About this Episode:

In this episode, Joseph is joined by our special guest Handy Metellus, Co-Founder & CEO at Bramework. He helps Digital Marketing Agencies Create High-Quality, Optimized Blog Posts in minutes.

Joseph and Handy discuss the technical aspects of Bramework, specifically the machine learning aspect of the AI Bramework makes use of, an aspect of the company that Handy personally watches over.

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Joseph introduces the topic of today’s episode cutting production time in creating blog posts, then announces a webinar that he is holding in the near future called “Coming Out of Quarantine: Jump Start Your Travel SEO”, that focuses on content marketing for travel through an SEO lens, but the content and advice can be made useful to all types of SEO based marketing. Joseph also talks about a recent piece of news, that Google has just released its Web Spam Report, which saw a 60% increase in spam detection throughout the 2020 year, and explains how google was able to increase their spam detection through AI. Joseph introduces his guest for today’s episode, Handy Metellus, the Co-Founder, and CEO at Bramework, a company that focuses on helping digital marketing agencies create high-quality, optimized blog posts. Joseph and Handy discuss Handy’s journey from starting out his career in computer science in information systems, to his transition to software company founder, which he is today. Handy explained that he made the switch within the computer industry to AI through necessity in his personal life, but he was able to find success through this decision. The two discuss coding and programming as an art form, and Joseph explains how by reading someone’s code you are able to get a glimpse into their personality, and their habits.


Handy explains why he decided to create his company Bramework, that he and his wife were having trouble in being able to create blog posts across the variety of blogs they were in charge of, as creating the content for the blogs was taking up too much time. And, while speaking with his friends and acquaintances who were also bloggers, he found that they were having the same problem that he was having. After realizing this common problem across all bloggers that he knew, Handy was inspired to create a product that would be able to cut down creation time in creating content for blogs. Joseph and Handy discuss the technical aspects of Bramework, specifically the machine learning aspect of the AI Bramework makes use of, an aspect of the company that Handy personally watches over. Handy explains that small marketing agencies are his main clients, as he currently has over five hundred agencies within his clientele. The two discuss how Bramework automates the content creation process, through the use of keywords, by generating semantic keywords to use within the content, as well as suggesting titles for the content, and photos that can accompany the content. Handy explains that this product created by Bramework through the automated content creation process is only a first draft, as the content creator has to put their own personality in the content to connect with their audience. Handy goes on to explain that there are currently limited topics that can be created through this automated process, with a current focus being different business industries, but with each day more and more topics and industries are added to the database.


The two discuss the future of Bramework, and how the company currently only focuses on creating blog posts, in the future they plan on expanding to social media content to put on a variety of platforms from Linkedin to Instagram. Joseph notes that on the Bramework website they discuss creating lead magnets, and Handy explains that lead magnets are the blog posts themselves, and that by taking a blogpost and adding more information to it, you can essentially create an OpEd which is the lead magnet. The two discuss driving conversions and how much the Bramework software takes that into account. Handy explains that Bramework is currently working on recognizing the style of writing that a person uses in creating content that is successful in driving conversions, and to generate and create content in that style of writing through AI. Joseph and Handy discuss Bramework in terms of SEO besides the keyword analyser, and Handy goes in depth about the tools that Bramework has in terms of making sure the title is both compelling and SEO approved, as well as the SEO analyser tool that they have that works in a similar way to Yoast. Handy explains how throughout the variety of blogs he’s in charge of he uses his own programs on them to improve their SEO rank as well as generate content. The two also discuss plagiarism and the possibility of AI to generate plagiarized content, and Handy explains if the AI isn’t trained enough or trained too much there’s a chance it will create plagiarized content, which is why it is so important to find the sweet spot in training AI.


Joseph and Handy discuss schema in SEO and how schema influences the Bramework program, and what the company does to accommodate it. The two discuss other AI tools that they like to make use of for creating their own content, and their pros and cons, as well as the heavily anticipated AI releases. The two continue on to discuss the future of Bramework, specifically integrating into new platforms, not only social media platforms, but other blogging platforms, such as wordpress. The two also make educated guesses about the future of AI in general, and Handy explains he believes within two to three years it’s going to become difficult to tell the difference between AI generated content and content created by humans.


00:00:23.880 –> 00:00:34.950 Joseph McElroy: Hello thanks for joining joining us on this week’s episode of wise content creates well you’ve heard the content is king well wise content rules, the world.

00:00:35.490 –> 00:00:45.630 Joseph McElroy: This podcast is about understanding how you can make and utilize wise content to improve your financial success and your business’s bottom line.

00:00:46.320 –> 00:00:56.580 Joseph McElroy: I am Joseph Franklin McElroy and I am a marketing technology expert who’s built a multimillion dollar company and i’m also an award winning content producer.

00:00:57.450 –> 00:01:13.800 Joseph McElroy: My company is Galileo tech media a leader and providing wise content, which is content that incorporates search science behavioral science artificial intelligence data and process to make content that converts better and gets better rankings.

00:01:14.370 –> 00:01:28.410 Joseph McElroy: We also provide smart seo services which combines technology digital PR and why is content to get or get organic traffic for a website and convert that traffic into sales and leads.

00:01:28.920 –> 00:01:37.800 Joseph McElroy: Read more about us a Gala live tech media COM and sign up for our informative newsletter that will let you know more about our upcoming episodes and webinars.

00:01:38.640 –> 00:01:59.940 Joseph McElroy: our agenda today is cutting production time and creating blog posts with Ai but first i’m going to do some little bit of news so on may 20 of this year 2021 I am leading a webinar called coming out of quarantine jumpstart your travel seo it it’s focused on travel, but will have.

00:02:01.590 –> 00:02:14.070 Joseph McElroy: Many points that can be for any kind of industry, you can register a Gallo may Galileo tech media COM slash webinars and search for coming out of quarantine jumpstart your travel seo.

00:02:14.850 –> 00:02:21.600 Joseph McElroy: Know coven 19 has changed the way in which the world works like every industry marketing has found itself in turmoil.

00:02:23.010 –> 00:02:32.820 Joseph McElroy: As consumer primary primaries and behaviors dramatically altered net marketing strategies and actually had to fall in line by the wayside and content marketing seo.

00:02:33.600 –> 00:02:45.480 Joseph McElroy: is no different and some of the things that we recommend when you’re getting ready to jumpstart your seo is to remember remember remember the basic fundamentals of.

00:02:45.960 –> 00:02:52.710 Joseph McElroy: content and content, marketing and seo one is you got to provide content of real that.

00:02:53.700 –> 00:03:04.200 Joseph McElroy: People know if you’re just providing pure self serving content that’s just written for the purpose of clinching their their their purchase, you need to give them real value.

00:03:04.710 –> 00:03:18.210 Joseph McElroy: empathy and authenticity to earn trust is also important, especially in a time of crisis, honest and human centric messaging fosters a sense of community and can only improve and strengthen your customer relations.

00:03:19.680 –> 00:03:22.890 Joseph McElroy: And then understand the importance of flexibility.

00:03:24.000 –> 00:03:30.840 Joseph McElroy: In this, especially in a global crisis it’s it’s crucial to have agility and flexibility, because your marketing plan.

00:03:32.010 –> 00:03:38.490 Joseph McElroy: few months ago, or a few or even a year ago, has been out the window consumers behaviors have changed, I was just seeing a.

00:03:39.150 –> 00:03:43.230 Joseph McElroy: presentation from bright edge talking about you know search pre.

00:03:44.040 –> 00:03:55.500 Joseph McElroy: code search what happened to the search terms and search and whole sectors of the industry in terms of search happen and dramatic differences in search and now that it’s coming back surprising, things are coming back.

00:03:56.310 –> 00:04:05.700 Joseph McElroy: In search volume well things that were working before coven are still not there might not even recover, so you got to be flexible and understand the market is now.

00:04:06.870 –> 00:04:15.600 Joseph McElroy: So, again that’s a webinar I will be going in more details about a lot of things to do to get ready to jumpstart your seo in the in the in the postcode world.

00:04:15.960 –> 00:04:29.460 Joseph McElroy: And you’re going to Galileo tech media COM slash webinars another little bit of news is Google released their web spam report and they saw a 60% increase in in spam detection.

00:04:30.510 –> 00:04:31.590 Joseph McElroy: And their 2020.

00:04:35.730 –> 00:04:42.870 Joseph McElroy: It detected over 40 billion pages of spam every day and that’s from up and 25 billion.

00:04:45.300 –> 00:04:56.790 Joseph McElroy: So it’s it’s it’s it’s incredibly increase increase their ability to do that, you go to the developers Google COM search blog understand it and read about it.

00:04:57.810 –> 00:05:03.120 Joseph McElroy: But what they did is they use a lot more artificial intelligence and that’s why I brought this up and as.

00:05:03.930 –> 00:05:24.270 Joseph McElroy: Google is actually accredited advanced Ai and helping understand what content is spam and what is not spam, so the understanding of content we’re at the cusp and the beginning of this huge industry of Ai contact and google’s demonstrating and things like spam detection.

00:05:25.740 –> 00:05:37.020 Joseph McElroy: Sunday somebody else we will just announced, and this is great for small business owners, especially is that now, in search console you can actually report indexing issues with your site.

00:05:37.410 –> 00:05:47.010 Joseph McElroy: You see pages that are not being indexed and you don’t know why or there are things that are being index it shouldn’t be indexed but you don’t you can’t figure out how to prevent it, because.

00:05:47.340 –> 00:06:04.260 Joseph McElroy: It seems like it should be prevented Well now, you can go into Google search console and you will see a sudden start this week a reporting report an indexing issue under the index covered report and the you are URL inspection tool.

00:06:06.870 –> 00:06:15.780 Joseph McElroy: to test it for a few weeks in might disappear if people are not using it or it’s not working very well or overusing but they’re doing a test run in the United States right now and it’s.

00:06:16.050 –> 00:06:21.900 Joseph McElroy: They want you to first try to fix things like go look at your your robots tag in your.

00:06:22.530 –> 00:06:31.140 Joseph McElroy: files and the robots txt file and other things, but if you can’t figure it out you’ll go there and then they will give you, they will actually guide you through things that.

00:06:31.710 –> 00:06:45.720 Joseph McElroy: troubleshooting and then, if they you finally can’t figure it out, it will report them and then they will follow up, so I think this is a great time you know and great new tools and content is being understood by Ai and much better.

00:06:47.010 –> 00:06:56.520 Joseph McElroy: I think in a dramatically increasing way, and one of our guest today is is is as jumped in that game and has created a tool.

00:06:57.060 –> 00:07:02.490 Joseph McElroy: That I think is very useful and helping people increase their productivity when creating blog posts.

00:07:02.940 –> 00:07:12.780 Joseph McElroy: I want you to meet Andy met tell us, and he believes you should never let your fears keep you from fulfilling your purpose and living your dreams that’s why he co founded brain work.

00:07:13.140 –> 00:07:27.900 Joseph McElroy: To help digital marketer marketing agencies take back their time make more money and grow their business, he is also a father, husband coder a blogger, and a musician he loves solving problems and creating the coolest things imagine Hello Andy.

00:07:28.620 –> 00:07:29.250 Handy Metellus: And how you doing.

00:07:30.540 –> 00:07:34.170 Joseph McElroy: You told me how to pronounce your first name, how do you pronounce your last name, make sure I got that right.

00:07:37.110 –> 00:07:38.010 Handy Metellus: motel motel.

00:07:38.220 –> 00:07:46.440 Joseph McElroy: motel us okay cool alright, so we were just talking you live in Florida and it’s Nice and warm there right yeah Yes it.

00:07:47.310 –> 00:07:52.380 Handy Metellus: looks like about 90 degrees right now on kindle Florida and not too far from Disney.

00:07:53.190 –> 00:07:58.620 Joseph McElroy: cool and you know, I was what does this far, to have a really vibrant tech startup see.

00:07:59.310 –> 00:08:09.720 Handy Metellus: um I get it i’ll say before Cobra was pretty good, and then we call the thing kind of I think it’s slow down a little bit um but it’s slowly progressing slowly.

00:08:09.750 –> 00:08:12.840 Joseph McElroy: You haven’t like startup incubators and things like that and.

00:08:12.900 –> 00:08:14.100 Handy Metellus: You have one um.

00:08:15.180 –> 00:08:18.870 Handy Metellus: We do have one startup incubator here in downtown Orlando.

00:08:20.040 –> 00:08:23.220 Handy Metellus: It is pretty vibrant and you do a lot of good work there.

00:08:24.720 –> 00:08:39.990 Joseph McElroy: So you know, I was looking at your linkedin profile looks like you started out your career your computer career and information system side of tech, but then you matt migrated to be a software founder company founder, how did you how did that path happen for you.

00:08:40.590 –> 00:08:45.300 Handy Metellus: It was interesting um so back in 2017 it was about well actually for.

00:08:46.470 –> 00:08:58.620 Handy Metellus: i’ll say four years ago, and next month, was a normal Friday afternoon like today and I got a phone call from my boss, and he told me that you know company merged with a different company and and my position got terminated.

00:08:59.880 –> 00:09:13.050 Handy Metellus: So my wife was pregnant at the time, about two months away from our first child and I lost my job, so it was real trying times that at the time I had you had two choices.

00:09:13.470 –> 00:09:31.530 Handy Metellus: To pursue my dreams and becoming you know, a tech entrepreneur or go back to the corporate world and get a job and so at the time, decided, you know what there’s no better time than the present, so I decided to not pursue the corporate world and and find my first startup was my own.

00:09:32.610 –> 00:09:38.460 Handy Metellus: My consulting firms with dynamic Apps so so I started at that point and and we are today.

00:09:38.760 –> 00:09:41.070 Joseph McElroy: and dynamic Apps is still a running business.

00:09:41.280 –> 00:09:56.670 Handy Metellus: yeah so i’m at the time I was doing on your mobile software development many ios Apps and also consulting as well, and did that and still doing that now, but mainly consulting and that’s much development as far as and that’s not.

00:09:58.140 –> 00:10:02.850 Joseph McElroy: cool and and was where did you get your artificial intelligence experience.

00:10:03.450 –> 00:10:11.700 Handy Metellus: um was, I would say, by necessity, so going back soon we started brain work, about a year and a half ago we had a nice functional team.

00:10:12.600 –> 00:10:24.120 Handy Metellus: And me and my co founder in the Shell a we’re bootstrapping the business and, at the time, is that a high level understanding of Ai but I wasn’t really deep into it, but when covert hit and the impact that our fund.

00:10:25.350 –> 00:10:33.150 Handy Metellus: I guess tremendously it had to really dig deep and start learning Ai to be taking online courses you’re watching videos.

00:10:34.350 –> 00:10:42.780 Handy Metellus: And reading tons and tons and tons of blog posts and reaching out to people that I thought I was on big of a on Twitter and I reach out to them talking.

00:10:43.410 –> 00:10:52.410 Handy Metellus: And just learn learn learn and i’m still learning a lot today so is ongoing process for me because I didn’t start it ai but i’m in a deep now because you know it was out of necessity.

00:10:53.400 –> 00:11:11.820 Handy Metellus: it’s this is core of our product and, at the time we had a we had Ai i’m engineer on our team who had a PhD in machine learning but due to our you know funding issues we had living go so i’m excited to take the place of him and kind of take part in and get.

00:11:12.360 –> 00:11:14.670 Joseph McElroy: A trial by fire, you had learned or a senior.

00:11:14.670 –> 00:11:15.990 Joseph McElroy: Time basically right.

00:11:19.260 –> 00:11:29.400 Joseph McElroy: In there, so what I know that you were talking to earlier, and you were a classically trained piano do you think that or anything else in your background is contributed to where you are now.

00:11:30.150 –> 00:11:41.640 Handy Metellus: i’m i’m not scared to try new things I like to create is I like to create music I like to create software of leaving now you’re gonna if not creating you know brain work software.

00:11:42.120 –> 00:11:58.680 Handy Metellus: And i’m always creating new things i’ll create like a cool new APP for myself or for my kids my wife is like to create things you try different things, learn new technology, you know and better ways of doing things is is that I need to be creative you know overall so so that’s my thing.

00:11:59.250 –> 00:12:01.230 Joseph McElroy: yeah you know I background is programming.

00:12:02.340 –> 00:12:04.320 Joseph McElroy: And you know, one of the things that.

00:12:05.490 –> 00:12:08.550 Joseph McElroy: I always maintained that instead of her form and itself, you know.

00:12:09.690 –> 00:12:14.640 Joseph McElroy: You can look at people’s code and you can actually get an idea of how their mind thinks.

00:12:14.940 –> 00:12:25.830 Joseph McElroy: yeah when I studied art, you know they say when you look at somebody line, you can think you can see the emotion, or what they were thinking about when they wrote that line and I always always made a.

00:12:26.880 –> 00:12:40.260 Joseph McElroy: Comparison that to program right is that you can actually see you know, in some cases, the personality, the way somebody thinks where they’re extremely logical or emotional, I think that there’s a whole.

00:12:41.700 –> 00:12:46.230 Joseph McElroy: Reading of code that can be done more than just an assertive cut and cut and dried way.

00:12:46.620 –> 00:12:52.110 Handy Metellus: It definitely is, for the first 10 years of my career in a text field that was doing like database management.

00:12:53.250 –> 00:13:02.520 Handy Metellus: You know the FSA you know systems analyst and I was doing a lot of data work not you know until I got into programming itself and decided, you know what.

00:13:03.180 –> 00:13:11.610 Handy Metellus: i’m never going back to like that type of work, I love developing nano coating like creating new things and I got tired of seeing spreadsheets all day you know.

00:13:11.940 –> 00:13:24.510 Joseph McElroy: Well, you know that’s that’s the thing people either really love systems or they really love programming usually it does it the somebody doesn’t love both so anyway we’ll come back we’ll get into brain work okay.

00:13:24.750 –> 00:13:25.170 All right.

00:16:19.980 –> 00:16:29.190 Joseph McElroy: hi this is Joseph Franklin McElroy back with the wise content creates well podcast with my guest Andy met tell us.

00:16:30.360 –> 00:16:40.110 Joseph McElroy: So Andy you know, one of the things I wanted to ask you, your name actually spelled with an age where you know how did, how did you get that name I don’t think i’ve seen it before.

00:16:40.500 –> 00:16:45.810 Handy Metellus: i’m i’m Haitian so incredible to H, and sometimes we found.

00:16:46.140 –> 00:16:48.540 Joseph McElroy: The fallacy alright cool yes.

00:16:51.150 –> 00:17:04.860 Joseph McElroy: it’s a unique name, yes cool so you gotta you gotta Start Up until about a year and a half old now called brain work br a me w Wo rk So why did you create this this company.

00:17:05.910 –> 00:17:13.650 Handy Metellus: Good question good question so about a year and a half ago um I mean my wife had a dilemma, so we own I guess a handful of blog.

00:17:14.310 –> 00:17:24.360 Handy Metellus: Sites underneath sites and and the minimum was that we couldn’t afford to pay to create quality content for the websites, because it was getting very you know very expensive.

00:17:25.020 –> 00:17:33.720 Handy Metellus: And also wouldn’t have the time to create the content we had kids and things like that so as being a developer, you know asked myself, I was like hey.

00:17:34.170 –> 00:17:39.900 Handy Metellus: Can I create something that can you create some content or or give me a good head start on content.

00:17:40.290 –> 00:17:48.540 Handy Metellus: And I can cut the process of creating a blog posts, you know, at least in half, so if it was taking me for us to create a blog posts, you can cut it down to two hours.

00:17:48.930 –> 00:17:58.020 Handy Metellus: Or you know, maybe one hour so at the also, at the same time, I was working on a different project, where I was actually talking to a lot of bloggers influencers.

00:18:00.180 –> 00:18:07.890 Handy Metellus: and digital marketers and one of the issues that we’re having with to say I was the same problem I was having as well, so I was like huh so.

00:18:08.460 –> 00:18:15.300 Handy Metellus: I reached out to my my co founder and friend, the cell and I was like hey you know I have an idea to create a product that can.

00:18:15.870 –> 00:18:26.100 Handy Metellus: Not only helped me but but also help other people, and she said hey she was having the same problem as well, so we decided to you know take that idea that concept.

00:18:26.820 –> 00:18:37.320 Handy Metellus: and also a framework and me and my wife used to use for our websites to create our blog posts, and this would have named brain where it came from, which is a combination of blog and framework.

00:18:37.740 –> 00:18:38.670 Joseph McElroy: Right and.

00:18:39.870 –> 00:18:41.520 Joseph McElroy: that’s clever alright cool.

00:18:42.840 –> 00:18:50.730 Joseph McElroy: So um, so I think at first, I think I saw one of your early videos you really didn’t generate the contact content.

00:18:52.080 –> 00:19:01.650 Joseph McElroy: body of the text, to begin with, did you started with you know getting keyword research and suggesting titles and questions and things like that, so that was the start.

00:19:01.860 –> 00:19:08.490 Handy Metellus: yeah so basically we released a product and three different phases first and create a is our keyword analyzer.

00:19:09.060 –> 00:19:16.230 Handy Metellus: Because I believe that keyword research is the first thing you should do when you create a blog post, you need to make sure that you know people are searching for the term you’re looking for.

00:19:16.560 –> 00:19:24.690 Handy Metellus: If people are searching for a term and then it may not be a good idea to write about it, so we created that that functionality first and then the next.

00:19:26.190 –> 00:19:36.210 Handy Metellus: The next phase we created a tool that I suggested titles and if you put a blog post and the tool, it would format it for you, so it would add your H1 H2 tags, it would it would.

00:19:36.690 –> 00:19:43.170 Handy Metellus: Make sure your progress on too long, so you’re not having like 10 paragraphs sentences, so it did that and, and the reason why we.

00:19:43.650 –> 00:19:51.000 Handy Metellus: released a partner tool first we’re still you know, working on the Ai part of learning you’re doing trial and error and and.

00:19:51.660 –> 00:19:58.500 Handy Metellus: And, as I said before, at the time we had a scientist on board, but we have to let them go and I had to take over the.

00:19:58.980 –> 00:20:15.360 Handy Metellus: machine learning type work, so I was hiring consultants to kind of help me and refine their work and learn about the building the right models and train our models correctly and all that good stuff so and and release the product in three phases, so the first one will release.

00:20:16.860 –> 00:20:19.170 Handy Metellus: march 2020 and then release the version.

00:20:20.400 –> 00:20:24.750 Handy Metellus: In July 2020 and then release the Ai tool and September of 2020.

00:20:25.320 –> 00:20:27.390 Joseph McElroy: cool and where, where do you get your.

00:20:28.470 –> 00:20:34.110 Joseph McElroy: Getting all that data sources you pulled it from Google, are you pulling it from a are you pulling data from.

00:20:34.620 –> 00:20:43.230 Handy Metellus: i’m going to do is always different api’s from sources like SEM rush and things like that, so we use it for keyword analysis and.

00:20:43.680 –> 00:20:54.360 Handy Metellus: says, as far as the content is we go out and we put in a special content that that we based on the keywords that our users were searching for so we kind of figure out okay.

00:20:54.750 –> 00:20:59.790 Handy Metellus: What content in this industry or in that industry and that industry, and it has to pass a certain shape.

00:21:00.360 –> 00:21:08.580 Handy Metellus: So as to be formatted a certain way, and have to answer certain questions for users, so that we need that content to train our models so that way it can generate.

00:21:09.210 –> 00:21:22.440 Handy Metellus: A unique content and also what our tool does on the back end it runs it through copy escape to make sure that the contents you unique and it’s not being plagiarize so is this like you know person I reading a book and then and writing it in their own words, basically.

00:21:23.010 –> 00:21:28.140 Joseph McElroy: So um so you’re not using any framework like open API or anything that you developed your own.

00:21:28.710 –> 00:21:33.720 Handy Metellus: So we’re using an LGBT to open API you open source model.

00:21:34.710 –> 00:21:43.740 Handy Metellus: we’re using that an offer training our own content on it and and, in addition to that, we have our own algorithm that goes through.

00:21:44.220 –> 00:21:58.020 Handy Metellus: And validate the content and does other things to the content, make sure the content is unique and make sense and flows correctly so so openai open source code does about 50% of the work, and then we have our own.

00:22:00.540 –> 00:22:02.790 Handy Metellus: proprietary code that does the other 50% of the word.

00:22:03.000 –> 00:22:06.540 Joseph McElroy: cool who do who do you consider your primary customer.

00:22:07.680 –> 00:22:20.400 Handy Metellus: um i’ll say a small as a marketing agency, so I usually two to five employees are the ones that have typically would hire out do outsource the content, so do hire people to write the content for them.

00:22:21.240 –> 00:22:36.930 Handy Metellus: And then, and then they would write it for the customer so usually is a digital marketing agency that’s two to five employees large, but we are seeing a lot, a lot of solo bloggers, using the platform as well, but our target market is the small on digital marketing agencies.

00:22:37.740 –> 00:22:39.510 Joseph McElroy: cool have agencies you got to more than that.

00:22:40.290 –> 00:22:42.210 Handy Metellus: And i’ll still over 500.

00:22:42.510 –> 00:22:52.440 Joseph McElroy: Really wow good job yeah so So how do you claim that framework helps create blog posts and half the time so tell us about that.

00:22:52.860 –> 00:23:01.950 Handy Metellus: So, have the time so usually, when you create a clock which you got stuck with the keyword research and that takes time, you know, creating a title.

00:23:02.910 –> 00:23:13.530 Handy Metellus: That takes time, it is i’m writing a post that takes time and formatting to post more time and adding images in the right place and all that.

00:23:14.430 –> 00:23:24.600 Handy Metellus: that’s my brain work does is it automated all those processes so so you go into brain work and you add your primary keyword kind of brand with will give you all the semantic keywords that you may want to add to your article.

00:23:25.170 –> 00:23:32.520 Handy Metellus: So then, generate the post, for you know suggest the title for you, it also has suggested images and you can add to the article.

00:23:33.030 –> 00:23:46.110 Handy Metellus: So, like I said let’s say, like all the steps, I said before, we take about four hours on being we would cut that in half, now the article is generated is not the end all be all so it’s not the final product, so you have to add your own personality style.

00:23:47.400 –> 00:23:52.320 Handy Metellus: And things like that that connects to your users, since we don’t know your personality and your.

00:23:52.980 –> 00:23:58.320 Handy Metellus: And all the nuances that you use, but what we’ll do is i’ll give you a like an initial first draft, you could say.

00:23:58.770 –> 00:24:06.660 Handy Metellus: Because one of the big problems that I had because i’m not a natural writer, so I would think of is our you know that would be my keyword research.

00:24:07.230 –> 00:24:22.530 Handy Metellus: And and i’ll be ready to write an article and i’ll sit on a Google drive or like Google drive, but a Google docs and i’ll sit there trying to figure out when we started the article because I didn’t know you know cuz not a natural writer, and even in our blogs.

00:24:23.910 –> 00:24:29.010 Handy Metellus: And my wife was the writer, and I was only and I was doing all the technical work on the technical seo work.

00:24:29.640 –> 00:24:41.640 Handy Metellus: And we’re always able to give me, you know that the the framework of the article like the core information, then I would just add my own spin to it, you know add my own links mountain called actions that you know things like that.

00:24:42.450 –> 00:24:49.350 Joseph McElroy: cool so, can you kick yo what is the topic universe, can you create a blog post on any topic.

00:24:49.890 –> 00:24:50.520 um.

00:24:52.110 –> 00:24:59.550 Handy Metellus: Right now, our core industries, our business so healthcare got like home improvement services real estate.

00:25:01.080 –> 00:25:02.190 Handy Metellus: A digital marketing.

00:25:03.630 –> 00:25:11.010 Handy Metellus: And travels through us at our core industry that recovered if we have tons of Sub niches within those industries.

00:25:12.000 –> 00:25:27.210 Handy Metellus: And and we’re constantly adding more and more industry so as we see more people search things on our platform that they don’t find we go back and we add those models and add industries, but right now we have those seven main industries that we cover.

00:25:28.020 –> 00:25:37.950 Joseph McElroy: So somebody goes in and they just they will pick the industry all right, I was, I was looking to you know what, what do you consider what industry, you can serve travel is that recreation.

00:25:39.000 –> 00:25:40.380 Handy Metellus: um I guess.

00:25:41.520 –> 00:25:42.060 Handy Metellus: yeah.

00:25:42.840 –> 00:25:43.800 Joseph McElroy: yeah yeah.

00:25:44.970 –> 00:25:47.580 Handy Metellus: I could travel, you know travel would cover for.

00:25:48.720 –> 00:25:58.560 Handy Metellus: International us travel hotels, restaurants um it’s a myriad of things.

00:25:59.640 –> 00:26:00.390 Handy Metellus: So so yeah.

00:26:01.140 –> 00:26:13.410 Joseph McElroy: cool, you know that a lot of a lot of brands right now in the hotel space are are now realizing, especially the big brands are gonna have to write a lot of destination specific content.

00:26:13.890 –> 00:26:24.060 Joseph McElroy: Right now, and so that is going to be a much bigger area of content need in this already and it’s going to get bigger because.

00:26:24.840 –> 00:26:27.360 Joseph McElroy: Finding that they get a lot of the you know.

00:26:27.840 –> 00:26:36.150 Joseph McElroy: The search results from people searching for things to do, and the destination needs to have things to do so, they don’t they’re not necessarily looking for a specific hotel.

00:26:36.480 –> 00:26:46.800 Joseph McElroy: they’re looking for things in the area, or just you know things to do alright, so when we come back we’ll continue finding out more about your product all right all right.

00:29:43.740 –> 00:29:53.940 Joseph McElroy: All right, hi this is Joseph Franklin mcilroy back with the wise content creates wealth podcast and my guest Andy metal us so any.

00:29:55.140 –> 00:29:59.460 Joseph McElroy: You talking about blog post, we can bring work be used to create other types of content.

00:30:00.420 –> 00:30:09.960 Handy Metellus: i’m currently right now we’re just focus on blog posts, but in the future, I would like to tackle great content for social media platforms.

00:30:10.800 –> 00:30:23.760 Handy Metellus: Facebook linkedin Twitter and being able to take the content that you create and then repurpose it on the platform and and and and push it out to all these different platforms so that’s one thing that’s in the works.

00:30:24.690 –> 00:30:28.980 Joseph McElroy: cool do you I noticed on your site you’ve talked about creating lead magnets what does that mean.

00:30:30.090 –> 00:30:35.100 Handy Metellus: Well, basically, as I always say that that a blog post is a lead magnet or.

00:30:36.630 –> 00:30:45.390 Handy Metellus: If you have an opt in you know you can basically take the content any journey on brain work and turn it into opt in by adding different information on it.

00:30:46.380 –> 00:31:02.550 Handy Metellus: So so that’s what I mean by by lead magnet basically are you creating blog posts to sell product so you’ll get an email address and also convert lead and the way you do that is by building trust my reading and borrowing the content so.

00:31:03.840 –> 00:31:12.330 Joseph McElroy: that’s where that comes from now do you in your Ai generation that content, do you have any consideration for how you how you drive conversions.

00:31:14.580 –> 00:31:15.600 Handy Metellus: As far as.

00:31:15.780 –> 00:31:21.570 Joseph McElroy: Well, the language itself that you put you put it into a blog posts there yeah are you do, you make suggestions on well.

00:31:21.960 –> 00:31:35.910 Joseph McElroy: You know how to drive them how to try them to sign up for a newsletter or you know or to you know, to bring to some sort of some you know journey that might take them to another I don’t know just asking if you had any any questions like that.

00:31:36.270 –> 00:31:50.400 Handy Metellus: um yes, as far as yeah so one of the things that we wanted, you know that we’re going to be working on as well, it would like to take you know take their leaders, for example, if if you have you have a blog or a and.

00:31:51.660 –> 00:31:57.900 Handy Metellus: And you write in a certain way certain style and you convert your customers, you know certain way certain style of want to be able to.

00:31:58.410 –> 00:32:06.750 Handy Metellus: pull in that information pull in those styles that would have the tool can write content to you right right yeah also have other things.

00:32:07.260 –> 00:32:16.410 Handy Metellus: will be working on in the future as well, where’s that way each so I mean there will be less editing, for you know, once the content generated and is more personalized mm hmm.

00:32:17.280 –> 00:32:22.710 Joseph McElroy: Now you said, your clients or agencies do you do white label versions of your tool.

00:32:23.400 –> 00:32:29.040 Handy Metellus: not yet um I would I would have had we’ve had many people ask the.

00:32:30.270 –> 00:32:42.420 Handy Metellus: Question quite yet you know we thought about doing like a like a great label, but was a so still perfecting the technology and and we’re always you know iterating and improving So when are we keeping an in house.

00:32:43.530 –> 00:32:48.120 Handy Metellus: As time goes on, we may consider white labeling it but not quite yet.

00:32:48.750 –> 00:32:49.260 Handy Metellus: But the.

00:32:50.220 –> 00:32:57.030 Joseph McElroy: reason I ask is you know agencies like mine, you know a number of them, I know, always feel like they have the secret sauce of.

00:32:57.390 –> 00:33:07.290 Joseph McElroy: You know what to do to blog post to make it better yeah like we found some academic research on travel right, and so we have a little process and spreadsheet.

00:33:07.650 –> 00:33:17.430 Joseph McElroy: about how to make travel content or engaging or emotional things like that right, so you know we were we’ve been thinking about you know, working with a.

00:33:18.660 –> 00:33:26.910 Joseph McElroy: platform then then adding our little special sauce on it, so you know i’m sure there’s other agencies out there that have that vision to.

00:33:27.990 –> 00:33:31.830 Joseph McElroy: Right, because we all think that we, we got some sort of genius right.

00:33:34.440 –> 00:33:43.620 Handy Metellus: Talking and you know from nothing I was too much like someone bring that to my attention and i’ve been if i’m going to be exploring to.

00:33:45.030 –> 00:33:54.450 Handy Metellus: figure out a way to you know do that and also keep our business going as well, but the same time, you know find other ways to monetize the technology well yeah.

00:33:55.200 –> 00:34:03.510 Joseph McElroy: So um you Besides, I mean you talk about seo quite a bit on your site, and I know you do the keywords How else do you help seo.

00:34:04.440 –> 00:34:17.220 Handy Metellus: Of course, you know, we should the title is is compelling, you know as far as the ctr right and so it’s not it’s not too sure it’s not too long ago, we have a Su analyzer tool that works similar to yos you know which is like the.

00:34:18.000 –> 00:34:32.160 Handy Metellus: The wordpress plugin you know it, it takes it takes your armature yes semantic keywords and your article, Article it gives you like an average of the word count, of course, compared to other word count this on Google.

00:34:35.190 –> 00:34:37.620 Handy Metellus: image in a paragraph not too long, not too short.

00:34:38.700 –> 00:34:41.610 Handy Metellus: And and myriad of other things that they use does.

00:34:42.960 –> 00:34:46.080 Handy Metellus: We were thinking on the platform as well it’s kind of you, speed up the process.

00:34:47.130 –> 00:34:53.610 Joseph McElroy: So you have a wordpress plugin right so, so it is your wordpress plugin plugin plugin play nice with ios.

00:34:55.170 –> 00:34:58.830 Handy Metellus: As you know, we don’t have a wordpress plugin so that’s one of the things that.

00:34:58.860 –> 00:35:00.780 Joseph McElroy: I thought I read that oh sorry yeah.

00:35:00.990 –> 00:35:06.000 Handy Metellus: So integrated with like with wordpress we can you push your article from brain works.

00:35:06.060 –> 00:35:07.020 Joseph McElroy: Oh, I see yeah.

00:35:07.770 –> 00:35:15.270 Handy Metellus: i’m to xml but it’s not it’s not through a plugin but that’s something that i’m it will be working on, because I like.

00:35:15.750 –> 00:35:27.300 Handy Metellus: Sometimes you know when wordpress update it kind of messes up like the API you’re sending information from one to another so so one thing i’m going to be releasing soon in the word.

00:35:28.320 –> 00:35:32.310 Handy Metellus: The wordpress plugin that works right for wordpress that we don’t have any issues.

00:35:32.670 –> 00:35:41.730 Joseph McElroy: that’s gonna be a chat you know it’s a challenge always to do content into a wordpress plugin for wordpress because you know there’s so many themes have their own editors now right.

00:35:41.910 –> 00:35:50.070 Joseph McElroy: yeah and if you don’t need to write short codes and everything else it just sort of bombs, when you inject content that’s going to be a nice challenge for you.

00:35:51.060 –> 00:36:00.900 Handy Metellus: asked how people I wouldn’t do it when you’re writing your blog posts, I never write it and end theme builders thing always write it in a native wordpress.

00:36:02.190 –> 00:36:06.780 Handy Metellus: Because let’s say you have to find a blog post on your website and then you change your theme.

00:36:07.230 –> 00:36:08.640 Joseph McElroy: If you’re a blog post.

00:36:08.730 –> 00:36:18.900 Handy Metellus: And the themes template layout or whatnot is gonna have to change all those blog posts so always write on my blog posts and in wordpress.

00:36:20.400 –> 00:36:28.800 Handy Metellus: editor or whatnot and only only right only edit like you know, like like the main pages I you know, like my homepage my pricing page feature page.

00:36:29.130 –> 00:36:36.360 Handy Metellus: And and and the blog posts builder because I learned that years and years ago that could be a headache you know when you have a large you know.

00:36:37.170 –> 00:36:38.370 Joseph McElroy: that’s a good point yeah.

00:36:39.450 –> 00:36:40.980 Handy Metellus: Yes, so penny.

00:36:41.850 –> 00:36:52.890 Joseph McElroy: So I see you’ve been doing, submit a little bit of seo here and website so you must be in your own putting you got some little bit of success for some good keywords are you generating your own content with your tool.

00:36:53.550 –> 00:36:55.350 Handy Metellus: Yes, so initially.

00:36:56.460 –> 00:36:56.850 Handy Metellus: We had.

00:36:58.200 –> 00:37:08.010 Handy Metellus: Before they add content creator tool is i’m you created a word, we had a writers on board and we still have writers on board and they use our tool to create our content as well and and i’ve also been using the.

00:37:08.970 –> 00:37:15.690 Handy Metellus: tool for my other websites because initially like I said the tool was created for to help me create content on.

00:37:17.370 –> 00:37:22.710 Handy Metellus: On on other websites that I thought would be using it for that as well, and also been using it to create content on linkedin.

00:37:23.190 –> 00:37:25.650 Handy Metellus: And then, our native articles so.

00:37:26.010 –> 00:37:39.150 Joseph McElroy: cool so are you are you i’m so the interesting thing to me is you know scaling right, you know, last month before code and really hit, we were doing 4000 pieces of content, a month for one big company.

00:37:39.630 –> 00:37:49.410 Joseph McElroy: Right so scaling is the is the key for me is this is this going to be really is it can this scale to doing hundreds of posts for your site at a cost effective manner.

00:37:50.640 –> 00:37:57.390 Handy Metellus: Right now, yes um you know things change, you know, of course, you know is you know resources server aws things like that.

00:37:57.600 –> 00:38:07.560 Handy Metellus: But but yeah definitely and like I said in the future, what they were looking to do is be able to create content on on tons of other platforms and even be able to integrate.

00:38:08.130 –> 00:38:14.100 Handy Metellus: You know insert like no other cms is unlike weeks and things like that, where.

00:38:14.910 –> 00:38:32.130 Handy Metellus: We can partner up with those companies where, if you if you have, if you have a if you build a website with them, you can choose to automatically generated content from from from that tool so that’s one of the things that we want to do in the future as well, cool.

00:38:32.340 –> 00:38:39.930 Joseph McElroy: You mentioned the plagiarism checker so you have some checks, and that was is that a problem with machine generated content that might be it might plagiarize stuff.

00:38:40.560 –> 00:38:51.450 Handy Metellus: yeah because if the model is not trained sufficiently enough or if it’s train not enough was train too much it starts replicating what is training on so.

00:38:53.160 –> 00:38:56.820 Handy Metellus: It starts writing the same thing you gave it so which.

00:38:58.080 –> 00:39:01.620 Handy Metellus: was ultimately is plagiarism so it’s a trial and error thing just figure out, you know.

00:39:03.270 –> 00:39:12.420 Handy Metellus: The sweet spot in training, this model and what’s the sweet spot, so I just want to play to them check is important not only to make sure that.

00:39:14.010 –> 00:39:20.070 Handy Metellus: there’s no content out there on the Internet has been created, but if me and you are are doing, you know.

00:39:20.610 –> 00:39:28.620 Handy Metellus: An article on travel on the same topic on brain work and how to make sure that my content and your content is different, so if you’re doing a.

00:39:29.520 –> 00:39:43.560 Handy Metellus: You know, an article on on magic kingdom and die, for example, I just want to make sure that those two articles are written differently about talking about the same thing, so if it was internal and extra plagiarism.

00:39:44.250 –> 00:39:45.870 Joseph McElroy: I see all right cool.

00:39:47.130 –> 00:39:56.820 Joseph McElroy: You know another bane of my existence I got a lot of old blogs right and yeah back in the day you didn’t really check your images to make sure they were licensed.

00:39:57.540 –> 00:40:05.910 Joseph McElroy: And you know you get those messages from getty images well you better pay for this license and the idea yeah it’s gonna be $1,000 don’t like that so.

00:40:06.300 –> 00:40:18.300 Joseph McElroy: yeah you don’t want to get those anymore, so you got you careful in terms of where your stock photos come from where Where are you getting or how do you how do we know that your stock photos are not going to have that sort of getty image coming after you.

00:40:19.050 –> 00:40:19.710 Handy Metellus: So we get our.

00:40:21.150 –> 00:40:29.250 Handy Metellus: own splash, which is a which is public is is i’m royalty free and copyright free images.

00:40:29.970 –> 00:40:39.840 Handy Metellus: So that’s what does it make this come from there, so you don’t have to worry about that and also even on our platform, you can link you click on the image and let you back to.

00:40:40.560 –> 00:40:47.700 Handy Metellus: to slash to the image come from, so you can double check to make sure that the image is not a it’s not you know something that you shouldn’t have.

00:40:48.240 –> 00:40:57.720 Joseph McElroy: A cool and and then you use some sort of Ai or is it just simple keyword to relate the images to the content.

00:40:58.410 –> 00:41:08.430 Handy Metellus: Currently, just keywords so we can I will bring up the keywords into different segments and and figure out a whiskey word work brings higher and then we kind of.

00:41:09.270 –> 00:41:15.240 Handy Metellus: correlate that with the MSS found to make sure that we get you the best image as possible, so we’ll give you like two three.

00:41:15.810 –> 00:41:25.770 Handy Metellus: Page the different images, you can select from those images, but it, and again in the future, would like to automatically put the image there for you, so you don’t have to select the images.

00:41:26.250 –> 00:41:34.470 Handy Metellus: will already be there for you, so I wants to post to generate or you have that in the header image we also and one thing also we do.

00:41:34.980 –> 00:41:41.970 Handy Metellus: Is add the Meta information for the images for you as well, so that’s Ai generated so we will be adding better information for the images for you.

00:41:42.900 –> 00:41:50.160 Handy Metellus: as well, so you don’t have to add the alt text and and description, now that so that’s already added for you, then, and you can go back and Edit, if you like, as well.

00:41:50.520 –> 00:41:56.220 Handy Metellus: But we actually add those for you to kind of SAVE you time because, ultimately, our goal is to save you time and save you money.

00:41:57.000 –> 00:42:10.020 Joseph McElroy: that’s that’s the promise that you put well and i’m high on your website Okay, when we come back we’ll finish up with just a little bit more about the future of what you’re doing and some shout outs all right all right.

00:44:26.580 –> 00:44:36.630 Joseph McElroy: hi this is Joseph Franklin McElroy back with the wise content creates well podcasts and my guest Andy mentalist from brain work to co found.

00:44:37.890 –> 00:44:43.830 Joseph McElroy: which has got this beautiful content Ai based content to blog generation tool.

00:44:45.120 –> 00:44:50.160 Joseph McElroy: I would say it’s a very you know the very, very epitome of wise content tool.

00:44:51.540 –> 00:45:00.030 Joseph McElroy: So you know when we’re talking we do, as well as to where we were concerned about schema nowadays right, then, especially.

00:45:00.510 –> 00:45:16.260 Joseph McElroy: The schema that actually establishes that this particular content is talking about some other content that’s the authority on the thing like maybe a Wikipedia page that tells it this cougar were describing as the car, not the cat right.

00:45:18.270 –> 00:45:24.300 Joseph McElroy: Are you analyzing content and starting to look at generating schema or recommending schema things like that.

00:45:25.170 –> 00:45:35.070 Handy Metellus: Yes, there’s one thing that we’re looking to do a closer to improve you know, in addition to that, the provide our users reference.

00:45:36.420 –> 00:45:47.700 Handy Metellus: To the content that’s being generated, it will be like the contents unique, it is, it is, is being learned from somewhere, you know so so users wants to get that reference.

00:45:49.410 –> 00:45:52.140 Handy Metellus: And of course we’ll make sure that a.

00:45:53.220 –> 00:46:00.930 Handy Metellus: Old provide more context we make sure that the content connects to your readers more so so.

00:46:01.410 –> 00:46:12.780 Handy Metellus: When you onboard our platform that you link the link to your website so you can see the content that you’ve already written so under constant that’s written is written in the same way that you write so.

00:46:14.460 –> 00:46:23.880 Handy Metellus: It connects most readers and see more authentic comes to us on this thing that we’re going to be doing as well all that to our machine learning and Ai algorithms.

00:46:25.020 –> 00:46:28.140 Joseph McElroy: cool so is a framework of federal portable.

00:46:29.100 –> 00:46:31.710 Handy Metellus: Yes, it is very affordable it’s.

00:46:32.970 –> 00:46:41.790 Handy Metellus: Is our basic plan is $29 a month for checking in for 10 articles and one of the features that we do have on our platform is, if you generate a piece of content.

00:46:42.240 –> 00:46:49.110 Handy Metellus: You don’t like it, you can rewrite it free maybe you could you can keep rewriting until you find an article that you like.

00:46:49.770 –> 00:47:02.160 Handy Metellus: And in addition to that each article that you create will give you that multiple versions of that article, so you have five to five different versions of that article, so you can kind of take one article and combined with a different article or you can.

00:47:03.420 –> 00:47:05.550 Handy Metellus: Typically articles or I seven that.

00:47:07.530 –> 00:47:16.920 Handy Metellus: i’ll say my 700 to 900 words, as you can take you know, like a version one and version two and combined into making the longer articles, if you want to create a long form piece of content.

00:47:18.120 –> 00:47:24.330 Handy Metellus: So we give you a different varieties of so you have more things to choose from cool.

00:47:24.840 –> 00:47:34.140 Joseph McElroy: So um I mean you bet you now that you’ve been doing this for a couple years you’re in the space what what have you seen out there in terms of other Ai tools for content, the like.

00:47:35.190 –> 00:47:39.150 Handy Metellus: i’m in that scene, and I know one that’s been in the.

00:47:40.350 –> 00:47:52.770 Handy Metellus: Industry for a while, is Article for it i’ve really been an industry for a while, as I know, market music is a big it was big into space and they’re working on, I think a content generation tool on.

00:47:53.340 –> 00:48:03.900 Handy Metellus: And and with gbt three being released like a lot of people are getting the space is what they would see 53 is that you can really train it on inspired to.

00:48:04.830 –> 00:48:09.690 Handy Metellus: Do what you need to sense in an open API controls the platform.

00:48:10.560 –> 00:48:17.370 Handy Metellus: and on and on, so that’s what i’m used to so we can actually take the party Su and manipulate it to make it more focused on a particular.

00:48:17.700 –> 00:48:32.910 Handy Metellus: topics we can write content as best as possible on that topic so it won’t be a generalized so and also in the last like from the time that we started brain work, which was July of 2019 we see a lot of people come to space.

00:48:33.600 –> 00:48:48.930 Joseph McElroy: yeah it’s it’s a it’s a floating space that’s why I created this podcast is you know, like necessarily can’t be putting to this point, be the player in it, I can be a commentator on it and grab the wise man position.

00:48:51.570 –> 00:48:53.850 Joseph McElroy: Believe it or not, my I have.

00:48:54.300 –> 00:49:02.880 Joseph McElroy: My degree in computer science from do back in the 80s was in artificial intelligence i’m coming full circle here.

00:49:04.800 –> 00:49:07.440 Joseph McElroy: So what is the future of framework.

00:49:08.040 –> 00:49:15.390 Handy Metellus: On the future very, very nice to be in 10s of thousands of you know, is this a market, it was hand also you know i’ll say.

00:49:15.960 –> 00:49:28.440 Handy Metellus: i’m integrating into more platforms, so not only you know, having our platform, but integrating into things like wordpress and other platforms and really tackling you know content for all social media platforms.

00:49:30.030 –> 00:49:38.970 Handy Metellus: So that’s one of the things that will be working on, to be able to create content in not just content but quality content for all media platforms.

00:49:39.540 –> 00:49:41.160 Joseph McElroy: cool so.

00:49:42.180 –> 00:49:42.840 Joseph McElroy: So when.

00:49:44.070 –> 00:49:53.670 Joseph McElroy: What would be, what are you would put on your progress print print procrastinators pregnant prognostic indicators old hat learn how to say that word more efficiently.

00:49:54.930 –> 00:49:57.450 Joseph McElroy: and tell me what’s The next thing that’s going to happen in Ai.

00:49:58.950 –> 00:50:00.330 Handy Metellus: mmm hmm.

00:50:02.430 –> 00:50:02.970 Handy Metellus: like this.

00:50:03.540 –> 00:50:04.230 Joseph McElroy: there’s so much.

00:50:06.180 –> 00:50:16.650 Handy Metellus: there’s so many things right now um I would say more, because I, because right now, I think you can tell you know you know that’s something that’s you know.

00:50:17.220 –> 00:50:27.720 Handy Metellus: written by human being vs Ai but I will say in the next in the next two to three years is going to be hard to tell the difference, have you heard motel difference.

00:50:29.910 –> 00:50:45.900 Handy Metellus: Because you know with all these technologies coming out and like you said you seen in the last you know, a year and a half, how fast, like the The industry has grown, I think you can manage you know, imagine by like 2023 when things are going to be.

00:50:46.290 –> 00:50:57.420 Joseph McElroy: yeah that’s it right now it’s like bitcoin was about four or five years ago people were talking about it had some some initial success and we’re making money, but then five or six new years and now, people are gonna be making ipos.

00:50:58.680 –> 00:50:59.370 Handy Metellus: website.

00:50:59.580 –> 00:51:08.820 Handy Metellus: You know, imagine you go to wordpress you just tell word for us is I want my website to be about ABC and D and and your landing pages created with content.

00:51:09.270 –> 00:51:09.570 Handy Metellus: On your.

00:51:09.840 –> 00:51:15.150 Handy Metellus: pages created with content and and your first 10 blog posts is already ready for you to publish your website.

00:51:17.190 –> 00:51:18.000 Joseph McElroy: Yes, I know.

00:51:19.560 –> 00:51:20.280 Handy Metellus: Yes, so.

00:51:20.460 –> 00:51:21.630 Handy Metellus: that’s massey is heading.

00:51:22.410 –> 00:51:23.070 Joseph McElroy: Alright, so.

00:51:24.120 –> 00:51:30.630 Joseph McElroy: finish up you got any shout outs anybody anything that you want to be one where people get hold of you are so check it out.

00:51:30.750 –> 00:51:32.820 Handy Metellus: yeah so you can check me out at.

00:51:34.110 –> 00:51:40.620 Handy Metellus: which you just had a product that you know Bloomberg COM, and you can email me anytime you can find me on linkedin.

00:51:41.970 –> 00:51:48.660 Handy Metellus: Your handyman tell us is that we have very you know unique names that you can’t not you know not miss me on linkedin.

00:51:49.500 –> 00:52:06.180 Handy Metellus: email is handy at the brain works COM, if you have any questions, and you know, having to do any partnerships, you know feel free to you know, to send me an email Oh, and also, you can find me on Twitter my brain work, you know as well on Twitter and on instagram and on Facebook.

00:52:06.810 –> 00:52:15.000 Joseph McElroy: There you got it all covered well, thank you for joining us this week and I look forward to seeing the growth of your company and.

00:52:15.780 –> 00:52:18.690 Joseph McElroy: There might be opportunities to do work with you alright.

00:52:19.530 –> 00:52:30.990 Joseph McElroy: So, as mentioned my company is Galileo tech media and we help those in charge of marketing campaigns to need to know what tactics will best persuade prospects to buy or take a course of action.

00:52:31.560 –> 00:52:39.000 Joseph McElroy: and hard data as part of a wise content plan helps eliminate and change a key decisions revolving around content.

00:52:40.980 –> 00:52:49.860 Joseph McElroy: So we help companies make better organic connections with their customers, you can find more about us a Galileo tech media COM.

00:52:50.340 –> 00:53:00.600 Joseph McElroy: And you can go to Galileo tech media COM slash webinars to find out more about our upcoming webinars you can find out more about.

00:53:01.020 –> 00:53:08.340 Joseph McElroy: This podcast@facebook.com slash wise content creates wealth, where the zoom feed.

00:53:08.850 –> 00:53:24.990 Joseph McElroy: streams live or you can go to wise content creates wealth calm and see all the previous episodes and sign up for a newsletter specific to wise content, as well as finding out more information that might be relevant to you.

00:53:27.150 –> 00:53:32.310 Joseph McElroy: We are part of the top radio dot nyc network, which is a.

00:53:34.590 –> 00:53:39.480 Joseph McElroy: podcast network as a live shows multiple of them have them all week long.

00:53:40.410 –> 00:53:57.000 Joseph McElroy: Right after the right before after I guess and before this podcast one is called the entrepreneurial web by Jeremiah Fox, I recommend that you jump on and see that this podcast is every week from Tuesday on to on Fridays from one to two.

00:53:58.140 –> 00:54:00.300 Joseph McElroy: And we’ll have another great show next week.

00:54:01.500 –> 00:54:02.310 Joseph McElroy: You can.

00:54:03.750 –> 00:54:12.660 Joseph McElroy: I also have another podcast in the network called gateway to the smokies podcast and that’s on Tuesdays from six to seven.

00:54:13.140 –> 00:54:22.740 Joseph McElroy: I own you know preach my own putting in terms of you know, been in the travel space, so I actually got a resort property in the mountains, called the middle earth motel calm.

00:54:23.520 –> 00:54:36.240 Joseph McElroy: But anyway, I hope to see you next week here again for on Friday from one to two, we will have another great podcast  episode on wise content, thank you.