About this Episode:
Joseph is joined by our special guest Austin Rosenthal, he is the head of operations and sales for Digital Prezence which changed its name to Lionize. He has the ability to conceptualize workflows and dissect market demands, resulting in the development of Bella’s simplified process.
NOTE: Digital Prezence changed its name to Lionize.
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Joseph introduces the topic of today’s episode, co-creation with influencers, specifically through the use of the Bella platform. Joseph describes how most brands were nervous when working with influencers, as influencers’ expectations of what the brand would provide them with were extremely high, with very little continent provided by themselves. Even though not all influencers act like this, there became a reputation around working with influencers that were negative in nature, but in the present day, this reputation has lessened and turned towards a more positive light. Joseph explains how the best way to co-create content is through building a relationship based on trust between the two parties, which creates a responsibility for the content that is shared between the two parties. He also explains that taking the time to make a brainstorming session between the brand and the influencer, with a focus on a process of building rather than negativity in bringing up ideas for the content is incredibly important in the content creation process. He also brings up the point that after the instigation of the campaign is where all of the value happens, where insight and data can be collected to help both the brand and the influencer better promote the content. Joseph continues to explain that the co-creation of content is an incredibly efficient way to create high-quality content. Joseph then introduces the guest for this week’s episode Austin Rosenthal, the head of operations and sales for Digital Prezence. Austin describes his journey to becoming a COO as such a young person.
Joseph and Austin discuss how Digital Prezence first started, and what technology they employed in growing people’s social media presences. The two discuss the relationship between Austin and the CEO of Digital Prezence, and how Austin is the business-minded one of the operation, and they put a focus on growth for their clients as well as themselves, which allowed them to become successful in a short time. Joseph brings up the point that influencer marketing is a relatively new industry, and discusses with Austin how he was able to pave his own way through an industry that didn’t have many precedents. The two explain the different ways that influencer marketing affects a brand, and how many of the nuances of the content that come out of influencer marketing allow the advertising to not seem as targeted to the consumers. Joseph and Austin analyze the possible reasons why influencer marketing has shifted towards co-creation between the brand and influencers, and Austin brings up the point of the importance of an interpersonal relationship between the brand and the influencers. The two discuss problems that arise in influencer marketing, and one of the largest problems is accountability both on the sides of brands and the influencers. Austin describes the importance of keeping up with influencers and that they are on top of things that follow the obligations they agreed to, which is a common problem faced when working with influencers, which is why it is important to choose individuals who do not only align with the brand’s image but are also an individual who will keep up with the content creation process outlined by the brand.
The two discuss the rebranding of Digital Prezence that is going to occur soon, specifically in changing the name to a new name to put a focus on the digital technology aspect of the company. Austin explains the current leader in a new name is Bella, though it is not finalized, and explains the meaning behind the name Bella and why they would change it to that. Austin explains how the Bella platform works, through three sections, onboarding, selection, and reporting. He explains that the program montiners the content and posting activity so that it falls into the expectations laid out by the brand. The two discuss how Digital Prezence is involved in the content creation process through planning the strategy for the content creation with the brand prior to the implementation of the Bella platform. Austin explains that Bella focuses on the burdens of running an advertising campaign, so the brand can focus on the co-creation element with the influencers. Along with this, he explains that Bella makes use of machine learning as a filtering system that is implemented in deciding which influencers should work with a brand. The two discuss the nuances between the different kinds of influencer communities, as each different marketing campaign is suited towards different influencer communities. Austin explains the different social media platforms that are incorporated into the Bella platform, as well as the different social media platforms they plan on adding to Bella.
Joseph and Austin discuss the different campaigns that Digital Prezence has worked on so far, and the co-creation campaign they helped design for those brands. The two discuss the different untapped opportunities in the influencer marketing world, and how the current industry is just the tip of the iceberg, and there is so much room for the industry and the Bella platform as well to evolve and improve. Austin explains how he is always looking for new resources to make use of for influencer marketing, and to expand his knowledge on the changes occurring in the industry with research. Joseph and Austin also discuss the worst influencer campaigns he has seen, specifically campaigns that don’t allow the co-creator to create, with no co-creation involved in the campaign. Austin explains that a lack of co-creation creates a lack of authenticity in the campaign, and a lack of authenticity is easily picked up on by the audience.
00:00:30.870 –> 00:00:41.970 Joseph McElroy: Hello thanks for joining us on this week’s episode of wise content creates wealth you’ve heard that content is king well wise content rules, the world.
00:00:42.420 –> 00:00:51.240 Joseph McElroy: This podcast is about understanding how you can make and utilize content to improve your financial success in the bottom line of your company.
00:00:51.750 –> 00:01:02.220 Joseph McElroy: I am Joseph Franklin McElroy and I’m a marketing technology expert who has built a multimillion-dollar company, I am also an award-winning content producer.
00:01:03.000 –> 00:01:07.920 Joseph McElroy: My company is Galileo tech media a leader in providing wise content.
00:01:08.340 –> 00:01:18.780 Joseph McElroy: Which is content that incorporates search science behavioral science Ai data and process to make content that converts betters better and gets better rankings.
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00:02:00.510 –> 00:02:08.220 Joseph McElroy: our agenda today is co creation with influencers will be featuring the Bella platform by digital presence.
00:02:09.180 –> 00:02:21.060 Joseph McElroy: And the early days of what has now become the influencer marketing industry, the relationship between many brands and agencies and the influencers they worked with was fairly one way.
00:02:21.750 –> 00:02:33.480 Joseph McElroy: The metaphorical red carpet would be rolled out as the brands have bowed down treading on eggshells, for fear of upsetting the precious bloggers and influence influential social media users.
00:02:33.930 –> 00:02:40.350 Joseph McElroy: There was an underlying tone and fear and this new breed of digital lead can make or break a brand online.
00:02:40.980 –> 00:02:50.040 Joseph McElroy: These relationships were short term and transactional and we’re often built on gifting experiences products over the promise of hard cash.
00:02:50.760 –> 00:02:58.500 Joseph McElroy: This led to a cohort of influencers for whom it would became the norm to be treated to VIP experiences and endless freebies.
00:02:58.950 –> 00:03:12.090 Joseph McElroy: giving them a sense of entitled laziness when it came to providing values for the brands, they were working with now this wasn’t all influencers there was a there was a lot of influence that were very Honorable and what they were doing but they became a reputation.
00:03:13.650 –> 00:03:26.070 Joseph McElroy: And you know the bad influencers create a sense that there was that they were providing they creative responses over inflated fully over inflated fees.
00:03:26.400 –> 00:03:36.840 Joseph McElroy: And we’re providing minimal effort when building relationships and the output of these partnerships could only ever go so far and we’re often exasperated.
00:03:38.280 –> 00:03:47.070 Joseph McElroy: The influencer wasn’t a real job, but it is because you know now we work with creators that have that work with creators as mature.
00:03:47.460 –> 00:03:59.850 Joseph McElroy: and developed and now many agencies and brands and influencers are seeing the value of exchange and working with each other and understanding what each party can bring to the table to help the other succeed.
00:04:01.320 –> 00:04:13.470 Joseph McElroy: As an audience has become more savvy and aware and loyal to their favorite influencers they want to see the brands actually enable influencers to create better, more exciting and more engaging content for them.
00:04:14.130 –> 00:04:23.100 Joseph McElroy: which in turn positions, the brand favorably when I had Kevin Leah did it on here a few a few weeks ago, he was talking about how.
00:04:24.090 –> 00:04:32.370 Joseph McElroy: You know the The co creation process with brands is a lot, like the old soap operas back in the day, people were aware that there’s the.
00:04:32.670 –> 00:04:43.710 Joseph McElroy: Advertising value, but they still love the story in this case, they still love the story and the lifestyle of the influencers and they’re aware that brand that brands are paying for things to happen.
00:04:44.820 –> 00:04:48.630 Joseph McElroy: So co creation and collaboration is a win, win for both parties.
00:04:50.160 –> 00:04:56.880 Joseph McElroy: And there’s so much there’s so much that influencer can offer besides just social media content and brand exposure.
00:04:57.600 –> 00:05:07.740 Joseph McElroy: They are an incredible source of knowledge and expertise on endless and niche topics, they have a bag of bags of creativity and they’re able to think outside the box.
00:05:08.160 –> 00:05:23.640 Joseph McElroy: They have new perspectives and real world real real world insights which may many brands can only dream of having internally, they know their audience is better than anyone if done correctly, the influencers committed can be the ultimate advocate for a brand.
00:05:24.720 –> 00:05:36.870 Joseph McElroy: influencers can be cost efficient source of high quality content and many brands have taken advantage of these efficiencies using creators in the place of traditional agencies to generate assets.
00:05:37.500 –> 00:05:57.000 Joseph McElroy: While while this is still under utilized practice influencer generated content can be used for all manner of activations from digital to TV creative out of out of Home Office and print or even on the side of the bus The possibilities are endless if they’re influencers are brief correctly.
00:05:58.710 –> 00:06:05.700 Joseph McElroy: But it’s not just what the influence can do the brand the best collaboration can leverage the doors a brand can open for the influencers.
00:06:06.090 –> 00:06:14.730 Joseph McElroy: And from the brand perspective, yes, they can offer influences the chance to experience new things and enable content for their channels, but they’re also.
00:06:15.030 –> 00:06:20.940 Joseph McElroy: offer the credibility of working with a big brand name in a particular industry, and that is great.
00:06:21.690 –> 00:06:29.580 Joseph McElroy: catch a for an influencer they can also give the influencer creative autonomy within the realms of specific topics or directions.
00:06:29.940 –> 00:06:37.920 Joseph McElroy: They can provide guidance advice and mentoring on best practices and ways of working and they can offer connections within the industry to other talent.
00:06:38.310 –> 00:06:43.740 Joseph McElroy: and extended relationships which will ultimately lead to a higher quality output.
00:06:44.250 –> 00:06:58.770 Joseph McElroy: brands can not only enable content, but can help influencers grow and develop and evolve, the themes that are going out in their content, they also can provide lots of tools there’s enterprise level tools that the influencers cannot afford that.
00:06:59.400 –> 00:07:09.030 Joseph McElroy: That the brand can provide to give data and information to the influencers to help them make better content and co create content with them.
00:07:10.620 –> 00:07:21.450 Joseph McElroy: So the best examples of co creation stem from building solid relationships, from the outset, based upon transparency, honesty and mutual respect.
00:07:21.780 –> 00:07:35.520 Joseph McElroy: Give them time resource knowledge, information and bring them into your world so that they can feel their part of it and there’s much in it for them, as there is for the branding agency, leading to a collective responsibility for the content.
00:07:37.410 –> 00:07:48.960 Joseph McElroy: We we also look at co creation and not just an influencer space, but it’s also when you’re reaching out to blog writers, to get say publicity or links for your brand.
00:07:49.380 –> 00:07:57.330 Joseph McElroy: and for your website in the seo space it’s it’s a it’s a influencers is a term that needs to look at.
00:07:57.630 –> 00:08:05.400 Joseph McElroy: Not only social media but blogs articles publishers journalists there’s a lot of different people that can be considered influencers.
00:08:05.610 –> 00:08:15.240 Joseph McElroy: That you could go co creation with and it’s just not about not about promotion, it runs the gamut of all digital and analog marketing these days.
00:08:15.720 –> 00:08:23.970 Joseph McElroy: So how do you work with them, will you identify what you need and walk from a partnership and the gap that gets that can be filled by working with a creator.
00:08:24.360 –> 00:08:34.110 Joseph McElroy: How can they, how can they be more than just cash for comment brief them on your new give them real real briefs on the on the business needs wants and goals.
00:08:34.560 –> 00:08:50.190 Joseph McElroy: And, but give them a chance to add value with their creativity, knowledge and expertise, how can they translate these objectives into something that will resonate with their audience bring them into your world you know, bring them you give them that that brief.
00:08:51.240 –> 00:08:56.910 Joseph McElroy: that’s really enough to give them a brief that’s really enough to build a long term relationship.
00:08:59.220 –> 00:09:05.820 Joseph McElroy: Is that enough or do you need to have face to face meetings with them, you know, to communicate to them what you’re about.
00:09:06.600 –> 00:09:16.020 Joseph McElroy: You have to make those decisions and and and establish that relationship in a way that’s appropriate and and also get them to have actual experience with your.
00:09:16.740 –> 00:09:20.880 Joseph McElroy: With your products or services or whatever you’re trying to promote up close and personal.
00:09:21.270 –> 00:09:28.920 Joseph McElroy: And you shouldn’t workshop together do real brainstorm sessions to communicate with each other about the direction the campaign should go.
00:09:29.190 –> 00:09:36.480 Joseph McElroy: With everyone having an equal say that the old brainstorm method was is it nobody could say no, if you wanted to.
00:09:37.170 –> 00:09:53.070 Joseph McElroy: The view didn’t like somebody’s idea you don’t say no to it, you build upon it, you build upon top of it and you change it, and then that gives the other person ability to change so there’s no there’s there’s not a negativity in the brainstorm process it’s a process of building.
00:09:54.570 –> 00:09:59.910 Joseph McElroy: And if there are other channel activations and influence or partner couldn’t help with you and help you with.
00:10:01.320 –> 00:10:08.310 Joseph McElroy: What is the brain what it can the brand do to support the content creation process, it can be very expensive to create some content.
00:10:08.550 –> 00:10:17.760 Joseph McElroy: You know, video can be very expensive, you know assisting the influencers in and in the creation process is incredibly important.
00:10:18.090 –> 00:10:26.040 Joseph McElroy: And would the influencer benefit from knowing more about the brand’s history and heritage and even the long term plans of where they’re going.
00:10:26.610 –> 00:10:34.380 Joseph McElroy: And then, after the campaign really frankly almost all marketing efforts event efforts promotion efforts it’s after.
00:10:34.650 –> 00:10:42.060 Joseph McElroy: The instigation, the campaign, the event itself or the or the content promotion is what happens after we’re all the value happens.
00:10:42.300 –> 00:10:54.930 Joseph McElroy: So, after the campaign campaign what insights guidance and advice can be shared with the influencers about their content, so that helps them promoted better how it helps them understand how they can further use that content or create more content.
00:10:56.310 –> 00:11:02.130 Joseph McElroy: Ultimately there are benefits to all parties by taking a Co creation approach to influencer marketing content.
00:11:02.550 –> 00:11:14.880 Joseph McElroy: It will drive the industry forward mature the Channel and force it to become an integrated activity and more than anything, enable more engaging content for audience to help put brands front of mind and it’s a.
00:11:15.660 –> 00:11:28.530 Joseph McElroy: Critical process in in wise content development is to involve deeply with your co creation partners so somebody knows about this space is Austin rosenthal.
00:11:28.890 –> 00:11:42.810 Joseph McElroy: Austin heads operations and sales for digital presence, he has the ability to conceptualize workflows and dissect market demands, resulting in the development of a platform called Bella.
00:11:43.560 –> 00:11:53.160 Joseph McElroy: Digital Presidents that platform Bella specialized influencer marketing where they build and manage teams have ambassadors advocates craters and power users at scale.
00:11:53.460 –> 00:12:00.690 Joseph McElroy: They empower their business owners independent marketers agencies and brands to increase productivity through automation and Ai Hello Austin.
00:12:01.410 –> 00:12:02.490 Austin Rosenthal: hey how you doing.
00:12:03.090 –> 00:12:11.370 Joseph McElroy: i’m doing very well, so how did you you’re fairly young guy so how did you end up being a CEO of digital presence.
00:12:11.790 –> 00:12:16.710 Austin Rosenthal: yeah absolutely well first, first of all thank you for having me i’m i’m excited to talk a little bit more about this.
00:12:17.820 –> 00:12:27.300 Austin Rosenthal: But I yeah I mean it’s been a pretty interesting journey path really first starting more on the creator influencer side and seeing some.
00:12:27.540 –> 00:12:45.990 Austin Rosenthal: Some problems in this space that is influencer marketing and you know push came to shove about five years later, we came up with this concept Bella myself and one of the other co founders crispy ready so came up with this concept and kind of started rolling with it.
00:12:46.440 –> 00:12:54.270 Joseph McElroy: Alright cool well we’re gonna take a break real quick, I want to find more about your background and the evolution of Bella when we come back.
00:12:54.840 –> 00:12:55.230 Austin Rosenthal: awesome.
00:15:51.000 –> 00:16:07.020 Joseph McElroy: hello, this is Joseph Franklin McElroy back with wise content creates wealth podcast with my guest Austin rosen hey Austin so, so I think a lot of you guys came out a wake forest in new for about five years ago.
00:16:08.040 –> 00:16:11.520 Joseph McElroy: I went to do so there’s a little ACC rivalry right there.
00:16:12.390 –> 00:16:16.320 Austin Rosenthal: that one might be a little bit better at hoops than the other, but we don’t have to get into that.
00:16:16.380 –> 00:16:20.940 Joseph McElroy: Well, you know when I was awake was actually pretty good back in the day.
00:16:22.380 –> 00:16:25.410 Austin Rosenthal: Chris Paul TIM Duncan we had some some players.
00:16:26.160 –> 00:16:27.420 Joseph McElroy: Some players yeah right.
00:16:27.420 –> 00:16:38.850 Joseph McElroy: So, so you come out and I think that you know you and you and Chris had got did some stuff Chris your CEO Chris do it right.
00:16:39.270 –> 00:16:46.080 Joseph McElroy: yeah data science he got a little notice with creating his own automated instagram is that right What did he.
00:16:46.080 –> 00:16:53.370 Austin Rosenthal: Do yeah so that was you know, one of the the tipping off points for this where we you know first.
00:16:54.540 –> 00:17:13.470 Austin Rosenthal: kind of coming from more of the creator side of it and influencer and understanding how they were approached and can monetize their profile and what you know, Chris ended up doing, which was rather interesting was building out a system that that really grew social presence.
00:17:14.640 –> 00:17:24.600 Austin Rosenthal: And profiles for individual account creators and you know the, the idea was we can systematically try to grow.
00:17:25.470 –> 00:17:34.770 Austin Rosenthal: accounts and on both sides, developing the content and posting the content and then, on the other side actually growing the following base and the audience and a targeted capacity.
00:17:35.280 –> 00:17:46.710 Austin Rosenthal: And then start deploying that type of technology upon other users and that was our first really step towards an actual business model in this particular space.
00:17:46.980 –> 00:17:53.250 Joseph McElroy: That was funny because I thought I saw the tenor TV interview, we got no because he was getting free meals in New York City.
00:17:53.370 –> 00:17:57.090 Joseph McElroy: yeah building his first version of that right yeah.
00:17:57.120 –> 00:18:05.340 Austin Rosenthal: yeah absolutely I mean hey 112 entrepreneurs are trying to get get after it sometimes a free meal here and there is little.
00:18:06.000 –> 00:18:07.440 Austin Rosenthal: Right yeah exactly.
00:18:07.830 –> 00:18:13.320 Joseph McElroy: So you you’re a sort of the business had a business background he’s a data scientist and that’s how you.
00:18:13.620 –> 00:18:19.170 Joseph McElroy: came together right yeah so that was how was founded is based upon that that initial technology.
00:18:19.680 –> 00:18:32.010 Austin Rosenthal: Right yeah it was it was really about kind of growth on and developing social credibility, particularly in in that side, but we were really exposed as we were doing and running.
00:18:32.790 –> 00:18:42.660 Austin Rosenthal: You know that type of service to all of the operational inefficiencies when it comes to developing partners with co creators and ambassadors and things along those lines.
00:18:43.410 –> 00:18:57.600 Austin Rosenthal: Where we thought, and I think we thought correctly that our technologies could actually be better utilized to help facilitate and build these communities of brand advocates for the advertiser and marketer in mind cool.
00:18:57.840 –> 00:19:03.270 Joseph McElroy: So, so I mean influencer marketing is, it is about what five years old, so.
00:19:03.990 –> 00:19:05.280 Austin Rosenthal: yeah it’s not the oldest.
00:19:06.180 –> 00:19:10.860 Joseph McElroy: You guys are young, but your part, your your your agent in terms of this.
00:19:10.860 –> 00:19:11.820 Joseph McElroy: Industry right.
00:19:14.340 –> 00:19:16.410 Austin Rosenthal: The first time someone’s calling me, so I.
00:19:17.640 –> 00:19:20.460 Joseph McElroy: get ready get ready for it happens, more and more often.
00:19:23.040 –> 00:19:29.130 Joseph McElroy: So you know, so you probably can answer the question of what is the purpose of info or feelings or marketing more.
00:19:29.130 –> 00:19:32.490 Joseph McElroy: yeah Lee what is the power of authentic content.
00:19:32.940 –> 00:19:45.780 Austin Rosenthal: yeah I mean that’s everything right is driving authenticity to your brand your product your service, whatever it is that you’re trying to promote you want to get that in the hands of.
00:19:46.260 –> 00:19:51.510 Austin Rosenthal: Users people people that can express and talk about your product and an authentic capacity.
00:19:51.780 –> 00:20:02.640 Austin Rosenthal: And that’s really what the power of influencer marketing and I, you know I mentioned kind of this transition and shift from influencer marketing to really this world of creation and the world of creator because.
00:20:02.880 –> 00:20:14.850 Austin Rosenthal: it’s all about that it’s giving guidelines to individuals, but allowing them to be creative with the content that they develop and their voice that they have in the audience that they have and what message they can push.
00:20:15.630 –> 00:20:26.790 Austin Rosenthal: To the people that are honestly listening to them for that particular reason so absolutely I mean contents of the driver of influencer marketing, it has been and it always will be moving forward.
00:20:27.450 –> 00:20:31.650 Joseph McElroy: What do you think signals to the influence the Co creator influencer.
00:20:33.840 –> 00:20:44.280 Joseph McElroy: audience, that this is really authentic and verse or they will even if it’s branded branded they still buy it they believe of it as authentic what is it that.
00:20:44.850 –> 00:20:55.260 Austin Rosenthal: it’s your day to day it’s a user now you know influencer marketing can be used for so many different reasons, you know rehabbing smaller profiles to.
00:20:55.530 –> 00:21:07.590 Austin Rosenthal: profiles that have millions of followers you know, expressing their and advocating for your brand but, at the end of the day, it’s about experiences and it’s about these individuals that are promoting the product.
00:21:07.770 –> 00:21:18.690 Austin Rosenthal: using it in the real world and showing how it’s benefiting their life and posting themselves using the product at the beach or at the bar or you know things that are a little bit you know come off.
00:21:18.990 –> 00:21:26.130 Austin Rosenthal: Less targeted to the audience, while still targeting the right audience with a message if that makes sense mm hmm.
00:21:26.880 –> 00:21:36.240 Joseph McElroy: You know there there’s there’s been an evolution in the last five years, and several arenas you know and where i’ve been involved with is more seo.
00:21:37.320 –> 00:21:43.680 Joseph McElroy: Though I did form the first influencer marketing professionals organization here in Manhattan in.
00:21:44.760 –> 00:21:49.170 Joseph McElroy: 2015, I think, so I started that.
00:21:49.560 –> 00:21:49.860 yeah.
00:21:51.330 –> 00:21:52.110 Joseph McElroy: yeah.
00:21:52.200 –> 00:21:52.590 About.
00:21:53.610 –> 00:22:01.050 Joseph McElroy: That you know we we hit we you know we reached out for link building, so we would just reach reach out now and pay get people to.
00:22:01.590 –> 00:22:13.770 Joseph McElroy: Put links in their blogs, but yeah right, and so we were just looking for influencers but now we look to co create with people right exactly the reaches for for so and then and so.
00:22:14.370 –> 00:22:30.660 Joseph McElroy: That was driven by technical demands by Google, you know really detecting you know paid link schemes and things like that to creating an authentic what drove you what drove influence or become more less about influencers and more about co creators.
00:22:31.410 –> 00:22:44.130 Austin Rosenthal: yeah and I think it’s it’s honestly the personal relationship that the brands, need to be developing with their partners that’s what’s going to drive the success of the campaign and one.
00:22:44.550 –> 00:22:51.510 Austin Rosenthal: You know, individuals that are being asked to advocate for the brand to want to continue to advocate for the brand of course they need to.
00:22:51.840 –> 00:23:00.210 Austin Rosenthal: You know, like the product, the service but more importantly it’s a relationship between the brand and the co creator that matters most and.
00:23:00.480 –> 00:23:07.200 Austin Rosenthal: That was what we saw as the missing link and that’s why we try to develop a platform that aids the brand.
00:23:07.500 –> 00:23:21.690 Austin Rosenthal: To be able to focus more of their attention on the relationship, building on the Community involvement on these more interpersonal relationships with their co creators, as opposed to all of the manual and monotonous, and really tedious tasks associated with.
00:23:22.170 –> 00:23:24.930 Austin Rosenthal: activating and running a program of this sense.
00:23:25.350 –> 00:23:35.340 Joseph McElroy: So some of the challenges of our do that the TD this over the retail people what are their existing challenges are in the industry that you.
00:23:36.450 –> 00:23:37.590 Joseph McElroy: are trying to solve.
00:23:37.890 –> 00:23:49.320 Austin Rosenthal: yeah and I was really you know the evolution of the product was finding what those problems we’re trying to use tools that were out there to aid us and figuring out a smart way to build it into.
00:23:49.650 –> 00:24:00.000 Austin Rosenthal: Really, this efficient workflow and you know it all revolves around you know some key problems and challenges which is, you know how do you go and find the right fit for this project.
00:24:00.270 –> 00:24:08.700 Austin Rosenthal: How do you communicate with them appropriately, how do you make it so that the back and forth communication is streamlined and it’s not overbearing for the.
00:24:08.880 –> 00:24:23.670 Austin Rosenthal: How do you make the process seem professional like you’re entering almost essentially a job or an engagement with the brand but also being there to facilitate on the back end, you know the tracking the reporting the payout.
00:24:24.000 –> 00:24:33.240 Austin Rosenthal: All of those components generally fall on the hands of the advertiser and marketer which makes it challenging at the end of the day, to develop the relationships, because they’re worried about.
00:24:33.360 –> 00:24:38.970 Austin Rosenthal: You know just the day to day maintenance and operational components that go into running a campaign of this nature.
00:24:39.540 –> 00:24:45.840 Joseph McElroy: You know when when we do a large scale campaign to do to build links essentially.
00:24:47.310 –> 00:24:49.080 Joseph McElroy: or co creation.
00:24:50.610 –> 00:24:53.340 Joseph McElroy: You know content that happens to have links in it.
00:24:54.510 –> 00:24:56.040 Austin Rosenthal: yeah exactly.
00:24:56.280 –> 00:25:10.290 Joseph McElroy: I mentioned one of the things that can be a problem is actually one making sure that they place it and to that it stays up for a significant amount of time is that they have that problem in the influencer space.
00:25:10.710 –> 00:25:14.940 Austin Rosenthal: Oh absolutely and that and it kind of comes down to.
00:25:15.330 –> 00:25:26.760 Austin Rosenthal: You know, really holding the individual accountable for the arrangement that they’re entering into you can always have when it’s a two sided market someone not upholding the end of the deal.
00:25:27.120 –> 00:25:41.790 Austin Rosenthal: um which you know, in turn, is never good for either side, so you know this this this idea of how do you ensure that they are doing, and they are participating and contributing to the brands.
00:25:42.750 –> 00:25:56.160 Austin Rosenthal: You know notoriety effectively is all embedded in this platform and it’s you know systematic by nature, you, you have to ensure that they’re staying on top of things you have to have technologies in place to ensure that.
00:25:56.790 –> 00:26:06.390 Austin Rosenthal: Individuals are either posting once or storing twice or doing X and doing why in their posts, and you know that whole monitoring and tracking.
00:26:06.690 –> 00:26:18.240 Austin Rosenthal: Is what’s difficult to really you know do at scale for these brands and that’s why this kind of fell a product is I mean I think kind of that that turnkey solution most are looking for.
00:26:18.720 –> 00:26:29.310 Joseph McElroy: And you know another problem is is making sure that the neighborhood that they play in is is good for the brand like you don’t want them to all of a sudden be involved in porn or something like.
00:26:29.760 –> 00:26:30.450 Austin Rosenthal: yeah yeah.
00:26:31.830 –> 00:26:32.130 Joseph McElroy: So.
00:26:33.240 –> 00:26:34.680 Joseph McElroy: that’s a problem as well right.
00:26:35.040 –> 00:26:35.640 yeah.
00:26:36.720 –> 00:26:44.610 Austin Rosenthal: Absolutely, and I mean that also comes down to the search engine components of finding the right person to advocate for your brand.
00:26:45.000 –> 00:26:53.760 Austin Rosenthal: And that’s a huge element that you know we can go into a depth and that’s where you kind of get the machine learning the artificial intelligence, the.
00:26:53.940 –> 00:26:59.580 Austin Rosenthal: predictive modeling all of that baked in is how do you find those highly qualified individuals.
00:26:59.880 –> 00:27:13.020 Austin Rosenthal: And only reach out to them, because they need to fit the mold of the brand and what they’re trying to kind of expose to their audience So yes, that’s a massive component and finding the right individuals to be a part of the Program.
00:27:13.590 –> 00:27:21.600 Joseph McElroy: yeah and why is content, you know, the way we is not only when we talk about why is content is no only how you make it it’s how you place it.
00:27:22.020 –> 00:27:32.040 Joseph McElroy: Exactly the process and all these are critical to make it effective so anyway i’m back we’re actually dig into Bella a little bit and find out more about it alright.
00:27:33.900 –> 00:27:34.440 Austin Rosenthal: sounds great.
00:30:19.980 –> 00:30:35.490 Joseph McElroy: hi this is Joseph Franklin McElroy back with the wise content creates wealth podcasts and my guest Austin rosenthal with the company digital presence, but I understand that maybe that company name is going to change is that true.
00:30:35.790 –> 00:30:50.490 Austin Rosenthal: Yes, it is and where it’s it’s a fun transitional period for us where we’re trying to drop this agency feel to a name which is digital presence and kind of go more in the direction of technology and.
00:30:50.820 –> 00:31:01.020 Austin Rosenthal: You know molding ourselves as a software solution so we’re not quite there yet with getting the name but um it will be changing and we will be rebranding here shortly.
00:31:01.800 –> 00:31:04.260 Joseph McElroy: And you’re thinking it’s going to be Bella why Bella.
00:31:04.380 –> 00:31:17.700 Austin Rosenthal: yeah so right now the platform, the name is Bella honestly because it speaks to just the simplicity of our system um it’s it’s a short simple also means beautiful.
00:31:18.690 –> 00:31:34.050 Austin Rosenthal: And at the end of the day, what we’re trying to develop is almost an aid for marketers and advertisers to rely on so we felt that personifying it in some way um is a good idea to go about that now, with that said.
00:31:34.920 –> 00:31:40.140 Austin Rosenthal: we’re still kind of juggling a couple of different options as rebranding, but you will be the first to hear when we.
00:31:40.140 –> 00:31:41.610 Joseph McElroy: Do the name.
00:31:42.180 –> 00:31:44.100 Austin Rosenthal: um but yeah.
00:31:44.610 –> 00:31:56.610 Joseph McElroy: that’s cool so um you know, I was looking over your document you know your documentation about Bella it’s very interesting looking product, I want you to give me a DEMO at some point, all right.
00:31:58.530 –> 00:32:03.510 Joseph McElroy: So Bella has a three step process and claims What are those steps and what do they mean.
00:32:04.110 –> 00:32:17.010 Austin Rosenthal: yeah so that’s kind of how we broke down this execution of running a program of this nature is into three elements there’s onboarding there’s selection and then there’s a recording.
00:32:17.730 –> 00:32:28.590 Austin Rosenthal: When you kind of onboard a project what you’re really looking to do is gather all the information that a brand or an advertiser is is looking to revolve the project around.
00:32:29.310 –> 00:32:38.310 Austin Rosenthal: That being who are our targets, who do we want representing the brand Secondly, how are we going to incentivize them to want to promote and advocate for the brand.
00:32:38.790 –> 00:32:49.140 Austin Rosenthal: And lastly, what are we, what are the requirements to participate in the program posting interaction product reviews, whatever it might be.
00:32:49.650 –> 00:32:55.740 Austin Rosenthal: that’s The first step is defining that and Bella kind of helps you walk through that onboarding and strategy session.
00:32:56.370 –> 00:33:10.650 Austin Rosenthal: um Secondly, once you kind of kick that off what ends up happening is we’ve developed essentially a drop or a job recruitment aspect and component, where we take all of that information and build out this rolling on.
00:33:11.190 –> 00:33:19.020 Austin Rosenthal: Essentially outreach that goes to these qualified candidates that are likely to want to participate in a program of this nature that.
00:33:19.260 –> 00:33:24.270 Austin Rosenthal: Ultimately drives them to either submit an application to participate or not.
00:33:24.600 –> 00:33:30.420 Austin Rosenthal: That then takes us to the second piece, which is the selection component, you know building out your team so.
00:33:30.630 –> 00:33:39.540 Austin Rosenthal: Getting the approval from the advertiser and marketer saying yeah this individual that submitted an application really fits the mold of our brand let’s go ahead and activate them.
00:33:39.930 –> 00:33:51.150 Austin Rosenthal: So they have full control on the back end and then after that it’s just the tracking and reporting component, where you know della monitors the post activity and and all of those elements associated with it.
00:33:51.690 –> 00:33:55.500 Joseph McElroy: So you do you do get involved in the creation activity or how do you.
00:33:55.770 –> 00:33:56.880 How do you yes.
00:33:58.590 –> 00:34:14.280 Austin Rosenthal: yeah and that’s that’s what’s key and really important to us and that’s why at the beginning of every single project, we have some strategy sessions that we set up with the client saying here’s some best practices here’s the best way to have your.
00:34:15.360 –> 00:34:19.770 Austin Rosenthal: advocates interacting with your product and creating content and.
00:34:20.010 –> 00:34:35.580 Austin Rosenthal: You know these are what we’ve seen as successful strategies in the past let’s maybe try to do that, but also be creative in the way that we’re we also want them to be advocating for your brand so the strategic component is a large piece to the puzzle that is done up front early.
00:34:36.180 –> 00:34:43.890 Joseph McElroy: And I mentioned the reporter reporting created can create an iterative process, I can make the content better the next time around right.
00:34:44.100 –> 00:34:56.940 Austin Rosenthal: yeah that’s exactly it and it’s kind of this cyclical feedback loop that we built where, as these brands and advertisers are building their communities and selecting who they want to participate.
00:34:57.150 –> 00:35:03.840 Austin Rosenthal: That information is in turn funneling back into our search engine that saying they didn’t like them there’s a reason.
00:35:04.110 –> 00:35:12.750 Austin Rosenthal: Maybe that’s because X, Y amp Z they really liked them let’s go target that individual more and then you know, during the tracking and reporting component.
00:35:13.200 –> 00:35:16.170 Austin Rosenthal: You know the way that you, you build that into the system is.
00:35:16.560 –> 00:35:30.960 Austin Rosenthal: i’m really happy with this partner and the way that they’ve contributed let’s go ahead and reactivate them and have them participate again and say this is what we liked, and this is what we didn’t like so i’m a huge component to the to the system as well.
00:35:31.710 –> 00:35:38.550 Joseph McElroy: So when I was when I started out this program was talking about how the collaborative partnership nature’s is a good thing to look at.
00:35:39.000 –> 00:35:43.140 Joseph McElroy: In terms of working with influencers you facilitate that sort of a collaborative nature.
00:35:43.470 –> 00:35:54.300 Austin Rosenthal: Oh yeah that’s that’s what’s key to us and that’s what’s important and when whenever we on board a project that’s what we first and foremost vocalize to the brand or the Agency is.
00:35:54.600 –> 00:36:03.090 Austin Rosenthal: This is only going to work if if you can collaborate and develop trust and an authentic relationship with the individuals that you’re partnering with.
00:36:03.330 –> 00:36:15.870 Austin Rosenthal: And that’s The purpose of this is to take all of those burdens, you know those burdens and the problems and the issues associated with managing a campaign so that they can focus on the collaboration and.
00:36:16.830 –> 00:36:21.840 Austin Rosenthal: You know, communicating with influencers in developing relationships and things along those lines.
00:36:22.530 –> 00:36:28.470 Joseph McElroy: So where were the the points where you actually make extensive use of Ai and machine learning.
00:36:29.250 –> 00:36:37.440 Austin Rosenthal: yeah it’s generally in the search component where we’re going and trying to find a hyper targeted audience that’s perfect for the particular project.
00:36:37.740 –> 00:36:48.960 Austin Rosenthal: So obviously just you know, like any situation there’s there’s this pool of potential talent or co creators that you want to work with the idea is casting the net broad.
00:36:49.410 –> 00:37:01.260 Austin Rosenthal: finding out who might fit it and then filter you know filtering down that audience to who some key high quality targets would be so kind of this this filtering system that we’ve developed.
00:37:01.800 –> 00:37:12.780 Austin Rosenthal: Through our search engine is you know iterative and on kind of generated by feedback, by nature, and that you know the brand as they’re building out and they’re selecting and.
00:37:13.260 –> 00:37:27.450 Austin Rosenthal: You know, growing this community of of influencers we’re actually taking that feedback and putting it back into the search engine so as we continue to reach out and fine tune our searching, we know how to do that appropriately um so yeah.
00:37:27.870 –> 00:37:35.460 Joseph McElroy: cool so I imagine, as you keep developing this you’re also introduced a lot of Ai and machine learning into.
00:37:35.700 –> 00:37:36.600 Austin Rosenthal: The reporting yeah.
00:37:36.690 –> 00:37:40.350 Joseph McElroy: that’s to give strategic advice is that in the road road road plan.
00:37:40.710 –> 00:37:55.410 Austin Rosenthal: 100% that you know, the idea is to really develop a system backs, you know full service from top to bottom, through execution and report and where we want to develop some integrations to track further down the funnel.
00:37:55.740 –> 00:38:07.110 Austin Rosenthal: um so we can connect with shopify accounts, and we can see the traffic that each individual is pushing directly to you know buying the product itself on the store so.
00:38:07.470 –> 00:38:17.760 Austin Rosenthal: Yes, that is, you know, the more down the funnel tracking is certainly on the roadmap and something we’re trying to kind of put the entire you know puzzle together.
00:38:18.780 –> 00:38:30.600 Joseph McElroy: cool you know um there’s a lot of discussion I think there’s a lot of people that you have different opinions on this about what type influencers what basically based upon size.
00:38:30.630 –> 00:38:35.760 Joseph McElroy: Or the best yeah or campaigns where’s your sweet spot where do you see the sweet spot.
00:38:36.360 –> 00:38:39.630 Austin Rosenthal: I personally kind of always going back to the authenticity.
00:38:40.590 –> 00:38:51.270 Austin Rosenthal: is, I think you know there’s there’s a use case for every situation we’ve run campaigns with brands that have been targeting profiles that have greater than 100,000 followers or somewhere in between.
00:38:51.690 –> 00:39:04.380 Austin Rosenthal: I personally think the power is in the the the Nano, and the micro influencer or the people that are the day to day individuals that haven’t necessarily been a Co creator quite yet.
00:39:04.950 –> 00:39:18.150 Austin Rosenthal: Those are the audiences that I think are really powerful and have a lot of sway to the individuals following them, so I always think that kind of building larger communities and having a lot of touch points um.
00:39:18.690 –> 00:39:29.280 Austin Rosenthal: Is is the way to go, but you know there’s certain needs and there’s certain requests from everybody where you, you know you have to build a system that caters to to other you know requirements as well.
00:39:29.880 –> 00:39:33.810 Joseph McElroy: Is there is there, I imagine, over time, you can learn actually.
00:39:35.190 –> 00:39:43.950 Joseph McElroy: Actually, based upon campaign success and things like that what what type influencer network, you need for a particular type campaigns right.
00:39:44.160 –> 00:39:52.470 Austin Rosenthal: yeah and that’s that’s, the key element here and the true value prop of this product is when you go and you kick off the campaign.
00:39:52.860 –> 00:40:05.310 Austin Rosenthal: Everything is customized and tailored to that particular project you’re filling in these components and these parameters of who your target follower sizes hashtags that these individuals have used in the past.
00:40:06.060 –> 00:40:12.300 Austin Rosenthal: location preferences, you know even profiles that you want to go out and target and build look alike profiles.
00:40:12.540 –> 00:40:25.830 Austin Rosenthal: Everything is tailored to the specific project that we then go and kick off this engine to go and find those qualified leads so that’s yeah that that is kind of the the key value prop I would say, of the Bella process.
00:40:26.580 –> 00:40:30.240 Joseph McElroy: What what platforms are included, do you include.
00:40:30.810 –> 00:40:40.890 Austin Rosenthal: yeah so we um we actually right now work primarily on instagram, but when we’re going out and we’re promoting an opportunity to.
00:40:41.970 –> 00:40:49.230 Austin Rosenthal: You know talent influencers co creators we’re also asking what other platforms, they do have credibility and social presence on.
00:40:49.560 –> 00:41:05.010 Austin Rosenthal: On and can also work with them in that capacity as well now fully integrated into our system on instagram but that’s, not to say that we can’t work, you know, hand in hand on some of these other platforms and that’s certainly on the roadmap to build them into be.
00:41:06.450 –> 00:41:10.860 Austin Rosenthal: You know Apps in the same way that that instagram is on the platform.
00:41:11.130 –> 00:41:13.260 Joseph McElroy: Well don’t don’t forget about podcasters.
00:41:13.950 –> 00:41:15.870 Austin Rosenthal: Well, that is actually.
00:41:15.960 –> 00:41:22.650 Austin Rosenthal: The first, that is, the first thing that says hey do you have anything else, that you can help us promote podcast is the first line.
00:41:22.650 –> 00:41:23.400 Joseph McElroy: So all right.
00:41:23.460 –> 00:41:28.500 Joseph McElroy: Great cool and then i’m also a tick tock is starting to be something I like but.
00:41:28.890 –> 00:41:29.280 yeah.
00:41:30.690 –> 00:41:36.270 Austin Rosenthal: It is a talking about an ever evolving industry, I mean tick tock came out of nowhere and.
00:41:36.630 –> 00:41:49.110 Austin Rosenthal: it’s so interesting and I think that’s what’s fun about this is, you know there’s always something new that you kind of have to catch up to and it’s you know keeps you on your toes it’s it’s a fun problem space to be and that’s for sure.
00:41:49.740 –> 00:41:55.530 Joseph McElroy: that even the older session social network still have a lot of value for different demographics, like you know Facebook is great.
00:41:55.530 –> 00:42:00.300 Joseph McElroy: Absolutely, older people and things like that, so it depends upon your campaigns.
00:42:00.510 –> 00:42:09.720 Joseph McElroy: yeah so when we come back we’ll finish up with some other advice you might have and some shout outs all right.
00:42:10.050 –> 00:42:11.400 Austin Rosenthal: awesome sounds great Thank you.
00:44:28.020 –> 00:44:40.650 Joseph McElroy: hey this is Joseph Franklin McElroy back with the wise content creates wealth podcast with my guest Austin rosenfeld and of the firm Bella.
00:44:42.960 –> 00:44:47.010 Joseph McElroy: Also, a presence right now i’m giving them the brand.
00:44:48.630 –> 00:44:49.260 Austin Rosenthal: I love it.
00:44:50.310 –> 00:44:51.690 Joseph McElroy: So tell me.
00:44:52.710 –> 00:44:56.310 Joseph McElroy: What tips, would you have for a brand wanting to start out.
00:44:58.380 –> 00:45:10.020 Austin Rosenthal: yeah I mean I think just priorities setting your priorities and that really honestly comes down to be up being authentic and developing relationships with your partners.
00:45:11.160 –> 00:45:23.490 Austin Rosenthal: don’t you know the moment that an individual that’s trying to co create an advocate for you feels that that relationship is broken it’s not going to be a good outcome, which is.
00:45:23.820 –> 00:45:35.580 Austin Rosenthal: You know, again, the whole purpose and driver behind this Bella platform which is let the technology do the tedious stuff and you do the hard stuff which is develop the relationships cool.
00:45:35.970 –> 00:45:44.820 Joseph McElroy: So do you find I mean you guys have done some campaigns now for a while we’re kind of we’re kind of content works best I guess on instagram.
00:45:45.540 –> 00:45:54.990 Austin Rosenthal: yeah no we just actually ran a very interesting campaign with this company tastes Republic i’m a gluten free pasta, they were launching and.
00:45:56.310 –> 00:46:00.960 Austin Rosenthal: You know, they were launching their product in various different sam’s clubs in the in the Midwest and.
00:46:01.530 –> 00:46:09.420 Austin Rosenthal: What we ended up doing was having people showcase their experience from going driving foot traffic into the sam’s club.
00:46:09.660 –> 00:46:18.060 Austin Rosenthal: showing their audience where they purchase the product taking it home and then developing some custom meal some custom dish using the product itself.
00:46:18.330 –> 00:46:33.210 Austin Rosenthal: To kind of show the you know the full lifecycle of the product and getting in the hands of the audience and just you know experiences that’s what the driver of this is and yeah that that’s you know for sure what I would say.
00:46:33.630 –> 00:46:51.180 Joseph McElroy: You know, with and why do we do a lot of travel marketing and medical tourism experiences, is one of the the critical ways to deal with content, because building anticipation to have a memorable tourism experience is a critical part of actually having a memorable tourism experience.
00:46:51.450 –> 00:46:52.680 Austin Rosenthal: Yes, that’s.
00:46:53.310 –> 00:46:55.440 Joseph McElroy: Experiences as a way to go, definitely.
00:46:55.890 –> 00:46:56.970 Austin Rosenthal: have said it better.
00:46:58.530 –> 00:47:00.750 Joseph McElroy: So where what besides.
00:47:01.950 –> 00:47:03.600 Joseph McElroy: Determining your identity.
00:47:05.070 –> 00:47:07.380 Joseph McElroy: Where do you see the evolution of Bella.
00:47:08.400 –> 00:47:20.490 Austin Rosenthal: yeah I mean I think there’s just so many creative plays on you can go everywhere from this being the marketing side to then going the research side, then going the pure media side.
00:47:20.820 –> 00:47:32.400 Austin Rosenthal: there’s there’s so many untapped opportunities in this world of influencer marketing that you know we’re just scratching the surface, and this is the tip of the iceberg, and this is what people need now.
00:47:33.000 –> 00:47:44.850 Austin Rosenthal: But we also know what people are going to need in the future, once they know it’s available so it’s going to be a very fun iterative experience in developing and seeing this evolve even further.
00:47:46.050 –> 00:47:53.940 Austin Rosenthal: But yeah we’re just excited to kind of get this next version out the door here and the in a couple of weeks so i’m all hands on deck.
00:47:54.720 –> 00:48:03.000 Joseph McElroy: And you see we’ve already talked about a little bit, but you see a data machine learning all these becoming more and more the lifeblood of what you’re doing.
00:48:03.150 –> 00:48:19.530 Austin Rosenthal: yeah it’s it’s one of the key elements it’s, the only way to figure out who is a right fit and if that right fit is doing um you know the right thing and they’re promoting the product in the right way and they’re driving the traffic that we want so.
00:48:19.770 –> 00:48:20.730 Austin Rosenthal: David Simon.
00:48:21.630 –> 00:48:33.420 Austin Rosenthal: Exactly and creating the content that works and that’s where It all stems from is it’s not going to work if the content and the creative isn’t there and that’s what people you know that’s what resonates with people.
00:48:34.020 –> 00:48:40.020 Austin Rosenthal: Is the content and how they’re expressing the product and using the product shadow yeah exactly.
00:48:40.680 –> 00:48:47.370 Joseph McElroy: So besides yourself what other industry resources, would you recommend people to go to to find out more about.
00:48:48.810 –> 00:48:52.710 Joseph McElroy: influencer marketing and then the types of things that you do in that space.
00:48:53.580 –> 00:49:02.610 Austin Rosenthal: yeah I mean there’s there’s a lot of interesting out what’s out there, there are some tools that can help with certain components and challenges and hurdles.
00:49:03.000 –> 00:49:12.240 Austin Rosenthal: of running campaigns of this nature um there are various independent marketers and agencies that I know that are specifically.
00:49:13.200 –> 00:49:20.610 Austin Rosenthal: You know gifted at the strategy and coming up with the a compelling idea and campaign to then go ahead and execute upon.
00:49:21.090 –> 00:49:29.070 Austin Rosenthal: um so it’s again it’s an ever i’m always looking for additional you know, resources and ways to kind of learn more.
00:49:30.000 –> 00:49:34.680 Austin Rosenthal: And it’s going honestly directly to the creator and the influencer and the ambassador to.
00:49:35.040 –> 00:49:50.130 Austin Rosenthal: to figure out, you know how do I position myself so i’m communicating you know the opportunity and the relationship, you know, fostering the relationship with them so It all stems from you know the supply side, which is the Co creator cool.
00:49:50.520 –> 00:49:55.230 Joseph McElroy: All right, we’ll throw through a left wing it what’s the worst influencer marketing campaign you’ve ever saw.
00:49:56.010 –> 00:49:59.400 Austin Rosenthal: No worries influencer campaign I ever saw.
00:49:59.490 –> 00:50:00.690 Austin Rosenthal: wow um.
00:50:01.710 –> 00:50:08.850 Austin Rosenthal: I won’t say any names, but again any any any brand terrible brand recognition.
00:50:10.140 –> 00:50:14.310 Austin Rosenthal: But I will say some of the most challenging.
00:50:15.060 –> 00:50:34.110 Austin Rosenthal: programs that we’ve seen run is where you don’t give the ambassador or the Co Creator, the ability to create where we actually gave or a client or a brand actually that we weren’t even working on a Co creator be exact thing that they wanted them to post on there so.
00:50:34.110 –> 00:50:35.220 Joseph McElroy: there’s no co creation.
00:50:35.280 –> 00:50:45.390 Austin Rosenthal: There was no co creation, it was an extension of what the brand wanted the the creator to to represent and that’s just no way to.
00:50:46.170 –> 00:51:01.530 Austin Rosenthal: derive that authenticity and and that type of engagement with a Co Creator, so it was really stifling and hard and some you know some individuals think that that’s the way in which you need to go about it but it’s all about co creation.
00:51:02.010 –> 00:51:12.210 Joseph McElroy: it’s all about co creation this industry is always going to grow, I mean you know I remember in the in the data space early on a big brand could determine months ahead of.
00:51:13.230 –> 00:51:20.460 Joseph McElroy: head that when a woman who was pregnant and they got into trouble, because they would send her emails or even her husband or so.
00:51:20.460 –> 00:51:25.350 Joseph McElroy: right before she told anybody, and it really got them into a little bit of trouble so.
00:51:26.460 –> 00:51:38.100 Joseph McElroy: This industry is evolving all sorts of things digital and data so what’s your shout out who, what, where do you want people to go look up what do you want to for them to go to take a look at.
00:51:38.310 –> 00:51:42.630 Austin Rosenthal: yeah I mean for now go ahead and check out digital presence.
00:51:42.990 –> 00:51:44.100 Joseph McElroy: Z, by the way, yeah.
00:51:44.100 –> 00:51:54.450 Austin Rosenthal: With a Z PR easy and see, but we will be rebranding and you know everything will ultimately direct back to what we’re what we’re rebranding to so.
00:51:54.960 –> 00:52:04.410 Austin Rosenthal: For now yeah go go check out digital presence, you can see a little bit more about the Bella APP and and how it can help you as an advertiser and marketer and yeah.
00:52:04.800 –> 00:52:08.730 Joseph McElroy: Do you have do you have a Twitter or any a way they can.
00:52:08.760 –> 00:52:25.200 Austin Rosenthal: yeah yeah I have a instagram account it’s Austin D rose, and I can share that information with you after and yeah hopefully you know this will lead to a lot of exciting conversations i’m really appreciative of you, having me on on the show.
00:52:25.230 –> 00:52:34.140 Joseph McElroy: Well, I would hope you will give me a DEMO I will I will film that longer DEMO and put it up on my YouTube channel which we’re starting to do demos various Ai tools yeah.
00:52:34.200 –> 00:52:36.570 Austin Rosenthal: Really okay Nice that sounds great.
00:52:36.840 –> 00:52:37.680 Joseph McElroy: Alright cool.
00:52:38.700 –> 00:52:45.780 Joseph McElroy: I want to thank you for coming, and I will give some shout out to my own now i’m on the talk radio dot nyc network.
00:52:46.440 –> 00:52:55.500 Joseph McElroy: which has a lot of live shows, and a lot of different subject here is, you should check out Jeremiah fox who hosts the entrepreneurial web which.
00:52:55.860 –> 00:53:04.260 Joseph McElroy: comes right before my show on this network, I also have another podcast on the Net network that sort of the Left term is called gateway to the smokies it’s about promoting.
00:53:05.310 –> 00:53:16.290 Joseph McElroy: An understanding the great smoky mountains national park and the culture and things that go on down there with the intent of encouraging people to go visit, because I have a motel on there called mudlark motel.
00:53:16.770 –> 00:53:28.500 Joseph McElroy: My company is Galileo tech media and we help those in charge of marketing campaigns need to know which tactics will best persuade prospects prospects to buy or take another course of action.
00:53:29.010 –> 00:53:45.000 Joseph McElroy: hard data as part of wise content plan helps eliminate and to substantiate key decisions around around content, and then we help produce that content and we’ve done it on scale we’ve done as much as 40,000 pieces of content in a year for one company alone.
00:53:46.800 –> 00:53:51.870 Joseph McElroy: Big Gala Gala text media is wise content moves brands far ahead of the curve.
00:53:53.010 –> 00:54:06.810 Joseph McElroy: Next week we will have Jeff coil The co founder market news which is an Ai content intelligence and strategy platform that transforms transforms how you research plan and craft your content.
00:54:07.560 –> 00:54:18.000 Joseph McElroy: You can find more about this podcast on Facebook COM slash wise content creates wealth, where you will actually see the zoom feed live every week which.
00:54:18.420 –> 00:54:28.860 Joseph McElroy: Which is Friday from one to two and then we have a site called wise content creates wealth.com where we put up the episodes and we also.
00:54:29.640 –> 00:54:41.100 Joseph McElroy: Have a newsletter that you can sign up for and other resources related to wise content, at some point we will actually be putting up a directory of all these great wise content tools out there.
00:54:42.240 –> 00:54:52.770 Joseph McElroy: And we’re building that now so look at it as a resource to find out more about this this the burgeoning and growing industry of intelligent content.
00:54:53.190 –> 00:55:01.830 Joseph McElroy: Thank you very much for being on the show see you next week Friday from one to two on the talk radio dot nyc network Thank you all very much.