About this Episode:
In this episode, you will learn that when it comes to marketing your business for Search Engines, it’s important to consider the best course of action.
Joseph is joined by our special guest Hussein Ebied, CEO and Founder of Sunnyside Digital, a performance marketing agency that leverages Content and User Experience to supercharge Search Marketing for their clients.
Hussein has over 15 years of agency experience working with some of the top digital agencies across America including 360i, PACIFIC, Galileo Tech Media, and Acronym Media. These experiences have given him a first-hand look at some of the biggest challenges and opportunities facing a wide host of industries, from travel and accommodation to eCommerce and B2B. He’s led SEO and Content strategy for several fortune 500 companies, including the likes of Expedia, Travelocity, Eddie Bauer, CarRentals.com, Mint, and Jacuzzi.
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Connect with our host Joseph Franklyn McElroy:
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SHOW SEGMENT
SEGMENT 1
This episode may make you wealthy. We went inside the mind of people who had to market millions of dollars. We start with the tools Hussein Ebied had that helped him in his career. Spoiler, Ebied used effortless tricks that we all can start using today! After that, we discover the easy foundations of what we need to succeed in this segment.
SEGMENT 2
In this segment, Ebied provides the ultimate techniques in marketing that he uses to increase trust and sales. In addition, Ebied provides a lucrative mindset to have when dealing with marketing. Lastly, Ebied details what it is like to work for enormous fortune 500 companies vs. smaller businesses.
SEGMENT 3
For the third segment, Ebied further breaks down his favorite secret technique that he uses for marketing. Ebied explains the benefits of this technique and how it helps drive sales up. This technique also converts prospects to paying customers. You do not want to miss this segment as it can help you quickly start your career!
SEGMENT 4
The last conversation revolves around machine writers vs. human writers as they benefit each other. Next, Ebied speaks on the importance of structured data, which can create thousands of content overnight. Lastly, how to connect to anybody through reading by telling exciting stories that drive prospects to clients.
TRANSCRIPT
00:00:41.820 –> 00:00:52.890 Joseph McElroy: howdy, this is just a break or mcilroy here with this week’s episode of wise content creates well, you heard the content is king well why is content rules, the world.
00:00:53.460 –> 00:01:00.030 Joseph McElroy: wise content requires analysis and use of data to inform decisions about what to create the how to promote it.
00:01:00.630 –> 00:01:05.040 Joseph McElroy: Using knowledge and tool sets of behavioral science artificial intelligence.
00:01:05.790 –> 00:01:17.820 Joseph McElroy: semantic research and other kinds of opportunities and tools we we explore this space for how you can use wise content to help build your success.
00:01:18.180 –> 00:01:30.450 Joseph McElroy: As I mentioned i’m Joseph frankel mcelwain I am a marketing technology expert who’s built a multimillion dollar company created award winning technology and successfully implemented viral content campaigns.
00:01:31.050 –> 00:01:37.650 Joseph McElroy: Today we’re going to talk about seo and content with an expert in the field, the first one, will give you a little history lesson.
00:01:38.490 –> 00:01:51.750 Joseph McElroy: About viral content in 2001 a man named judson lastly for for evolution of dance to assistant as motivational speaking gigs it consisted of 12 popular dance songs in.
00:01:52.230 –> 00:01:59.340 Joseph McElroy: The late 20th century and the video he has seen performing various dance moves on stage with a spotlight pointing at him.
00:01:59.580 –> 00:02:09.240 Joseph McElroy: And sounds and audience cheering and clapping the background, not a very professionally produced video, but it was extremely popular three years later he uploaded.
00:02:10.020 –> 00:02:21.180 Joseph McElroy: That video, which was about six minutes in length to YouTube and after posting the video he left for a weekend retreat without any cell or Internet service.
00:02:21.480 –> 00:02:28.800 Joseph McElroy: And upon returning home he discovered, he was the one of the first people to have become a viral Internet sensation.
00:02:29.340 –> 00:02:38.700 Joseph McElroy: The clip received 70 million views under eight months at a time, it was rated on YouTube as the number one most viewed all time video.
00:02:39.210 –> 00:02:45.480 Joseph McElroy: on YouTube it was the number one top rated video on YouTube it was number three most discussed video on YouTube.
00:02:46.020 –> 00:03:00.180 Joseph McElroy: And jetsons words he experienced, and this is critical when you’re talking about wise content, he experienced a rocket boost of 10 to 15 years of acceleration from the explorer exposure standpoint.
00:03:00.630 –> 00:03:07.260 Joseph McElroy: you imagine jumping your career 15 years ahead as a result of this evolution of dance video.
00:03:07.800 –> 00:03:14.670 Joseph McElroy: He was a he was he’s he’s been the only person ever to be a guest on both oprah and tosh dot zero.
00:03:15.150 –> 00:03:27.030 Joseph McElroy: or dashed out which I don’t know which one it was he’s also appeared in music videos with both barenaked ladies and weezer’s and and many other cultural phenomenons but he has a successful business, to this day.
00:03:27.660 –> 00:03:40.230 Joseph McElroy: But viral doesn’t necessarily mean success and justin explain this as as well, and an interview that the only reason he was able to leverage his 15 minutes of.
00:03:40.650 –> 00:03:55.890 Joseph McElroy: fame so successfully was due to the many years of hard work in his chosen field he’d already done, he was prepared for that success, a lot of people have gone viral and then you don’t hear anything about them after a few years viral is.
00:03:56.430 –> 00:03:59.340 Joseph McElroy: can be a poison pill, in some ways viral can actually.
00:03:59.910 –> 00:04:09.810 Joseph McElroy: people that have been viral success and and then try to leverage it without really having a background to leverage it can often become something of a laughingstock or joke so.
00:04:10.080 –> 00:04:21.630 Joseph McElroy: You have to be careful when we’re talking about doing content marketing and seo you tried you sometimes want to think about a viral effect, but you have to be careful about a viral effect and seo.
00:04:22.830 –> 00:04:35.520 Joseph McElroy: So if you, you know, one of the things for an seo you to a piece of content that that you put out there and gets a lot of links a massive amount of links to a single page, you might think that’s great for seo.
00:04:35.940 –> 00:04:45.390 Joseph McElroy: But it’s not always the truth it’s not always this case it’s often the case that it has no effect on seo or actually can be detrimental to seo.
00:04:45.840 –> 00:05:02.820 Joseph McElroy: And it’s because a lot of times the content that was produced is not relevant to the rest of the site it’s not relevant to what you’re doing you get a lot of keyword success and keywords that have no relevancy to your business So what do you do you want to make sure.
00:05:04.200 –> 00:05:09.810 Joseph McElroy: That this that the page is getting linked to is not particularly off topic.
00:05:11.790 –> 00:05:20.490 Joseph McElroy: And you want to make you want to have them to be you know, a content to be very relevant but interesting and what you’re doing.
00:05:20.880 –> 00:05:28.110 Joseph McElroy: Now, you also have to deal with you know when you’re doing viral content, you have to think about the title, because the title, a lot of way.
00:05:28.500 –> 00:05:36.570 Joseph McElroy: is important for why it goes viral so sometimes you can’t even have keywords in there, but you try to want to make them and that so far off what you are doing.
00:05:36.990 –> 00:05:48.720 Joseph McElroy: That you get a lot of links and things that are just totally irrelevant to your business so planning and preparation is important when you get into doing things viral.
00:05:49.290 –> 00:05:54.600 Joseph McElroy: Now man knows a lot about this sort of thing he taught me about ego baiting is Hussein.
00:05:55.530 –> 00:06:06.240 Joseph McElroy: Hussein is the CEO and founder of semi side digital performance marketing agency that leverages content and user experience to supercharge search marketing for their clients.
00:06:06.600 –> 00:06:18.240 Joseph McElroy: To say it has over 15 years of agency experience working with some of the top digital agencies across America, including 360 I Pacific yellow legal tech media, which is my company.
00:06:18.630 –> 00:06:34.770 Joseph McElroy: and accurately media is lead seo and content strategy for several fortune 500 companies, including the likes of expedia travelocity eddie Bauer car Rentals COM minton jacuzzi outside of marketing Jose veteran of.
00:06:36.780 –> 00:06:40.320 Joseph McElroy: Horses a proud father to you, are you doing Hussein.
00:06:40.530 –> 00:06:43.800 Hussein: Right great, thank you for having me on your show i’m really excited.
00:06:44.040 –> 00:06:50.970 Joseph McElroy: Sure, I know i’m a i’m very happy to have you ever had a conversation around bare we get to have this conversation.
00:06:50.970 –> 00:06:51.720 Hussein: A while yeah.
00:06:52.050 –> 00:07:05.490 Joseph McElroy: So I saw I was looking at your linkedin profiles and you also mentioned, your bio you were in the US army and then that was followed by being the news assistant at CNN and then you got into seo how did you get that kind of a career trajectory.
00:07:06.360 –> 00:07:15.480 Hussein: it’s really funny was a I can’t say it was actually planned I was always very ambitious as a younger man and initially.
00:07:16.320 –> 00:07:32.400 Hussein: The idea of being in some sort of media always excited me initially I was thinking more along the lines of traditional, hence the internship at CNN But then when I moved to New York, while I grew up in New York, when I moved back after college.
00:07:33.750 –> 00:07:38.520 Hussein: I sort of fell backwards into digital marketing and I didn’t realize that at the time but.
00:07:38.910 –> 00:07:51.210 Hussein: A lot of experiences I had at my you know in my life up to that point sort of prepared me for this industry in ways that I never really thought of or expected, but i’m really glad that you know my destiny led me there.
00:07:51.600 –> 00:07:57.390 Joseph McElroy: cool What did you learn in the army and then later his news assistance and then that helps your career now.
00:07:58.530 –> 00:08:15.330 Hussein: You know I think many of the reasons why I ended up in marketing is I just had a really you know, unique and interesting upbringing, you know I grew up in New York City, but there are certain aspects of my identity that that sort of.
00:08:16.410 –> 00:08:24.000 Hussein: put me into unique situations, for example, i’m originally my ethnic background is i’m Egyptian.
00:08:24.750 –> 00:08:34.110 Hussein: i’m also i’m also a practicing Muslim and while I was in the military, while I was in college, even when I was at CNN.
00:08:34.920 –> 00:08:38.850 Hussein: So many times, I was put in situations where I had to sort of.
00:08:39.570 –> 00:08:57.150 Hussein: Understand people’s perceptions of me, and what they might be, so that I could then figure out what the best way for me is to convey sort of my identity my principles my values in a way that they will find accessible and not intimidating.
00:08:57.600 –> 00:09:05.940 Hussein: And I think forcing yourself to always empathize with those around you by taking into consideration their beliefs and their experiences.
00:09:06.270 –> 00:09:24.240 Hussein: helped me become a better marketer it sort of helped me strengthen that part where you have to know your audience and you have to know what information or understanding they might have about a given topic so that you can form the best strategy to convey your own message to them oh.
00:09:24.690 –> 00:09:29.190 Joseph McElroy: So what was your first seo experience.
00:09:30.420 –> 00:09:31.530 Hussein: that’s a really good question.
00:09:32.940 –> 00:09:42.630 Hussein: um I think I was an seo coordinator at accurate in media, I remember what I really appreciated about that agency is they took me in.
00:09:42.870 –> 00:09:52.950 Hussein: With no prior seo knowledge or digital marketing I remember going into the interview thinking Okay, they work with Google and Yahoo, but i’m not really sure what that means.
00:09:53.220 –> 00:10:05.910 Hussein: I thought that maybe I had to know some html or something and I remember picking up a book, the day before the interview just hoping that they’ll ask me simple questions about the basic building blocks of html but they never did.
00:10:07.590 –> 00:10:13.230 Hussein: What they did is they understood right off right off the BAT that I didn’t really know what they did and.
00:10:13.740 –> 00:10:27.720 Hussein: At the time, they said we’re going to let you sit with different heads of departments, they will explain to you what paid media is what analytics is what seo is and then you could sort of tell us what you find most appealing to.
00:10:28.350 –> 00:10:35.640 Hussein: seo it was a no brainer once I started hearing about how it works and what goes into it, what I liked about it is that.
00:10:35.880 –> 00:10:43.710 Hussein: The person who described it to me told me seo is about putting your hands into every aspect of a marketing channel, in order to sort of do it right.
00:10:44.010 –> 00:10:53.640 Hussein: And the first client I worked on was a organization called the conference board, and I remember this was an interesting organization that was responsible for putting out reports about.
00:10:55.380 –> 00:11:02.520 Hussein: Consumer confidence in the markets, and it was so strange because I knew nothing about what that client actually did.
00:11:02.910 –> 00:11:11.940 Hussein: And I just remember I need to learn more about what this client actually does, in order for me to be able to serve them, and that was sort of the first lesson I learned, which is.
00:11:12.270 –> 00:11:19.110 Hussein: You have to know your clients, as well as they understand their own business, and then you have to try to understand who their audiences are.
00:11:19.530 –> 00:11:28.260 Joseph McElroy: yeah seriously thing about marketing is that you actually have to understand you know how business operates to some extent with seo especially.
00:11:28.830 –> 00:11:41.220 Joseph McElroy: yeah because you’re you’re trying to get content in all phases of the buying process from investigation, all the way to after the fact, when they’re satisfied, you really sort of have to understand the whole business right.
00:11:41.250 –> 00:11:43.440 Hussein: You have to be an expert in their domain exactly.
00:11:43.470 –> 00:11:58.530 Joseph McElroy: yeah so you know it’s you know, I know, one of the things I recommend to young people, young companies out there is you actually want to get somebody that’s an seo has experienced in your domain right.
00:11:59.610 –> 00:12:05.610 Joseph McElroy: Otherwise there’s a there’s a there’s definitely going to be a learning curve now, not to say that somebody is really great at seo.
00:12:05.910 –> 00:12:20.070 Joseph McElroy: And you can’t bring them in and all the aspects of doing seo can greatly benefit your organization, but if you’re wanting to get the quickest and fastest results from seo that you, maybe, can you want somebody that has a expertise is that which would you say.
00:12:20.580 –> 00:12:28.200 Hussein: yeah no and, in fact, one of the things I like to do when the circumstances allow, it is before starting an seo Program.
00:12:28.590 –> 00:12:33.810 Hussein: I like to see how many hours, I could spend with a client where All they do is just talk to me about.
00:12:34.200 –> 00:12:50.370 Hussein: Their industry, the history of the business, how does it work when do people buy your product or service, because the more I can understand about more I know what they know the better, I will be developing strategies and recommendations that will help engage their target audiences.
00:12:50.880 –> 00:12:59.430 Joseph McElroy: yeah definitely I mean if they don’t do the seo doesn’t do a discovery that’s pretty extensive up front they’re they’re probably not to do well for you so.
00:13:00.150 –> 00:13:07.200 Joseph McElroy: I, we have to take a break and come back we’ll finish with a little finished investigating your background, they will get into some current stuff all right.
00:13:07.410 –> 00:13:08.010 Very cool.
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00:15:23.070 –> 00:15:32.580 Joseph McElroy: howdy this is Joseph frankel McElroy back with the wise content creates well podcast and my guest who’s saying to be so, who say.
00:15:34.170 –> 00:15:43.860 Joseph McElroy: You know, I have a friend of mine, that was a previous guest on this podcast was my year grant again who’s with the acronym right.
00:15:44.100 –> 00:15:45.630 Hussein: I was there when he joined.
00:15:45.960 –> 00:15:56.700 Joseph McElroy: yeah Well he you know, he did you hear he just left he’s gone out on the west coast yeah so yeah I thought you might know them so after after accurate and where did you go.
00:15:58.140 –> 00:16:10.770 Hussein: So after acronym MEDIA I took a role on more of the client services side at a company called tmp directional marketing at the time they were the largest print.
00:16:11.880 –> 00:16:17.880 Hussein: print advertising company for a lot of traditional advertisers who are still.
00:16:18.180 –> 00:16:28.530 Hussein: Working with you know, think about like national buys into yellow pages and super pages, but they were really developing growing their digital arm, so I kind of came in, to support that.
00:16:28.890 –> 00:16:36.360 Hussein: And while I was there I got to work on some really nice accounts, but it also gave me an opportunity as a as an account executive.
00:16:36.720 –> 00:16:54.000 Hussein: To improve my literacy with all other aspects of digital marketing, since I was sort of responsible for managing the client relationship across paid media social media and that’s why I really got a chance to better understand how the larger ecosystem of marketing.
00:16:55.500 –> 00:17:03.810 Joseph McElroy: how’s it, how did that, so you got to see the transition from print advertising to to digital.
00:17:04.680 –> 00:17:20.580 Hussein: Right yeah it was really interesting because they’re you know, these were clients that were spending hundreds of thousands of dollars in getting into you know print mailers and yellow pages all across the country and.
00:17:21.090 –> 00:17:37.380 Hussein: Those same advertisers like the yellow pages and the super pages at the time they were doing everything they can to go digital as well, and my job was trying to help them sell this sort of new product to many of their national companies, and it was.
00:17:37.440 –> 00:17:43.500 Hussein: It was a really interesting time to see it was volatiles it was changing really fast and.
00:17:44.760 –> 00:18:01.890 Hussein: People were questioning everything in relation to print so but yeah no, it was it was a great experience and I got to sort of see firsthand you’re right sort of the increasing importance of digital in a large and large company sort of media mixes.
00:18:02.880 –> 00:18:18.690 Joseph McElroy: In that and those days print did was there a the idea of viral I mean, I guess, there was you know the, I guess, there was the idea of publishing and the number of sales or whatever, but was there, an idea by the reality or something like that, but.
00:18:19.080 –> 00:18:30.780 Hussein: Now I gotta say it was really all focus on direct response and increasing sales and revenue, and I think that’s also what made for many companies digital very difficult transition because.
00:18:31.170 –> 00:18:37.860 Hussein: As you know, with digital obviously direct response generating leads and revenues a core component of it but.
00:18:38.400 –> 00:18:47.520 Hussein: clients and companies, for the first time in their marketing had to start thinking about going beyond that and delivering a greater currency than just an ad.
00:18:47.820 –> 00:18:58.260 Hussein: but rather an experience this idea of building content that’s designed to not only sell but to inform and inspire and that was new and I think that was the most difficult part of that transition for them.
00:18:58.590 –> 00:19:09.030 Joseph McElroy: And then wouldn’t it would you say that when it was all about print it was about copywriting and copywriting is about how you’re triggering emotional you know responses right.
00:19:09.270 –> 00:19:11.040 Joseph McElroy: Right, it was horrendous where it’s possible.
00:19:11.190 –> 00:19:21.390 Joseph McElroy: And as short as possible and it wasn’t there wasn’t any there wasn’t the analytics and the data to analyze the science of it, the position you know all that sort of stuff.
00:19:21.660 –> 00:19:26.070 Hussein: Right you kind of just paid for the number of impressions that you would hopefully get.
00:19:26.430 –> 00:19:31.680 Joseph McElroy: yeah and after after that gig you went to Pacific is that right.
00:19:32.070 –> 00:19:43.380 Hussein: Well, it was it was actually another agency, where I went back to my roots as an seo the company is actually it was called steak digital and it was acquired by the dentsu agency, which is one of the top five.
00:19:43.740 –> 00:19:44.070 yeah.
00:19:45.150 –> 00:19:51.390 Hussein: And, and then dentsu then merged us and me with it with 360 which was one of the companies they own.
00:19:51.870 –> 00:20:08.190 Joseph McElroy: Oh well, cool yeah back in the day, back in the day that they got interested in the digital I was I did a.com and they actually flew me out to Japan right to present my.com idea to softbank and some you know some Mitsubishi and things like that.
00:20:09.420 –> 00:20:10.020 may very.
00:20:11.700 –> 00:20:23.940 Joseph McElroy: Well, you know I they had an offer sheet from softbank and and the Mitsubishi was gonna do it, but then April 14 happened in the Internet space of the.com first.com there, which is when the stock market.
00:20:24.150 –> 00:20:24.750 Hussein: timing.
00:20:24.840 –> 00:20:26.760 Joseph McElroy: Right yeah timing right.
00:20:28.290 –> 00:20:42.870 Joseph McElroy: But you know couple months after 911 they Mitsubishi actually reached back down was interested in continuing but I was no longer with my calm, because I take it, because I had been at 911 and I needed to break so.
00:20:44.130 –> 00:20:48.240 Joseph McElroy: Anyway, so, and then you ended up at Pacific right.
00:20:48.720 –> 00:20:55.770 Hussein: yeah so one of my close colleagues and he was the actual he was actually my director over at.
00:20:57.120 –> 00:21:10.230 Hussein: He went and started his own sort of full service digital agency out in San Diego and a couple of years into it, he he cornered me to become to head up his seo department and team that was growing fast out in San Diego.
00:21:10.320 –> 00:21:12.270 Joseph McElroy: If we can we’re pretty big firm yeah.
00:21:12.780 –> 00:21:26.910 Hussein: yeah it was actually I was surprised because most agencies, even the really large ones like the 360 is you, you would expect that they might have an army of seos but no most seos are pretty most seo teams are pretty lean.
00:21:28.080 –> 00:21:38.010 Hussein: But at Pacific because they had clients like expedia and travelocity that had major seo you know demand.
00:21:38.580 –> 00:21:52.740 Hussein: That that team grew really fast, why was, I mean, I think I joined when the team was maybe about six to eight people and within the course of the first six months I was there I saw grow to about 15 people and, as far as seo agencies go, that is a large seo team.
00:21:54.000 –> 00:22:02.310 Joseph McElroy: yeah that’s yeah that’s definitely for an agency yeah so is that, where you had like travelocity expedia his clients.
00:22:02.490 –> 00:22:17.160 Hussein: yeah yeah and that’s where also it was sort of my work with the CEO of Pacific digital his name is Norman bronze that’s sort of where we began fostering this idea of experiential marketing being a core pillar to seo.
00:22:18.600 –> 00:22:27.270 Hussein: And, and the almost the whole time I was there, we were always trying to sell this idea to many of the clients that we had at the time.
00:22:28.440 –> 00:22:47.100 Hussein: But one of the things that we did run into oftentimes, especially when dealing with really large enterprise clients is this it’s hard for them to adopt that philosophy of seo being sort of married to the experience to brand to content strategy.
00:22:48.270 –> 00:22:53.580 Hussein: it’s actually one of the reasons I almost prefer now to work with smaller to medium sized businesses because.
00:22:53.970 –> 00:23:06.870 Hussein: Not everything is so sacred when you go to an age, a client like a large fortune 500 and you tell them hey to do seo right we’d like to put some ideas of how to transform certain landing pages.
00:23:07.170 –> 00:23:14.130 Hussein: Right and for them it’s like no we thought you know you guys would come and maybe just optimize what we already have.
00:23:14.400 –> 00:23:14.820 Joseph McElroy: yeah.
00:23:15.150 –> 00:23:15.720 Hussein: So they always.
00:23:15.960 –> 00:23:16.230 Did.
00:23:17.280 –> 00:23:22.140 Joseph McElroy: I get it, you know I had you know i’ve had they had marissa do their content, you know, but then.
00:23:23.340 –> 00:23:34.020 Joseph McElroy: You know, but then I have my own small resort in the mountains, where I could do content right and I have become an expert in something called memorable tourism experiences which i’ve implemented.
00:23:34.110 –> 00:23:34.380 Hussein: In.
00:23:34.710 –> 00:23:50.190 Joseph McElroy: Only about that yeah and you into you know seo and i’ve triple the revenue of this little place in a couple of years right just just you know going into making the experience part of.
00:23:50.520 –> 00:24:06.990 Joseph McElroy: You know the content, you know, and you know, the thing is, is that what they have found about experience, which I think you probably know, is that anticipation, makes the experience more intense and that’s where marketing fixes the anticipation.
00:24:07.530 –> 00:24:07.950 Hussein: Now that’s.
00:24:08.880 –> 00:24:09.120 Joseph McElroy: that’s.
00:24:09.390 –> 00:24:21.330 Hussein: So perfectly said, I mean it’s it’s a it’s it’s exactly what we try to explain is like you know, for example, I have an education client it’s like a private college and.
00:24:21.750 –> 00:24:28.920 Hussein: it’s you know their focus may be that sort of conversion where a prospective student will enroll but.
00:24:29.430 –> 00:24:32.340 Hussein: Similar to to you know memorable tourist experiences.
00:24:32.610 –> 00:24:41.040 Hussein: it’s like we had to sort of sell this idea that well before someone decides, they want to enroll there’s a lot of things that happen in the emotional process for a person.
00:24:41.280 –> 00:24:46.740 Hussein: Before they ever decide to do that and, in the case of education it’s the aspiration of changing your life.
00:24:47.220 –> 00:24:56.430 Hussein: What you know what could an education, you know do for my future, what are the careers that are out there, how can I increase my salary in the income that i’m making and bringing.
00:24:56.670 –> 00:25:10.350 Hussein: home every day and and so it’s almost like if you don’t address those parts of it then you’re going to limit the number of people that will eventually come and enter your conversion funnel and enroll and so on and so forth, and it’s the same thing with travel to your point.
00:25:11.400 –> 00:25:25.410 Joseph McElroy: cool well travel, you know where we first really started talking to us about travel seo and you, you taught me about something called ego baiting and she did for a couple clients, could you explain that again just for the audience I loved it I loved it i’ve used it.
00:25:25.470 –> 00:25:31.350 Hussein: yeah well you know it’s funny because it all sort of stem so many things.
00:25:32.550 –> 00:25:42.990 Hussein: That I you know so many of the ways I look at seo and the world of marketing usually stems from a break away from the old way of doing things and this idea of ego baiting or developing.
00:25:43.440 –> 00:25:52.260 Hussein: Digital PR content really came from the fact that at one point pretty much after the penguin update for all the seo listeners out there.
00:25:52.800 –> 00:26:06.090 Hussein: Link building became a very hazardous practice, you know, and some of those really large clients that we worked with they were starting to get dinged for questionable grey hat link building practices.
00:26:06.120 –> 00:26:09.690 Joseph McElroy: there’s still is still very, very problematic to be leaked.
00:26:10.290 –> 00:26:17.490 Hussein: Exactly exactly and I actually like to tell people like you want to do seo link building don’t hire an seo to do it for you.
00:26:18.810 –> 00:26:20.010 Joseph McElroy: Just don’t yeah.
00:26:20.700 –> 00:26:31.170 Hussein: And that’s what happened, one of our largest clients they got dinged thankfully not to anything that we had done but you know these large companies will work with multiple vendors and and that large client.
00:26:32.040 –> 00:26:44.010 Hussein: It was a day, where they basically got removed from google’s index, and this is a large multi national global company and their market CAP I heard rumors went down by.
00:26:44.880 –> 00:26:47.010 Hussein: wow like a billion dollars overnight.
00:26:47.580 –> 00:26:55.410 Joseph McElroy: Well let’s you know we have to take a break, right now, sorry about that and then we’ll come back and then you tell us how you solve it with this this ego bathing alright.
00:26:55.440 –> 00:26:55.980 Hussein: sounds good.
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00:29:02.370 –> 00:29:19.290 Joseph McElroy: hi this is Joseph Franklin McElroy back with the wise content creates wealth podcast with my guess is saying needed so he’s saying we were talking about a company losing a billion dollar market CAP because of link building and how you solve that problem with ego based data.
00:29:20.340 –> 00:29:25.230 Hussein: yeah yeah totally so um you know, and it also goes to show you the power that Google has.
00:29:25.320 –> 00:29:26.070 Joseph McElroy: yeah right.
00:29:26.970 –> 00:29:29.550 Hussein: The day they decided to remove you from their index but.
00:29:30.780 –> 00:29:39.540 Hussein: Well, the first thing we had to do was get them back in google’s good graces and so that you know think large disavow files.
00:29:40.020 –> 00:29:49.290 Hussein: We even went sort of like even links that were questionable that weren’t necessarily bad or toxic we even disavow those we have to do everything we could to just get back.
00:29:50.070 –> 00:29:52.290 Hussein: You know, in the playing field, but then.
00:29:52.830 –> 00:30:09.090 Hussein: The client themselves were wise enough to say, well, we know we can’t stop building links, we know that our competitors are doing it, and if we stopped doing it we’re going to be sort of left in the dust So how do we do this right, so at the time, our agency said okay well.
00:30:10.770 –> 00:30:23.370 Hussein: How do we do it the right way, how do we do the way Google has always recommended for brands develop links, naturally, over time, and the answer was always right in front of us, but most seos just you know we’re too lazy.
00:30:23.910 –> 00:30:24.750 Hussein: to actually do it.
00:30:24.960 –> 00:30:33.600 Hussein: And it’s costly right like it’s so much easier to pay some link vendor few hundred bucks to get you a you know rank 10 link or something so.
00:30:34.170 –> 00:30:43.050 Hussein: We decided let’s develop a team, and it was in this meeting that you know the client and the Agency agreed on who this what this team should be made out of.
00:30:44.190 –> 00:30:47.100 Hussein: It was agreed upon that it won’t be a team of seos.
00:30:47.190 –> 00:30:57.930 Hussein: That the seos could always work with that team to sort of offer them their thinking and their experience, but this team would be made up of people with previous journalistic experience PR experience.
00:30:58.770 –> 00:31:14.070 Hussein: understanding of how to create connections with publishers influencers local media outlets and their job is to develop content that will naturally engage and excite and interest all of these various publishers and outlets and.
00:31:14.580 –> 00:31:22.410 Hussein: um and in the beginning it was sort of a rocky start it’s like well what type of content can do that, especially when it’s sort of coming from a brand.
00:31:22.800 –> 00:31:23.520 Hussein: Right and.
00:31:24.630 –> 00:31:36.120 Hussein: Well, at one point they realized, you know the brand that they were trying to do this for was large enough where hey why don’t we just start putting out these sort of logistical and pieces that.
00:31:36.510 –> 00:31:56.490 Hussein: seem to honor or pay credence to various towns across the country or around the world, various accommodations hotels resorts and start putting them sort of honoring them in these types of lists about the most romantic places to spend your honeymoon the friendliest towns in Canada.
00:31:56.730 –> 00:32:01.230 Hussein: You always start thinking about the demographic of the place and think well what would they be.
00:32:01.230 –> 00:32:08.460 Hussein: proud of and Canadians are proud to be considered, you know the the hosts of the friendliest towns.
00:32:08.490 –> 00:32:20.640 Hussein: And right and it’s amazing you know the the kind of success, we saw from it, we weren’t just getting links then from the local tourism boards or from the resorts and hotels themselves.
00:32:21.360 –> 00:32:35.550 Hussein: We realized that when we actually put a spotlight on smaller towns, who maybe have not gotten the attention they deserve, for years, we would get things like the local mayor would talk about being mentioned on our clients log.
00:32:36.570 –> 00:32:42.090 Hussein: Local TV and radio, it would be in their morning segment guess what folks are town has been named.
00:32:42.570 –> 00:32:43.320 Hussein: One of the top.
00:32:43.440 –> 00:32:45.150 Hussein: 10 you know and.
00:32:45.390 –> 00:32:56.070 Hussein: And so we were getting links, but more importantly, we were getting buzz we were it was sort of an seo a traditional seo agency was delivering things that the brand teams at that time were like.
00:32:56.520 –> 00:33:06.480 Hussein: scratching their heads and like how are you doing this and and and look at times like I said with large companies that they have a large brand or PR team.
00:33:06.960 –> 00:33:17.160 Hussein: You could naturally find the sort of moments, where you conflict with what you want to do versus what they’re doing but it’s the right way to do it don’t have an seo try to build.
00:33:17.220 –> 00:33:17.430 Joseph McElroy: It.
00:33:17.490 –> 00:33:17.910 For you.
00:33:19.410 –> 00:33:31.230 Joseph McElroy: I love that you know I love it, you know, one of the things I did once you told me about that yeah the you know understanding how that sort of you know you know getting baiting people’s egos I started using help a reporter out right.
00:33:31.590 –> 00:33:44.340 Joseph McElroy: Right and we do I would do push out a request for you know you know what’s the best way to do seo during the pandemic yeah or is.
00:33:45.510 –> 00:33:50.070 Joseph McElroy: It you know what is the best way to do seo for.
00:33:51.510 –> 00:34:00.600 Joseph McElroy: You know the Steamboat site, and I would put it out there, and all these seos would give me quotes right, and then I would put an article on my website right.
00:34:01.770 –> 00:34:02.220 Joseph McElroy: You know.
00:34:04.170 –> 00:34:13.710 Joseph McElroy: That listed the quotes by the best quotes by these seos and then they would all invariably linked to the page right and mentioned in social media.
00:34:14.190 –> 00:34:24.720 Joseph McElroy: And you know that’s the that’s one of the reason yeah to this day, you know Galileo is usually in the top one or two for travel seo and travel seo related keywords right.
00:34:25.020 –> 00:34:27.330 Hussein: Fantastic cool.
00:34:27.360 –> 00:34:34.380 Joseph McElroy: That is better for client, so it was a good idea, so yeah you start you started set aside digital and I.
00:34:35.520 –> 00:34:43.920 Joseph McElroy: i’m assuming that you talked about experiential seo and that’s probably your your your your that’s what your head to head on.
00:34:44.370 –> 00:34:57.600 Hussein: yeah yeah I mean that is, that is my stick basically I I wanted to start sunnyside to start delivering this philosophy to maybe smaller clients or companies that are growing.
00:34:58.050 –> 00:35:14.340 Hussein: Especially ones who, if they adopted the idea, it would be a lot easier again to sort of have a say in everything from obviously their seo but also their content, their brand their experience this idea that you know.
00:35:16.410 –> 00:35:23.640 Hussein: The way I like to explain it to most clients is like over the years, Google keeps putting out these large updates there’s Panda there’s penguin.
00:35:23.940 –> 00:35:27.570 Hussein: And whenever a new update comes out and it’s verified by Google.
00:35:27.900 –> 00:35:35.640 Hussein: You know the world goes crazy and marketers start you know scrambling to do that one thing that Google has mentioned hey we might care about this.
00:35:35.940 –> 00:35:42.720 Hussein: We might care about expertise authority and trust, all of a sudden everybody’s thinking about things like authorship and and.
00:35:43.170 –> 00:35:49.050 Hussein: So my thinking is let’s stop doing that let’s stop paying attention at every algorithmic update.
00:35:49.650 –> 00:35:57.780 Hussein: let’s look at where this is headed and, at the end of the day, what Google wants is for us to create great experiences or.
00:35:58.020 –> 00:36:07.620 Hussein: audiences mm hmm so you don’t have to be a rocket scientist, to know that if you’re selling a product or service, you may want to have a couple of testimonials on that landing page.
00:36:08.460 –> 00:36:11.190 Hussein: You may want to have some frequently asked questions.
00:36:11.370 –> 00:36:20.970 Hussein: You may want to have something that will indicate that you are an expert in an authority in your space and some clients, you know they.
00:36:21.660 –> 00:36:36.570 Hussein: It scares them that all of a sudden, they hired an seo agency that’s telling them that we don’t want to just optimize your titles and headings, we actually want to offer you a completely new landing page experience that maybe you weren’t even planning on developing.
00:36:37.770 –> 00:36:44.400 Joseph McElroy: So that’s so mean and and and and I guess your clients, how do your.
00:36:45.750 –> 00:36:50.910 Joseph McElroy: prospects and media well to this, how do your prospects in general, respond to this.
00:36:52.110 –> 00:36:58.620 Hussein: Sometimes they’re all for it sometimes are like take the keys to the castle show us what you want to build you know.
00:36:59.100 –> 00:37:12.270 Hussein: And we go straight to all right let’s why you know we’re going to do some research and we’re going to wireframe what your product page should look like what your feature pages should look like things like that sometimes they’re like can we do it can we take it, step by step.
00:37:12.570 –> 00:37:23.130 Hussein: And i’m sure you know let’s let’s build in some of these new things as like new sections to the pages that already exist on your website let’s create a few articles to show that you know.
00:37:23.460 –> 00:37:36.120 Hussein: At least a to prove out whether or not this type of content could engage before we go and develop an entire content hub on your site let’s just post a few articles and see what happens, and so, sometimes it takes time.
00:37:36.870 –> 00:37:46.620 Hussein: For companies again it’s almost like if you hire a brand strategist you have to know you know you’re getting nothing should be sacred you would hire brand strategist because they might come in.
00:37:46.620 –> 00:37:53.700 Hussein: With some really bold ideas what you’re hiring us for seo you have to sort of be prepared for that as well.
00:37:54.870 –> 00:37:58.500 Joseph McElroy: What do you, what do you tell a prospect that wants immediate results.
00:38:00.570 –> 00:38:08.040 Hussein: for immediate results I tell them that this while I usually tell them right away this isn’t going to be it the best thing you could really do is.
00:38:08.670 –> 00:38:13.680 Hussein: Let us work with your paid media practice or let us run your paid media for you.
00:38:14.100 –> 00:38:20.340 Hussein: And maybe the scope of seo and content will be anything that could further support your paid media.
00:38:20.550 –> 00:38:30.780 Hussein: So a lot of companies, we will educate them on the fact that you could spend less money in paid search, if you have more relevant and meaningful content experiences at the end of those ads.
00:38:31.080 –> 00:38:42.150 Hussein: So we could always come in and sort of support or manage their paid search and paid media oftentimes we do that first we could develop their trust that we have their best interests in mind.
00:38:42.480 –> 00:38:59.040 Hussein: Because again my type of seo is a hard pill to swallow you’re not just hiring me for keyword research and Title tag optimization is no, I want to do wire frames for you and I want to hire copywriters to build fresh, new content for you, and do so on an ongoing basis, so.
00:38:59.100 –> 00:39:00.630 Hussein: it’s a big investment for.
00:39:00.690 –> 00:39:03.810 Hussein: Many companies that especially once we’ve never done seo before.
00:39:04.680 –> 00:39:14.520 Joseph McElroy: Well that’s The thing that strikes me as you and I both have done also seo for large travel companies right and yeah large real estate companies and they.
00:39:15.120 –> 00:39:25.140 Joseph McElroy: As you know, they’re they’re still caught up in the world of optimizing all the title tags Meta descriptions and and blah blah blah, what would you tell a.
00:39:25.680 –> 00:39:40.230 Joseph McElroy: Company that’s built all their processes and all their internal seos and everything else to do this, what would you tell them about how to make a change for that and go into a direction that’s more about this.
00:39:40.950 –> 00:39:49.170 Hussein: Well, you know with with with those types of companies that really large ones it, the reality is it does take time, you have to.
00:39:49.770 –> 00:39:58.020 Hussein: Almost focus on building the right relationships and sort of bridging gaps with that client because oftentimes really large company.
00:39:58.350 –> 00:40:05.550 Hussein: they’ll have an entire group of people that are paid like that are that are where their job is to manage seo and seo vendors.
00:40:05.820 –> 00:40:20.880 Hussein: And internally, they have no connections with their own brand with their own content or PR folks so one of the things we’ll do is we’ll work with them to find out how can we help you form closer relationships with your own internal teams.
00:40:21.420 –> 00:40:31.740 Hussein: And we try to work with them and find a way like hey we have an idea, but instead of just sending it in an email will try to create a visual of it, maybe we could.
00:40:32.460 –> 00:40:42.150 Hussein: Get someone on there and to start looking at what we’re trying to do in champion the idea but it’s actually amazing how much time go has to go into relationship building.
00:40:42.510 –> 00:40:43.860 Hussein: When it’s a really large client.
00:40:44.730 –> 00:40:46.800 Joseph McElroy: So this.
00:40:48.210 –> 00:40:53.490 Joseph McElroy: I think your approach is really dependent upon having really good copyright right.
00:40:53.910 –> 00:40:58.800 Joseph McElroy: I mean it’s got to have you know there’s got to be a lot of professional knowledge of how to influence people to.
00:40:59.160 –> 00:41:04.350 Joseph McElroy: know where and have specialty stuff like in my space, the memorable tourism experience you know you have 10 people trained and.
00:41:04.740 –> 00:41:14.070 Joseph McElroy: Doing that so you know you got an seo strategies, what is he going to do to adopt your approach, then, how are they going to work with a copywriter to make this work.
00:41:14.940 –> 00:41:21.480 Hussein: yeah so that’s that’s always a really tricky prospect, one of the things that what i’ll do is with the seos.
00:41:21.810 –> 00:41:34.890 Hussein: On our team is I always constantly remind them that you have to take yourself out of this mindset, where you are the quote unquote seo you have to start thinking like a content strategist.
00:41:35.880 –> 00:41:45.510 Hussein: Take an idea, you have I want you to draw it up and oh I don’t i’ve never illustrated anything before use canvas show me what you’re thinking looks like and.
00:41:46.500 –> 00:42:00.120 Hussein: And then, when they do a handoff to a copywriter for the longest time many seos will put together a small group of keywords and just sort of give them a general topic and just hope and pray that the writer will know what to do with that.
00:42:01.020 –> 00:42:10.440 Hussein: We reject that we when we hand over a brief tour writer we try to give them as many tools they can utilize as possible, yes, we have the keywords.
00:42:10.620 –> 00:42:23.520 Hussein: But we always put a little disclaimer hey these keywords are optional what’s more important for us is that you address all the various you know that you provide a large breadth and depth of content to a given topic so we.
00:42:23.940 –> 00:42:30.810 Hussein: I always challenge my seos to look up the mountain you know relevant questions that you want the writer to answer in the piece.
00:42:31.500 –> 00:42:40.290 Hussein: Sometimes I push them to even structure the article or the content in the way that they imagine it that will help them sort of exceed all their.
00:42:40.710 –> 00:42:52.260 Hussein: All the competition so build out the sections build out the heading structures for each heading tell them exactly what you want, in each paragraph give the writer all the tools that will help them.
00:42:52.530 –> 00:42:59.700 Hussein: deliver a piece of content that will essentially you know dominate in the competitive landscape, for that given topic.
00:43:00.870 –> 00:43:09.720 Joseph McElroy: We have to take a break and then we’ll come back finish up with you know more about the help working with copy and then some shout outs yeah.
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00:45:09.450 –> 00:45:19.770 Joseph McElroy: hey this is Joseph Franklin McElroy back with the wise content creates wealth podcast and my guest you saying to be it so you saying you know.
00:45:20.370 –> 00:45:30.900 Joseph McElroy: You know so sounds like and I agree with you because i’m doing the same thing, which is that the strategy, the handoff between the strategies and the copywriter is really.
00:45:31.980 –> 00:45:47.340 Joseph McElroy: is more than just keywords down so real creative brief right and what do you think about these Ai programs out there, like demand jump or Snr for seo or even bright edge, you know are sort of trying to create these.
00:45:49.860 –> 00:45:55.470 Joseph McElroy: used to working with those as a good idea, do you think they’re not quite there yet, or will they replaced the strategies.
00:45:57.990 –> 00:46:08.040 Hussein: I think that, no matter what there will always be the need and the requirement for you know the human element, the human strategy, the human thinking so.
00:46:08.490 –> 00:46:20.880 Hussein: You know i’ve used tools like bright edge and things like that, but but for content, I think the closest thing i’ve had in terms of experience with an Ai tool that develops content is something called.
00:46:21.840 –> 00:46:27.900 Hussein: wordpress, which is a company which is a tool that’s created by a company called automated insights.
00:46:29.580 –> 00:46:38.730 Hussein: What I learned working with that tool is well, first of all, what that tool does is, if you have say 1000 cities where you have hotels and.
00:46:39.120 –> 00:46:41.400 Joseph McElroy: When we read the tools about wordpress is that.
00:46:41.490 –> 00:46:43.830 Hussein: i’m sorry not wordpress wordsmith.
00:46:43.920 –> 00:46:44.850 Joseph McElroy: wordsmith okay.
00:46:44.910 –> 00:47:01.530 Hussein: Thank you so wordsmith so the way it works is, if you have like thousands or 10s of thousands of either locations, you need to write about hotels products if you’re in a retail client and you have structured data about each one like the price.
00:47:02.670 –> 00:47:07.170 Hussein: For destinations that might be the points of interest in that destination.
00:47:08.490 –> 00:47:18.600 Hussein: The temperature or the weather of that destination at certain times of year if you have that data structured, you can essentially develop what’s called a template.
00:47:18.930 –> 00:47:27.390 Hussein: And what that template will do is a strategist has to build it and put it together and it’s based on a ton of boolean operators, and you can make it as complex.
00:47:28.050 –> 00:47:42.180 Hussein: as possible, it all depends on your familiarity and your expertise using this tool, but using real data and using a really good template could technically generate 10s of thousands of pieces of content, you know overnight.
00:47:43.380 –> 00:47:49.260 Hussein: I think that stuff like that can be very successful, but you can’t do it without a really smart strategist.
00:47:49.500 –> 00:48:02.250 Hussein: Developing that template it’s like yes, you don’t want to just get content for the sake of content, but it’s almost like what are the data points and the narratives that you’re going to associate with those data points that your readers are going to find truly interesting.
00:48:03.240 –> 00:48:09.990 Joseph McElroy: We know the thing I also want to point out to people also is that most of these Ai programs, you know.
00:48:10.530 –> 00:48:23.490 Joseph McElroy: exploit a niche the moment right right, the problem is, they all have to use Google and they’re a on they oftentimes use even google’s code there D3 or TV gbt platforms things like that the machine learning the data they give Google.
00:48:24.090 –> 00:48:29.250 Joseph McElroy: And if you think about it, Google has a business model that is probably the greatest day I out there right.
00:48:29.340 –> 00:48:30.450 Joseph McElroy: Right and.
00:48:31.560 –> 00:48:49.140 Joseph McElroy: And if if this has always been the case for do seo is why link building and all these things, all these things that people promise we’ll make seo work is, if you can constantly accurately game, the S the google’s efforts system to always get.
00:48:51.300 –> 00:49:06.690 Joseph McElroy: High aims for your content and win the game, you know just by some programmatic approach than google’s out of business right because everybody would know that all those results are false there, and nobody would trust the results in.
00:49:07.230 –> 00:49:14.970 Joseph McElroy: It would destroy their business model so they are always going to change the game, and if you’re building upon their code and their source they’re going to know what the heck.
00:49:14.970 –> 00:49:16.050 Hussein: they’re going to know what you’re doing.
00:49:16.080 –> 00:49:18.030 Joseph McElroy: You know the good and good yeah.
00:49:18.300 –> 00:49:31.020 Hussein: The good thing is like recently, I think, Google put out a statement that if you’re doing automated content generation but it’s actually delivering value and it’s not just generating fluff.
00:49:31.710 –> 00:49:38.100 Hussein: they’re okay with that, like when you think about the stock market in the financial industry they’re using a lot of these tools now.
00:49:38.550 –> 00:49:49.110 Hussein: put out like short articles where it’s not just how much did the stock go up or down, but other pros and narrative in relation to the stock based on structured data Google recently said there oh.
00:49:49.140 –> 00:49:50.670 Joseph McElroy: yeah he’s delivering value.
00:49:51.390 –> 00:50:02.280 Joseph McElroy: I think it’ll be I think definitely the case for generating is when it’s a factual based information you just want to give out there right right that is sort of the top of the funnel content right.
00:50:02.340 –> 00:50:02.880 Joseph McElroy: Right to help.
00:50:02.940 –> 00:50:06.270 Joseph McElroy: educate people on the space yeah I think that that should be.
00:50:06.570 –> 00:50:14.040 Joseph McElroy: You know, or all the restaurants and all the important things in the area around your tourism site, you know things like that yeah.
00:50:14.280 –> 00:50:22.200 Joseph McElroy: Ai is going to dominate that and if you’re writing that kind of content now your your future in doing that, by hand is probably limited.
00:50:22.650 –> 00:50:31.110 Joseph McElroy: But you know getting into the emotional stuff and the interesting stories and all the things that go into eventually converting somebody into client.
00:50:31.470 –> 00:50:39.330 Joseph McElroy: That stuff is not going to be age Ai driven because it’s not you know, Ai driven content will just be reproducing stuff and there’s only really.
00:50:39.660 –> 00:50:53.190 Joseph McElroy: You know, space for writing content that you might talk about some of these individual experience with the you know climbing a mountain you know it’ll be the same thing all the time and it’s not really adding value right.
00:50:53.400 –> 00:51:00.570 Hussein: you’re absolutely right in fact I when I was, I remember speaking to one of the executives out automated insights about this and I said.
00:51:00.870 –> 00:51:06.990 Hussein: Are you know, are you guys putting like writers out of work by developing this type of technology and they said.
00:51:07.380 –> 00:51:18.810 Hussein: very similar to what you just said, they said no, in fact, what we’re doing is by saving hundreds of hours of writers out like time in creating these like sort of factual based pieces.
00:51:19.080 –> 00:51:33.000 Hussein: they’re not necessarily leaving their jobs, no, they actually have time now to develop the longer form interest pieces that require a real human touch to create engaging content, so there they get to work on the stuff they enjoy working on.
00:51:33.210 –> 00:51:42.210 Hussein: It is now we have a machine that’s generating the stuff that is valuable, but doesn’t require necessarily a great human writer to produce cool.
00:51:42.600 –> 00:51:50.250 Joseph McElroy: Well we’re headed we’re getting close to the end here i’d like to give you the opportunity to promote any any content that you might want people to read or your site.
00:51:51.690 –> 00:51:52.320 Hussein: Yes, yeah.
00:51:52.890 –> 00:51:55.020 Joseph McElroy: reach out to you let it go.
00:51:55.050 –> 00:52:02.520 Hussein: Thank you, thank you, yes, so you know sunnyside digital it’s it’s still you know relatively in its infancy, where we’re growing.
00:52:03.060 –> 00:52:09.600 Hussein: fast, though, but we are trying to catch up with our marketing, so we do have a website sunnyside marketing COM.
00:52:10.260 –> 00:52:21.540 Hussein: But probably the best thing for us right now is, if you reach out to me on linkedin again, my name is Hussein eBay there you’ll find a bunch of pieces that I published about some of the topics and Joseph and I spoke about today.
00:52:22.050 –> 00:52:30.300 Hussein: From experience optimization replacing a CEO to what to do about voice search and topics such as those as well.
00:52:31.200 –> 00:52:34.740 Hussein: I just wanted to actually you know I don’t want to spend the rest of my time sort of just.
00:52:34.950 –> 00:52:40.830 Hussein: Promoting myself, I actually want to thank you, Joseph for inviting me to your show you’re putting out great materials great content.
00:52:41.040 –> 00:52:51.750 Hussein: And I really do hope that you know your audiences grow because there’s some really amazing valuable information that you’re putting out there in the world, so thank you i’m honored for being a guest on today’s show.
00:52:53.310 –> 00:53:01.140 Joseph McElroy: Well, thank you it’s been it’s been a pleasure know you working with you and now having a guest on my podcast and I look forward to other opportunities to interact with you in the future.
00:53:02.430 –> 00:53:13.980 Joseph McElroy: This is the wise content creates will podcast you find out more about us a wise content creates wealth calm and also on our Facebook page where the streams live, which is.
00:53:14.610 –> 00:53:28.530 Joseph McElroy: You know facebook.com slash wise content creates Well, this is also broadcast live as we’re doing it on top radio dot nyc network, which has a lot of of live shows every day.
00:53:29.460 –> 00:53:38.160 Joseph McElroy: podcasts that you can listen to that range from self help small business to travel, I actually have another podcast called gateway to the smokies.
00:53:38.700 –> 00:53:50.730 Joseph McElroy: podcast it’s on Tuesday Tuesdays from six to seven that talks about the smoky mountains in North Carolina and also about my I have a motel resort, which is sort of a motel.
00:53:53.220 –> 00:53:59.580 Joseph McElroy: classic road road motel with the country in amenities, but we talked to a lot of.
00:54:00.270 –> 00:54:07.830 Joseph McElroy: Great people in that space about what’s happening, the smokies and how to enjoy it so reach out to their but there’s lots of shows on this network talk radio dot nyc.
00:54:08.550 –> 00:54:17.430 Joseph McElroy: My company’s Galileo tech media COM and we are consultants on developing content that works in seo and content marketing.
00:54:18.240 –> 00:54:35.760 Joseph McElroy: Especially in travel and real estate so look us up a gallery of tech media COM and I appreciate everybody here listening to us and it’s the same time, every week Fridays from one I mean from noon until one, I look forward to seeing you next week, all right talk to you later.