the granular aspects of our business and really looking at the market, you know that a company is serving so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:47:25.920 &#8211;&gt; 00:47:34.380<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know market insights you know it extends you know the value of search across you know the wider you know marketing roles of a company and and decisions of a company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:47:34.980 &#8211;&gt; 00:47:43.530<\/span> <span style=\"font-weight: 400;\">Jess Nowak: By leveraging the search data to really pinpoint how how consumers are making decisions right um you know what motivates their purchase you know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:47:44.250 &#8211;&gt; 00:47:52.440<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know how how their preferences are changing over time and this really allows our customers to create you know, to produce a higher Roi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:47:52.950 &#8211;&gt; 00:47:59.040<\/span> <span style=\"font-weight: 400;\">Jess Nowak: um and so you know it is a very kind of like big picture product um but you know it&#8217;s a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:47:59.490 &#8211;&gt; 00:48:16.200<\/span> <span style=\"font-weight: 400;\">Jess Nowak: it&#8217;s essentially a bi tool right so it&#8217;s a search data bi tool which is really exciting um and so you know it kind of In summary, you know it&#8217;s you know it helps our customers understand their addressable opportunities as quickly as humanly possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:48:16.620 &#8211;&gt; 00:48:17.010<\/span> <span style=\"font-weight: 400;\">Jess Nowak: and<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:48:17.280 &#8211;&gt; 00:48:23.940<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know and understand new opportunities as they emerge right and also identify shifts in market demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:48:24.240 &#8211;&gt; 00:48:32.910<\/span> <span style=\"font-weight: 400;\">Jess Nowak: That um you know that are going to make a large impact in terms of how you&#8217;re spending your your marketing budget right, we want to be really smart about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:48:33.450 &#8211;&gt; 00:48:38.850<\/span> <span style=\"font-weight: 400;\">Jess Nowak: optimizing our marketing budgets and um you know, even if we had pre planned you know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:48:39.510 &#8211;&gt; 00:48:47.460<\/span> <span style=\"font-weight: 400;\">Jess Nowak: A content calendar, you know, six, nine months in advance, and we, but we start to see a shift in the market and shifting in the trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:48:47.820 &#8211;&gt; 00:48:57.030<\/span> <span style=\"font-weight: 400;\">Jess Nowak: of you know how our consumers are behaving you know, we want to be able to respond to that right, we want to be able to respond to that and actually you know course correct.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:48:57.690 &#8211;&gt; 00:49:07.020<\/span> <span style=\"font-weight: 400;\">Jess Nowak: In a way, that we&#8217;re you know we&#8217;re going to be maximizing our dollar and so that&#8217;s really the big picture idea um you know what market insights is in who it&#8217;s for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:49:07.260 &#8211;&gt; 00:49:10.260<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Right I bet you that&#8217;s had some interesting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:49:11.790 &#8211;&gt; 00:49:15.120<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: predictions and things in this in this this year has.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:49:17.550 &#8211;&gt; 00:49:22.830<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah I mean across different industries there&#8217;s been a lot of really interesting and.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:49:23.430 &#8211;&gt; 00:49:34.230<\/span> <span style=\"font-weight: 400;\">Jess Nowak: validate is you know we can make assumptions right as people and being consumers ourselves, but it really does help validate shifting market trends across a variety of industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:49:35.010 &#8211;&gt; 00:49:37.890<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So so 20 2020 is over.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:49:40.290 &#8211;&gt; 00:49:43.260<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Our projections at the beginning of 2020 were useless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:49:43.380 &#8211;&gt; 00:49:52.230<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Exactly So what does righted see is the most important card to content marketing transfer 2021 and can we rely upon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:49:53.400 &#8211;&gt; 00:50:00.090<\/span> <span style=\"font-weight: 400;\">Jess Nowak: Oh, I don&#8217;t know what we can rely on these days, but I think we have some pretty good, we have a pretty good idea if.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:50:00.120 &#8211;&gt; 00:50:09.390<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, based off of the patterns, you know that we&#8217;ve been able to recognize and you know, keeping in mind, we have a wonderful customer base of a highly educated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:50:09.690 &#8211;&gt; 00:50:17.820<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And in the digital marketing world, and you know professionals, that we are able to Ping ideas off of so a lot of our technology comes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:50:18.300 &#8211;&gt; 00:50:22.260<\/span> <span style=\"font-weight: 400;\">Jess Nowak: In you know new insights actually come from feedback from our wonderful customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:50:23.190 &#8211;&gt; 00:50:32.610<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know when we kind of look at 2021 in some of the emerging trends what we what we see is we think there&#8217;s gonna be a lot of growth in terms of B2B digital marketing right and content marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:50:33.300 &#8211;&gt; 00:50:39.810<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know, it was a sector that where we have seen a little bit of growth, previously, but now, given the loss of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:50:40.170 &#8211;&gt; 00:50:46.140<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know other marketing channels like trade shows and events right where the B2B Community largely had leverage this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:50:46.740 &#8211;&gt; 00:50:58.020<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know, over the years i&#8217;m to to generate leads right like that was a huge sales channel and so with obviously you know the complete pause and these types of events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:50:58.620 &#8211;&gt; 00:51:04.560<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know in 2020 and you know, probably a pretty slow roll and getting back to large scale marketing events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:51:04.920 &#8211;&gt; 00:51:14.160<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know, at the end of 2021 and into 2022 what we really do believe is going to help drive that that B2B content marketing growth are going to be things like.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:51:14.460 &#8211;&gt; 00:51:28.530<\/span> <span style=\"font-weight: 400;\">Jess Nowak: webinars podcasts just like this right, you know affiliate marketing partnerships right and leveraging search data right to to kind of make sure that that content is going to be as relevant as possible is going to be critical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:51:28.950 &#8211;&gt; 00:51:40.140<\/span> <span style=\"font-weight: 400;\">Jess Nowak: i&#8217;m you know, but overall it&#8217;s going to be, you know companies that have maybe not um you know value, you know search data in the past are really going to start valuing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:51:40.980 &#8211;&gt; 00:51:42.900<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: that&#8217;s right okay great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:51:42.990 &#8211;&gt; 00:51:48.930<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: So any final words of what digital marketers to remember when creating wise content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:51:49.560 &#8211;&gt; 00:51:59.280<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah you know it&#8217;s it&#8217;s so important to create engaging content and it&#8217;s so important to make sure that it&#8217;s relevant to your audience, but it is so much more important as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:51:59.670 &#8211;&gt; 00:52:06.840<\/span> <span style=\"font-weight: 400;\">Jess Nowak: To make sure that that content is able to be found, and so you know we don&#8217;t ever want to you know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:52:07.500 &#8211;&gt; 00:52:16.350<\/span> <span style=\"font-weight: 400;\">Jess Nowak: give anybody the assumption that content alone will drive you know revenue and growth to your site, it is so critical to make sure that your content is properly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:52:16.650 &#8211;&gt; 00:52:28.680<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And is probably supported by a good technical underlying right so let&#8217;s make sure that you know from a technical seo perspective, we need to make sure that you know we have you know the right construction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:52:29.040 &#8211;&gt; 00:52:32.970<\/span> <span style=\"font-weight: 400;\">Jess Nowak: right, the right navigation, the right market the right internal linking strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:52:33.420 &#8211;&gt; 00:52:44.520<\/span> <span style=\"font-weight: 400;\">Jess Nowak: In order to truly allow the content that you put all of this work and energy and love into to perform right, that is, that is your content marketers that is your baby, but do not forget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:52:44.880 &#8211;&gt; 00:52:50.430<\/span> <span style=\"font-weight: 400;\">Jess Nowak: that there are some critical components on the back end that needs to happen in order to let it, you know fly for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:52:51.450 &#8211;&gt; 00:52:57.780<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: All right, well just how would people reach out to you or reach out to bright edge if they want more information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:52:58.410 &#8211;&gt; 00:53:11.280<\/span> <span style=\"font-weight: 400;\">Jess Nowak: yeah absolutely so um you know we have obviously you know bright edge calm big TV g.com is a great resource We have lots of case studies and.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:53:11.700 &#8211;&gt; 00:53:17.730<\/span> <span style=\"font-weight: 400;\">Jess Nowak: You know webinars and content on demand, and you know I am always happy to you know field questions and point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:53:18.210 &#8211;&gt; 00:53:28.290<\/span> <span style=\"font-weight: 400;\">Jess Nowak: potential customers in the right direction of different TEAM members across the business That would be good to speak to you in terms of different opportunities for different industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:53:28.770 &#8211;&gt; 00:53:44.340<\/span> <span style=\"font-weight: 400;\">Jess Nowak: And you know my my email my corporate email is Jay and O w Ak at bright edge calm and and you know, again we have a multitude of different teams I specialize in our agency partners, particularly helping them really grow their businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:53:45.150 &#8211;&gt; 00:53:48.270<\/span> <span style=\"font-weight: 400;\">Jess Nowak: But we have a whole set of solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:53:48.330 &#8211;&gt; 00:53:57.960<\/span> <span style=\"font-weight: 400;\">Jess Nowak: teams that cater to retail to hospitality and you know, and so you know we do always want to make sure that our customers are getting the most relevant information to their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:53:58.470 &#8211;&gt; 00:54:13.830<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: yeah and i&#8217;d like to make a testimony at my testimony that it&#8217;s a great relationship to have with the bright edge agency partnership, they do so much for you, so I recommend any agency listening to investigate that so thank you Jeff for being on my podcast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:54:15.270 &#8211;&gt; 00:54:16.080<\/span> <span style=\"font-weight: 400;\">Jess Nowak: for having me.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:54:16.170 &#8211;&gt; 00:54:27.540<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: it&#8217;s great so my company that works with bright edge is Galileo tech media We are the people to call and you need wise content smart seo and editorial link building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:54:28.200 &#8211;&gt; 00:54:37.770<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: We give you the confidence to grow your business and the freedom to scale your team, and you can reach us at Galileo tech media COM and i&#8217;m Joseph at Galileo tech media COM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:54:38.400 &#8211;&gt; 00:54:49.050<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: You can find out more about this podcasts wise content creates wealth.com we also have a Facebook page on Facebook COM slash wise content creates wealth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:54:50.550 &#8211;&gt; 00:55:03.660<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: i&#8217;m on the talk radio dot nyc network for the live shows you should investigate the other shows on this network, there are some very interesting a range of really great topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:55:04.500 &#8211;&gt; 00:55:19.170<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: I think the one immediately preceding this one is called the entrepreneurial web hosted by Jeremiah Fox and and while it&#8217;s focus more on the small business is totally informative for anybody that wants to find out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:55:20.130 &#8211;&gt; 00:55:26.220<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: Information about the web, that they can take into their personal business and their and their own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:55:27.210 &#8211;&gt; 00:55:35.310<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: business activities, I do have another podcast on this network and i&#8217;d like I would like everybody to watch that too, if you&#8217;re interested in travel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:55:35.640 &#8211;&gt; 00:55:43.380<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: With traveling to the mountains, is a safe thing to do, and I have a I have a mountain resort in the mountains of North Carolina called the middle lark motel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:55:43.770 &#8211;&gt; 00:55:52.050<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: And I have a podcast called gateway to the smokies where I talk about the things you can do in the smoky mountains, the places to stay and the.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">00:55:53.400 &#8211;&gt; 00:56:12.090<\/span> <span style=\"font-weight: 400;\">Joseph McElroy: food to eat and things to do so thank you next week will be another episode of wise content creates wealth, I look for it will have another good tool to discuss, and it should be very interesting so see you next week, thank you very much bye jess.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About this Episode: In this episode, Joseph is joined by [&hellip;]<\/p>\n","protected":false},"author":3480,"featured_media":1385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 10-Wise Content Ideation with BrightEdge - Wise Content Creates Wealth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/galileotechmedia.com\/wise-ai-content\/episode-10-wise-content-ideation-with-brightedge\/\" 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