About this Episode:
In this episode, you’ll learn what content overload is, the idea that everyone is surrounded by content almost all of the time, and that the amount of data we interact with becomes overwhelming.
Joseph is joined by our special guest Danielle Strouther, a Product Marketer at digital marketing Adzooma, with years of experience copywriting and creating content for Search Engine Journal, PPC Hero, Techopedia & more. Away from a screen, you’ll find her working on crafty projects or dancing around a pole.
Connect with Danielle:
Connect with our host Joseph Franklyn McElroy:
Check out our Social Media:
SHOW NOTES
SEGMENT 1
Joseph introduces today’s episode topic, “how wise content avoids content overload”, and brings up and discusses recent news in digital marketing and search engine optimization (SEO). Joseph introduces the guest for today’s episode Danielle Strouther, a product marketer at digital marketing Adzooma. Joseph and Danielle discuss both of their creative sides, and how they both find themselves trying many different types of mediums for art, with Danielle focusing on dressmaking currently, and Joseph focusing on mixology and cocktail making. The two discuss Danielle’s formal schooling where she received a Film studies degree, and Danielle explains the meaning behind her thesis of contemporary American television, in the form of Game of Thrones, Sopranos, House of Cards, and other shows in the same vein, as well as the risks these television programs took, and what was considered an “acceptable risk” to their audiences. Danielle explains how she ended up where she currently is in her career, at Adzooma, when she started out with video production. She also explains her favorite blog post she has created for her job, which was a piece on working from home, which was featured in Forbes.
SEGMENT 2
Danielle explains what content overload is, the idea that everyone is surrounded by content almost all of the time, and that the amount of data we interact with becomes overwhelming. She continues to explain how it is an almost immeasurable amount of data and content that is created every day. Joseph and Danielle discuss whether or not content overload is bad for business, and Danielle explains how it is both good and bad for business, as it is difficult to get people to pay attention to one’s business, especially if they are a small business, but it also provides more avenues for people to pay attention to you and your business. She uses TikTok as a perfect example of content overload, and how there is so much content available on the platform, but it isn’t a constant stream of people looking at your content as it is difficult to break through the barrier of content overload. The two discuss the differences between wise and good content, with wise content causing people to take action because of the content itself. Good content will provide entertainment for people but after they’re done with the content, that’s it. But, with wise content, people will interact with the content, and will either share the content, share the creator, among many other actions. Joseph brings up timeliness, and how that is important in creating wise content, bringing up the example of the success of his recent article his company created on SEO for Tourism. The two continue to talk about blogging, and how even though the blog is oversaturated, it is not dead and still holds potential for digital marketing.
SEGMENT 3
Joseph and Danielle discuss how to battle against content overload as a marketer, specifically to find your niche and find your value. She brings up the example of successfully finding one’s niche and value, through an art supply box she subscribes to, and how they use very limited social media platforms, but continuously use a call to action with each post they create. They were able to create a community around this ideal, always providing a call to action in their posts, and are incredibly successful with their content. The two continue to discuss wise content, and Danielle brings up the point that stretching your business thin through every social media platform possible is not as helpful to your business as creating valuable content on only a couple of social media platforms that cater to your desired audience. Joseph discusses keywords, and keyword research, and the two agree that keyword research is still important in SEO and digital marketing. The two discuss that the mindset of building your content around SEO is not as helpful to the value of your content as using SEO to add to your already completed content. Danielle explains that good content goes hand in hand with SEO and that SEO should only be used to add to the value of the content, and more add to the backlinks and organic reach, rather than basing the content around SEO only.
SEGMENT 4
Danielle explains how she uses wise content in her role as a product marketer, that she focuses on existing customers, to have them use and interact with the content, specifically bringing people back to continue to use Adzooma. The two continue to discuss wise content, Joseph bringing up the example of a company that made lab utensils, that started producing zombie videos as content for them, as through research they found that their customers loved zombie videos. Danielle explains how creativity shouldn’t stop after a company gains a customer, and that one should continue to create content for customers they already have as well as customers they haven’t had yet. She gives advice to companies that instead of creating a large amount of content to throw at the wall and see what sticks, they should take a step back, and evaluate their audience to be able to create wise content. Joseph and Danielle discuss AI and how Adzooma makes use of AI in its programming, and how Adzooma continually develops the AI they use.
TRANSCRIPT
00:00:30.480 –> 00:00:40.830 Joseph McElroy: Hello thanks for joining us on this week’s episode of wise content creates well you’ve heard that content is king well wise content rules, the world.
00:00:41.250 –> 00:00:51.330 Joseph McElroy: This podcast is about understanding how you can make and utilize wise content to improve your financial success and the bottom line of your business.
00:00:51.630 –> 00:01:01.980 Joseph McElroy: I am Joseph Franklin McElroy and I am a marketing technology expert who has built a multimillion-dollar company I’m also an award-winning content producer.
00:01:02.580 –> 00:01:08.970 Joseph McElroy: My company is Galileo tech media a leader in providing wise content and smart SEO services.
00:01:09.330 –> 00:01:17.940 Joseph McElroy: wise content in SF smart SEO focuses on content that incorporate search science behavioral science artificial intelligence data.
00:01:18.330 –> 00:01:28.290 Joseph McElroy: And process to make content that converts better and gets better rankings since 2014 we’ve provided sweet and global clients with quality-wise content.
00:01:28.530 –> 00:01:39.150 Joseph McElroy: and smart SEO services, helping them get maximum visibility and search organic search a growing social media presence and more effectiveness and converting traffic to sales.
00:01:39.360 –> 00:01:44.520 Joseph McElroy: We specialize in travel and hospitality, as well as companies that have multiple locations.
00:01:45.000 –> 00:01:55.800 Joseph McElroy: Besides this podcast we run a monthly we run monthly webinars we as leaders and scientists and psychologists and others to expound in depth about subjects related to like wise content.
00:01:56.160 –> 00:02:07.230 Joseph McElroy: and smart seo read more about us a Galileo tech media.com and sign up for informative newsletter that will let you know about our upcoming episodes and webinars.
00:02:07.980 –> 00:02:15.210 Joseph McElroy: our agenda today is how wise content avoids content overload and breaking through the noise, to bring it attract attention.
00:02:15.840 –> 00:02:22.740 Joseph McElroy: But first i’m gonna give you a little bit of news I usually do I was reading the content marketing Institute.
00:02:23.400 –> 00:02:28.650 Joseph McElroy: You know blog on learning give up give lots of interesting things about content.
00:02:29.070 –> 00:02:43.860 Joseph McElroy: And I thought that was a nice tip in there about how to get people to read through your entire email newsletter or an email that you’re sending out to them and it’s it was clever there’s a there’s a there’s a real estate.
00:02:45.390 –> 00:02:53.520 Joseph McElroy: email going out called morning brew it’s pretty popular and it’s a and they said they’ve been they send out a.
00:02:55.770 –> 00:03:15.930 Joseph McElroy: newsletter the capitalizes on the Sunday real estate review that there’s been a tradition around you know newspapers, for a long time, you know, and it was a you knows and basically it is, it was meant to publicize open houses or people can go and see perspective homes in person.
00:03:16.950 –> 00:03:24.900 Joseph McElroy: But now, these are mostly online so it’s a popular newsletter and they send it out, so they feature a housing that’s unit for sale.
00:03:25.740 –> 00:03:42.750 Joseph McElroy: And in this thing and then like details comes from some real tours or instagram account, and then they might publicize an open house and really you know, give a glowing description of it or the top of the newsletter about this House and things like that.
00:03:43.800 –> 00:03:54.810 Joseph McElroy: And then, at the end of their description they’ll say so, so how much so, how much for your next project scroll to the bottom, for the price so.
00:03:55.560 –> 00:04:04.560 Joseph McElroy: What was cool great about, that is, is that they made it they made some because they wanted to they made something very attractive that people would want to know what the price of that House would be.
00:04:04.830 –> 00:04:10.530 Joseph McElroy: But to find out, instead of putting in there, they have to scroll all the way down through the newsletter to get to the bottom.
00:04:10.950 –> 00:04:21.240 Joseph McElroy: All right, it’s sort of a gamification of their email, so they have to scroll the bottom to get to find out the price which they’re going to want to do, but it also means they’re probably going to read and see.
00:04:21.540 –> 00:04:26.310 Joseph McElroy: A lot of the rest of the newsletter as they go down, so I think that’s a great clever.
00:04:27.990 –> 00:04:38.130 Joseph McElroy: You know approach to making it happen, making it, you know, making people read the newsletter it’s actually creates a curiosity gap.
00:04:40.170 –> 00:04:52.800 Joseph McElroy: As to so that people get curious about what the prices and it, but if you don’t give them the answer right away during that gap you get them to look at other things so anyway that’s the the tip for the day.
00:04:54.300 –> 00:05:04.110 Joseph McElroy: So our guest today is Danielle Strouther, Danielle is a pocket proud product marketer and digital marketing company at zoom.
00:05:04.440 –> 00:05:22.500 Joseph McElroy: With years of experience copywriting and creating content for search engine journal PPC hero techno PD and more away from the screen you’ll find her working on crafty projects or they say around the whole I’m sure there’s a story there say hi Danielle welcome to the show.
00:05:22.950 –> 00:05:26.430 Danielle Strouther: hi it’s great to be on, thank you for inviting me.
00:05:26.550 –> 00:05:29.970 Joseph McElroy: Oh sure so you’re over in and Britain right.
00:05:30.360 –> 00:05:34.950 Danielle Strouther: Yes, I am I’m not again so now Robin called land.
00:05:35.370 –> 00:05:42.060 Joseph McElroy: cool so it’s good it said about to head out for the Friday evening so that’ll be quite a blast i’m sure.
00:05:44.400 –> 00:05:48.900 Joseph McElroy: I don’t think you do the the pole dancing in the clubs your your fitness enthusiast right.
00:05:49.020 –> 00:05:50.730 Danielle Strouther: yeah it’s more of a fitness thing.
00:05:54.750 –> 00:05:59.490 Joseph McElroy: I saw on Twitter that you just made yourself address is that part of the craft the side of you.
00:05:59.820 –> 00:06:07.320 Danielle Strouther: Is yeah I mean I get probably a lot of criticism from my other half that I can never sort of pick a medium so like.
00:06:07.710 –> 00:06:18.720 Danielle Strouther: And I buy a lot of crafty stuff so like one more from like Oh, I meant to watercolors now i’m going to do what colors and, like my latest thing was like i’m gonna learn how to make clothes so.
00:06:19.080 –> 00:06:25.410 Danielle Strouther: I have just this week finished my first draft, so that is my sort of flavor of the month at the minute is dressmaking.
00:06:26.220 –> 00:06:27.660 Joseph McElroy: was very cute and new.
00:06:28.230 –> 00:06:38.370 Joseph McElroy: A new model that nicely online very charming actually, so I think that i’m you know I am an artist, as well as being a business.
00:06:39.120 –> 00:06:56.310 Joseph McElroy: and technologists and I actually have some pieces in museums, but I have been accused of the same thing of trying to many different kinds of arts, you know right, I like to make stuff so but I think it’s healthy for the soul and and for your life to you have to be creative like that.
00:06:57.150 –> 00:07:02.910 Joseph McElroy: Definitely cool and what’s your next one you’re going to take up the have you thought of that yet.
00:07:04.890 –> 00:07:06.690 Danielle Strouther: In terms of medium i’m not sure.
00:07:07.470 –> 00:07:15.090 Danielle Strouther: I kind of got some line oh printing stuff recently so might be that but I might stick with the dressmaking for a little while.
00:07:16.530 –> 00:07:23.910 Joseph McElroy: Well, you know I made a mistake during this coven is, I decided well i’m really learn how to make cocktails because everybody who seem to be drinking right.
00:07:25.830 –> 00:07:31.530 Joseph McElroy: So I learned to make cocktails but now the mistake is is that when I go to the parties, I have to stand by in the bar make drinks.
00:07:34.950 –> 00:07:36.240 Joseph McElroy: drinks, so good.
00:07:37.800 –> 00:07:40.560 Danielle Strouther: yeah yeah I can the parties, rather than enjoying them.
00:07:40.770 –> 00:07:45.600 Joseph McElroy: Yes, and sometimes the craft could have a side effect you didn’t anticipate.
00:07:47.280 –> 00:07:52.770 Joseph McElroy: So I see that you have a Masters from the University of Nottingham in film and television studies.
00:07:54.150 –> 00:08:01.140 Joseph McElroy: And they wrote a thesis called quality and risk in contemporary us TV, what did you find out about that.
00:08:02.190 –> 00:08:08.250 Danielle Strouther: yeah so, and this was around the time where game of thrones was still at the height.
00:08:09.330 –> 00:08:11.220 Danielle Strouther: Obviously took that final season.
00:08:11.310 –> 00:08:16.290 Danielle Strouther: But, and it was a time where everyone was talking about this concept of quality TV.
00:08:16.620 –> 00:08:27.180 Danielle Strouther: So it was things like gamer friends like broadwalk empire, like the sopranos that they were sort of like a next level jammer of TV that’s different from what you see.
00:08:27.540 –> 00:08:44.760 Danielle Strouther: So my thesis was basically exploring what that is sort of saying well is this a genre what is it what makes it quality and is it this idea that they take risk is that what makes them quality TV so that was the general.
00:08:45.510 –> 00:08:58.350 Danielle Strouther: subject of my thesis and I did look at things like gamer friends, by also looked at and netflix and house of cards again before that kind of took a different turn.
00:09:01.230 –> 00:09:04.380 Joseph McElroy: But yeah it was a good excuse to watch a lot of TV.
00:09:06.570 –> 00:09:07.080 Danielle Strouther: Definitely.
00:09:07.140 –> 00:09:08.610 Joseph McElroy: It was your conclusion.
00:09:09.810 –> 00:09:22.200 Danielle Strouther: My conclusion was that basically yeah this idea of quality was something that took risks, but only to a certain extent, and if something was too risky it wasn’t quality anymore so.
00:09:22.860 –> 00:09:32.370 Danielle Strouther: Probably gave a, for instance, the best example of it like they took risk people love it, but then, when they do something a little more controversial and risky sort of some of the.
00:09:33.390 –> 00:09:46.770 Danielle Strouther: The rather sexual scenes that they’ve had, and it can got compliance that’s too risky so and almost TV shows how to straddle this acceptable risk category in order to be quality.
00:09:48.000 –> 00:09:52.140 Joseph McElroy: Is that would you say that’s the same thing in any kind of content right.
00:09:52.620 –> 00:09:54.120 Danielle Strouther: yeah yeah basically.
00:09:54.150 –> 00:09:56.580 Danielle Strouther: So that was sort of my foundation, you know push the.
00:09:56.580 –> 00:09:59.940 Danielle Strouther: boat out but don’t push it out too far, because people don’t like that.
00:10:00.660 –> 00:10:04.320 Joseph McElroy: So let me ask you that how did you end up in business and at Zuma.
00:10:04.980 –> 00:10:14.610 Danielle Strouther: yeah so basically I did my film studies degree and the next logical step for meals like right i’m going to work at a video production company.
00:10:15.090 –> 00:10:23.160 Danielle Strouther: So I found a small one in my area and I worked with them for a while and then moved on to a marketing agency.
00:10:23.670 –> 00:10:34.620 Danielle Strouther: So I actually started just making video content and then from there, I went into a wider agency world and started writing all sorts of content, I started doing blogs, are doing.
00:10:35.130 –> 00:10:48.150 Danielle Strouther: Everything else and from there, I moved to a tech startup and gradually moved my way into product marketing and mainly through copywriting which was my sort of passionate the time.
00:10:50.040 –> 00:10:53.370 Joseph McElroy: that’s your that was your craft of the day is learning to write.
00:10:55.230 –> 00:11:03.000 Danielle Strouther: yeah definitely it’s not just craft I changed my mind, and I think it’s such as have all sorts of content i’ve dabbled in every day, yes.
00:11:03.900 –> 00:11:07.680 Joseph McElroy: cool and what was your what’s your favorite blog post today.
00:11:08.730 –> 00:11:21.540 Danielle Strouther: And one of my favorite ones, was a research piece, I did about working from home as a pandemic it I did a lot of basically a lot of surveys gathered a lot of data and turn this into this big.
00:11:22.020 –> 00:11:32.070 Danielle Strouther: piece about how people prefer working from home how they actually do work from home and like would that be the future and, as we first went into the lockdown.
00:11:32.460 –> 00:11:44.940 Danielle Strouther: And it was something out like I actually really enjoyed at the time and it actually got quite a lot of PR buzz around that as well and and not to brag, but it was featured in forbes as well, which was a definite highlight for me.
00:11:45.540 –> 00:11:52.680 Joseph McElroy: fabulous right and did you conclude that we’re going to continue to have a lot more working at home after the code is over.
00:11:53.430 –> 00:12:03.540 Danielle Strouther: yeah at the time the general consensus was that it offered people a lot more flexibility and freedom to sort of work, the way they prefer.
00:12:03.900 –> 00:12:21.330 Danielle Strouther: So, in an office, although that’s really good for collaboration and social and side of things there’s not a lot of room to set your own schedule like you lot of people often feel like they’re being watched or they have to clock in and out certain time, rather than be based on productivity.
00:12:21.780 –> 00:12:22.320 Danielle Strouther: and
00:12:22.380 –> 00:12:26.610 Danielle Strouther: Be that home allows them a little bit more freedom and the chance to do that.
00:12:27.330 –> 00:12:33.540 Joseph McElroy: Well it’s great you know Galileo was founded on everybody working from home, we have never had offices.
00:12:34.680 –> 00:12:41.130 Joseph McElroy: So, ever since 2014 that’s how we work and you’re done some amazing big stuff yeah and.
00:12:42.570 –> 00:12:47.910 Joseph McElroy: And it’s been a good so when we come back we’re gonna talk about this concept of content overload.
00:15:44.490 –> 00:15:49.500 Joseph McElroy: hello, this is Joe Joseph Franklin mcilroy back with the wise content creates.
00:15:49.950 –> 00:16:08.970 Joseph McElroy: Wealth podcast with my guest Daniel strother of Arizona so, then you know you have you actually coined a phrase a water, have you coined it, but you use the phrase that piqued my interest in wanting to find out more about it, what do you what is what is content overload.
00:16:09.510 –> 00:16:15.060 Danielle Strouther: yeah and I didn’t coordinate one so i’m not going to create credit for it but content overload.
00:16:15.480 –> 00:16:24.420 Danielle Strouther: is basically this idea that we are definitely now that we’re in this digital age, surrounded by content, almost all of the time.
00:16:24.960 –> 00:16:37.170 Danielle Strouther: So we are, we can go on our phones and in probably five minutes we can basically be interacting with about five blog posts, you can go on tick tock and you can watch.
00:16:37.500 –> 00:16:42.810 Danielle Strouther: 20 videos in that time you can go on Twitter and see messages from.
00:16:43.200 –> 00:16:57.120 Danielle Strouther: Probably about 10 brands in that space there’s just so much all around us that we actually get a little bit overwhelmed we don’t have a focus on one particular thing because the choice and the selection, there is just so overwhelming.
00:16:57.660 –> 00:17:09.630 Danielle Strouther: And there was a Stat I read as well that, basically, said, the amount of data that we’re just producing on a day to day basis grown so much that by 2025.
00:17:09.960 –> 00:17:18.480 Danielle Strouther: will burn to be expected to be creating 463 X gigabytes and I didn’t even know what an excellent I was until I heard that start.
00:17:19.440 –> 00:17:41.040 Danielle Strouther: it’s like way beyond gigabytes and all of that is this an almost a measurable number that of data that we’re actually creating and and to sort of put that into a little perspective, what Escobar is every single word ever spoken by humans only fit into five exabytes.
00:17:41.520 –> 00:17:43.890 Danielle Strouther: So it grain hundreds more of that.
00:17:44.400 –> 00:17:44.910 Day.
00:17:46.320 –> 00:17:47.250 Danielle Strouther: Until the world.
00:17:48.030 –> 00:17:49.620 Joseph McElroy: wow talk about.
00:17:50.670 –> 00:17:55.200 Joseph McElroy: That mean that’s that’s a, that is, that is quite amazing So do you.
00:17:56.370 –> 00:18:06.150 Joseph McElroy: yeah that’s pretty that’s actually a pretty stunning number, you know, and so you know I like to say, well, when for one client we produce 40,000 pieces of content in a year but that’s nothing yeah.
00:18:08.130 –> 00:18:08.760 Joseph McElroy: yeah.
00:18:09.090 –> 00:18:13.410 Joseph McElroy: yeah so it’s going to become even more exponential him.
00:18:13.770 –> 00:18:17.190 Joseph McElroy: I mean well I guess that’s Why is getting in the game of.
00:18:17.220 –> 00:18:22.470 Joseph McElroy: Creating content, so do you think that this content overload is bad for business.
00:18:23.340 –> 00:18:24.930 Danielle Strouther: So a little.
00:18:25.950 –> 00:18:37.380 Danielle Strouther: So there’s good and bad things to everything so we’re creating so much data now, because we can and being able to create a producer meetings now means that you’ve got so many.
00:18:37.740 –> 00:18:44.610 Danielle Strouther: Touching boys for customers if they didn’t see that one post you wrote a week ago they’ll probably interact with something else you’ve written.
00:18:45.000 –> 00:18:52.350 Danielle Strouther: Will a video you’ve produced there’s so many ways that we can get attention now due to this little content overload.
00:18:52.950 –> 00:19:03.060 Danielle Strouther: But on the flip side of that there’s so much to pay attention to it’s hard to get people to notice your business, particularly if you’re a small business as well because, like.
00:19:03.510 –> 00:19:16.170 Danielle Strouther: You don’t have the resources and the times to producing 40,000 content pieces a year that’s a very big number, so if you’re any producing maybe 10 a month for something and.
00:19:16.950 –> 00:19:24.660 Danielle Strouther: you’ve got you know, a very limited chance of actually holding on to that attention and getting people to pay attention to your company.
00:19:25.080 –> 00:19:38.490 Danielle Strouther: So the things that you do put out need to be almost more valuable, which then sort of intern like, how do you get attention, even if it is valuable you know if people can.
00:19:39.540 –> 00:19:54.570 Danielle Strouther: I mean tik tok, I think, is one of the best examples of content overload if you just stay on that APP you will be shown video after video after video So how do you get people to stop and look at yours and actually take action is a very difficult process.
00:19:55.080 –> 00:20:05.820 Danielle Strouther: And it’s something that businesses are very much struggling with now they can have the best content in the world, but if they don’t break through that barrier that overload it’s going to be hard people to pay attention to them.
00:20:06.120 –> 00:20:14.070 Joseph McElroy: And you have to do it like what the first three seconds first eight seconds something like that you gotta I know a little bit about tick tock I get addicted to it sometimes.
00:20:14.640 –> 00:20:28.800 Joseph McElroy: And it’s like you know it’s it’s sort of a mystery and i’ll have i’ll be one post, and you know i’ll get 2020 people that will look at it that’s it i’ll do another and I get 50,000 people looking at it right.
00:20:28.860 –> 00:20:32.580 Joseph McElroy: yeah yeah so that is just the luck, of the draw.
00:20:32.910 –> 00:20:40.860 Danielle Strouther: But you know it’s it’s very hard you’ve got to get people almost like that, and if you haven’t evolved is lost them.
00:20:41.610 –> 00:20:55.140 Joseph McElroy: yeah I imagine that’s why there’s so many people out on they’re doing you know skimpy clothing, you know leveraging their and whatever time anything to do to make it make an impact right.
00:20:55.680 –> 00:20:56.040 yeah.
00:20:57.270 –> 00:20:58.440 Joseph McElroy: So so.
00:20:59.790 –> 00:21:17.370 Joseph McElroy: yeah you’ve we’ve actually position wise content to be better than regular content right so and using all sorts of things like behavioral science and data So what do you think, why do you think that wise content difference from good content for business.
00:21:18.000 –> 00:21:27.060 Danielle Strouther: yeah so to me this sort of one difference between what’s good content and what’s wise content, and that is being able to get someone to take an action.
00:21:27.540 –> 00:21:38.340 Danielle Strouther: So good content can be good, and it can entertain you it can get your attention, but if you just watch it and move on it’s had almost no impact on you that’s it it’s done.
00:21:38.760 –> 00:21:45.060 Danielle Strouther: But wise content is different wise content is something that you will interact with it and then.
00:21:45.720 –> 00:21:58.110 Danielle Strouther: want to take action, well well and that can be like a number of things for businesses, it doesn’t have to be oh i’ve watched that i’m going to suddenly by your 5000 pound computer I love it just one up.
00:21:58.770 –> 00:22:15.630 Danielle Strouther: It can be something as simple as they’ll follow your brand they’ll sign up to a newsletter they’ll remember you or share you like, there has to be a conscious action that’s involved and to make content good to wise.
00:22:15.870 –> 00:22:22.860 Joseph McElroy: um you know I you know, of course, I agree, I agree that you’re speaking you’re speaking my language.
00:22:24.030 –> 00:22:34.410 Joseph McElroy: A good example for me just happened this week is I had we have we have really good writers and inside we put a lot of content lot of times it’s you know.
00:22:34.890 –> 00:22:47.910 Joseph McElroy: We actually targeted keyword or something because it’s timely and me, maybe not don’t put as much effort into making it wise, as we should, and so we had a we actually did an article called blog post called seo for tourism right.
00:22:49.170 –> 00:22:52.230 Joseph McElroy: which you know we didn’t think particularly was particularly.
00:22:54.750 –> 00:23:01.770 Joseph McElroy: Large traffic, but it was timely and there was some search, so we did it and put it up there and I noticed at the beginning of this week that.
00:23:02.580 –> 00:23:12.330 Joseph McElroy: It gotten the number one right again the number one for within just a few months, he got into position number one for that term and.
00:23:13.200 –> 00:23:25.350 Joseph McElroy: We were getting about 500 impressions a month for Google right but we only had a 33% click through rate now if you’re a position one you know you should be getting like a 60% click through rate right.
00:23:25.560 –> 00:23:30.390 Joseph McElroy: yeah so I went and looked and you know, one of the.
00:23:31.650 –> 00:23:40.650 Joseph McElroy: You know I just noticed that the call to action that was showing up in the search results was not as well crafted it should be so modified that but I also made it into a page.
00:23:41.160 –> 00:23:49.920 Joseph McElroy: And then we were getting know actions happening on that page too, so I had to do is I had to do we did is just reformat it.
00:23:50.820 –> 00:24:04.230 Joseph McElroy: To have better calls to actions and, believe it or not, within three days we started getting getting conversions we got in fact we got one of the largest companies, the world in the in the you know the you know the.
00:24:05.760 –> 00:24:09.000 Joseph McElroy: State we have what are called a short term space.
00:24:10.140 –> 00:24:12.240 Joseph McElroy: into that right so it’s like.
00:24:12.450 –> 00:24:31.560 Joseph McElroy: You just you know just maybe it was like maybe an hour to have extra work to make wise right and boom it starts becoming a generator so it was good content, because we got number one in in the search engines, but didn’t become wise until you actually pay attention to to get an imperfect.
00:24:32.010 –> 00:24:33.930 Joseph McElroy: yeah that’s cool all right.
00:24:33.960 –> 00:24:46.200 Danielle Strouther: yeah it’s almost like a two step so like is this valuable yes okay now, what do we do with it, what do we want customers actually do once they’ve interacted with it and that’s where you get yourself why step from.
00:24:48.090 –> 00:25:01.560 Joseph McElroy: So you know I sometimes get people that send me a questions and you sent me some and that you gave you did a very good question that’s like you know right in your face, you know it’s like you know somewhat.
00:25:02.670 –> 00:25:08.250 Joseph McElroy: You know CARA CARA what everybody’s doing, and you said you asked is the blog dead.
00:25:11.460 –> 00:25:23.700 Danielle Strouther: My answer to that is now the blog is not dead, but it is very saturated and almost like misunderstood, so the blog.
00:25:24.270 –> 00:25:37.980 Danielle Strouther: And speaking sort of generally the blog used to be one of the easiest content forms to actually create and all you need to do is go online right, a few words and publish it right that’s a blog.
00:25:38.430 –> 00:25:50.430 Danielle Strouther: And, in a time when people you know, mobile phones weren’t as good people didn’t have video cameras like a blog compared to a video is a no brainer it’s so much easier it’s so much less resources.
00:25:50.970 –> 00:26:04.920 Danielle Strouther: But now it’s not the case, and now if you’ve got a mobile phone, you can create a video you can create a podcast there’s so much more options available, but a lot of small businesses get stuck in the fact that content means blog.
00:26:05.310 –> 00:26:14.970 Danielle Strouther: And content does not mean blog, so there are times when businesses are using the blog instead of using something that their customers would engage with more.
00:26:15.360 –> 00:26:24.330 Danielle Strouther: And it’s misused, which is a shame, because it was used properly, which some businesses do, and they see massive success from blogs, is that.
00:26:24.750 –> 00:26:32.580 Danielle Strouther: It actually you know, would be a lot better if they killed off their blog and did something different, with it it’s about.
00:26:33.030 –> 00:26:36.420 Danielle Strouther: Knowing which content for them to use at the right time.
00:26:36.900 –> 00:26:55.500 Danielle Strouther: And for a lot of businesses, that is, the blog and, yes, very much alive in certain areas and the example you just gave as well, obviously, that blog is still very much alive and it’s working well, but you know for some businesses that’s just it’s just not a thing anymore, and you know if.
00:26:56.850 –> 00:26:57.570 Danielle Strouther: Presidents, if.
00:26:58.710 –> 00:27:10.230 Danielle Strouther: People with quite visual products are selling things, and so, if you’re an artist and your own art you don’t really want to be writing posts about you know the top 10 paint brushes i’m using.
00:27:12.060 –> 00:27:23.400 Danielle Strouther: Like people don’t care they want to go on instagram or tick tock or wherever is you painting it, they want to see the finished result I know engagement that they weren’t engaged with a blood test.
00:27:23.910 –> 00:27:35.280 Joseph McElroy: yeah oh that’s yeah that’s brilliant yeah I agree with you on that 100% we actually have 100 million dollar construction firm that focus as a client that focuses in on.
00:27:36.150 –> 00:27:47.280 Joseph McElroy: On foundation work and things like that, and when we did we did an analysis to see what kind of content to write, well, it turns out, the share of voice, where people were.
00:27:47.940 –> 00:28:04.650 Joseph McElroy: You know consuming content was not articles, it was video, believe it or not, it was like 60% of the share of voice was in video so that they were going to have to create videos all right actually get attention in that space so it’s interesting do you have to know what people want.
00:28:05.940 –> 00:28:09.150 Joseph McElroy: In your space so that’s great so when we come back we’ll continue.
00:28:10.500 –> 00:28:13.830 Joseph McElroy: This take it a little bit into seo right.
00:30:59.970 –> 00:31:16.440 Joseph McElroy: hi this is Joseph Franklin mcilroy back with the wise content creates will podcast and my guest Dan Neil Strauss from and Zuma so talking about content overload and wise content.
00:31:17.070 –> 00:31:27.180 Joseph McElroy: We always talk a little bit about some things that can happen in this space, you know, the need for different types of content so then now, how do you think.
00:31:28.200 –> 00:31:34.830 Joseph McElroy: What do you think are some good ideas to help you to utilize cut wise content to break through content overload.
00:31:36.060 –> 00:31:48.180 Danielle Strouther: yeah, and so one of the best things you can do for content overload is just don’t feel the pressure to do everything and publish so much, and even though, like.
00:31:48.660 –> 00:32:00.180 Danielle Strouther: This the temptation that, obviously, the more you publish the more chances, you have of course missy in it it’s not the right approach, very one and it can be quite a drain on resources and time.
00:32:00.720 –> 00:32:09.660 Danielle Strouther: The best thing you can do is just to find the niche and find your value so like a great example that i’ve interacted with is.
00:32:10.440 –> 00:32:19.170 Danielle Strouther: it’s called an artful so they are basically a art subscription box it comes, like every quarter it’s just filled or supplies.
00:32:19.710 –> 00:32:35.550 Danielle Strouther: Now they don’t have a blog they don’t have a YouTube they don’t have anything like that what they have is an instagram and they use it very well and it’s one of the best examples of finding a niche that she found you know they.
00:32:36.720 –> 00:32:45.480 Danielle Strouther: have built this little community based on almost one picture per day that they’re posting and what it is, is just an example of someone’s work.
00:32:45.810 –> 00:32:53.040 Danielle Strouther: and say oh here’s our daily our inspiration you guys go and draw this thing using whatever you want.
00:32:53.520 –> 00:33:00.270 Danielle Strouther: So for the maybe two minutes, it takes to find a picture and say hey guys today let’s draw a turtle.
00:33:00.630 –> 00:33:07.830 Danielle Strouther: they’re actually creating something that inspires action is getting people to get involved and then reinforcing it.
00:33:08.160 –> 00:33:14.700 Danielle Strouther: By posting what people are put through the stories they built a community of people actually wanting to try stuff.
00:33:15.240 –> 00:33:25.260 Danielle Strouther: And that also it ties in so heavily with their branding there are books thing isn’t you know they don’t sell dedicated art supplies.
00:33:25.620 –> 00:33:37.890 Danielle Strouther: For professional people the professional art supplies that you get randomly have a different medium every three months, or whatever it is, so their whole concept is.
00:33:38.220 –> 00:33:54.840 Danielle Strouther: You know, this is all you can do it go give it a go and they’ve used that concept in their content i’ll give it a go today we’re drawing adult thing going give it a go and it’s one of the best ways of finding a week niche that I know about and it’s just is incredible.
00:33:55.590 –> 00:33:57.600 Joseph McElroy: that’s you know that is a that is a.
00:33:58.200 –> 00:34:06.810 Joseph McElroy: That is actually a sort of an insightful thing to talk about is that there’s now so many different mediums to express your content.
00:34:07.350 –> 00:34:14.730 Joseph McElroy: That you have to you have to find the content is an artistic this form follows function is function follow form.
00:34:15.120 –> 00:34:30.930 Joseph McElroy: You know you have to find the form of your content that works best for your business right yeah and and and it has to, and it has to actually express your mission and your brand by just the way you chose what you’re doing it’s.
00:34:31.980 –> 00:34:33.570 Joseph McElroy: That makes it wise.
00:34:33.720 –> 00:34:44.160 Danielle Strouther: yeah yeah definitely this like this steps before you even create your first piece of content that’s basically like Okay, who is our audience, where are they.
00:34:44.490 –> 00:34:49.080 Danielle Strouther: You know what do they actually engage with because you know why am I, creating.
00:34:49.530 –> 00:34:55.500 Danielle Strouther: linkedin post if none of my customers are there and going to interact with it, you know why should I be doing that.
00:34:55.830 –> 00:35:05.130 Danielle Strouther: It doesn’t make any sense that it and the more you kind of stretch your business out over all these different mediums like the thinner your messaging is.
00:35:05.580 –> 00:35:21.030 Danielle Strouther: And if you condense it down and just pick one or two that actually do get results, that is, you know where you can put your time and effort into making this content wise you’re actually going to see much of a much better results for your business.
00:35:21.510 –> 00:35:32.610 Joseph McElroy: yeah so um but, but before I forget, is our full in the United States, this is just over in Britain, I saw I saw my love to have it says, I love.
00:35:32.610 –> 00:35:32.910 box.
00:35:34.650 –> 00:35:36.990 Danielle Strouther: I don’t know them and it is based in Britain.
00:35:37.050 –> 00:35:37.680 Danielle Strouther: But.
00:35:38.160 –> 00:35:39.090 Danielle Strouther: My ship out.
00:35:40.680 –> 00:35:52.680 Joseph McElroy: Alright cool so you know i’m begging seo space, and you know, normally, you know it’s been for years been your content right and writing content.
00:35:53.130 –> 00:36:01.860 Joseph McElroy: But now now we’re in all sorts of things, so this you know, and I, you know the way I always marketing the business was just networking really an seo and then I.
00:36:02.940 –> 00:36:20.580 Joseph McElroy: realized networking was dead and kovats I had to figure out new ways to get my personality and charm out there in the world, so podcasting seemed like a good way to do that, but anyway, talking about seo you know, a fundamental aspect of seo for a long time has been keywords.
00:36:21.900 –> 00:36:30.390 Joseph McElroy: Now, when you do it all this other kind of content and we I have my opinions on this, but I want to hear your insights into is keyword research still important.
00:36:31.830 –> 00:36:32.250 Danielle Strouther: Yes.
00:36:34.020 –> 00:36:43.320 Danielle Strouther: answer is keyword research is definitely still important and there’s like there’s two sides to keyword research in my sort of opinion.
00:36:43.740 –> 00:36:56.820 Danielle Strouther: and the first is that keyword research without taking action gives you so many insights you can see what your customers are searching for you can see what’s popular, you can see trends, you can see volume.
00:36:57.300 –> 00:37:15.150 Danielle Strouther: And without you know, using this to create seo personal the rest of it, you can see, basically, what where the value is so you can use that to influence what content you’re doing and, but there is like another side to keyword research which is.
00:37:16.410 –> 00:37:29.790 Danielle Strouther: A misconception that you only do it for seo so you do it, you look at these keywords you go okay let’s make an article that has this exact keyword in and try and get it ranking which is like that’s not good.
00:37:31.170 –> 00:37:32.640 Danielle Strouther: help anyone, you can.
00:37:33.360 –> 00:37:44.790 Danielle Strouther: In those kind of things do help you know with organic ranchi but there’s no value there, so the example you gave earlier is perfect you got ranking but until you actually.
00:37:45.000 –> 00:37:53.310 Danielle Strouther: change that into wise content, it didn’t really do anything for your business over them so say hey look we’re number one it’s like great what are you doing with it, though.
00:37:55.170 –> 00:38:03.810 Danielle Strouther: But essentially keyword research, if you use it in the right way, yes it’s still important it’s still amazing it gives you those ideas and it gives you.
00:38:04.200 –> 00:38:15.210 Danielle Strouther: Those tools that you can use to turn into wise content, and if you as well, you can use this to support you know seo is not and.
00:38:15.870 –> 00:38:24.750 Danielle Strouther: it’s not the sort of be all and end all of your business is there to support you, you know you don’t do seo to be popular.
00:38:25.500 –> 00:38:44.580 Danielle Strouther: Successful you use seo to make yourself more successful it’s a tool, and so, if you’ve got content that’s performing and you found a keyword that you know works with it, you know, use the two together boost your content, though, create content for seo use seo make your content better.
00:38:46.260 –> 00:38:56.460 Joseph McElroy: Yes, I think that’s I think that’s a you know, the way the way I view to you know that when I tell people is you know when you’re doing the keyword research.
00:38:56.940 –> 00:39:04.290 Joseph McElroy: You have a new finding keywords you know you got to put them into a context when you’re creating content for right.
00:39:04.590 –> 00:39:13.440 Joseph McElroy: And like for travel, we have something called memorable tourism experiences where there’s emotional factors that make the experience of travel memories memorable and so.
00:39:13.830 –> 00:39:28.020 Joseph McElroy: keywords and we targeted then surround them with a motive keywords that that are you know that that provide a context and they usually end up making a great title or a great great way to approach the content.
00:39:28.680 –> 00:39:35.790 Joseph McElroy: yeah so so yeah yeah i’m glad you’re here for the opinion that keyword research is still very important.
00:39:35.850 –> 00:39:45.960 Danielle Strouther: Oh yeah keyword research it’s it’s I always viewed keywords as i’m building blocks, and if you get your building blocks right, you can build some solid content so.
00:39:46.500 –> 00:39:54.720 Danielle Strouther: You know and but you don’t just go outside and his Apollo bricks I built, you know you use them as a spark to create something great.
00:39:55.740 –> 00:40:00.600 Joseph McElroy: To hear me the other opinions on how wise content improves impacts seo.
00:40:01.740 –> 00:40:06.540 Danielle Strouther: And yeah so so I have to expand on that, in my opinion.
00:40:07.710 –> 00:40:18.930 Danielle Strouther: content is you can build such a wide content, but if you do nothing with it, you know it’s almost always it’s like you’re saying that people in business sort of.
00:40:19.470 –> 00:40:24.240 Danielle Strouther: expect things to go like you know if you build it, they will come and that’s just not true.
00:40:24.810 –> 00:40:32.520 Danielle Strouther: If it’s more like if you build it and show no one it gets stuck inside of a cupboard that no one ever sees it, you need to lead the horse to water.
00:40:32.790 –> 00:40:40.230 Danielle Strouther: When it comes to marketing there’s so much content around here you can’t just expect people to just see yours, you have to show it to people.
00:40:40.680 –> 00:40:46.950 Danielle Strouther: So great content works, hand in hand with seo you know you can use this to.
00:40:47.580 –> 00:40:59.490 Danielle Strouther: and draw more organic traffic to your content, you can use this to basically think oh right Okay, how does this boost our business if you’ve got something that is quite good.
00:41:00.090 –> 00:41:12.930 Danielle Strouther: You know let’s use it to create backlinks and you know and get your website ranking higher and it doesn’t have to be just articles all the rest of it, you know and.
00:41:13.500 –> 00:41:29.700 Danielle Strouther: I don’t know if you follow this and being in America, but there is a British supermarkets at the minute are going through a bit of a lawsuit it’s a store called ALDI that copied a caterpillar cake from m&s and they’re being sued over it.
00:41:34.710 –> 00:41:51.720 Danielle Strouther: What it did, is that they sent out a series of tweets that were just making fun of the situation and that got into hundreds of articles, so all they did was send a few tweets on their backlinks exploded.
00:41:52.620 –> 00:42:02.220 Danielle Strouther: thing so it’s about you know, using everything to your best advantage and seo is a way of getting people to see your content and interact with it.
00:42:03.000 –> 00:42:12.030 Joseph McElroy: And you know it brings up another point that I think is always important to tell people your brand should always have a strong voice appropriate to your brand online.
00:42:13.800 –> 00:42:14.430 Joseph McElroy: Yes.
00:42:15.450 –> 00:42:21.510 Joseph McElroy: Well cool we’ll finish up when we come back talk a little bit about your your job as a product marketer and your company.
00:44:37.710 –> 00:44:52.230 Joseph McElroy: hi this is Joseph regular McElroy back with the wise content creates wealth podcast with my guest and Neil Strauss from add zoom so Danielle as a product marketer, how do you use wise content and your role.
00:44:52.920 –> 00:45:03.150 Danielle Strouther: yeah and so as a product marketer there’s almost like a difference in the way I interact with customers, so when people talk about product marketing a lot what they’re.
00:45:03.540 –> 00:45:13.140 Danielle Strouther: Trying to talk about is basically the lead generation it’s about capturing customers in that first instance, making them aware of your brand and then getting them to buy.
00:45:13.740 –> 00:45:23.460 Danielle Strouther: As a product marketer my journey is a little different and I work for a dealer at the minute, which is a advertising platform.
00:45:24.000 –> 00:45:33.690 Danielle Strouther: And it helps small businesses manage their PPC campaigns on Facebook ads all of that so it’s a ongoing platform you sign up and use it.
00:45:34.050 –> 00:45:50.400 Danielle Strouther: So my biggest thing I use content for isn’t to get new users on board is to talk to our existing customers it’s about giving them value in the product and as wise content always expired and.
00:45:51.030 –> 00:46:07.020 Danielle Strouther: inspires action is actually getting them to use it is getting them to sort of go hey have you seen this feature and then getting them to interact with it it’s about getting them to sign in each week or each month for whatever it needs to be it’s.
00:46:08.250 –> 00:46:16.500 Danielle Strouther: Basically, still the same core principles I need to give them something valuable something good on inspire action.
00:46:16.890 –> 00:46:28.830 Danielle Strouther: But I almost have an advantage over the content overload in the fact that these people are already here if i’m showing them something in platform I guaranteed to hit them.
00:46:29.190 –> 00:46:38.100 Danielle Strouther: You know if they’re signed up to us, they know US already I can send them an email, and they go Oh yes, I assume i’m already registered with you, I know who you are.
00:46:38.520 –> 00:46:46.290 Danielle Strouther: So it’s almost got a sort of slight advantage but, in the same way, it does have its own difficulties I.
00:46:46.620 –> 00:46:55.680 Danielle Strouther: And you know if I hit them with a wrong piece of content, maybe they’re going to be like Oh, you know what this brand isn’t for me so.
00:46:56.220 –> 00:47:10.530 Danielle Strouther: To me, every thing I show customers has to be wise, it has to be something they’re interested in it has to give them value, and it has to you know inspire action so wise content for me is pretty much my role.
00:47:11.040 –> 00:47:15.960 Joseph McElroy: yeah that’s a that’s you know it’s interesting I mean, and you know what.
00:47:17.550 –> 00:47:26.550 Joseph McElroy: it’s been around for a little while in terms of when you’re doing that kind of a product marketer and you’re going to do content for your your captive audience, so to speak.
00:47:26.970 –> 00:47:33.120 Joseph McElroy: They can get pretty interesting, there was a company, I think, did something like it’s so laboratory.
00:47:33.870 –> 00:47:44.790 Joseph McElroy: You know, you know laboratory utensils and then supplies and things like that, as a fairly competitive market, and you know they wanted to keep their consumers engage with them.
00:47:45.150 –> 00:47:54.720 Joseph McElroy: And they found that a lot of people that use their products loved videos online, but what they loved were like zombie videos or something.
00:47:55.860 –> 00:47:59.250 Joseph McElroy: So they started producing zombie video.
00:48:01.980 –> 00:48:02.640 Danielle Strouther: amazing.
00:48:03.690 –> 00:48:07.950 Danielle Strouther: Is such a great example of what makes good product marketing as well because.
00:48:08.400 –> 00:48:19.290 Danielle Strouther: there’s always a temptation like and as soon as your customers in like yay that’s done like let’s not think about them anymore let’s put all of our creative ideas into getting customers.
00:48:19.710 –> 00:48:28.710 Danielle Strouther: But you know the creativity shouldn’t stop as soon as I bro i’m being able to make zombie videos for existing code Smith is amazing.
00:48:30.210 –> 00:48:31.380 Joseph McElroy: That would be fun right.
00:48:31.860 –> 00:48:32.970 Danielle Strouther: Oh yeah definitely.
00:48:34.050 –> 00:48:35.400 Danielle Strouther: I wish I could do it right now.
00:48:36.690 –> 00:48:38.190 Joseph McElroy: you’re already planning right now.
00:48:38.550 –> 00:48:40.350 Danielle Strouther: yeah i’ve already making a note of that.
00:48:41.790 –> 00:48:45.060 Joseph McElroy: What advice would you give a business to create wise content.
00:48:45.660 –> 00:48:52.500 Danielle Strouther: yeah so my biggest piece of advice to businesses is to slow down and take a step back.
00:48:52.980 –> 00:49:09.840 Danielle Strouther: So, and it may seem a bit counterintuitive but like if you’re a small business, you see so much happening, the temptation is oh right Okay, we need this, we need this, we need to get a blog, we need a video, we need to set up our social media accounts and it’s like no okay start.
00:49:11.130 –> 00:49:19.140 Danielle Strouther: slow down and breathe and actually look at where your customers are first look at the value and spend.
00:49:19.620 –> 00:49:32.880 Danielle Strouther: Time just thinking about what you’re going to show to people thinking about how you actually make this wise, rather than just throwing everything at the wall and see what sticks because that’s such a bad way to go about it.
00:49:33.390 –> 00:49:42.060 Joseph McElroy: Yes, no, I mean back in the day seo is to be about you know fast and furious and getting the blog posts up.
00:49:42.540 –> 00:49:56.220 Joseph McElroy: And you know and we’d like everybody else we’re going to be guilty of doing shallow quick post and then over time I came to realize it wasn’t doing anything for us now, we try to put a lot more effort into really good content and it just makes a big difference.
00:49:57.930 –> 00:50:09.630 Joseph McElroy: So I wanted to you know I wanted you to follow up real quick tell me about what what you guys do with Ai and add zoom because you know i’m interested in artificial intelligence and how it modifies things.
00:50:10.050 –> 00:50:23.340 Danielle Strouther: Yes, so Ai is a massive part of our zoom and like I said before, at the minute we manage advertising account so users can go in, they can commit their Google, Microsoft Facebook and.
00:50:23.760 –> 00:50:32.550 Danielle Strouther: we’ll get basically optimizations suggestions that kind of thing that will basically tell them and all of these are ran through Ai.
00:50:33.150 –> 00:50:42.600 Danielle Strouther: And so it’s basically the cornerstone of it but it’s not where we stopped roy’s developing that and one of the new things we’ve actually got developed.
00:50:43.110 –> 00:50:54.210 Danielle Strouther: Actually we’ve got two pieces that are really cool and one of them is we’re creating campaigns for people and writing the adverts using Ai.
00:50:54.720 –> 00:51:07.290 Danielle Strouther: Which is it’s so smart because we’re actually just creating the content for you, so this is them if you’re a new SMB you’re not you know you’re not market and advertise before you don’t really know what you’re doing.
00:51:07.740 –> 00:51:14.130 Danielle Strouther: You can sign up to us and we’ll create you an account and will create your first campaign.
00:51:14.370 –> 00:51:30.690 Danielle Strouther: will write all of your efforts, based on like what industry you’re in the information on your website, we pull all of that in and create it for you, so you can sign up with us and have everything created and the second thing with Ai is that we just.
00:51:32.010 –> 00:51:35.310 Danielle Strouther: In the last month launched our seo report so.
00:51:36.930 –> 00:51:40.680 Danielle Strouther: yeah, so this is again why I don’t think seo is dead I think it’s very.
00:51:40.680 –> 00:51:41.130 useful.
00:51:44.010 –> 00:51:49.590 Joseph McElroy: and suggestions about how to improve their their their pages yeah.
00:51:49.830 –> 00:52:02.040 Joseph McElroy: yeah that’s very good, so you gotta that’s Nice is that a lot of people paid and seo Ai collaborating together these days so it’s nice to see that you’re doing so.
00:52:02.100 –> 00:52:20.820 Danielle Strouther: Oh definitely I made sure it can enhance like our plot at the minute we we break things down to quite a simple level so it’s pretty a report, so you can sign up for free and you’ll get you know your keyword analysis, you get your onsite report you get your backlink profile.
00:52:21.240 –> 00:52:23.850 Joseph McElroy: fabulous so um so.
00:52:25.500 –> 00:52:28.710 Joseph McElroy: it’s been great to have you on the show how do you want people to connect to you.
00:52:29.520 –> 00:52:43.050 Danielle Strouther: yeah, of course, and I am on linkedin at forward slash Danielle strother and I am on Twitter at Danny strawberry it’s actually Danny with two eyes and two ends if people complete at me for spelling it like that, but i’m so sorry.
00:52:44.310 –> 00:52:52.440 Danielle Strouther: But, and if you want to connect from me personally, but if not I am at Zuma, if you want to connect to my company and see what we do.
00:52:52.830 –> 00:52:56.820 Joseph McElroy: Okay fabulous well, thank you again it’s been a wonderful conversation.
00:52:57.600 –> 00:52:58.650 Danielle Strouther: Thank you for having me.
00:52:58.800 –> 00:53:08.310 Joseph McElroy: yeah so you need to mention that we’re on the talk, talk radio dot nyc network, which is a great network with lots of podcasts.
00:53:09.330 –> 00:53:18.090 Joseph McElroy: You know, to listen to every day all live one I think it’s following this is by Jeremiah fox is hosted the entrepreneurial Web.
00:53:18.750 –> 00:53:33.300 Joseph McElroy: it’s a good show about small business and ways to make it better, I have another podcast in this network called gateway to the smokies talking about the great smoky mountains area, as I have a I have a resort property down there, called the middle are committed to.
00:53:34.440 –> 00:53:44.640 Joseph McElroy: My company’s Galileo tech media and feel free to reach out to us and galleria tech media COM to sign up for newsletter find out more about wise content smart seo.
00:53:45.510 –> 00:53:57.210 Joseph McElroy: This plug this podcast is also available on wise content creates wealth calm, as well as industry and streamed live on Facebook COM slash wise content creates well.
00:53:59.220 –> 00:54:16.410 Joseph McElroy: And it’s it’s always a pleasure to have people on we’ll have another great guest on next Friday from one to two same BAT time same BAT channel and I appreciate again Danielle for being here, it has been a good good conversation.
00:54:16.680 –> 00:54:17.910 Danielle Strouther: Thank you, thank you for having me.